2025-11-05T14:26:19-06:00 2024-12-31 390974031 WEGNER CPAS LLP 230 PARK AVE FL 3 NEW YORK NY 101690005 990 2024-01-01 474175513 TRACE MEDIA INC TRAC 2125327171 225 4TH AVENUE 300 BROOKLYN NY 11215 JOHN FEINBLATT PRESIDENT 2125327171 2025-11-04 1 0 YIGIT UCTUM CPA P01269549 2125511724 2025-11-03 2024 2025-03-06 01:10:19Z THE TRACE JOHN FEINBLATT 225 4TH AVENUE 300 BROOKLYN NY 11215 6308861 0 X WWW.THETRACE.ORG X 2015 DE IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE. 5 5 33 5 0 0 6067868 6255296 3000 2500 16440 25776 705 25289 6088013 6308861 0 0 0 0 3313393 3900888 190000 265415 516616 887464 1008379 4390857 5174682 1697156 1134179 3341617 4537799 41734 103737 3299883 4434062 X THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE. 0 0 4241391 2500 TRACE MEDIA INC. ("THE TRACE") IS A NONPROFIT, NONPARTISAN MEDIA ORGANIZATION THAT PROVIDES THE PUBLIC WITH ORIGINAL REPORTING AND ANALYSIS OF GUN VIOLENCE IN THE UNITED STATES. IN 2024, THE TRACE'S PROGRAM ACCOMPLISHMENTS INCLUDED PUBLISHING MORE THAN 400 INVESTIGATIONS, NEWS ARTICLES, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF NEARLY 10 MILLION PEOPLE VIA THETRACE.ORG, THIRD-PARTY PLATFORMS, AND REPUBLICATION OF OUR JOURNALISM BY OTHER NEWS OUTLETS. WHILE ENGAGING THE PERSPECTIVES OF SHOOTING VICTIMS, SURVIVORS, GUN OWNERS, SCHOLARS, AND POLICYMAKERS, THE TRACE REPORTED ON OVERLOOKED DIMENSIONS OF GUN VIOLENCE, INCLUDING THE RISE OF GUN HOMICIDES AND ASSAULTS IN SMALL CITIES AND RURAL COMMUNITIES; OUR COVERAGE ALSO IMPROVED UNDERSTANDING OF LIFE-SAVING INTERVENTIONS THAT HAVE BIPARTISAN SUPPORT. OTHER FOCUSES OF OUR COVERAGE IN 2024 WERE THE MOUNTING LEGAL CHALLENGES TO FIREARM LAWS AND SOURCES OF CRIME WEAPONS. THROUGH THE TRACE'S LOCAL REPORTING INITIATIVE, WE HELD OFFICIALS IN CHICAGO AND PHILADELPHIA ACCOUNTABLE FOR THEIR RESPONSES TO GUN VIOLENCE. TO HELP JOURNALISTS IN OTHER COMMUNITIES PRODUCE MORE IN-DEPTH COVERAGE OF GUN VIOLENCE AS A PUBLIC SAFETY, THE TRACE LAUNCHED A UNIQUE GUN VIOLENCE DATA HUB. OVERALL, OUR WORK AIMED TO FOSTER A MORE INFORMED PUBLIC DISCOURSE ON THE COMPLEX ISSUE OF GUN VIOLENCE. 4241391 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 43 0 33 1 0 0 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 1 1 1 0 0 AK AL AR CA FL GA HI IL KS KY MA MD MI MN MO MS NC NH NJ NM NY OK OR PA RI SC TN UT VA WI WV CO CT ME ND NV OH WA X X DANIEL RAMSDEN - KIWI PARTNERS INC 2125327171 237 W 35TH ST STE 1101 NEW YORK NY 10001 JOHN FEINBLATT PRESIDENT 1.00 X X 0 0 0 MIKE BROUILLARD SECRETARY AND TREASURER 2.00 X X 0 0 0 STEPHAN FRIEDMAN DIRECTOR 0.10 X 0 0 0 ELIZABETH HANSEN DIRECTOR 0.10 X 0 0 0 JELANI COBB DIRECTOR 0.10 X 0 0 0 JAMES BURNETT MANAGING DIRECTOR 40.00 X 209988 0 48560 TALIESIN WOODWARD EDITOR IN CHIEF 40.00 X 231135 0 48960 CRAIG HUNTER EXECUTIVE EDITOR 40.00 X 169988 0 19921 MICHAEL SPIES SENIOR WRITER 40.00 X 155300 0 6645 SAMANTHA HEATHER ALLEN STOREY MANAGING EDITOR 40.00 X 139988 0 48055 CHRISTIAN VAN SANT STAFF WRITER 40.00 X 125630 0 45584 1032029 0 217725 12 0 1 0 CIMA CONSULTING 333 2ND STREET SE SUITE 208 CHARLOTTESVILLE VA 22902 GRANT WRITING 191000 TIMEPLOTS LLC 5440 NEVADA AVENUE NORTHWEST WASHINGTON DC 20015 WEBSITE DEVELOPMENT 141563 KIWI PARTNERS 50 EAST WASHINGTON STREET SUITE 400 CHICAGO IL 60602 ACCOUNTING SERVICES 132787 3 6255296 6255296 LICENSING INCOME 513190 2500 2500 2500 25776 25776 25289 25289 25289 6308861 2500 0 51065 258548 38782 53051 166715 2842770 2752959 89489 322 84459 76997 3657 3805 488348 482186 6162 226763 206727 15852 4184 18595 15105 1710 1780 174983 174983 265415 265415 333459 282560 16123 34776 6601 6601 142336 107223 23809 11304 124955 104949 9793 10213 102450 86176 7066 9208 31497 25264 2948 3285 25364 20604 2333 2427 39471 33231 3058 3182 MISCELLANEOUS 8668 8628 40 5174682 4241391 416675 516616 833619 1426098 856441 882217 1601110 1951427 9047 19848 26731 37517 251136 30444 14669 220692 3341617 4537799 41734 103737 41734 103737 X 1030714 870264 2269169 3563798 3299883 4434062 3341617 4537799 1134179 0 X 0 1 X 0 0 X 3571529 3576182 3410332 6067868 6255296 22881207 3571529 3576182 3410332 6067868 6255296 22881207 4059626 18821581 475 60 16440 25776 42751 22923958 63292 0.82100 0.91380 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 35580 17307 18273 215556 13137 202419 220692 6447979 139118 139118 6308861 0 6308861 5313800 139118 139118 5174682 0 5174682 X X 1 CIMA CONSULTING 333 2ND ST SE SUITE 208 CHARLOTTESVILLE VA 22902 GRANT WRITING 0 4745000 191000 4554000 4745000 191000 4554000 AK AL AR CA CO CT FL GA HI IL KS KY MA MD ME MI MN MO MS NC ND NH NJ NM NV NY OH OK OR PA RI SC TN UT VA WA WI WV X X X 0 0 0 0 0 0 0 0 0 TALIESIN WOODWARD EDITOR IN CHIEF 216135 0 15000 0 0 0 8800 0 40160 0 280095 0 0 0 JAMES BURNETT MANAGING DIRECTOR 209988 0 0 0 0 0 8400 0 40160 0 258548 0 0 0 CRAIG HUNTER EXECUTIVE EDITOR 169988 0 0 0 0 0 6800 0 13121 0 189909 0 0 0 SAMANTHA HEATHER ALLEN STOREY MANAGING EDITOR 139988 0 0 0 0 0 4900 0 43155 0 188043 0 0 0 CHRISTIAN VAN SANT STAFF WRITER 125630 0 0 0 0 0 5424 0 40160 0 171214 0 0 0 MICHAEL SPIES SENIOR WRITER 155300 0 0 0 0 0 6212 0 433 0 161945 0 0 0 FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BOARD. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 IS PROVIDED TO THE GOVERNING BODY FOR REVIEW BEFORE THE RETURN IS SIGNED BY THE PRESIDENT AND FILED WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C A DIRECTOR, OFFICER OR STAFF MEMBER MUST DISCLOSE, IN GOOD FAITH, ANY POTENTIAL CONFLICT OF INTEREST. THE BOARD OF DIRECTORS OR COMMITTEE THEREOF, IF FORMED, WILL GATHER AND REVIEW THE NECESSARY INFORMATION TO TAKE ANY POTENTIAL CONFLICT INTO CONSIDERATION AND RENDER A DECISION BY VOTE. FORM 990, PART VI, SECTION B, LINE 15A TRACE MEDIA FOLLOWS A COMPENSATION POLICY WHICH REQUIRES ANY COMPENSATION ARRANGEMENT TO BE APPROVED BY THE PRESIDENT. THE APPROVED COMPENSATION ARRANGEMENT MUST BE BASED UPON, TO THE EXTENT REASONABLY AVAILABLE, INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES, CURRENT COMPENSATION SURVEYS COMPILED BY INDUSTRY GROUPS AND OTHER RELEVANT INFORMATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS CERTIFICATE OF INCORPORATION, BYLAWS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. REQUESTS FOR REVIEWING THE ORGANIZATION'S DOCUMENTS SHOULD BE ADDRESSED TO THE ORGANIZATION IN CARE OF THE INDIVIDUAL NOTED IN PART VI, SECTION C, QUESTION 20.