FURP.ORG / PUBLIC DATA EXPLORER

DAIRY MANAGEMENT INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
DAIRY MANAGEMENT INC (EIN 36-3992031)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-11-17
IRS object ID
202533219349312028
Schema version
2024v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-11-17T12:46:38+00:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN346565596PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1ERNST & YOUNG US LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line11101 NEW YORK AVENUE NWAddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20005ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN363992031EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Dairy Management IncBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDAIRBusinessNameControlTxt
Phone8478032000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line110255 W HIGGINS ROAD SUITE 900AddressLine1Txt
CityROSEMONTCityNm
State AbbreviationILStateAbbreviationCd
ZIP60018ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonQUINTON BAILYPersonNm
Person TitleCFOPersonTitleTxt
Phone8478032000PhoneNum
Signature2025-11-17SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonAmber N DoanePreparerPersonNm
PTINP01391011PTIN
Phone2023276000PhoneNum
Preparation2025-11-17PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

Principal Ofcr Business Name PrincipalOfcrBusinessName

FieldValueIRS element (for citing)
Business Name Line1QUINTON BAILYBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line110255 W HIGGINS ROAD SUITE 900AddressLine1Txt
CityROSEMONTCityNm
State AbbreviationILStateAbbreviationCd
ZIP60018ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$165,666,302GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.DAIRY.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1995FormationYr
Legal Domicile StateDCLegalDomicileStateCd
Activity Or MissionTO INVEST DAIRY PRODUCER CHECKOFF FUNDS IN STRATEGIC, COORDINATED MARKETING PROGRAMS DESIGNATED TO INCREASE CONSUMPTION OF DAIRY PRODUCTS BOTH DOMESTICALLY AND INTERNATIONALLY.ActivityOrMissionDesc
Voting Members Governing Body76VotingMembersGoverningBodyCnt
Voting Members Independent74VotingMembersIndependentCnt
Total Employee322TotalEmployeeCnt
Total Volunteers76TotalVolunteersCnt
Total Gross UBI-$591,538TotalGrossUBIAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$178,261,356PYProgramServiceRevenueAmt
CY Program Service Revenue$165,666,302CYProgramServiceRevenueAmt
PY Investment Income$0PYInvestmentIncomeAmt
CY Investment Income$0CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$178,261,356PYTotalRevenueAmt
CY Total Revenue$165,666,302CYTotalRevenueAmt
PY Grants And Similar Paid$51,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$51,000CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$32,487,596PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$33,697,955CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$145,722,760PYOtherExpensesAmt
CY Other Expenses$131,917,347CYOtherExpensesAmt
PY Total Expenses$178,261,356PYTotalExpensesAmt
CY Total Expenses$165,666,302CYTotalExpensesAmt
PY Revenues Less Expenses$0PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$0CYRevenuesLessExpensesAmt
Total Assets BOY$25,117,080TotalAssetsBOYAmt
Total Assets EOY$25,392,545TotalAssetsEOYAmt
Total Liabilities BOY$25,117,080TotalLiabilitiesBOYAmt
Total Liabilities EOY$25,392,545TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$0NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$0NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionDAIRY MANAGEMENT INC (DMI) WAS FORMED IN 1995 BY THE NATIONAL DAIRY PROMOTION AND RESEARCH BOARD (NDB) AND THE UNITED DAIRY INDUSTRY ASSOCIATION (UDIA). DMI IS A MANAGEMENT ORGANIZATION THAT INVESTS DAIRY PRODUCER CHECKOFF FUNDS IN STRATEGIC, COORDINATED MARKETING PROGRAMS DESIGNED TO INCREASE CONSUMPTION OF U.S. DAIRY PRODUCTS (Continued on Schedule O)MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescADVANCING SALES & INNOVATION THE PRIMARY PURPOSE OF THE DAIRY CHECKOFF IS TO GROW SALES BY MEETING EVOLVING CONSUMER NEEDS. THAT'S WHY THE CHECKOFF'S FOCUS ON INNOVATION ENGAGES NUTRITION AND PRODUCT SCIENTISTS TO ADVANCE DAIRY'S HEALTH AND WELLNESS BENEFITS, AND NEW USES AND APPLICATIONS TO KEEP DAIRY TOP-OF-MIND AND RELEVANT FOR TODAY'S CONSUMERS. IN 2024, THE CHECKOFF TEAM LAUNCHED 38 SCIENCE-BACKED CLAIMS IN AREAS SUCH AS BONE HEALTH, PHYSICAL AND ATHLETIC PERFORMANCE, SUSTAINED ENERGY, AND THE FIRST 1,000 DAYS OF LIFE. THESE INSIGHTS WERE INCORPORATED INTO THE NEWLY DEVELOPED HEALTH AND WELLNESS PLAYBOOK, A COLLABORATION WITH THE INNOVATION CENTER FOR U.S. DAIRY. (continued on Schedule O)Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTRUST & REPUTATION A KEY DAIRY CHECKOFF PRIORITY IS MAINTAINING AND BUILDING TRUST WITH CONSUMERS, THOUGHT LEADERS AND OTHERS - WORK THAT LAYS THE FOUNDATION FOR GROWING CATEGORY SALES. THIS OUTREACH IS CRITICAL, AS TODAY'S INCREASINGLY DIVERSE CONSUMERS RELY ON A WIDE RANGE OF INFORMATION SOURCES, MAKING TARGETED ENGAGEMENT MORE IMPORTANT THAN EVER. THE "SEE DAIRY DIFFERENTLY" THOUGHT LEADER CAMPAIGN BROUGHT DAIRY'S SUSTAINABILITY AND NUTRITION STORY TO LIFE BY COMBINING POWERFUL ADVERTISING CREATIVE WITH MEDIA PLACEMENTS IN HIGH-PROFILE OUTLETS INCLUDING FORBES, USA TODAY AND THE NEW YORK TIMES. SPECIFICALLY, A PLACEMENT IN THE LOS ANGELES TIMES SHOWED AN 8.3% INCREASE IN THE BELIEF THAT DAIRY FARMERS ARE TAKING STEPS TO HELP THE ENVIRONMENT. (Continued on Schedule O)Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescGLOBAL POSITIONING OF DAIRY TODAY'S CONSUMERS ARE LOOKING NOT ONLY AT THE ATTRIBUTES OF THE FOODS AND BEVERAGES THEY CONSUME, BUT INCREASINGLY THEY ARE LOOKING AT HOW THE PRODUCT IS MADE AND ITS IMPACT ON PEOPLE AND THE PLANET. THAT'S WHY THE CHECKOFF WORKS TO ADVANCE DAIRY PERCEPTIONS OVER THE LONG TERM AND REINFORCE DAIRY'S ROLE AS AN ESSENTIAL AND SUSTAINABLE FOOD SOURCE. ONE WAY THE CHECKOFF ACCOMPLISHES THIS IS WORKING IN COLLABORATION WITH OTHERS ACROSS THE VALUE CHAIN TO ADVANCE DAIRY SUSTAINABILITY. THIS WORK DEMONSTRATES THAT DAIRY IS AN ENVIRONMENTAL SOLUTION HERE AND AROUND THE WORLD (BACKED BY SCIENCE AND OTHER PROOF POINTS) AND IS ECONOMICALLY VIABLE FOR FARMERS, MARKETS AND SOCIETY. (Continued On Schedule O)Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescEXPORTS DMI PARTNERS WITH FOOD/RETAIL/DAIRY COMPANIES TO IMPLEMENT MARKETING PROGRAMS AND INITIATIVES TO FACILITATE THE SALES OF U.S. PRODUCED DAIRY PRODUCTS AND DAIRY INGREDIENTS OUTSIDE THE UNITED STATES ACROSS VARIOUS KEY INTERNATIONAL MARKETS.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$0TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredfalseScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Lobbying ActivitiesfalseLobbyingActivitiesInd
Subject To Proxy TaxfalseSubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsYes (true)ReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesYes (true)ForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsYes (true)GrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Escrow AccountfalseEscrowAccountInd
On Behalf Of IssuerfalseOnBehalfOfIssuerInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityYes (true)RelatedEntityInd
Related Organization Ctrl EntYes (true)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (true)TransactionWithControlEntInd
Trnsfr Exmpt Non Chrtbl Rltd OrgfalseTrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document155IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee322EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members76GoverningBodyVotingMembersCnt
Independent Voting Member74IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Policies Reference ChaptersfalsePoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyfalseForm990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Written Policy Or ProcedurefalseWrittenPolicyOrProcedureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1QUINTON BAILYBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone8478032000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line110255 W HIGGINS RD STE 900AddressLine1Txt
CityROSEMONTCityNm
State AbbreviationILStateAbbreviationCd
ZIP60018ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (96 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
Becky Nyman
Treasurer1.02.0Yes (X)Yes (X)$0$0$0
Marilyn Hershey
Chair1.03.0Yes (X)Yes (X)$0$48,250$0
Mary Kraft
Vice Chair1.02.0Yes (X)Yes (X)$0$13,683$0
Adrienne Allen
Director (From 11/01/24)1.01.0Yes (X)$0$0$0
Alex Peterson
Director1.02.0Yes (X)$0$6,400$0
Allen Merrill
Director (Until 10/27/24)1.01.0Yes (X)$0$2,100$0
Angie Meyer
Director1.01.0Yes (X)$0$0$0
Arlene Vander Eyk
Director1.02.0Yes (X)$0$6,750$0
Ashley Stockwell
Director (From 11/01/24)1.00Yes (X)$0$0$0
Audrey Donahoe
Director1.01.0Yes (X)$0$6,700$0
Barb Hanselman
Director1.01.0Yes (X)$0$4,000$0
Bill Besancon
Director1.01.0Yes (X)$0$2,800$0
Bill Deutsch
Director (Until 10/28/24)1.01.0Yes (X)$0$2,700$0
Brian Esplin
Director1.01.0Yes (X)$0$4,700$0
Bryan Hull
Director1.01.0Yes (X)$0$1,300$0
Caleb Crothers
Director1.01.0Yes (X)$0$0$0
Charles Krause
Director1.01.0Yes (X)$0$6,850$0
Corby Werth
Director1.01.0Yes (X)$0$3,200$0
Cynthia Adam
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Dan Hotvedt
Director1.01.0Yes (X)$0$2,950$0
Daniel Buttars
Director1.01.0Yes (X)$0$1,500$0
David Jackson
Director1.02.0Yes (X)$0$1,600$0
David Roberts
Director1.01.0Yes (X)$0$0$0
David Skip Hardie
Director1.01.0Yes (X)$0$5,300$0
Dick Bengen
Director1.01.0Yes (X)$0$0$0
Don Gaalswyk
Director1.01.0Yes (X)$0$0$0
Doug Carroll
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Eddie Schaap
Director (From 03/04/24)1.01.0Yes (X)$0$2,200$0
Gail Klinkner
Director1.00Yes (X)$0$0$0
George Andrew
Director1.01.0Yes (X)$0$2,900$0
George Crave
Director1.01.0Yes (X)$0$0$0
Greg Conrad
Director1.01.0Yes (X)$0$3,000$0
Harold Howrigan Jr
Director1.01.0Yes (X)$0$0$0
Janet Clark
Director (Until 10/31/24)1.02.0Yes (X)$0$2,100$0
Janna Scott
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Jeffrey Hardy
Director (Until 1/16/24)1.01.0Yes (X)$0$0$0
Jen Millican
Director (From 10/28/24)1.01.0Yes (X)$0$0$0
Jennifer DeBoer
Director1.01.0Yes (X)$0$0$0
Jennifer Glover
Director1.01.0Yes (X)$0$0$0
Jennifer Tilton-Flood
Director1.01.0Yes (X)$0$1,700$0
Jill Houin
Director1.01.0Yes (X)$0$2,700$0
Jim Deaton
Director1.01.0Yes (X)$0$5,800$0
Jim Reid
Secretary1.02.0Yes (X)$0$0$0
Joanna Shipp
Director1.01.0Yes (X)$0$0$0
John Brubaker
Director1.01.0Yes (X)$0$5,400$0
John Van Dam
Director1.01.0Yes (X)$0$0$0
Josh Gladden
Director1.01.0Yes (X)$0$2,500$0
Joyce Racicky
Director1.01.0Yes (X)$0$0$0
Justin Leyendekker
Director1.01.0Yes (X)$0$0$0
Kathryn Fogler
Director1.01.0Yes (X)$0$0$0
Ken Meyers
Director1.01.0Yes (X)$0$0$0
Kent Folkema
Director1.01.0Yes (X)$0$0$0
Kim Korn
Director1.01.0Yes (X)$0$3,800$0
Kris Wardin
Director1.01.0Yes (X)$0$5,200$0
Lauren Collier
Director (From 11/01/24)1.01.0Yes (X)$0$0$0
Lois Douglass
Director1.01.0Yes (X)$0$0$0
Lolly Lesher
Director1.01.0Yes (X)$0$0$0
Margaret Johnson
Director (From 10/28/24)1.01.0Yes (X)$0$600$0
Mark Fellwock
Director (From 11/01/24)1.01.0Yes (X)$0$0$0
Marvin Post
Director1.01.0Yes (X)$0$0$0
Mary Temme
Director1.01.0Yes (X)$0$0$0
Mike Ferguson
Director1.01.0Yes (X)$0$4,100$0
Mike Marley
Director (From 03/04/24)1.01.0Yes (X)$0$0$0
Neil Hoff
Director (Until 03/04/24)1.01.0Yes (X)$0$700$0
Nora Doelman
Director1.01.0Yes (X)$0$0$0
Patricia Bikowsky
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Paul Danbom
Director (From 11/01/24)1.01.0Yes (X)$0$0$0
Paul E Rovey
Director (Until 10/27/24)1.01.0Yes (X)$0$2,000$0
Pauline Tjaarda
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Paxton Robinson
Director1.01.0Yes (X)$0$0$0
Perry Tjaarda
Director (From 10/28/24)1.01.0Yes (X)$0$0$0
Randy Roecker
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Robert Brouwer
Director1.01.0Yes (X)$0$0$0
Roger Fluegel
Director1.01.0Yes (X)$0$0$0
Sarah Bahgat-Eggert
Director1.01.0Yes (X)$0$0$0
Sheila Marshman
Director (From 11/01/24)1.01.0Yes (X)$0$0$0
Sheila Sherwood
Director (From 01/16/24)1.00Yes (X)$0$0$0
Shelly Grosenick
Director1.01.0Yes (X)$0$0$0
Sieto Mellema
Director1.01.0Yes (X)$0$700$0
Sutton Rucks Jr
Director1.01.0Yes (X)$0$3,800$0
Suzanne Vold
Director1.01.0Yes (X)$0$0$0
Tara Vander Dussen
Director1.01.0Yes (X)$0$0$0
Tasha Schleis
Director (From 11/01/24)1.01.0Yes (X)$0$0$0
Ted Pedrozo
Director1.01.0Yes (X)$0$0$0
Tim Bernhardt
Director1.01.0Yes (X)$0$0$0
Tom Kasper
Director1.01.0Yes (X)$0$1,400$0
Tom Walsh
Director (From 10/28/24)1.01.0Yes (X)$0$1,300$0
Valerie Lavigne
Director1.01.0Yes (X)$0$0$0
Warren Chamberlain
Director (Until 10/31/24)1.01.0Yes (X)$0$0$0
Barbara O'Brien
CEO40.03.0Yes (X)$657,035$0$60,623
Quinton Baily
CFO, COO40.03.0Yes (X)$459,461$0$71,400
Ann Marie Krautheim
CEO, GenYOUTH40.00$390,604$0$54,876Yes (X)
Joanna Hunter
Executive Vice President40.00$380,342$0$45,894Yes (X)
KRYSTA LAVERNE Harden
Executive Vice President/USDEC40.01.0$534,573$0$55,150Yes (X)
martha scott Poindexter
Executive Vice President/USDEC40.00$399,533$0$43,947Yes (X)
Paul Ziemnisky
Executive Vice President40.00$382,934$0$77,836Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$3,204,482TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$172,683TotReportableCompRltdOrgAmt
Total Other Compensation$409,726TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K173IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtAddress Line2ContractorAddress/USAddress/AddressLine2TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
Manifest LLC
1230 Avenue of the AmericasSuite 1615New YorkNY10020Agency Services$5,053,869
Domino's Pizza
30 Frank Lloyd Wright DrAnn ArborMI48106Agency Services$4,078,210
National Milk Producers Federation
2107 Wilson BLVDArlingtonVA22201Agency Services$3,754,613
PIPA LLC
1140 Pitt School RdSuite EDixonCA95620Agency Services$2,930,000
Daniel J Edelman Inc
200 East Randolph DriveFloor 63ChicagoIL60601Agency Services$2,832,513
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K123CntrctRcvdGreaterThan100KCnt
Total Contributions$0TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PROGRAM FUNDING REVENUE900099$111,837,456$111,837,456
CORE FUNDING REVENUE900099$44,411,409$44,411,409
CONTRACT SERVICES REVENUE900099$9,417,437$9,417,437

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$165,666,302TotalProgramServiceRevenueAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$0SecuritiesAmt
Other$0OtherAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescINVESTMENT IN PARTNERSHIPSDesc
Business525990BusinessCd
Total Revenue Column$0TotalRevenueColumnAmt
Unrelated Business Revenue-$591,538UnrelatedBusinessRevenueAmt
Exclusion$591,538ExclusionAmt

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$0OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$165,666,302TotalRevenueColumnAmt
Related Or Exempt Func Income$165,666,302RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue-$591,538UnrelatedBusinessRevenueAmt
Exclusion$591,538ExclusionAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$51,000TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,248,519TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$25,956,664TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$2,199,150TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$2,395,154TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,898,468TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$337,216TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$89,578TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$67,863TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$1,313,603TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$2,580,621TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,129,185TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$3,237,976TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$2,193,522TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$175,295TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$225,070TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
DOMESTIC MARKETING$86,214,770
EXPORT EXPENSES$23,740,840
CONTRACT SERVICES EXPENSES$9,417,437
ALL OTHER EXPENSES$194,371

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$165,666,302TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$734,492BOYAmt
EOY$737,216EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$1,187,011BOYAmt
EOY$991,047EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$394,743BOYAmt
EOY$1,097,491EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$4,301,764LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,641,532LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$739,003BOYAmt
EOY$660,232EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$22,061,831BOYAmt
EOY$21,906,559EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$25,117,080BOYAmt
EOY$25,392,545EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$20,566,453BOYAmt
EOY$17,020,338EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$4,550,627BOYAmt
EOY$8,372,207EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$25,117,080BOYAmt
EOY$25,392,545EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$25,117,080BOYAmt
EOY$25,392,545EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$0ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,520,268OtherCostOrOtherBasisAmt
Depreciation$1,438,413DepreciationAmt
Book Value$81,855BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,041,216OtherCostOrOtherBasisAmt
Depreciation$570,510DepreciationAmt
Book Value$470,706BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,740,280OtherCostOrOtherBasisAmt
Depreciation$1,632,609DepreciationAmt
Book Value$107,671BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$660,232TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (3 entries)

DescDescBook ValueBookValueAmt
DUE FROM AFFILIATES$14,481,556
OTHER ASSETS$49,178
OPERATING RIGHT OF USE ASSETS$7,375,825
FieldValueIRS element (for citing)
Total Book Value Other Assets$21,906,559TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDescAmtAmt
Federal Income Taxes
Operating Lease Obligations$7,505,357
DUE TO AFFILIATES$866,850
OTHER LIABILITIES
FieldValueIRS element (for citing)
Total Liability$8,372,207TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$165,666,302TotalRevEtcAuditedFinclStmtAmt
Other Revenue$0OtherRevenueAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$165,666,302RevenueSubtotalAmt
Other Revenues Not Included$0OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$165,666,302TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$165,666,302TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$0OtherExpensesIncludedAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$165,666,302ExpensesSubtotalAmt
Other Expenses Not Included$0OtherExpensesNotIncludedAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$165,666,302TotalExpensesPerForm990Amt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (2 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
East Asia and the Pacific00Program Servicesmarketing support$3,149,343
Middle East and North Africa00Program Servicesmarketing support$499,958
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$3,649,301SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$3,649,301TotalSpentAmt
Transfer To Foreign CorpfalseTransferToForeignCorpInd
Interest In Foreign TrustfalseInterestInForeignTrustInd
Foreign Corp OwnershipfalseForeignCorpOwnershipInd
Passive Foreign Investmest CofalsePassiveForeignInvestmestCoInd
Foreign PartnershipfalseForeignPartnershipInd
Boycott CountriesYes (true)BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule F, Part I, Line 3 Method used to account for expenditures on org's financial statementsFormAndLineReferenceDesc
ExplanationEAST ASIA AND THE PACIFIC-Accrual; MIDDLE EAST AND NORTH AFRICA-AccrualExplanationTxt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (true)GrantRecordsMaintainedInd

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp (2 entries)

Grant TypeGrantTypeTxtRecipientRecipientCntCash GrantCashGrantAmt
NATIONAL DAIRY RESEARCH AND PROMOTION BOARD SCHOLARSHIP12$31,000
NATIONAL DAIRY SHRINE SCHOLARSHIP20$20,000

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Schedule I, Part III, Column (b) ESTIMATED NUMBER OF RECIPIENTSNATIONAL DAIRY SHRINE SCHOLARSHIP : DMI CO-BRANDED THE SCHOLARSHIP PROGRAM WITH NATIONAL DAIRY SHRINE ("NDS") ORGANIZATION. NDS COMPLETES THE REVIEW OF THE SCHOLARSHIP APPLICANTS AND MAKES THE FINAL DECISIONS ON HOW MANY SCHOLARSHIP RECIPIENTS THERE WILL BE ANNUALLY.
Schedule I, Part I, Line 2 Procedures for monitoring use of grant fundsDMI KEEPS RECORDS OF ALL SCHOLARSHIP RECIPIENTS. THE AWARDED SCHOLARSHIP STIPENDS ARE FORWARDED TO THE DEPARTMENT HEAD/CHAIRPERSON FOR ISSUANCE TO AWARDEES UPON THEIR ENROLLMENT.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (true)SupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Quinton Baily
CFO, COO$465,651$0$0$0-$6,190$0$45,528$0$25,872$0$530,861$0$0$0
Barbara O'Brien
CEO$630,000$0$0$0$27,035$0$34,500$0$26,123$0$717,658$0$0$0
KRYSTA LAVERNE Harden
Executive Vice President/USDEC$526,629$0$0$0$7,944$0$52,663$0$2,487$0$589,723$0$0$0
Joanna Hunter
Executive Vice President$369,513$0$10,000$0$829$0$33,068$0$12,826$0$426,236$0$0$0
Ann Marie Krautheim
CEO, GenYOUTH$392,886$0$0$0-$2,282$0$39,289$0$15,587$0$445,480$0$0$0
martha scott Poindexter
Executive Vice President/USDEC$393,586$0$6,000$0-$53$0$39,964$0$3,983$0$443,480$0$0$0
Paul Ziemnisky
Executive Vice President$394,775$0$0$0-$11,841$0$39,478$0$38,358$0$460,770$0$0$0

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Schedule J, Part I, Line 1a First-class or charter travelFIRST CLASS TRAVEL IS ONLY AVAILABLE TO THE CEO AS AUTHORIZED BY THE BOARD OF DIRECTORS. THE TRAVEL IS NOT TAXABLE SINCE IT IS PART OF AN ACCOUNTABLE PLAN.
Schedule J, Part I, Line 1a Tax indemnification and gross-up paymentsTAX INDEMNIFICATION IS AVAILABLE TO THE CEO ONLY AND IS INCLUDED IN TAXABLE WAGES.
Schedule J, Part I, Line 1a Health or social club dues or initiation feesOFFICERS, KEY EMPLOYEES AND HIGHEST COMPENSATED EMPLOYEES HAVE THE OPTION OF RECEIVING HEALTH CLUB BENEFITS UNDER THE EXECUTIVE FLEXIBLE BENEFITS ACCOUNT.
Schedule J, Part I, Line 4b Supplemental nonqualified retirement planDMI PROVIDES A NON-QUALIFIED DEFINED CONTRIBUTION BENEFIT FOR EXECUTIVES WHOSE THRIFT & SAVINGS PLAN (401K PLAN) BENEFITS ARE AFFECTED BY THE IRS ANNUAL COMPENSATION LIMITS. DMI WILL AUTOMATICALLY DEFER, ON THE BEHALF OF A PARTICIPANT, EMPLOYER CONTRIBUTIONS "LOST" UNDER THE THRIFT & SAVINGS PLAN DUE TO FEDERAL TAX LAWS THAT PLACE A LIMIT ON THE AMOUNT OF COMPENSATION THAT A QUALIFIED PLAN CAN USE IN MAKING BENEFIT CALCULATIONS. THIS ANNUAL COMPENSATION LIMIT FOR 2024 AS DEFINED IN IRS CODE SECTION 401(A)(17) IS $345,000. THE BALANCE IN EACH NONQUALIFIED PLAN ACCOUNT IS CREDITED TO EXECUTIVES ANNUALLY WITH INTEREST BASED ON AN AVERAGE OF THE WALL STREET JOURNAL PRIME RATES PUBLISHED ON THE FIRST DAY OF EACH CALENDAR MONTH. THIS BALANCE ACCUMULATES OVER THE COURSE OF THE EXECUTIVE'S TENURE AT DMI AND VESTS AND BECOMES PAYABLE AT TERMINATION OF EMPLOYMENT. BARBARA O'BRIEN PARTICIPATED IN A SUPPLEMENTAL NONQUALIFIED RETIREMENT PROGRAM IN WHICH BENEFITS VEST AT YEAR-END AND ARE PAID BY MARCH 15 OF THE FOLLOWING YEAR. THE BENEFITS REPRESENT EMPLOYER CONTRIBUTIONS LOST UNDER THE THRIFT & SAVINGS PLAN DUE TO FEDERAL TAX LAWS THAT PLACE A LIMIT ON THE AMOUNT OF COMPENSATION THAT A QUALIFIED PLAN CAN USE IN MAKING BENEFIT CALCULATIONS. SHE WAS PAID A BENEFIT OF $30,000 IN 2024 WHICH IS INCLUDED ON SCHEDULE J, PART II, COLUMN (B)(III).

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part III, Line 1 Organization's MissionBOTH DOMESTICALLY AND INTERNATIONALLY. THE FORMATION OF DMI HAS CREATED EFFICIENCIES, GAINED THROUGH THE ELIMINATION OF REDUNDANCIES AND THE POWER OF JOINT PLANNING.
Form 990, Part III, Line 4a Advancing Sales & InnovationTHE PLAYBOOK SERVES AS A CRITICAL RESOURCE FOR TRANSLATING RESEARCH FINDINGS INTO ACTIONABLE CLAIMS, COMMERCIALIZATION AND MESSAGING STRATEGIES SHARED WITH THE DAIRY, FOOD AND BEVERAGE INDUSTRIES TO SPUR NEW PRODUCT DEVELOPMENT AND OTHER INNOVATION. ANOTHER PATHWAY TO INCREASING SALES IS THROUGH FOODSERVICE PARTNERS. OVER HALF OF CONSUMERS' FOOD BUDGET IS SPENT ON MEALS OUTSIDE THEIR HOME. DOMESTIC FOODSERVICE PARTNERS LEVERAGED CHECKOFF INSIGHTS AND EXPERTISE TO LAUNCH 12 DAIRY-CENTRIC MENU ITEMS. PARTNERS INCLUDED FOODSERVICE AND RETAIL LEADERS SUCH AS DOMINOS, TACO BELL, MCDONALD'S, AND GENERAL MILLS. FURTHERMORE, TARGETED INVESTMENTS IN GENERAL MILLS HEALTH AND WELLNESS PRODUCTS ARE HELPING THE YOGURT CATEGORY DELIVER 8.9% VOLUME GROWTH YEAR OVER YEAR. INTERNATIONAL PARTNERS ALSO DROVE U.S. DAIRY SALES IN KEY MARKETS, INCLUDING SOUTHEAST ASIA. THE CHECKOFF WORKS WITH FOODSERVICE AND PROCESSING PARTNERS TO DEVELOP CULTURALLY RELEVANT MENU ITEMS AND SECURE RETAIL SHELF SPACE FOR U.S. DAIRY FOODS. NATIONAL AND LOCAL CHECKOFF TEAMS SUPPORTED THE RETURN OF DARIGOLD MILK TO THE PHILIPPINES WITH RETAIL EXPANSION EXPECTED IN EARLY 2026. WITH 96% OF THE WORLD'S CONSUMERS LIVING OUTSIDE THE U.S., THE CHECKOFF IS ACTIVELY ENGAGED IN KEY EXPORT MARKETS FOR DAIRY. THE U.S. DAIRY EXPORT COUNCIL, FUNDED IN LARGE PART THROUGH CHECKOFF DOLLARS, WORKS TO EXPAND EXISTING GLOBAL MARKETS AND IDENTIFY NEW OPPORTUNITIES WORLDWIDE. THESE INTERNATIONAL EFFORTS CONTRIBUTED TO A U.S. DAIRY EXPORT VALUE OF $8.3 BILLION IN 2024, THE SECOND HIGHEST ON RECORD, UNDERSCORING THE GROWING GLOBAL ACCEPTANCE OF U.S.-PRODUCED DAIRY.
Form 990, Part III, Line 4b Trust & ReputationBY INSPIRING THOUGHT LEADERS AND ENHANCING THE INDUSTRY'S REPUTATION, THIS CAMPAIGN HELPED RESHAPE PERCEPTIONS OF DAIRY AND ITS COMMITMENT TO NUTRITION AND SUSTAINABILITY. BUILDING TRUST ALSO MEANS PROTECTING DAIRY'S REPUTATION DURING CHALLENGING TIMES. THE DAIRY CHECKOFF PLAYED A KEY LEADERSHIP ROLE IN STAKEHOLDER MEETINGS, AND DEVELOPED AND IMPLEMENTED AN INDUSTRY-WIDE COMMUNICATIONS PLAN ADDRESSING H5N1. DMI ALSO CONDUCTED CONSUMER SENTIMENT ANALYSIS AND REVIEWED SALES DATA THAT SHOWED THIS UNIFIED RESPONSE ULTIMATELY MAINTAINED CONSUMER TRUST, AS EVIDENCED BY NO DISCERNIBLE EFFECT ON RETAIL SALES. SHARING DAIRY'S IMPORTANT ROLE IN HEALTH AND WELLNESS HAS PLAYED OUT THROUGH THE CHECKOFF'S WORK IN SHARING NUTRITION RESEARCH FINDINGS WITH THOUGHT LEADERS AND OTHERS WHO ADVANCE NUTRITION GUIDANCE AND PUBLIC HEALTH. NATIONAL DAIRY COUNCIL SUBMITTED 13 SETS OF PUBLIC COMMENTS TO THE DIETARY GUIDELINES FOR AMERICANS COMMITTEE WITH INFORMATION FROM DAIRY NUTRITION RESEARCH AND THIRD-PARTY EXPERTS. HEALTH AND WELLNESS WORK IS FURTHERED THROUGH THE COLLABORATION WITH MAYO CLINIC. IN ADDITION TO EXPLORING DAIRY'S ROLE IN CARDIOVASCULAR HEALTH, THIS COLLABORATION HAS HELPED SHARE THE IMPORTANCE OF DAIRY IN THE FIRST 1,000 DAYS OF LIFE. THIS INFORMATION HAS BEEN SHARED THROUGH PODCAST EPISODES, WEBINARS AND IN-PERSON EVENTS AT LARGE CONSUMER EVENTS SUCH AS THE MINNESOTA STATE FAIR. OVERALL, THESE EFFORTS COLLECTIVELY CONTRIBUTED TO BUILDING TRUST AND DRIVING SALES, REINFORCING THE DAIRY INDUSTRY'S POSITIVE IMPACT ON HEALTH, THE ENVIRONMENT, AND CULTURAL RELEVANCE.
Form 990, Part III, Line 4c Global Positioning of DairyGREENER CATTLE INITIATIVE, A RESEARCH COLLABORATION WITH PARTNERS ACROSS THE VALUE CHAIN, ANNOUNCED A SECOND ROUND OF FUNDING OF $5 MILLION FOR RESEARCH FOCUSED ON REDUCING ENTERIC METHANE. COLLECTIVELY, THIS PROGRAM HAS MADE $10 MILLION AVAILABLE FOR RESEARCH, REPRESENTING A 10:1 RETURN ON CHECKOFF INVESTMENT. THE CHECKOFF ALSO CONDUCTS RESEARCH AND OUTREACH WITH HEALTH PROFESSIONALS AND OTHER THOUGHT LEADERS TO REINFORCE AND BUILD DAIRY'S ROLE IN NUTRITION, GLOBAL POSITIONING OF DAIRY HEALTH AND WELLNESS. TARGETED OUTREACH WITH LEADING ORGANIZATIONS LED TO DAIRY-SPECIFIC ENDORSEMENTS, INCLUDING A NATIONAL MEDICAL ASSOCIATION JOURNAL ENDORSING DAIRY'S ROLE ACROSS A LIFESPAN FOR BLACK AMERICANS AND AN AMERICAN ACADEMY OF PEDIATRICS-ENDORSED EDUCATION PROGRAM THAT HIGHLIGHTS DAIRY RECOMMENDATIONS IN OVERALL FOOD GUIDANCE. IN 2024, DMI MADE SIGNIFICANT PROGRESS TOWARD DELIVERING MORE SOLUTIONS FOR FARMERS THROUGH RESEARCH, EDUCATION, AND OUTREACH TO HELP FURTHER DEMONSTRATE THAT DAIRY IS AN ENVIRONMENTAL SOLUTION. SUPPORTING FARMERS BY INCREASING AWARENESS OF AND ACCESS TO PUBLIC FUNDING OPPORTUNITIES FOR ON-FARM SUSTAINABILITY PROJECTS WAS EXPLORED THROUGH A PILOT PROGRAM WITH MIDWEST DAIRY AND LASSO. THE PILOT WAS ABLE TO SUPPORT 30 FARMERS THROUGH THE GRANT PROCESS. MIDWEST DAIRY HAS PLANS TO CONTINUE THE GRANT SUPPORT WITH TWO ADDITIONAL STATE AND REGIONAL CHECKOFF ORGANIZATIONS LOOKING TO START PILOTS IN 2025. OVERALL, THESE INITIATIVES COLLECTIVELY CONTRIBUTED TO ENHANCING THE GLOBAL POSITIONING OF DAIRY, ENSURING THAT IT REMAINS A TRUSTED AND SUSTAINABLE CHOICE FOR CONSUMERS WORLDWIDE.
Form 990, Part III, Line 4d Description of other program services(Expenses $ including grants of $) EXPORTS DMI PARTNERS WITH FOOD/RETAIL/DAIRY COMPANIES TO IMPLEMENT MARKETING PROGRAMS AND INITIATIVES TO FACILITATE THE SALES OF U.S. PRODUCED DAIRY PRODUCTS AND DAIRY INGREDIENTS OUTSIDE THE UNITED STATES ACROSS VARIOUS KEY INTERNATIONAL MARKETS.
Form 990, Part VI, Line 11b Review of form 990 by governing bodyFORM 990 IS AVAILABLE TO ALL BOARD MEMBERS FOR REVIEW UPON REQUEST. MANAGEMENT REVIEWS THE DETAILS OF THE FORM 990 WITH THE ORGANIZATION'S ATTORNEYS AND ITS AUDIT AND TAX FIRM.
Form 990, Part VI, Line 12c Conflict of interest policyTHE CONFLICT OF INTEREST POLICY IS REVIEWED IN DETAIL WITH THE BOARD AND BY THE ORGANIZATION'S CORPORATE ATTORNEYS ANNUALLY. BOARD MEMBERS ARE REQUIRED TO COMPLETE AN ANNUAL CERTIFICATION OF COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS.
Form 990, Part VI, Line 15a Process to establish compensation of top management officialCEO COMPENSATION IS DETERMINED WITH THE INVOLVEMENT OF THE PERSONNEL COMMITTEE OF THE BOARD OF DIRECTORS. CEO, OFFICER AND KEY EMPLOYEE COMPENSATION IS DETERMINED THROUGH THE USE OF INDUSTRY SURVEYS, MARKET SALARY GUIDES AND OTHER COMPETITIVE COMPENSATION INFORMATION.
Form 990, Part VI, Line 15b Process to establish compensation of other employeesCEO COMPENSATION IS DETERMINED WITH THE INVOLVEMENT OF THE PERSONNEL COMMITTEE OF THE BOARD OF DIRECTORS. CEO, OFFICER AND KEY EMPLOYEE COMPENSATION IS DETERMINED THROUGH THE USE OF INDUSTRY SURVEYS, MARKET SALARY GUIDES AND OTHER COMPETITIVE COMPENSATION INFORMATION.
Form 990, Part VI, Line 19 Required documents available to the publicGOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, WHISTLE BLOWER POLICY, DOCUMENT RETENTION POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (4 entries)

Address Line1USAddress/AddressLine1TxtAddress Line2USAddress/AddressLine2TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdExempt Code SectionExemptCodeSectionTxtBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtControlled OrganizationControlledOrganizationIndPublic Charity StatusPublicCharityStatusTxt
UNITED DAIRY INDUSTRY ASSOCIATION
10255 W HIGGINS ROADSTE 900ROSEMONTIL60018362702849PROMOTIONIL501(c)(6)NAfalse
NATIONAL DAIRY COUNCIL
10255 W HIGGINS ROADSTE 900ROSEMONTIL60018361522265EDUCATIONIL501(c)(3)UDIAYes (true)10
INNOVATION CENTER FOR US DAIRY
10255 W HIGGINS ROADSTE 900ROSEMONTIL60018263918900PROMOTIONIL501(c)(6)DMIYes (true)
DAIRY RESEARCH INSTITUTE
10255 W HIGGINS ROADSTE 900ROSEMONTIL60018271756847RESEARCHDC501(c)(3)DMIYes (true)7
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts RyltsfalseReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth OrgYes (true)GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth OrgfalseGiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth OrgfalseLoansOrGuaranteesFromOthOrgInd
Div Related OrganizationfalseDivRelatedOrganizationInd
Asset Sale To Other OrgfalseAssetSaleToOtherOrgInd
Asset Purchase From Other OrgfalseAssetPurchaseFromOtherOrgInd
Asset ExchangefalseAssetExchangeInd
Rental Of Facilities To Oth OrgfalseRentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth OrgfalseRentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgfalsePerformOfServicesForOthOrgInd
Perform Of Services By Other OrgfalsePerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (true)SharingOfFacilitiesInd
Paid Employees SharingYes (true)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgfalseReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgfalseReimbursementPaidByOtherOrgInd
Transfer To Other OrgfalseTransferToOtherOrgInd
Transfer From Other OrgfalseTransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (4 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
DAIRY RESEARCH INSTITUTE
B$1,575,626Cash
INNOVATION CENTER FOR US DAIRY
B$534,940Cash
DAIRY RESEARCH INSTITUTE
O$1,485,521FMV
INNOVATION CENTER FOR US DAIRY
O$469,345FMV