Census › Texas › Potter County › Amarillo
Amarillo city, Texas
| Population | 201,885 | B01003 |
|---|---|---|
| Population, 2020 census | 200,393 | P1 |
| Median age | 35.1 | B01002 |
| Under 18 | 26.0% | B01001 |
| 65 and over | 15.1% | B01001 |
| Households | 79,741 | B11001 |
| Foreign born | 11.0% | B05002 |
| Median household income | $65,912 | B19013 |
|---|---|---|
| Median family income | $86,587 | B19113 |
| Per capita income | $37,126 | B19301 |
| Poverty rate | 15.8% | B17001 |
| Unemployment rate | 3.4% | B23025 |
| Civilian labor force | 102,280 | B23025 |
| Mean commute (minutes) | 19.6 | B08013 |
| Bachelor's degree or higher | 26.6% | B15003 |
|---|
| Housing units | 89,188 | B25001 |
|---|---|---|
| Owner-occupied | 59.7% | B25003 |
| Renters | 40.3% | B25003 |
| Median home value | $196,900 | B25077 |
| Median gross rent | $1,092 | B25064 |
| White, not Hispanic | 51.0% | B03002 |
|---|---|---|
| Black | 7.1% | B03002 |
| Hispanic or Latino | 34.2% | B03002 |
| Asian | 3.7% | B03002 |
| American Indian and Alaska Native | 0.2% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 124% of Potter County's ($53,249); poverty 15.8% against 20.8%.
Map
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
FURP records in Amarillo, TX
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 1,987 | $1,310,248,180 revenue (latest return) | GOLDEN SPREAD ELECTRIC COOPERATIVE INC ($545,165,927) |
| Nonprofit contractors | 189 | $621,918,274 paid by nonprofits | Maxorplus LTD ($205,670,459) |
| Colleges and schools | 4 | 9,569 enrollment | Amarillo College (9,215) |
| Form D issuers | 37 | $527,716,289 amount sold | Happy Bancshares, Inc. ($205,000,000) |
| Political committees | 62 | TEAMSTERS LOCAL UNION 577 D R I V E | |
| Form 5500 plan sponsors | 759 | 960 plans | BABCOCK & WILCOX TECHNICAL SERVICES PANTEX, LLC, (10) |
| Open Payments recipients | 1,432 | $28,388,143 industry payments | CLINICAL TEX RESEARCH LLC ($4,952,077) |
| Food recall firms | 3 | 9 recalls | Texas Plum Line (7) |
| Patent and trademark owners | 574 | 1,690 patents and marks | Merrick Pet Care, Inc. (141) |
| IPO registrants | 3 | 13 filings | HASTINGS ENTERTAINMENT INC (6) |
| Federal award recipients | 11,514 | $8,599,074,138 federal awards | BWXT PANTEX, LLC ($3,966,742,696) |
| State business registrations | 886 | QUALITY ASSURANCE ADJUSTING SERVICES, INC. |
Cross-reference: 1,987 nonprofits for 201,885 residents is 98.4 per 10,000 people; their latest-year revenue of $1,310,248,180 is $6,490 per resident, 24.9% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | JESSEE JANTZEN | PRESIDENT & CEO | CRAIG AMARILLO LLC | $1,415,832 | 2023 | 21.5x |
| 2 | KARI HOLLANDSWORTH | PRESIDENT & CHIEF EXECUTIVE OFFICER | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $1,358,943 | 2024 | 20.6x |
| 3 | Marcus Smith | CEO | EDUCATION CREDIT UNION | $977,146 | 2025 | 14.8x |
| 4 | MARK SCHWIRTZ | PRESIDENT & CEO (JAN - AUG) | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $939,295 | 2020 | 14.3x |
| 5 | Gregg Bynum | Former President/CEO | EDUCATION CREDIT UNION | $837,488 | 2019 | 12.7x |
| 6 | AMARILLO NATIONAL BANK | CORPORATE TR | NORMAN H READ 1985 TRUST | $787,356 | 2025 | 11.9x |
| 7 | KARL STRESSMAN | EXECUTIVE VICE PRESIDENT | AMERICAN QUARTER HORSE FOUNDATION | $687,871 | 2024 | 10.4x |
| 8 | MARK HOTMANN | PRESIDENT/CEO/CFO | BAPTIST COMMUNITY SERVICES | $675,761 | 2024 | 10.3x |
| 9 | SCOTT GROSS | CFO/INTERIM PRES & CEO (JAN - SEPT) | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $637,797 | 2020 | 9.7x |
| 10 | STEPHEN DALRYMPLE | HPCMF PRESIDENT | BAPTIST COMMUNITY SERVICES | $635,792 | 2024 | 9.6x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $65,912.
Nonprofits: biggest by revenue (latest return)
- GOLDEN SPREAD ELECTRIC COOPERATIVE INC Amarillo, TX · $545,165,927
- AMERICAN QUARTER HORSE ASSOCIATION Amarillo, TX · $67,874,425
- CAL FARLEYS BOYS RANCH Amarillo, TX · $54,074,331
- EDUCATION CREDIT UNION Amarillo, TX · $43,482,287
- CAL FARLEYS BOYS RANCH FOUNDATION Amarillo, TX · $43,023,991
- BAPTIST COMMUNITY SERVICES Amarillo, TX · $40,667,895
- PANHANDLE COMMUNITY SERVICES Amarillo, TX · $33,792,820
- HIGH PLAINS CHRISTIAN MINISTRIES FOUNDATION Amarillo, TX · $29,003,455
- AMARILLO AREA FOUNDATION INC Amarillo, TX · $26,310,718
- GS ELECTRIC GENERATING COOPERATIVE INC Amarillo, TX · $24,131,759
Nonprofit contractors: biggest by paid by nonprofits
- Maxorplus LTD Amarillo, TX · $205,670,459
- MAXOR NATIONAL PHARMACY SERVICES Amarillo, TX · $68,499,585
- PLASKA Amarillo, TX · $26,578,524
- MAXOR NATIONAL PHARMACY SERVICE COR Amarillo, TX · $17,457,968
- Southwest General Contractors Amarillo, TX · $16,865,976
- PLAINS BUILDERS INC Amarillo, TX · $14,757,971
- INTEGRA AVIATION LLC Amarillo, TX · $14,600,923
- WILEY HICKS JR Amarillo, TX · $12,824,416
- COOKE POWER SERVICES Amarillo, TX · $11,664,719
- WEST TEXAS ROOFING Amarillo, TX · $11,021,856
Colleges and schools: biggest by enrollment
- Amarillo College Amarillo, TX · 9,215
- Milan Institute-Amarillo Amarillo, TX · 195
- Wade Gordon Hairdressing Academy Amarillo, TX · 134
- Exposito School of Hair Design Amarillo, TX · 25
Form D issuers: biggest by amount sold
- Happy Bancshares, Inc. Amarillo, TX · $205,000,000
- Producer Owned Beef, LLC Amarillo, TX · $153,073,126
- CLI Capital Amarillo, TX · $85,433,999
- Smart Chemical Solutions, LLC Amarillo, TX · $26,638,938
- Smart Chemical Holdings, LP Amarillo, TX · $18,317,877
- Panhandle Hotel Development, LP Amarillo, TX · $9,716,700
- Amazing Energy, Inc. Amarillo, TX · $5,879,739
- 6219 62nd Street, LLC Amarillo, TX · $5,600,000
- 8985 Amarillo Blvd., LLC Amarillo, TX · $5,000,000
- Exit Zero, Inc. Amarillo, TX · $3,862,610
Political committees
- AMARILLO MATTERS PAC Amarillo, TX
- AMARILLO MATTERS PAC Amarillo, TX
- AMERICAN QUARTER HORSE ASSOCIATION POLITICAL ACTION COMMITTEE (AQHAPAC) Amarillo, TX
- BANCCENTRAL POLITICAL ACTION COMMITTEE Amarillo, TX
- BEAU BOULTER FOR CONGRESS Amarillo, TX
- BEEF-PAC (BEEF POLITICAL ACTION COMMITTEE OF TEXAS CATTLE FEEDERS ASSOCIATION) Amarillo, TX
- CAMPAIGN TO ELECT DAVID MORRIS Amarillo, TX
- CHASITY WEDGEWORTH FOR CONGRESS Amarillo, TX
- COMMITTEE TO ELECT CLIFFORD A. JONES TO CONGRESS Amarillo, TX
- COMMITTEE TO ELECT KARIN L SWANSON FOR PRESIDENT Amarillo, TX
Form 5500 plan sponsors: biggest by plans
- BABCOCK & WILCOX TECHNICAL SERVICES PANTEX, LLC, Amarillo, TX · 10
- PANTEXAS DETERRENCE, LLC Amarillo, TX · 6
- ROBERTS TRUCK CENTER Amarillo, TX · 6
- AMARILLO HEART GROUP, LLP Amarillo, TX · 5
- AUTO, LLLP DBA AUTOINC Amarillo, TX · 5
- PANTEXAS DETERRENCE, LLC Amarillo, TX · 5
- AMARILLO DIAGNOSTIC CLINIC, P.A. Amarillo, TX · 4
- AMARILLO HEART INSTITUTE Amarillo, TX · 4
- BAPTIST COMMUNITY SERVICES Amarillo, TX · 4
- CAL FARLEY'S BOYS RANCH Amarillo, TX · 4
Open Payments recipients: biggest by industry payments
- CLINICAL TEX RESEARCH LLC Amarillo, TX · $4,952,077
- PHARMATEX RESEARCH, LLC Amarillo, TX · $1,997,737
- AMARILLO MEDICAL SPECIALISTS, LLP Amarillo, TX · $1,590,298
- AMARILLO HEART CLINICAL RESEARCH INSTITUTE Amarillo, TX · $1,280,728
- PHARMATEX RESEARCH LLC Amarillo, TX · $1,210,248
- TEXAS ONCO AMARILLO Amarillo, TX · $940,373
- Clinicaltex Research Amarillo, TX · $743,865
- Pharmatex Research Amarillo, TX · $655,087
- CLINICALTEX RESEARCH LLC DBA PHARMATEX RESEARCH Amarillo, TX · $628,797
- Amarillo Heart Clinic Rsrch Inst Inc. Amarillo, TX · $602,907
Food recall firms: biggest by recalls
- Texas Plum Line Amarillo, TX · 7
- Bomunity Ltd Co Amarillo, TX · 1
- Tyson Fresh Meats, Inc. Amarillo, TX · 1
Patent and trademark owners: biggest by patents and marks
- Merrick Pet Care, Inc. Amarillo, TX · 141
- Maxor National Pharmacy Services, LLC Amarillo, TX · 34
- Micro Beef Technologies, Ltd. Amarillo, TX · 31
- Affiliated Foods, Inc. Amarillo, TX · 29
- American Quarter Horse Association Amarillo, TX · 29
- PANHANDLE BASEBALL CLUB INC Amarillo, TX · 27
- Tailfins, LLC Amarillo, TX · 24
- TEJAS INDUSTRIES, INC. Amarillo, TX · 24
- Happy State Bank Amarillo, TX · 22
- Pet Appeal, Inc. Amarillo, TX · 19
IPO registrants: biggest by filings
- HASTINGS ENTERTAINMENT INC Amarillo, TX · 6
- CROSS CONTINENT AUTO RETAILERS INC M&L Amarillo, TX · 5
- MESA CAPITAL CORP Amarillo, TX · 2
Federal award recipients: biggest by federal awards
- BWXT PANTEX, LLC Amarillo, TX · $3,966,742,696
- CAVINESS BEEF PACKERS, LTD. Amarillo, TX · $1,014,602,172
- PRODUCER LLOYDS Amarillo, TX · $656,271,305
- PRODUCERS AGRICULTURE INSURANCE CO Amarillo, TX · $520,388,416
- AMARILLO COLLEGE Amarillo, TX · $332,196,698
- PRODUCERS AGRICULTURE INSURANCE CO Amarillo, TX · $230,123,570
- CITY OF AMARILLO Amarillo, TX · $185,492,548
- PANHANDLE COMMUNITY SERVICES Amarillo, TX · $179,922,889
- CITY OF AMARILLO Amarillo, TX · $173,104,768
- REGION XVI EDUCATION SERVICE CENTER Amarillo, TX · $129,650,212
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0