Census › Wisconsin › Douglas County
Douglas County, WI
| Population | 44,229 | B01003 |
|---|---|---|
| Population, 2020 census | 44,295 | P1 |
| Median age | 42.7 | B01002 |
| Under 18 | 19.2% | B01001 |
| 65 and over | 20.7% | B01001 |
| Households | 19,160 | B11001 |
| Foreign born | 1.8% | B05002 |
| Median household income | $75,099 | B19013 |
|---|---|---|
| Median family income | $102,190 | B19113 |
| Per capita income | $39,586 | B19301 |
| Poverty rate | 10.8% | B17001 |
| Unemployment rate | 3.1% | B23025 |
| Civilian labor force | 22,771 | B23025 |
| Mean commute (minutes) | 22.0 | B08013 |
| Bachelor's degree or higher | 28.4% | B15003 |
|---|
| Housing units | 23,154 | B25001 |
|---|---|---|
| Owner-occupied | 71.9% | B25003 |
| Renters | 28.1% | B25003 |
| Median home value | $205,800 | B25077 |
| Median gross rent | $909 | B25064 |
| White, not Hispanic | 89.7% | B03002 |
|---|---|---|
| Black | 0.8% | B03002 |
| Hispanic or Latino | 1.9% | B03002 |
| Asian | 0.7% | B03002 |
| American Indian and Alaska Native | 1.1% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 97% of Wisconsin's ($77,485); poverty 10.8% against 10.6%; 0.7% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Superior 26,677 · median household income $64,216
- Lake Nebagamon 963 · median household income $79,250
- Superior 653 · median household income $70,694
- Solon Springs 649 · median household income $75,625
- Poplar 626 · median household income $113,125
- Oliver 462 · median household income $86,250
- Brule 162 · median household income $92,917
- Gordon 128 · median household income $76,250
FURP records in Douglas County, WI
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 457 | $236,310,921 revenue (latest return) | ST MARYS HOSPITAL OF SUPERIOR ($132,835,323) |
| Nonprofit contractors | 16 | $32,812,889 paid by nonprofits | HANCO UTILITIES INC ($11,497,964) |
| Colleges and schools | 1 | 2,726 enrollment | University of Wisconsin-Superior (2,726) |
| Form D issuers | 2 | $17,233,650 amount sold | NATCOM BANCSHARES INC ($16,633,650) |
| Political committees | 4 | FRIENDS OF NICK REID | |
| Form 5500 plan sponsors | 126 | 165 plans | AMSOIL, INC. (11) |
| Open Payments recipients | 43 | $27,470 industry payments | UNIVERSITY OF WISCONSIN - SUPERIOR ($15,478) |
| Patent and trademark owners | 91 | 734 patents and marks | FeraDyne Outdoors, LLC (236) |
| Federal award recipients | 1,694 | $728,417,241 federal awards | UNIVERSITY OF WISCONSIN SYSTEM ($147,312,761) |
| State business registrations | 142 | SARATOGA LIQUOR COMPANY, INC. |
Cross-reference: 457 nonprofits for 44,229 residents is 103.3 per 10,000 people; their latest-year revenue of $236,310,921 is $5,343 per resident, 16.4% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | GARY ELLIOTT | PRESIDENT/CEO | SUPERIOR CHOICE CREDIT UNION | $498,837 | 2020 | 6.6x |
| 2 | BRAD DAVIS MD | FORMER SECTION CHAIR | ST MARYS HOSPITAL OF SUPERIOR | $493,481 | 2019 | 6.6x |
| 3 | TIM FOSTER | CHIEF EXECUTIVE OFFICER | SUPERIOR CHOICE CREDIT UNION | $459,098 | 2024 | 6.1x |
| 4 | Alan Rock | Executive Director & Secretary/Treasurer | CATHOLIC CHARITIES BUREAU INC | $397,073 | 2025 | 5.3x |
| 5 | MATTHEW LUEDKE MD | FORMER CLINICAL CHIEF | ST MARYS HOSPITAL OF SUPERIOR | $350,300 | 2019 | 4.7x |
| 6 | BEN ALTONEN | CFO/EVP | SUPERIOR CHOICE CREDIT UNION | $318,393 | 2023 | 4.2x |
| 7 | KELLI KOEHLER | CHIEF BRAND OFFICER | SUPERIOR CHOICE CREDIT UNION | $310,965 | 2024 | 4.1x |
| 8 | JOEL BRAUN | EVP/CHIEF LENDING OFFICER | SUPERIOR CHOICE CREDIT UNION | $301,210 | 2020 | 4.0x |
| 9 | Clint Thursby | Chief Financial Officer | CATHOLIC CHARITIES BUREAU INC | $290,743 | 2025 | 3.9x |
| 10 | KIM PEARSON | ADMINISTRATOR | ST MARYS HOSPITAL OF SUPERIOR | $251,710 | 2024 | 3.4x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $75,099.
Nonprofits: biggest by revenue (latest return)
- ST MARYS HOSPITAL OF SUPERIOR Superior, WI · $132,835,323
- SUPERIOR CHOICE CREDIT UNION Superior, WI · $48,578,189
- FAMILY FORUM INC Superior, WI · $6,603,097
- UNIVERSITY OF WISCONSIN-SUPERIOR ALUMNI AND FRIENDS FOUNDATION INC Superior, WI · $5,568,585
- CHALLENGE CENTER INC Superior, WI · $5,428,117
- PHOENIX VILLA Superior, WI · $4,194,742
- CATHOLIC CHARITIES BUREAU INC Superior, WI · $3,590,363
- CAMP NEBAGAMON Lk Nebagamon, WI · $2,849,597
- SUPERIOR DOUGLAS COUNTY FAMILY YMCA INC Superior, WI · $2,422,534
- NORTHWEST WISCONSIN COMMUNITY SERVICES AGENCY INC Superior, WI · $2,190,587
Nonprofit contractors: biggest by paid by nonprofits
- HANCO UTILITIES INC Lake Nebagamon, WI · $11,497,964
- LAKE SUPERIOR LAUNDRY Superior, WI · $8,341,368
- UNIVERSITY OF WISCONSIN-SUPERIOR Superior, WI · $5,534,936
- CENTRAL SHEET METAL Superior, WI · $1,287,428
- BENSON ELECTRIC COMPANY Superior, WI · $775,140
- SPECIALTY NURSES Lake Nebagamon, WI · $755,036
- TRI STATE LABS Superior, WI · $723,357
- NORTHERN INTERSTATE CONSTRUCTION INC South Range, WI · $684,003
- WILLIAM AND NAIRI STACK TRUST Superior, WI · $656,965
- STACK BROTHERS Superior, WI · $537,698
Colleges and schools: biggest by enrollment
- University of Wisconsin-Superior Superior, WI · 2,726
Form D issuers: biggest by amount sold
- NATCOM BANCSHARES INC Superior, WI · $16,633,650
- Earth Rider Brewing, LLC Superior, WI · $600,000
Political committees
- 7TH CONGRESSIONAL DISTRICT DEMOCRATIC PARTY OF WISCONSIN South Range, WI
- DOUGLASCOUNTY DEMOCRATIC PARTY Superior, WI
- EBBEN FOR WI Superior, WI
- FRIENDS OF NICK REID Superior, WI
Form 5500 plan sponsors: biggest by plans
- AMSOIL, INC. Superior, WI · 11
- NATCOM BANCSHARES, INC. Superior, WI · 8
- MANIONS WHOLESALE BUILDING SUPPLIES, INC. Superior, WI · 7
- FRASER INDUSTRIES Superior, WI · 4
- CAMPBELL LUMBER & SUPPLY CO., INC. Superior, WI · 2
- DE SMET AGENCY, INC. Superior, WI · 2
- FOUR STAR CONSTRUCTION, INC. Superior, WI · 2
- GONDIK LAW S.C. Superior, WI · 2
- HALVOR LINES, INC. Superior, WI · 2
- H. DOUGLAS CLARK, JR., D.D.S. Superior, WI · 2
Open Payments recipients: biggest by industry payments
- UNIVERSITY OF WISCONSIN - SUPERIOR Superior, WI · $15,478
- APURV K KHANNA Superior, WI · $3,209
- NICOLE HATCHER Superior, WI · $1,949
- DAWN RAMDAS Superior, WI · $824
- ANNA GREINER Superior, WI · $793
- AMANDA G SCHWARTZ Superior, WI · $663
- JACOB W. FERRIS Superior, WI · $484
- PRABHJOT ARORA Superior, WI · $457
- BRITANY L. RAU Superior, WI · $321
- RYAN ANTHONY MORGAN Superior, WI · $304
Patent and trademark owners: biggest by patents and marks
- FeraDyne Outdoors, LLC Superior, WI · 236
- Ravin Crossbows, LLC Superior, WI · 80
- AMSOIL INC. Superior, WI · 58
- Fasetto, LLC Superior, WI · 43
- Field Logic, Inc. Superior, WI · 35
- OUTDOOR PRODUCT INNOVATIONS ACQUISITION, LLC Superior, WI · 29
- TRIKA USA INC. Superior, WI · 26
- FL ARCHERY HOLDINGS LLC Superior, WI · 19
- Out RAGE, LLC Superior, WI · 19
- Superior Fuel Company Superior, WI · 17
Federal award recipients: biggest by federal awards
- UNIVERSITY OF WISCONSIN SYSTEM Superior, WI · $147,312,761
- ALLIANCE STEEL CONSTRUCTION, INC. Superior, WI · $115,924,838
- FAMILY FORUM, INC. Superior, WI · $84,996,002
- SUPERIOR HOUSING AUTHORITY Superior, WI · $56,711,277
- CITY OF SUPERIOR Superior, WI · $52,573,169
- PHOENIX VILLA INC Superior, WI · $38,445,880
- LAKE ASSAULT BOATS, LLC Superior, WI · $29,804,991
- FRASER SHIPYARDS LLC Superior, WI · $29,507,223
- SUPERIOR-LIDGERWOOD-MUNDY CORP Superior, WI · $26,267,805
- M.T. DAVIDSON COMPANY Superior, WI · $13,883,897
All 15 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 302 | 5,217 | $96,146 | 5.4% | 45.6 |
| Census Tract 301.01 | 4,132 | $91,053 | 5.2% | 45.9 |
| Census Tract 207 | 4,060 | $84,049 | 8.5% | 45.4 |
| Census Tract 206 | 3,862 | $59,261 | 8.8% | 34.7 |
| Census Tract 208 | 3,705 | $72,059 | 9.6% | 43.6 |
| Census Tract 204 | 3,454 | $89,938 | 4.3% | 36.3 |
| Census Tract 205 | 3,415 | $93,313 | 10.3% | 28.1 |
| Census Tract 303.01 | 3,045 | $82,500 | 9.1% | 53.8 |
| Census Tract 203 | 2,892 | $46,820 | 22.9% | 49.0 |
| Census Tract 303.02 | 2,520 | $78,700 | 12.1% | 57.7 |
| Census Tract 210 | 2,273 | $68,304 | 8.8% | 36.8 |
| Census Tract 211 | 2,007 | $27,746 | 47.4% | 36.4 |
| Census Tract 301.02 | 1,958 | $68,958 | 6.0% | 46.5 |
| Census Tract 209 | 1,689 | $58,015 | 13.1% | 43.0 |
| Census Tract 9900 | 0 | $-666,666,666 | - | -666666666.0 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0