FURP.ORG / PUBLIC DATA EXPLORER

TRACE MEDIA INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
TRACE MEDIA INC (EIN 47-4175513)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-11-05
IRS object ID
202513099349303176
Schema version
2024v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-11-05T14:26:19-06:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN390974031PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1WEGNER CPAS LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1230 PARK AVE FL 3AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP101690005ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN474175513EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1TRACE MEDIA INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTRACBusinessNameControlTxt
Phone2125327171PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1225 4TH AVENUE 300AddressLine1Txt
CityBROOKLYNCityNm
State AbbreviationNYStateAbbreviationCd
ZIP11215ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJOHN FEINBLATTPersonNm
Person TitlePRESIDENTPersonTitleTxt
Phone2125327171PhoneNum
Signature2025-11-04SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info Curr0IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonYIGIT UCTUM CPAPreparerPersonNm
PTINP01269549PTIN
Phone2125511724PhoneNum
Preparation2025-11-03PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1THE TRACEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerJOHN FEINBLATTPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1225 4TH AVENUE 300AddressLine1Txt
CityBROOKLYNCityNm
State AbbreviationNYStateAbbreviationCd
ZIP11215ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$6,308,861GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.THETRACE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2015FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionIN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE.ActivityOrMissionDesc
Voting Members Governing Body5VotingMembersGoverningBodyCnt
Voting Members Independent5VotingMembersIndependentCnt
Total Employee33TotalEmployeeCnt
Total Volunteers5TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$6,067,868PYContributionsGrantsAmt
CY Contributions Grants$6,255,296CYContributionsGrantsAmt
PY Program Service Revenue$3,000PYProgramServiceRevenueAmt
CY Program Service Revenue$2,500CYProgramServiceRevenueAmt
PY Investment Income$16,440PYInvestmentIncomeAmt
CY Investment Income$25,776CYInvestmentIncomeAmt
PY Other Revenue$705PYOtherRevenueAmt
CY Other Revenue$25,289CYOtherRevenueAmt
PY Total Revenue$6,088,013PYTotalRevenueAmt
CY Total Revenue$6,308,861CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$3,313,393PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$3,900,888CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$190,000PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$265,415CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$516,616CYTotalFundraisingExpenseAmt
PY Other Expenses$887,464PYOtherExpensesAmt
CY Other Expenses$1,008,379CYOtherExpensesAmt
PY Total Expenses$4,390,857PYTotalExpensesAmt
CY Total Expenses$5,174,682CYTotalExpensesAmt
PY Revenues Less Expenses$1,697,156PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$1,134,179CYRevenuesLessExpensesAmt
Total Assets BOY$3,341,617TotalAssetsBOYAmt
Total Assets EOY$4,537,799TotalAssetsEOYAmt
Total Liabilities BOY$41,734TotalLiabilitiesBOYAmt
Total Liabilities EOY$103,737TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,299,883NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$4,434,062NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$4,241,391ExpenseAmt
Revenue$2,500RevenueAmt
DescTRACE MEDIA INC. ("THE TRACE") IS A NONPROFIT, NONPARTISAN MEDIA ORGANIZATION THAT PROVIDES THE PUBLIC WITH ORIGINAL REPORTING AND ANALYSIS OF GUN VIOLENCE IN THE UNITED STATES. IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE. TO HELP JOURNALISTS IN OTHER COMMUNITIES PRODUCE MORE IN-DEPTH COVERAGE OF GUN VIOLENCE AS A PUBLIC SAFETY, THE TRACE LAUNCHED A UNIQUE GUN VIOLENCE DATA HUB. OVERALL, OUR WORK AIMED TO FOSTER A MORE INFORMED PUBLIC DISCOURSE ON THE COMPLEX ISSUE OF GUN VIOLENCE.Desc
Total Program Service Expenses$4,241,391TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document43IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee33EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members5GoverningBodyVotingMembersCnt
Independent Voting Member5IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of Committees0MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldAKStatesWhereCopyOfReturnIsFldCd
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States Where Copy Of Return Is FldWAStatesWhereCopyOfReturnIsFldCd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonDANIEL RAMSDEN - KIWI PARTNERS INCPersonNm
Phone2125327171PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1237 W 35TH ST STE 1101AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10001ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (11 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
JOHN FEINBLATT
PRESIDENT1.00Yes (X)Yes (X)$0$0$0
MIKE BROUILLARD
SECRETARY AND TREASURER2.00Yes (X)Yes (X)$0$0$0
STEPHAN FRIEDMAN
DIRECTOR0.10Yes (X)$0$0$0
ELIZABETH HANSEN
DIRECTOR0.10Yes (X)$0$0$0
JELANI COBB
DIRECTOR0.10Yes (X)$0$0$0
JAMES BURNETT
MANAGING DIRECTOR40.00Yes (X)$209,988$0$48,560
TALIESIN WOODWARD
EDITOR IN CHIEF40.00$231,135$0$48,960Yes (X)
CRAIG HUNTER
EXECUTIVE EDITOR40.00$169,988$0$19,921Yes (X)
MICHAEL SPIES
SENIOR WRITER40.00$155,300$0$6,645Yes (X)
SAMANTHA HEATHER ALLEN STOREY
MANAGING EDITOR40.00$139,988$0$48,055Yes (X)
CHRISTIAN VAN SANT
STAFF WRITER40.00$125,630$0$45,584Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,032,029TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$217,725TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K12IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (3 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
CIMA CONSULTING
333 2ND STREET SE SUITE 208CHARLOTTESVILLEVA22902GRANT WRITING$191,000
TIMEPLOTS LLC
5440 NEVADA AVENUE NORTHWESTWASHINGTONDC20015WEBSITE DEVELOPMENT$141,563
KIWI PARTNERS
50 EAST WASHINGTON STREET SUITE 400CHICAGOIL60602ACCOUNTING SERVICES$132,787
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K3CntrctRcvdGreaterThan100KCnt
All Other Contributions$6,255,296AllOtherContributionsAmt
Total Contributions$6,255,296TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescLICENSING INCOMEDesc
Business513190BusinessCd
Total Revenue Column$2,500TotalRevenueColumnAmt
Related Or Exempt Func Income$2,500RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$2,500TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$25,776TotalRevenueColumnAmt
Exclusion$25,776ExclusionAmt

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$25,289TotalRevenueColumnAmt
Exclusion$25,289ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$25,289OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$6,308,861TotalRevenueColumnAmt
Related Or Exempt Func Income$2,500RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$51,065ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$258,548TotalAmt
Program Services$38,782ProgramServicesAmt
Management And General$53,051ManagementAndGeneralAmt
Fundraising$166,715FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$2,842,770TotalAmt
Program Services$2,752,959ProgramServicesAmt
Management And General$89,489ManagementAndGeneralAmt
Fundraising$322FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$84,459TotalAmt
Program Services$76,997ProgramServicesAmt
Management And General$3,657ManagementAndGeneralAmt
Fundraising$3,805FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$488,348TotalAmt
Program Services$482,186ProgramServicesAmt
Management And General$6,162ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$226,763TotalAmt
Program Services$206,727ProgramServicesAmt
Management And General$15,852ManagementAndGeneralAmt
Fundraising$4,184FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$18,595TotalAmt
Program Services$15,105ProgramServicesAmt
Management And General$1,710ManagementAndGeneralAmt
Fundraising$1,780FundraisingAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$174,983TotalAmt
Management And General$174,983ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$265,415TotalAmt
Fundraising$265,415FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$333,459TotalAmt
Program Services$282,560ProgramServicesAmt
Management And General$16,123ManagementAndGeneralAmt
Fundraising$34,776FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$6,601TotalAmt
Management And General$6,601ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$142,336TotalAmt
Program Services$107,223ProgramServicesAmt
Management And General$23,809ManagementAndGeneralAmt
Fundraising$11,304FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$124,955TotalAmt
Program Services$104,949ProgramServicesAmt
Management And General$9,793ManagementAndGeneralAmt
Fundraising$10,213FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$102,450TotalAmt
Program Services$86,176ProgramServicesAmt
Management And General$7,066ManagementAndGeneralAmt
Fundraising$9,208FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$31,497TotalAmt
Program Services$25,264ProgramServicesAmt
Management And General$2,948ManagementAndGeneralAmt
Fundraising$3,285FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$25,364TotalAmt
Program Services$20,604ProgramServicesAmt
Management And General$2,333ManagementAndGeneralAmt
Fundraising$2,427FundraisingAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$39,471TotalAmt
Program Services$33,231ProgramServicesAmt
Management And General$3,058ManagementAndGeneralAmt
Fundraising$3,182FundraisingAmt

Other Expenses OtherExpensesGrp

FieldValueIRS element (for citing)
DescMISCELLANEOUSDesc
Total$8,668TotalAmt
Program Services$8,628ProgramServicesAmt
Management And General$40ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$5,174,682TotalAmt
Program Services$4,241,391ProgramServicesAmt
Management And General$416,675ManagementAndGeneralAmt
Fundraising$516,616FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$833,619BOYAmt
EOY$1,426,098EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$856,441BOYAmt
EOY$882,217EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$1,601,110BOYAmt
EOY$1,951,427EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$9,047BOYAmt
EOY$19,848EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$26,731BOYAmt
EOY$37,517EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$251,136LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$30,444LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$14,669BOYAmt
EOY$220,692EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$3,341,617BOYAmt
EOY$4,537,799EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$41,734BOYAmt
EOY$103,737EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$41,734BOYAmt
EOY$103,737EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$1,030,714BOYAmt
EOY$870,264EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,269,169BOYAmt
EOY$3,563,798EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,299,883BOYAmt
EOY$4,434,062EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,341,617BOYAmt
EOY$4,537,799EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$1,134,179ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit Committee0AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,571,529CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,576,182CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,410,332CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$6,067,868CurrentTaxYearMinus1YearAmt
Current Tax Year$6,255,296CurrentTaxYearAmt
Total$22,881,207TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,571,529CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,576,182CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,410,332CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$6,067,868CurrentTaxYearMinus1YearAmt
Current Tax Year$6,255,296CurrentTaxYearAmt
Total$22,881,207TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$4,059,626SubstantialContributorsTotAmt
Public Support Total170$18,821,581PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$475CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$60CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus1 Year$16,440CurrentTaxYearMinus1YearAmt
Current Tax Year$25,776CurrentTaxYearAmt
Total$42,751TotalAmt
FieldValueIRS element (for citing)
Total Support$22,923,958TotalSupportAmt
Gross Receipts Rltd Activities$63,292GrossReceiptsRltdActivitiesAmt
Public Support CY1700.82100PublicSupportCY170Pct
Public Support PY1700.91380PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$35,580OtherCostOrOtherBasisAmt
Depreciation$17,307DepreciationAmt
Book Value$18,273BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$215,556OtherCostOrOtherBasisAmt
Depreciation$13,137DepreciationAmt
Book Value$202,419BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$220,692TotalBookValueLandBuildingsAmt
Total Rev Etc Audited Fincl Stmt$6,447,979TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$139,118DonatedServicesAndUseFcltsAmt
Revenue Not Reported$139,118RevenueNotReportedAmt
Revenue Subtotal$6,308,861RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$6,308,861TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$5,313,800TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$139,118DonatedServicesUseFcltsAmt
Expenses Not Reported$139,118ExpensesNotReportedAmt
Expenses Subtotal$5,174,682ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$5,174,682TotalExpensesPerForm990Amt

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Email SolicitationsYes (X)EmailSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Organization Business Name OrganizationBusinessName

FieldValueIRS element (for citing)
Business Name Line1CIMA CONSULTINGBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1333 2ND ST SE SUITE 208AddressLine1Txt
CityCHARLOTTESVILLECityNm
State AbbreviationVAStateAbbreviationCd
ZIP22902ZIPCd
FieldValueIRS element (for citing)
ActivityGRANT WRITINGActivityTxt
Fundraiser Control Of Funds0FundraiserControlOfFundsInd
Gross Receipts$4,745,000GrossReceiptsAmt
Retained By Contractor$191,000RetainedByContractorAmt
Net To Organization$4,554,000NetToOrganizationAmt
FieldValueIRS element (for citing)
Total Gross Receipts$4,745,000TotalGrossReceiptsAmt
Total Retained By Contractors$191,000TotalRetainedByContractorsAmt
Total Net To Organization$4,554,000TotalNetToOrganizationAmt
Licensed StatesAKLicensedStatesCd
Licensed StatesALLicensedStatesCd
Licensed StatesARLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCOLicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesGALicensedStatesCd
Licensed StatesHILicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMELicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMNLicensedStatesCd
Licensed StatesMOLicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNMLicensedStatesCd
Licensed StatesNVLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesOHLicensedStatesCd
Licensed StatesOKLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesVALicensedStatesCd
Licensed StatesWALicensedStatesCd
Licensed StatesWILicensedStatesCd
Licensed StatesWVLicensedStatesCd

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (6 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
TALIESIN WOODWARD
EDITOR IN CHIEF$216,135$0$15,000$0$0$0$8,800$0$40,160$0$280,095$0$0$0
JAMES BURNETT
MANAGING DIRECTOR$209,988$0$0$0$0$0$8,400$0$40,160$0$258,548$0$0$0
CRAIG HUNTER
EXECUTIVE EDITOR$169,988$0$0$0$0$0$6,800$0$13,121$0$189,909$0$0$0
SAMANTHA HEATHER ALLEN STOREY
MANAGING EDITOR$139,988$0$0$0$0$0$4,900$0$43,155$0$188,043$0$0$0
CHRISTIAN VAN SANT
STAFF WRITER$125,630$0$0$0$0$0$5,424$0$40,160$0$171,214$0$0$0
MICHAEL SPIES
SENIOR WRITER$155,300$0$0$0$0$0$6,212$0$433$0$161,945$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 8BTHE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BOARD.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 IS PROVIDED TO THE GOVERNING BODY FOR REVIEW BEFORE THE RETURN IS SIGNED BY THE PRESIDENT AND FILED WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CA DIRECTOR, OFFICER OR STAFF MEMBER MUST DISCLOSE, IN GOOD FAITH, ANY POTENTIAL CONFLICT OF INTEREST. THE BOARD OF DIRECTORS OR COMMITTEE THEREOF, IF FORMED, WILL GATHER AND REVIEW THE NECESSARY INFORMATION TO TAKE ANY POTENTIAL CONFLICT INTO CONSIDERATION AND RENDER A DECISION BY VOTE.
FORM 990, PART VI, SECTION B, LINE 15ATRACE MEDIA FOLLOWS A COMPENSATION POLICY WHICH REQUIRES ANY COMPENSATION ARRANGEMENT TO BE APPROVED BY THE PRESIDENT. THE APPROVED COMPENSATION ARRANGEMENT MUST BE BASED UPON, TO THE EXTENT REASONABLY AVAILABLE, INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES, CURRENT COMPENSATION SURVEYS COMPILED BY INDUSTRY GROUPS AND OTHER RELEVANT INFORMATION.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION MAKES ITS CERTIFICATE OF INCORPORATION, BYLAWS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. REQUESTS FOR REVIEWING THE ORGANIZATION'S DOCUMENTS SHOULD BE ADDRESSED TO THE ORGANIZATION IN CARE OF THE INDIVIDUAL NOTED IN PART VI, SECTION C, QUESTION 20.