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Census › Wisconsin › Pierce County

Pierce County, WI

People
Population42,584B01003
Population, 2020 census42,212P1
Median age38.8B01002
Under 1820.3%B01001
65 and over16.8%B01001
Households15,867B11001
Foreign born2.2%B05002
Money
Median household income$92,109B19013
Median family income$115,192B19113
Per capita income$45,908B19301
Poverty rate9.8%B17001
Unemployment rate3.2%B23025
Civilian labor force23,988B23025
Mean commute (minutes)26.8B08013
Education
Bachelor's degree or higher33.5%B15003
Housing
Housing units17,152B25001
Owner-occupied75.0%B25003
Renters25.0%B25003
Median home value$333,700B25077
Median gross rent$1,044B25064
Race and ethnicity
White, not Hispanic91.3%B03002
Black0.6%B03002
Hispanic or Latino3.0%B03002
Asian1.2%B03002
American Indian and Alaska Native0.1%B03002

Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.

Against the state: median household income here is 119% of Wisconsin's ($77,485); poverty 9.8% against 10.6%; 0.7% of the state's people live here.

Census tracts

Census Tract 9601: 2,781Census Tract 9602: 6,079Census Tract 9603: 5,148Census Tract 9604: 6,845Census Tract 9605: 8,477Census Tract 9606: 4,632Census Tract 9607: 5,004Census Tract 9608: 3,618River FallsPrescottEllsworthSpring ValleyElmwoodPlum CityBay CityHager CityDiamond BluffMaiden RockZIP 54022: 227 nonprofits, $23,673,017ZIP 54011: 106 nonprofits, $30,552,636ZIP 54021: 49 nonprofits, $5,892,956ZIP 54767: 35 nonprofits, $8,447,408ZIP 54740: 16 nonprofits, $528,467ZIP 54723: 12 nonprofits, $37,823ZIP 54014: 11 nonprofits, $846,524ZIP 54750: 10 nonprofits, $306,355ZIP 54761: 9 nonprofits, $46,368ZIP 54003: 9 nonprofits, $297,419Population (ACS 2020-2024)up to 3,6183,618 to 5,0045,004 to 5,1485,148 to 6,845over 6,845nonprofits (circle size: how many)

Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.

Places in the county

FURP records in Pierce County, WI

RecordsHow manyTotalBiggest
Nonprofits484$70,628,973 revenue (latest return)PIERCE-PEPIN COOPERATIVE SERVICES ($27,227,815)
Nonprofit contractors15$13,206,537 paid by nonprofitsUNIVERSITY OF WISCONSIN RIVER FALLS ($5,336,869)
Colleges and schools15,064 enrollmentUniversity of Wisconsin-River Falls (5,064)
Form D issuers3$3,250,000 amount soldSATPMC, LLC ($3,000,000)
Political committees10JIM ZIEGEWEID FOR CONGRESS
Form 5500 plan sponsors127153 plansVIBRANT HEALTH FAMILY CLINICS (6)
Open Payments recipients50$22,564 industry paymentsJOSHUA LUTHER AGRIMSON ($4,358)
Food recall firms28 recallsJack & The Green Sprouts, Inc. (5)
Patent and trademark owners165542 patents and marksMARK L. ANDERSON, LLC (85)
IPO registrants118 filingsSAJAN INC (18)
Federal award recipients2,704$326,673,626 federal awardsUW RIVER FALLS ($158,145,488)
State business registrations158FOREVER BARNWOOD LLC

Cross-reference: 484 nonprofits for 42,584 residents is 113.7 per 10,000 people; their latest-year revenue of $70,628,973 is $1,659 per resident, 4.8% of all household income here (households at the median income).

Highest-paid people on nonprofit returns here

#NameTitleOrganizationPayYearTimes the median household income
1NATHAN BOETTCHERPRESIDENT/CEPIERCE-PEPIN COOPERATIVE SERVICES$383,91620254.2x
2MICHAEL KLATTFORMER PRESIWISCONSIN LUTHERAN HOME MINISTRIES$292,72620193.2x
3MIKE CHRISTENSEN THRU NOVEMBERCEOELMWOOD NURSING HOME INC$254,18420182.8x
4BECKY BRADBURNVP/CFO, FINAPIERCE-PEPIN COOPERATIVE SERVICES$251,22420252.7x
5JEFFERY OLSONVP ENGINEERIPIERCE-PEPIN COOPERATIVE SERVICES$232,48820212.5x
6MARK ANDERSONVP/CFOPIERCE-PEPIN COOPERATIVE SERVICES$227,98520232.5x
7MICHAEL MAIERLINEMANPIERCE-PEPIN COOPERATIVE SERVICES$225,17020202.4x
8BRADLEY RISTOWVP OPERATIONPIERCE-PEPIN COOPERATIVE SERVICES$217,43820252.4x
9TIFFANY ZITZEWITZEXECUTIVE DIRECTORKINNIC FALLS INC$216,79020252.4x
10DANIEL JENSENLINEMANPIERCE-PEPIN COOPERATIVE SERVICES$206,83920252.2x

Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $92,109.

Nonprofits: biggest by revenue (latest return)

Nonprofit contractors: biggest by paid by nonprofits

Colleges and schools: biggest by enrollment

Form D issuers: biggest by amount sold

Political committees

Form 5500 plan sponsors: biggest by plans

Open Payments recipients: biggest by industry payments

Food recall firms: biggest by recalls

Patent and trademark owners: biggest by patents and marks

IPO registrants: biggest by filings

Federal award recipients: biggest by federal awards

All 8 tracts

Every tract with its figures is in the CSV and GeoJSON downloads.

TractPopulationMedian household incomePoverty rateMedian age
Census Tract 96058,477$100,9247.4%43.0
Census Tract 96046,845$75,64320.5%32.2
Census Tract 96026,079$104,2434.7%40.4
Census Tract 96035,148$83,61517.9%21.6
Census Tract 96075,004$94,9297.3%39.3
Census Tract 96064,632$103,5006.1%50.1
Census Tract 96083,618$86,1226.7%42.1
Census Tract 96012,781$79,4647.1%44.4

Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0