Census › Texas › Potter County
Potter County, TX
| Population | 115,975 | B01003 |
|---|---|---|
| Population, 2020 census | 118,525 | P1 |
| Median age | 35.1 | B01002 |
| Under 18 | 26.7% | B01001 |
| 65 and over | 14.3% | B01001 |
| Households | 42,581 | B11001 |
| Foreign born | 14.5% | B05002 |
| Median household income | $53,249 | B19013 |
|---|---|---|
| Median family income | $67,936 | B19113 |
| Per capita income | $28,703 | B19301 |
| Poverty rate | 20.8% | B17001 |
| Unemployment rate | 3.8% | B23025 |
| Civilian labor force | 51,868 | B23025 |
| Mean commute (minutes) | 21.0 | B08013 |
| Bachelor's degree or higher | 18.6% | B15003 |
|---|
| Housing units | 49,390 | B25001 |
|---|---|---|
| Owner-occupied | 57.3% | B25003 |
| Renters | 42.7% | B25003 |
| Median home value | $147,300 | B25077 |
| Median gross rent | $1,022 | B25064 |
| White, not Hispanic | 42.2% | B03002 |
|---|---|---|
| Black | 10.2% | B03002 |
| Hispanic or Latino | 39.3% | B03002 |
| Asian | 4.7% | B03002 |
| American Indian and Alaska Native | 0.2% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 68% of Texas's ($78,476); poverty 20.8% against 13.8%; 0.4% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Amarillo 201,885 · median household income $65,912
- Bushland 2,779 · median household income $146,071
- Bishop Hills 202 · median household income $112,813
FURP records in Potter County, TX
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 1,311 | $1,190,244,890 revenue (latest return) | GOLDEN SPREAD ELECTRIC COOPERATIVE INC ($545,165,927) |
| Nonprofit contractors | 128 | $525,722,274 paid by nonprofits | Maxorplus LTD ($205,670,459) |
| Colleges and schools | 1 | 195 enrollment | Milan Institute-Amarillo (195) |
| Form D issuers | 29 | $786,463,196 amount sold | Black Forest Labs Inc. ($307,572,022) |
| Political committees | 53 | MESA PETROLEUM CO POLITICAL ACTION COMMITTEE (MPAC) | |
| Form 5500 plan sponsors | 762 | 967 plans | BABCOCK & WILCOX TECHNICAL SERVICES PANTEX, LLC, (10) |
| Open Payments recipients | 1,433 | $28,388,259 industry payments | CLINICAL TEX RESEARCH LLC ($4,952,077) |
| Food recall firms | 3 | 9 recalls | Texas Plum Line (7) |
| Patent and trademark owners | 576 | 1,706 patents and marks | Merrick Pet Care, Inc. (141) |
| IPO registrants | 3 | 13 filings | HASTINGS ENTERTAINMENT INC (6) |
| Federal award recipients | 5,611 | $46,992,219,699 federal awards | BELL BOEING JOINT PROJECT OFFICE ($40,299,608,432) |
| State business registrations | 841 | G&R DUMPING SERVICES, LLC |
Cross-reference: 1,311 nonprofits for 115,975 residents is 113.0 per 10,000 people; their latest-year revenue of $1,190,244,890 is $10,263 per resident, 52.5% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | JESSEE JANTZEN | PRESIDENT & CEO | CRAIG AMARILLO LLC | $1,415,832 | 2023 | 26.6x |
| 2 | KARI HOLLANDSWORTH | PRESIDENT & CHIEF EXECUTIVE OFFICER | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $1,358,943 | 2024 | 25.5x |
| 3 | MARK SCHWIRTZ | PRESIDENT & CEO (JAN - AUG) | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $939,295 | 2020 | 17.6x |
| 4 | AMARILLO NATIONAL BANK | CORPORATE TR | NORMAN H READ 1985 TRUST | $787,356 | 2025 | 14.8x |
| 5 | KARL STRESSMAN | EXECUTIVE VICE PRESIDENT | AMERICAN QUARTER HORSE FOUNDATION | $687,871 | 2024 | 12.9x |
| 6 | MARK HOTMANN | PRESIDENT/CEO/CFO | BAPTIST COMMUNITY SERVICES | $675,761 | 2024 | 12.7x |
| 7 | SCOTT GROSS | CFO/INTERIM PRES & CEO (JAN - SEPT) | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $637,797 | 2020 | 12.0x |
| 8 | STEPHEN DALRYMPLE | HPCMF PRESIDENT | BAPTIST COMMUNITY SERVICES | $635,792 | 2024 | 11.9x |
| 9 | JOSEPH HAYDEN | COO | GOLDEN SPREAD ELECTRIC COOPERATIVE INC | $574,340 | 2018 | 10.8x |
| 10 | JOSEPH GORMAN | GENERAL COUNSEL | CRAIG AMARILLO LLC | $547,040 | 2024 | 10.3x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $53,249.
Nonprofits: biggest by revenue (latest return)
- GOLDEN SPREAD ELECTRIC COOPERATIVE INC Amarillo, TX · $545,165,927
- AMERICAN QUARTER HORSE ASSOCIATION Amarillo, TX · $67,874,425
- CAL FARLEYS BOYS RANCH Amarillo, TX · $54,074,331
- CAL FARLEYS BOYS RANCH FOUNDATION Amarillo, TX · $43,023,991
- BAPTIST COMMUNITY SERVICES Amarillo, TX · $40,667,895
- PANHANDLE COMMUNITY SERVICES Amarillo, TX · $33,792,820
- HIGH PLAINS CHRISTIAN MINISTRIES FOUNDATION Amarillo, TX · $29,003,455
- AMARILLO AREA FOUNDATION INC Amarillo, TX · $26,310,718
- GS ELECTRIC GENERATING COOPERATIVE INC Amarillo, TX · $24,131,759
- HIGH PLAINS FOOD BANK Amarillo, TX · $19,963,598
Nonprofit contractors: biggest by paid by nonprofits
- Maxorplus LTD Amarillo, TX · $205,670,459
- MAXOR NATIONAL PHARMACY SERVICES Amarillo, TX · $68,499,585
- PLASKA Amarillo, TX · $26,578,524
- MAXOR NATIONAL PHARMACY SERVICE COR Amarillo, TX · $17,457,968
- Southwest General Contractors Amarillo, TX · $16,865,976
- WILEY HICKS JR Amarillo, TX · $12,824,416
- COOKE POWER SERVICES Amarillo, TX · $11,664,719
- AMARILLO ANESTHESIA CONSULTANTS Amarillo, TX · $10,098,003
- FAIRLY GROUP Amarillo, TX · $7,612,103
- COOKE ELECTRICAL CONTRACTING INC Amarillo, TX · $7,606,659
Colleges and schools: biggest by enrollment
- Milan Institute-Amarillo Amarillo, TX · 195
Form D issuers: biggest by amount sold
- Black Forest Labs Inc. Freiburg Im Breisgau, 2M · $307,572,022
- Happy Bancshares, Inc. Amarillo, TX · $205,000,000
- Producer Owned Beef, LLC Amarillo, TX · $153,073,126
- CLI Capital Amarillo, TX · $85,433,999
- Panhandle Hotel Development, LP Amarillo, TX · $9,716,700
- Amazing Energy, Inc. Amarillo, TX · $5,879,739
- 6219 62nd Street, LLC Amarillo, TX · $5,600,000
- 8985 Amarillo Blvd., LLC Amarillo, TX · $5,000,000
- Exit Zero, Inc. Amarillo, TX · $3,862,610
- Trade 'Em, Inc. Amarillo, TX · $1,200,000
Political committees
- AMARILLO MATTERS PAC Amarillo, TX
- AMERICAN QUARTER HORSE ASSOCIATION POLITICAL ACTION COMMITTEE (AQHAPAC) Amarillo, TX
- BANCCENTRAL POLITICAL ACTION COMMITTEE Amarillo, TX
- BEAU BOULTER FOR CONGRESS Amarillo, TX
- BEEF-PAC (BEEF POLITICAL ACTION COMMITTEE OF TEXAS CATTLE FEEDERS ASSOCIATION) Amarillo, TX
- CHASITY WEDGEWORTH FOR CONGRESS Amarillo, TX
- COMMITTEE TO ELECT CLIFFORD A. JONES TO CONGRESS Amarillo, TX
- COMMITTEE TO ELECT KARIN L SWANSON FOR PRESIDENT Amarillo, TX
- CP4T Amarillo, TX
- CP4T Amarillo, TX
Form 5500 plan sponsors: biggest by plans
- BABCOCK & WILCOX TECHNICAL SERVICES PANTEX, LLC, Amarillo, TX · 10
- PANTEXAS DETERRENCE, LLC Amarillo, TX · 6
- ROBERTS TRUCK CENTER Amarillo, TX · 6
- AG PRODUCERS CO-OP Bushland, TX · 5
- AMARILLO HEART GROUP, LLP Amarillo, TX · 5
- AUTO, LLLP DBA AUTOINC Amarillo, TX · 5
- PANTEXAS DETERRENCE, LLC Amarillo, TX · 5
- AMARILLO DIAGNOSTIC CLINIC, P.A. Amarillo, TX · 4
- AMARILLO HEART INSTITUTE Amarillo, TX · 4
- BAPTIST COMMUNITY SERVICES Amarillo, TX · 4
Open Payments recipients: biggest by industry payments
- CLINICAL TEX RESEARCH LLC Amarillo, TX · $4,952,077
- PHARMATEX RESEARCH, LLC Amarillo, TX · $1,997,737
- AMARILLO MEDICAL SPECIALISTS, LLP Amarillo, TX · $1,590,298
- AMARILLO HEART CLINICAL RESEARCH INSTITUTE Amarillo, TX · $1,280,728
- PHARMATEX RESEARCH LLC Amarillo, TX · $1,210,248
- TEXAS ONCO AMARILLO Amarillo, TX · $940,373
- Clinicaltex Research Amarillo, TX · $743,865
- Pharmatex Research Amarillo, TX · $655,087
- CLINICALTEX RESEARCH LLC DBA PHARMATEX RESEARCH Amarillo, TX · $628,797
- Amarillo Heart Clinic Rsrch Inst Inc. Amarillo, TX · $602,907
Food recall firms: biggest by recalls
- Texas Plum Line Amarillo, TX · 7
- Bomunity Ltd Co Amarillo, TX · 1
- Tyson Fresh Meats, Inc. Amarillo, TX · 1
Patent and trademark owners: biggest by patents and marks
- Merrick Pet Care, Inc. Amarillo, TX · 141
- Maxor National Pharmacy Services, LLC Amarillo, TX · 34
- Micro Beef Technologies, Ltd. Amarillo, TX · 31
- Affiliated Foods, Inc. Amarillo, TX · 29
- American Quarter Horse Association Amarillo, TX · 29
- PANHANDLE BASEBALL CLUB INC Amarillo, TX · 27
- Tailfins, LLC Amarillo, TX · 24
- TEJAS INDUSTRIES, INC. Amarillo, TX · 24
- Happy State Bank Amarillo, TX · 22
- Pet Appeal, Inc. Amarillo, TX · 19
IPO registrants: biggest by filings
- HASTINGS ENTERTAINMENT INC Amarillo, TX · 6
- CROSS CONTINENT AUTO RETAILERS INC M&L Amarillo, TX · 5
- MESA CAPITAL CORP Amarillo, TX · 2
Federal award recipients: biggest by federal awards
- BELL BOEING JOINT PROJECT OFFICE Patuxent River Nas, TX · $40,299,608,432
- BWXT PANTEX, LLC Amarillo, TX · $3,966,742,696
- CAVINESS BEEF PACKERS, LTD. Amarillo, TX · $1,014,602,172
- PRODUCERS AGRICULTURE INSURANCE CO Amarillo, TX · $230,123,570
- CITY OF AMARILLO Amarillo, TX · $185,492,548
- PANHANDLE COMMUNITY SERVICES Amarillo, TX · $179,922,889
- CITY OF AMARILLO Amarillo, TX · $173,104,768
- REGION XVI EDUCATION SERVICE CENTER Amarillo, TX · $114,090,799
- TEXAS GENERAL LAND OFFICE Amarillo, TX · $90,699,044
- AMARILLO Amarillo, TX · $75,916,362
All 35 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 144.01 | 7,356 | $81,607 | 10.5% | 42.5 |
| Census Tract 150 | 6,675 | $38,317 | 36.8% | 28.4 |
| Census Tract 143 | 6,204 | $115,000 | 2.8% | 40.9 |
| Census Tract 133 | 6,124 | $114,597 | 1.3% | 45.3 |
| Census Tract 149 | 5,833 | $46,058 | 30.6% | 30.5 |
| Census Tract 145 | 5,227 | $44,554 | 21.2% | 30.6 |
| Census Tract 128 | 4,487 | $34,700 | 29.9% | 32.0 |
| Census Tract 115 | 4,393 | $49,431 | 14.0% | 37.7 |
| Census Tract 118 | 4,372 | $71,829 | 7.5% | 32.7 |
| Census Tract 117 | 4,302 | $46,136 | 25.4% | 31.4 |
| Census Tract 116 | 4,171 | $44,786 | 20.8% | 37.1 |
| Census Tract 139 | 3,986 | $38,674 | 35.9% | 29.2 |
| Census Tract 153 | 3,550 | $44,837 | 23.4% | 36.2 |
| Census Tract 107 | 3,498 | $68,988 | 12.0% | 30.1 |
| Census Tract 151 | 3,477 | $57,743 | 15.1% | 33.7 |
| Census Tract 122 | 3,435 | $40,827 | 23.0% | 28.6 |
| Census Tract 134 | 3,297 | $72,560 | 10.7% | 41.1 |
| Census Tract 104 | 3,158 | $68,523 | 11.1% | 36.3 |
| Census Tract 154 | 2,868 | $43,750 | 45.7% | 32.3 |
| Census Tract 102 | 2,788 | $103,454 | 11.8% | 37.5 |
| Census Tract 148 | 2,768 | $43,369 | 48.0% | 21.5 |
| Census Tract 126 | 2,448 | $48,636 | 20.4% | 34.2 |
| Census Tract 141 | 2,250 | $59,846 | 22.5% | 33.2 |
| Census Tract 152 | 2,181 | $61,298 | 15.5% | 40.7 |
| Census Tract 110 | 2,165 | $42,578 | 32.1% | 31.7 |
| Census Tract 147.01 | 2,059 | $60,298 | 12.2% | 46.7 |
| Census Tract 119 | 2,021 | $61,932 | 8.5% | 39.3 |
| Census Tract 106 | 2,016 | $32,432 | 38.4% | 29.8 |
| Census Tract 101 | 1,825 | $50,385 | 14.0% | 37.9 |
| Census Tract 147.02 | 1,768 | $55,850 | 15.8% | 36.1 |
| Census Tract 132 | 1,569 | $81,350 | 12.0% | 54.2 |
| Census Tract 120 | 1,352 | $32,150 | 28.3% | 28.9 |
| Census Tract 130 | 1,307 | $38,929 | 37.0% | 40.5 |
| Census Tract 103 | 1,045 | $35,200 | 40.9% | 28.4 |
| Census Tract 9800 | 0 | $-666,666,666 | - | -666666666.0 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0