Census › Wisconsin › Dunn County
Dunn County, WI
| Population | 45,527 | B01003 |
|---|---|---|
| Population, 2020 census | 45,440 | P1 |
| Median age | 36.1 | B01002 |
| Under 18 | 19.3% | B01001 |
| 65 and over | 17.0% | B01001 |
| Households | 17,440 | B11001 |
| Foreign born | 2.2% | B05002 |
| Median household income | $74,824 | B19013 |
|---|---|---|
| Median family income | $95,446 | B19113 |
| Per capita income | $37,499 | B19301 |
| Poverty rate | 10.7% | B17001 |
| Unemployment rate | 4.4% | B23025 |
| Civilian labor force | 25,429 | B23025 |
| Mean commute (minutes) | 23.4 | B08013 |
| Bachelor's degree or higher | 29.6% | B15003 |
|---|
| Housing units | 18,983 | B25001 |
|---|---|---|
| Owner-occupied | 67.0% | B25003 |
| Renters | 33.0% | B25003 |
| Median home value | $243,200 | B25077 |
| Median gross rent | $985 | B25064 |
| White, not Hispanic | 90.5% | B03002 |
|---|---|---|
| Black | 0.9% | B03002 |
| Hispanic or Latino | 2.5% | B03002 |
| Asian | 3.1% | B03002 |
| American Indian and Alaska Native | 0.1% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 97% of Wisconsin's ($77,485); poverty 10.7% against 10.6%; 0.8% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Menomonie 16,539 · median household income $56,889
- Tainter Lake 2,609 · median household income $105,781
- Colfax 1,370 · median household income $61,762
- Elk Mound 1,096 · median household income $66,875
- Boyceville 1,083 · median household income $59,464
- Knapp 532 · median household income $66,250
- Wheeler 316 · median household income $83,750
- Ridgeland 313 · median household income $40,156
- Downsville 305 · median household income $86,875
- Downing 271 · median household income $61,875
- Rock Falls 169 · median household income $82,083
FURP records in Dunn County, WI
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 439 | $325,816,024 revenue (latest return) | WESTCONSIN CREDIT UNION ($133,320,193) |
| Nonprofit contractors | 16 | $31,909,496 paid by nonprofits | AURORA RESIDENTIAL ALTERNATIVE ($14,096,964) |
| Colleges and schools | 1 | 6,951 enrollment | University of Wisconsin-Stout (6,951) |
| Form D issuers | 1 | Clean Liquid Technologies, Inc. | |
| Political committees | 7 | DEB MCGRATH FOR CONGRESS | |
| Form 5500 plan sponsors | 117 | 149 plans | WESTCONSIN CREDIT UNION (6) |
| Open Payments recipients | 48 | $1,432,222 industry payments | JENNIFER L. PARSLEY ($1,396,299) |
| Food recall firms | 1 | 1 recalls | Pine Creek Processing LLC (1) |
| Patent and trademark owners | 99 | 510 patents and marks | VETS PLUS, INC. (134) |
| Federal award recipients | 2,361 | $422,585,079 federal awards | UNIVERSITY OF WISCONSIN SYSTEM ($224,791,676) |
| State business registrations | 126 | SHEA PLACEMENT, INC. |
Cross-reference: 439 nonprofits for 45,527 residents is 96.4 per 10,000 people; their latest-year revenue of $325,816,024 is $7,157 per resident, 25.0% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | LORA BENRUD | CEO (THRU 09/24) | WESTCONSIN CREDIT UNION | $776,989 | 2024 | 10.4x |
| 2 | JIM WOOKEY | CEO | WESTCONSIN CREDIT UNION | $661,494 | 2025 | 8.8x |
| 3 | JERILYN KINDERMAN | CFO | WESTCONSIN CREDIT UNION | $420,252 | 2025 | 5.6x |
| 4 | SCOTT GILTNER | CLO | WESTCONSIN CREDIT UNION | $391,751 | 2025 | 5.2x |
| 5 | RUSS BLASIUS | COO | WESTCONSIN CREDIT UNION | $361,696 | 2025 | 4.8x |
| 6 | NICOLE YARRINGTON | CTO | WESTCONSIN CREDIT UNION | $340,712 | 2025 | 4.6x |
| 7 | ALEXANDER BURIAN | VP-WISCONSIN INVESTMENT ADVISORS | WESTCONSIN CREDIT UNION | $337,779 | 2025 | 4.5x |
| 8 | KEVIN HALL | CIO | WESTCONSIN CREDIT UNION | $330,498 | 2025 | 4.4x |
| 9 | STEPHANIE RASMUSSEN | CXO | WESTCONSIN CREDIT UNION | $325,675 | 2025 | 4.4x |
| 10 | JAMES WYNN | VP-BUSINESS LOANS AND SERVICES | WESTCONSIN CREDIT UNION | $321,050 | 2025 | 4.3x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $74,824.
Nonprofits: biggest by revenue (latest return)
- WESTCONSIN CREDIT UNION Menomonie, WI · $133,320,193
- MAYO CLINIC HEALTH SYSTEM-RED CEDAR INC Menomonie, WI · $100,468,435
- DUNN ENERGY COOPERATIVE Menomonie, WI · $28,181,277
- UW-STOUT POLYTECHNIC FOUNDATION AND ALUMNI ASSOCIATION INC Menomonie, WI · $11,611,125
- WORKFORCE RESOURCE INC Menomonie, WI · $8,967,215
- POSITIVE ALTERNATIVES INC Menomonie, WI · $5,529,042
- ARBOR PLACE INC Menomonie, WI · $5,044,002
- COLFAX HEALTH AND REHABILITATION Colfax, WI · $3,756,593
- CENTER FOR INDEPENDENT LIVING FOR WESTERN WISCONSIN INC Menomonie, WI · $3,623,548
- WEST CENTRAL WISCONSIN WORKFORCE DEVELOPMENT BOARD INC Menomonie, WI · $3,420,626
Nonprofit contractors: biggest by paid by nonprofits
- AURORA RESIDENTIAL ALTERNATIVE Menomonie, WI · $14,096,964
- UNIVERSITY OF WISCONSIN - STOUT Menomonie, WI · $9,419,620
- J&N HEATING & COOLING LLC DBA AIRE SERV Knapp, WI · $2,326,855
- J&N HEATING AND COOLING LLC Knapp, WI · $1,339,127
- AURORA RESIDENTIAL ALTERNATIVES INC Menomonie, WI · $960,394
- ASSOCIATION LEADERSHIP EXECUTIVES Menomonie, WI · $718,350
- classic protective coatings Inc Menomonie, WI · $687,017
- UW STOUT Menomonie, WI · $442,488
- SHEFCHIK BUILDERS Menomonie, WI · $438,462
- MAC CONTRACTORS Menomonie, WI · $407,036
Colleges and schools: biggest by enrollment
- University of Wisconsin-Stout Menomonie, WI · 6,951
Form D issuers: biggest by amount sold
- Clean Liquid Technologies, Inc. Menomonie, WI
Political committees
- BALDUS FOR CONGRESS COMMITTEE Menomonie, WI
- BILL ARNDT FOR CONGRESS Menomonie, WI
- DEB MCGRATH FOR CONGRESS Menomonie, WI
- FAITHFUL CATHOLICS OF NORTHWEST WISCONSIN Eau Galle, WI
- FRIENDS OF MARK WEINHOLD FOR CONGRESS Colfax, WI
- SCOTT AUBART AMERICAN INDEPENDENT PARTY Colfax, WI
- WEINHOLD FOR CONGRESS Colfax, WI
Form 5500 plan sponsors: biggest by plans
- WESTCONSIN CREDIT UNION Menomonie, WI · 6
- AURORA COMMUNITY SERVICES, INC. Menomonie, WI · 5
- MAYO CLINIC HEALTH SYSTEM RED CEDAR, INC. Menomonie, WI · 5
- ALL STATES AG PARTS, INC. Downing, WI · 2
- BADGER IRON WORKS, INC. Menomonie, WI · 2
- BADGERLAND PRINTING USA, INC. Elk Mound, WI · 2
- BILLS DISTRIBUTING, LTD. Menomonie, WI · 2
- DANA E. BRUNSTROM CPA LLC Menomonie, WI · 2
- DR. NORBY, DDS, SC Menomonie, WI · 2
- EIRMED LLC Menomonie, WI · 2
Open Payments recipients: biggest by industry payments
- JENNIFER L. PARSLEY Elk Mound, WI · $1,396,299
- SAMUEL J ELSNER Menomonie, WI · $8,448
- CHRISTOPHER CRAIG JOHNSON Menomonie, WI · $7,270
- MORGAN L MACK Menomonie, WI · $4,765
- EMILY S ANDRE Menomonie, WI · $3,414
- NICHOLAS J. KOMRO Menomonie, WI · $1,534
- RONALD HESSLER Menomonie, WI · $1,354
- JAMES S PERSING Menomonie, WI · $1,122
- PATRICIA JENNINGS Menomonie, WI · $1,089
- MARK ERNEST CHAMBERS Menomonie, WI · $839
Food recall firms: biggest by recalls
- Pine Creek Processing LLC Ridgeland, WI · 1
Patent and trademark owners: biggest by patents and marks
- VETS PLUS, INC. Menomonie, WI · 134
- Probioticsmart, LLC Menomonie, WI · 45
- BOMAC VETS PLUS, INC. Knapp, WI · 37
- R & D LifeSciences Menomonie, WI · 32
- Cascade Biosystems, Inc. Colfax, WI · 23
- WESTconsin Credit Union Menomonie, WI · 13
- NOBLE PHARMA, LLC Menomonie, WI · 11
- 24-7 Telcom, Inc. Downsville, WI · 10
- BIOTEKT USA, LLC Colfax, WI · 9
- Safe Haven LLC Colfax, WI · 9
Federal award recipients: biggest by federal awards
- UNIVERSITY OF WISCONSIN SYSTEM Menomonie, WI · $224,791,676
- UNIVERSITY OF WISCONSIN- SYSTEM Menomonie, WI · $48,133,517
- WEST WISCONSIN TELCOM COOPERAT Downsville, WI · $25,701,266
- COUNTY OF DUNN Menomonie, WI · $15,687,416
- CENTER FOR INDEPENDENT LIVING FOR WESTERN WISCONSIN INC Menomonie, WI · $9,033,807
- HOUSING AUTHORITY OF THE CITY OF MENOMONIE Menomonie, WI · $7,365,455
- CHIPPEWA VALLEY BEAN COMPANY INC. Menomonie, WI · $6,341,992
- DUNN, COUNTY OF Menomonie, WI · $5,826,537
- CITY OF MENOMONIE Menomonie, WI · $4,983,604
- PRIVATE INDIVIDUAL Menomonie, WI · $4,888,312
All 9 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 9707 | 6,838 | $65,408 | 16.7% | 26.3 |
| Census Tract 9704 | 6,652 | $93,267 | 6.9% | 38.8 |
| Census Tract 9705 | 6,610 | $73,307 | 8.5% | 39.6 |
| Census Tract 9703 | 6,070 | $83,612 | 7.7% | 42.0 |
| Census Tract 9702 | 4,831 | $76,726 | 8.6% | 42.1 |
| Census Tract 9706 | 4,181 | $81,078 | 7.5% | 46.6 |
| Census Tract 9701 | 3,992 | $77,197 | 9.7% | 45.9 |
| Census Tract 9708.02 | 3,615 | $56,042 | 15.9% | 35.5 |
| Census Tract 9708.01 | 2,738 | $25,966 | 37.1% | 19.8 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0