Census › Wisconsin › Rusk County › Bruce
Bruce village, Wisconsin
| Population | 900 | B01003 |
|---|---|---|
| Population, 2020 census | 781 | P1 |
| Median age | 31.8 | B01002 |
| Under 18 | 29.2% | B01001 |
| 65 and over | 14.3% | B01001 |
| Households | 338 | B11001 |
| Foreign born | 4.1% | B05002 |
| Median household income | $52,667 | B19013 |
|---|---|---|
| Median family income | $72,955 | B19113 |
| Per capita income | $22,341 | B19301 |
| Poverty rate | 16.9% | B17001 |
| Unemployment rate | 6.2% | B23025 |
| Civilian labor force | 385 | B23025 |
| Mean commute (minutes) | 34.4 | B08013 |
| Bachelor's degree or higher | 7.2% | B15003 |
|---|
| Housing units | 383 | B25001 |
|---|---|---|
| Owner-occupied | 68.0% | B25003 |
| Renters | 32.0% | B25003 |
| Median home value | $87,100 | B25077 |
| Median gross rent | $625 | B25064 |
| White, not Hispanic | 90.2% | B03002 |
|---|---|---|
| Black | 0.0% | B03002 |
| Hispanic or Latino | 5.0% | B03002 |
| Asian | 0.0% | B03002 |
| American Indian and Alaska Native | 0.2% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 88% of Rusk County's ($59,944); poverty 16.9% against 13.1%.
Map
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FURP records in Bruce, WI
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 21 | $159,255 revenue (latest return) | INSTITUTE FOR THE STUDY OF HUMAN AWARENESS ($122,279) |
| Nonprofit contractors | 7 | $54,167,593 paid by nonprofits | ZIELIES TREE SERVICE INC ($25,168,465) |
| Form 5500 plan sponsors | 4 | 4 plans | NW MINK RANCH, LLC (1) |
| Patent and trademark owners | 1 | 1 patents and marks | Keeping Safety Simple, LLC (1) |
| Federal award recipients | 117 | $31,027,387 federal awards | BRUCE TELEPHONE CO ($23,987,960) |
| State business registrations | 7 | FLAMBEAU, LLC |
Cross-reference: 21 nonprofits for 900 residents is 233.3 per 10,000 people; their latest-year revenue of $159,255 is $177 per resident, 0.9% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | JONATHAN RABKIN | PRESIDENT | INSTITUTE FOR THE STUDY OF HUMAN AWARENESS | $52,000 | 2020 | 1.0x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $52,667.
Nonprofits: biggest by revenue (latest return)
- INSTITUTE FOR THE STUDY OF HUMAN AWARENESS Bruce, WI · $122,279
- WILLIAM AND BEVERLY SIEG FAMILY FOUNDATION INC Bruce, WI · $36,976
- AMERICAN LEGION Bruce, WI
- AMERICAN LEGION Bruce, WI
- BLUE HILLS TRAIL ASSOCIATION INC Bruce, WI
- BRUCE AREA HISTORICAL SOCIETY INC Bruce, WI
- BRUCE BOOSTER CLUB Bruce, WI
- DAIRY RESOURCES INTERNATIONAL INC Bruce, WI
- FREE RANGE FAMILY MINISTRIES INC Bruce, WI
- FRIENDS OF BRUCE AREA LIBRARY Bruce, WI
Nonprofit contractors: biggest by paid by nonprofits
- ZIELIES TREE SERVICE INC Bruce, WI · $25,168,465
- ZIELIE TREE SERVICE INC Bruce, WI · $24,777,268
- ZIELIE'S Bruce, WI · $1,852,392
- ZIELES TREE SERVICE Bruce, WI · $1,428,702
- ZIELIES Bruce, WI · $586,609
- CARLTON CHILD CARE LLC Bruce, WI · $221,001
- NORTHWEST WI REFRIGERATION SERVICE Bruce, WI · $133,156
Form 5500 plan sponsors: biggest by plans
- BRUCE TELEPHONE COMPANY INC Bruce, WI · 1
- CPH ENTERPRISES, INC. Bruce, WI · 1
- DAIRY STRATEGIES, LLC Bruce, WI · 1
- NW MINK RANCH, LLC Bruce, WI · 1
Patent and trademark owners: biggest by patents and marks
- Keeping Safety Simple, LLC Bruce, WI · 1
Federal award recipients: biggest by federal awards
- BRUCE TELEPHONE CO Bruce, WI · $23,987,960
- GOLAT & ENGEL CUSTOM GRAVEL CRUSHING INC Bruce, WI · $3,235,923
- BRUCE HOUSING AUTHORITY Bruce, WI · $2,223,127
- BRUCE SCHOOL DISTRICT Bruce, WI · $625,423
- BRUCE VIL HA Bruce, WI · $336,126
- BRUCE, VILLAGE OF Bruce, WI · $306,015
- NW MINK RANCH LLC Bruce, WI · $61,595
- MDQ FARM LTD Bruce, WI · $36,815
- DEAR WILDFLOWER LLC Bruce, WI · $26,445
- RBMR INVESTMENTS Bruce, WI · $17,022
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0