Census › Wisconsin
Wisconsin
| Population | 5,914,872 | B01003 |
|---|---|---|
| Population, 2020 census | 5,893,718 | P1 |
| Median age | 40.2 | B01002 |
| Under 18 | 21.4% | B01001 |
| 65 and over | 18.5% | B01001 |
| Households | not loaded yet | B11001 |
| Foreign born | not loaded yet | B05002 |
| Median household income | not loaded yet | B19013 |
|---|---|---|
| Median family income | not loaded yet | B19113 |
| Per capita income | not loaded yet | B19301 |
| Poverty rate | not loaded yet | B17001 |
| Unemployment rate | not loaded yet | B23025 |
| Civilian labor force | not loaded yet | B23025 |
| Bachelor's degree or higher | not loaded yet | B15003 |
|---|
| Housing units | not loaded yet | B25001 |
|---|---|---|
| Owner-occupied | not loaded yet | B25003 |
| Renters | not loaded yet | B25003 |
| Median home value | not loaded yet | B25077 |
| Median gross rent | not loaded yet | B25064 |
| White, not Hispanic | 78.6% | B03002 |
|---|---|---|
| Black | 5.9% | B03002 |
| Hispanic or Latino | 8.0% | B03002 |
| Asian | 2.9% | B03002 |
| American Indian and Alaska Native | 0.5% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Counties
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
| County | Population | Median household income | Poverty rate | Median age | Bachelor's or higher |
|---|---|---|---|---|---|
| Adams County | 21,123 | - | - | 55.7 | - |
| Ashland County | 16,080 | - | - | 43.1 | - |
| Barron County | 46,797 | - | - | 44.9 | - |
| Bayfield County | 16,575 | - | - | 54.6 | - |
| Brown County | 270,892 | - | - | 38.2 | - |
| Buffalo County | 13,393 | - | - | 46.5 | - |
| Burnett County | 16,916 | - | - | 56.0 | - |
| Calumet County | 52,942 | - | - | 41.7 | - |
| Chippewa County | 66,799 | - | - | 42.2 | - |
| Clark County | 34,739 | - | - | 36.7 | - |
| Columbia County | 58,272 | - | - | 43.7 | - |
| Crawford County | 16,042 | - | - | 47.4 | - |
| Dane County | 572,674 | - | - | 35.7 | - |
| Dodge County | 88,742 | - | - | 43.0 | - |
| Door County | 30,445 | - | - | 54.3 | - |
| Douglas County | 44,229 | - | - | 42.7 | - |
| Dunn County | 45,527 | - | - | 36.1 | - |
| Eau Claire County | 107,116 | - | - | 35.8 | - |
| Florence County | 4,646 | - | - | 55.3 | - |
| Fond du Lac County | 104,137 | - | - | 41.9 | - |
| Forest County | 9,369 | - | - | 49.3 | - |
| Grant County | 51,770 | - | - | 36.8 | - |
| Green County | 37,017 | - | - | 43.6 | - |
| Green Lake County | 19,263 | - | - | 45.6 | - |
| Iowa County | 23,867 | - | - | 44.0 | - |
| Iron County | 6,210 | - | - | 56.1 | - |
| Jackson County | 20,981 | - | - | 43.4 | - |
| Jefferson County | 86,003 | - | - | 41.5 | - |
| Juneau County | 26,689 | - | - | 45.8 | - |
| Kenosha County | 168,438 | - | - | 39.4 | - |
| Kewaunee County | 20,664 | - | - | 44.6 | - |
| La Crosse County | 120,488 | - | - | 37.5 | - |
| Lafayette County | 16,942 | - | - | 40.8 | - |
| Langlade County | 19,490 | - | - | 48.7 | - |
| Lincoln County | 28,426 | - | - | 49.3 | - |
| Manitowoc County | 81,406 | - | - | 45.1 | - |
| Marathon County | 138,403 | - | - | 41.3 | - |
| Marinette County | 42,046 | - | - | 48.7 | - |
| Marquette County | 15,746 | - | - | 50.7 | - |
| Menominee County | 4,252 | - | - | 34.3 | - |
| Milwaukee County | 926,331 | - | - | 35.5 | - |
| Monroe County | 46,208 | - | - | 39.7 | - |
| Oconto County | 39,589 | - | - | 47.5 | - |
| Oneida County | 38,167 | - | - | 52.7 | - |
| Outagamie County | 192,826 | - | - | 38.9 | - |
| Ozaukee County | 92,966 | - | - | 43.9 | - |
| Pepin County | 7,431 | - | - | 46.0 | - |
| Pierce County | 42,584 | - | - | 38.8 | - |
| Polk County | 45,555 | - | - | 46.7 | - |
| Portage County | 70,832 | - | - | 38.0 | - |
| Price County | 14,092 | - | - | 52.6 | - |
| Racine County | 197,532 | - | - | 40.5 | - |
| Richland County | 17,205 | - | - | 46.6 | - |
| Rock County | 164,350 | - | - | 40.3 | - |
| Rusk County | 14,179 | - | - | 49.2 | - |
| Sauk County | 66,009 | - | - | 41.6 | - |
| Sawyer County | 18,476 | - | - | 52.8 | - |
| Shawano County | 41,039 | - | - | 45.6 | - |
| Sheboygan County | 117,991 | - | - | 41.7 | - |
| St. Croix County | 96,033 | - | - | 40.4 | - |
| Taylor County | 20,024 | - | - | 44.2 | - |
| Trempealeau County | 30,839 | - | - | 39.9 | - |
| Vernon County | 31,049 | - | - | 41.9 | - |
| Vilas County | 23,647 | - | - | 55.7 | - |
| Walworth County | 105,657 | - | - | 41.4 | - |
| Washburn County | 16,854 | - | - | 52.7 | - |
| Washington County | 137,879 | - | - | 43.8 | - |
| Waukesha County | 411,762 | - | - | 43.5 | - |
| Waupaca County | 51,569 | - | - | 45.3 | - |
| Waushara County | 24,868 | - | - | 50.2 | - |
| Winnebago County | 171,769 | - | - | 38.7 | - |
| Wood County | 74,004 | - | - | 43.8 | - |
Largest places
- Milwaukee 566,973
- Madison 278,001
- Green Bay 106,253
- Kenosha 99,372
- Racine 77,633
- Appleton 75,023
- Waukesha 71,233
- Eau Claire 70,322
- Oshkosh 66,729
- Janesville 66,030
- West Allis 59,612
- La Crosse 51,356
- Sheboygan 49,645
- Wauwatosa 48,529
- Fond du Lac 44,494
- Brookfield 41,273
- New Berlin 40,270
- Wausau 39,996
- Menomonee Falls 39,539
- Sun Prairie 37,570
- Greenfield 37,345
- Oak Creek 37,325
- Beloit 36,534
- Franklin 35,886
- Manitowoc 34,620
- Fitchburg 32,619
- West Bend 32,030
- Mount Pleasant 27,953
- Neenah 27,336
- Superior 26,677
- Stevens Point 25,785
- Muskego 25,406
- De Pere 25,301
- Mequon 25,270
- Caledonia 25,257
- Watertown 22,774
- Middleton 22,301
- Pleasant Prairie 21,669
- Howard 21,087
- Germantown 20,962
- South Milwaukee 20,442
- Onalaska 19,348
- Fox Crossing 19,131
- Oconomowoc 19,080
- Wisconsin Rapids 18,722
- Marshfield 18,700
- Menasha 18,273
- Cudahy 17,853
- Kaukauna 17,706
- Ashwaubenon 17,314
FURP records in Wisconsin
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 64,343 | $76,715,419,502 revenue (latest return) | AURORA HEALTH CARE INC ($7,412,902,082) |
| Nonprofit contractors | 5,813 | $64,900,689,399 paid by nonprofits | GUNDERSEN LUTHERAN ADMIN SERVICES ($7,774,601,192) |
| Colleges and schools | 87 | 322,084 enrollment | University of Wisconsin-Madison (49,605) |
| Form D issuers | 1,661 | $138,915,586,995 amount sold | NIS CORE FIXED INCOME FUND LLC ($21,515,092,804) |
| Lobbying clients | 970 | $593,457,274 lobbying spent | THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY ($122,287,000) |
| Political committees | 1,686 | UNITE WISCONSIN VICTORY FUND | |
| Form 5500 plan sponsors | 27,324 | 35,810 plans | SENTRY LIFE INSURANCE COMPANY (138) |
| Open Payments recipients | 23,562 | $993,815,784 industry payments | Interspond Llc ($74,031,924) |
| Food recall firms | 137 | 1,453 recalls | Garden-Fresh Foods, Inc. (633) |
| Patent and trademark owners | 20,738 | 109,893 patents and marks | Kohler Co. (3,230) |
| IPO registrants | 134 | 1,010 filings | Spectrum Brands, Inc. (26) |
Cross-reference: 64,343 nonprofits for 5,914,872 residents is 108.8 per 10,000 people; their latest-year revenue of $76,715,419,502 is $12,970 per resident.
Nonprofits: biggest by revenue (latest return)
- AURORA HEALTH CARE INC Milwaukee, WI · $7,412,902,082
- FROEDTERT MEMORIAL LUTHERAN HOSPITAL INC Milwaukee, WI · $2,872,787,804
- THE MEDICAL COLLEGE OF WISCONSIN INC Milwaukee, WI · $1,758,334,139
- GUNDERSEN LUTHERAN MEDICAL CENTER INC La Crosse, WI · $1,731,749,423
- UNIVERSITY OF WISCONSIN MEDICAL FOUNDATION INC Middleton, WI · $1,572,803,135
- SECURITY HEALTH PLAN OF WISCONSIN INC Marshfield, WI · $1,502,964,953
- MCHS HOSPITALS INC Marshfield, WI · $1,455,966,010
- FROEDTERT THEDACARE HEALTH INC Milwaukee, WI · $1,350,935,059
- GUNDERSEN LUTHERAN ADMINISTRATIVE SERVICES INC La Crosse, WI · $1,251,736,689
- CHILDRENS HOSPITAL OF WISCONSIN INC Milwaukee, WI · $1,016,508,622
Nonprofit contractors: biggest by paid by nonprofits
- GUNDERSEN LUTHERAN ADMIN SERVICES La Crosse, WI · $7,774,601,192
- Epic Systems Corporation Milwaukee, WI · $6,537,430,311
- GUNDERSEN LUTHERAN MEDICAL CENTER Lacrosse, WI · $5,366,790,093
- NAVITUS HEALTH SOLUTIONS LLC Madison, WI · $2,853,963,794
- MEDICAL COLLEGE OF WI Milwaukee, WI · $2,434,030,977
- GUNDERSEN CLINIC La Crosse, WI · $2,429,239,395
- GUNDERSEN LUTHERAN ADMINISTRATIVE SERVIC La Crosse, WI · $1,545,416,258
- MEDICAL COLLEGE OF WISCONSIN Milwaukee, WI · $1,046,784,476
- MIRON CONSTRUCTION CO Green Bay, WI · $657,270,600
- UNIV OF WIS HOSPITAL & CLINICS AUTHORITY Madison, WI · $541,918,320
Colleges and schools: biggest by enrollment
- University of Wisconsin-Madison Madison, WI · 49,605
- University of Wisconsin-Milwaukee Milwaukee, WI · 22,481
- University of Wisconsin-Oshkosh Oshkosh, WI · 13,761
- Madison Area Technical College Madison, WI · 13,281
- Milwaukee Area Technical College Milwaukee, WI · 13,190
- University of Wisconsin-Whitewater Whitewater, WI · 11,519
- Marquette University Milwaukee, WI · 11,373
- Fox Valley Technical College Appleton, WI · 10,995
- Northeast Wisconsin Technical College Green Bay, WI · 10,815
- University of Wisconsin-Green Bay Green Bay, WI · 10,326
Form D issuers: biggest by amount sold
- NIS CORE FIXED INCOME FUND LLC Milwaukee, WI · $21,515,092,804
- NIS INTERMEDIATE FIXED INCOME FUND LLC Milwaukee, WI · $16,834,302,299
- NIS Total Absolute Return Fund, LLC Milwaukee, WI · $10,861,399,311
- NIS Core Fixed Income QP Fund, LLC Milwaukee, WI · $9,499,632,599
- Agility Multi-Asset Income Fund Milwaukee, WI · $7,439,195,072
- Keystone Private Income Fund Milwaukee, WI · $6,971,507,972
- NIS High Yield Fund, LLC Milwaukee, WI · $6,226,323,177
- NIS Preferred Stock Fund II, LLC Milwaukee, WI · $5,357,100,007
- MLG Legacy Fund LLC Brookfield, WI · $5,331,433,265
- Skylands Special Investment LLC Milwaukee, WI · $4,450,769,998
Lobbying clients: biggest by lobbying spent
- THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY WI · $122,287,000
- CMFG LIFE INSURANCE COMPANY WI · $18,435,984
- A.O. SMITH CORPORATION WI · $16,505,665
- ALLIANT ENERGY CORPORATION WI · $15,218,365
- JOHNSON CONTROLS INC WI · $12,289,443
- THRIVENT FINANCIAL FOR LUTHERANS WI · $9,780,000
- MARSHFIELD CLINIC HEALTH SYSTEM WI · $9,728,375
- EXACT SCIENCES WI · $9,056,000
- UNIVERSITY OF WISCONSIN-MADISON WI · $8,138,000
- NATIONAL FUNERAL DIRECTORS ASSN WI · $8,000,000
Political committees
- 170 FREEDOM MILWAUKEE 2024 HOST COMMITTEE INC Milwaukee, WI
- 1788 PAC Hudson, WI
- 1820 PAC Hudson, WI
- 1848 PAC Middleton, WI
- 1ST DISTRICT DEMOCRATS Franklin, WI
- 2024 PAC Hudson, WI
- 350 WISCONSIN ACTION Madison, WI
- 3RD CONGRESSIONAL DISTRICT DEMOCRATIC PARTY OF WISCONSIN Eau Claire, WI
- 4TH CONGRESSIONAL DISTRICT OF WISCONSIN REPUBLICAN CLUB Milwaukee, WI
- 4THE56 Hudson, WI
Form 5500 plan sponsors: biggest by plans
- SENTRY LIFE INSURANCE COMPANY Stevens Point, WI · 138
- WISCONSIN PHYSICIANS SERVICE INSURANCE CORPORATION Madison, WI · 38
- PPP SERVICES, LLC Madison, WI · 32
- MOLSON COORS BEVERAGE COMPANY USA LLC Milwaukee, WI · 31
- HARLEY-DAVIDSON MOTOR COMPANY GROUP LLC Milwaukee, WI · 24
- KOHLER CO. & SUBSIDIARIES Kohler, WI · 24
- AMCOR FLEXIBLES NORTH AMERICA, INC. Oshkosh, WI · 19
- THEDACARE INC. Neenah, WI · 19
- WISCONSIN ENERGY CORPORATION Milwaukee, WI · 18
- ATI LADISH LLC Cudahy, WI · 17
Open Payments recipients: biggest by industry payments
- Interspond Llc Verona, WI · $74,031,924
- Fortrea Clinical Research Unit Inc. Madison, WI · $69,518,714
- PHARMASEEK LLC Madison, WI · $54,529,068
- MEDICAL COLLEGE OF WISCONSIN Milwaukee, WI · $45,034,173
- Covance Clinical Research Madison, WI · $30,746,497
- COVANCE CLINICAL RESEARCH UNIT INC. Madison, WI · $23,297,715
- BOARD OF REGENTS OF THE UNIVERSITY OF WISCONSIN SYSTEM Madison, WI · $21,440,566
- Labcorp Clinical Research Unit, Inc Madison, WI · $19,589,868
- University Of Wisconsin Madison, WI · $19,100,993
- PETER F. ULLRICH Appleton, WI · $17,960,867
Food recall firms: biggest by recalls
- Garden-Fresh Foods, Inc. Milwaukee, WI · 633
- Kerry Foods Beloit, WI · 92
- Kerry, Inc Beloit, WI · 68
- JCB Flavors, LLC Watertown, WI · 52
- Wienke LLC Algoma, WI · 47
- Springside Cheese Corp Oconto Falls, WI · 36
- Sargento Foods, Inc. Plymouth, WI · 33
- Elegant Foods, LLC Madison, WI · 26
- Oskri Corp. Lake Mills, WI · 25
- Snapchill, LLC Green Bay, WI · 20
Patent and trademark owners: biggest by patents and marks
- Kohler Co. Kohler, WI · 3,230
- Kimberly-Clark Worldwide, Inc. Neenah, WI · 2,905
- S. C. Johnson & Son, Inc. Racine, WI · 2,725
- Milwaukee Electric Tool Corporation Brookfield, WI · 2,556
- Wisconsin Alumni Research Foundation Madison, WI · 2,354
- GE PRECISION HEALTHCARE LLC Waukesha, WI · 1,260
- Spectrum Brands, Inc. Middleton, WI · 973
- Snap-on Incorporated Kenosha, WI · 757
- Johnson Controls Tyco IP Holdings LLP Milwaukee, WI · 708
- Regal Beloit America, Inc. Beloit, WI · 683
IPO registrants: biggest by filings
- Spectrum Brands, Inc. Madison, WI · 26
- Artisan Partners Asset Management Inc. Milwaukee, WI · 24
- EnSync, Inc. Menomonee Falls, WI · 20
- SCHOOL SPECIALTY INC Greenville, WI · 19
- SAJAN INC River Falls, WI · 18
- DOUGLAS DYNAMICS, INC Milwaukee, WI · 17
- Roadrunner Transportation Systems, Inc. Cudahy, WI · 17
- TomoTherapy Inc Madison, WI · 16
- Fathom Digital Manufacturing Corp Hartland, WI · 15
- Zurn Elkay Water Solutions Corp Milwaukee, WI · 14
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0