2025-11-17T12:46:38+00:00 2024-12-31 346565596 ERNST & YOUNG US LLP 1101 NEW YORK AVENUE NW Washington DC 20005 990 2024-01-01 363992031 Dairy Management Inc DAIR 8478032000 10255 W HIGGINS ROAD SUITE 900 ROSEMONT IL 60018 QUINTON BAILY CFO 8478032000 2025-11-17 true Amber N Doane P01391011 2023276000 2025-11-17 2024 2025-03-06 01:10:19Z QUINTON BAILY 10255 W HIGGINS ROAD SUITE 900 ROSEMONT IL 60018 165666302 false X WWW.DAIRY.ORG X 1995 DC TO INVEST DAIRY PRODUCER CHECKOFF FUNDS IN STRATEGIC, COORDINATED MARKETING PROGRAMS DESIGNATED TO INCREASE CONSUMPTION OF DAIRY PRODUCTS BOTH DOMESTICALLY AND INTERNATIONALLY. 76 74 322 76 -591538 0 0 178261356 165666302 0 0 0 0 178261356 165666302 51000 51000 0 0 32487596 33697955 0 0 0 145722760 131917347 178261356 165666302 0 0 25117080 25392545 25117080 25392545 0 0 X DAIRY MANAGEMENT INC (DMI) WAS FORMED IN 1995 BY THE NATIONAL DAIRY PROMOTION AND RESEARCH BOARD (NDB) AND THE UNITED DAIRY INDUSTRY ASSOCIATION (UDIA). DMI IS A MANAGEMENT ORGANIZATION THAT INVESTS DAIRY PRODUCER CHECKOFF FUNDS IN STRATEGIC, COORDINATED MARKETING PROGRAMS DESIGNED TO INCREASE CONSUMPTION OF U.S. DAIRY PRODUCTS (Continued on Schedule O) false false ADVANCING SALES & INNOVATION THE PRIMARY PURPOSE OF THE DAIRY CHECKOFF IS TO GROW SALES BY MEETING EVOLVING CONSUMER NEEDS. THAT'S WHY THE CHECKOFF'S FOCUS ON INNOVATION ENGAGES NUTRITION AND PRODUCT SCIENTISTS TO ADVANCE DAIRY'S HEALTH AND WELLNESS BENEFITS, AND NEW USES AND APPLICATIONS TO KEEP DAIRY TOP-OF-MIND AND RELEVANT FOR TODAY'S CONSUMERS. IN 2024, THE CHECKOFF TEAM LAUNCHED 38 SCIENCE-BACKED CLAIMS IN AREAS SUCH AS BONE HEALTH, PHYSICAL AND ATHLETIC PERFORMANCE, SUSTAINED ENERGY, AND THE FIRST 1,000 DAYS OF LIFE. THESE INSIGHTS WERE INCORPORATED INTO THE NEWLY DEVELOPED HEALTH AND WELLNESS PLAYBOOK, A COLLABORATION WITH THE INNOVATION CENTER FOR U.S. DAIRY. (continued on Schedule O) TRUST & REPUTATION A KEY DAIRY CHECKOFF PRIORITY IS MAINTAINING AND BUILDING TRUST WITH CONSUMERS, THOUGHT LEADERS AND OTHERS - WORK THAT LAYS THE FOUNDATION FOR GROWING CATEGORY SALES. THIS OUTREACH IS CRITICAL, AS TODAY'S INCREASINGLY DIVERSE CONSUMERS RELY ON A WIDE RANGE OF INFORMATION SOURCES, MAKING TARGETED ENGAGEMENT MORE IMPORTANT THAN EVER. THE "SEE DAIRY DIFFERENTLY" THOUGHT LEADER CAMPAIGN BROUGHT DAIRY'S SUSTAINABILITY AND NUTRITION STORY TO LIFE BY COMBINING POWERFUL ADVERTISING CREATIVE WITH MEDIA PLACEMENTS IN HIGH-PROFILE OUTLETS INCLUDING FORBES, USA TODAY AND THE NEW YORK TIMES. SPECIFICALLY, A PLACEMENT IN THE LOS ANGELES TIMES SHOWED AN 8.3% INCREASE IN THE BELIEF THAT DAIRY FARMERS ARE TAKING STEPS TO HELP THE ENVIRONMENT. (Continued on Schedule O) GLOBAL POSITIONING OF DAIRY TODAY'S CONSUMERS ARE LOOKING NOT ONLY AT THE ATTRIBUTES OF THE FOODS AND BEVERAGES THEY CONSUME, BUT INCREASINGLY THEY ARE LOOKING AT HOW THE PRODUCT IS MADE AND ITS IMPACT ON PEOPLE AND THE PLANET. THAT'S WHY THE CHECKOFF WORKS TO ADVANCE DAIRY PERCEPTIONS OVER THE LONG TERM AND REINFORCE DAIRY'S ROLE AS AN ESSENTIAL AND SUSTAINABLE FOOD SOURCE. ONE WAY THE CHECKOFF ACCOMPLISHES THIS IS WORKING IN COLLABORATION WITH OTHERS ACROSS THE VALUE CHAIN TO ADVANCE DAIRY SUSTAINABILITY. THIS WORK DEMONSTRATES THAT DAIRY IS AN ENVIRONMENTAL SOLUTION HERE AND AROUND THE WORLD (BACKED BY SCIENCE AND OTHER PROOF POINTS) AND IS ECONOMICALLY VIABLE FOR FARMERS, MARKETS AND SOCIETY. (Continued On Schedule O) EXPORTS DMI PARTNERS WITH FOOD/RETAIL/DAIRY COMPANIES TO IMPLEMENT MARKETING PROGRAMS AND INITIATIVES TO FACILITATE THE SALES OF U.S. PRODUCED DAIRY PRODUCTS AND DAIRY INGREDIENTS OUTSIDE THE UNITED STATES ACROSS VARIOUS KEY INTERNATIONAL MARKETS. 0 false false false false false false false false false false true false false true true false true false false false true false false false false false false false true true false false false false false false false false false false false false false false false true true true false false true 155 0 true 322 true true true false false false false false false false X 76 74 false false false false false false false true true false false false false true true true true true true true false false X QUINTON BAILY 8478032000 10255 W HIGGINS RD STE 900 ROSEMONT IL 60018 Becky Nyman Treasurer 1.0 2.0 X X 0 0 0 Marilyn Hershey Chair 1.0 3.0 X X 0 48250 0 Mary Kraft Vice Chair 1.0 2.0 X X 0 13683 0 Adrienne Allen Director (From 11/01/24) 1.0 1.0 X 0 0 0 Alex Peterson Director 1.0 2.0 X 0 6400 0 Allen Merrill Director (Until 10/27/24) 1.0 1.0 X 0 2100 0 Angie Meyer Director 1.0 1.0 X 0 0 0 Arlene Vander Eyk Director 1.0 2.0 X 0 6750 0 Ashley Stockwell Director (From 11/01/24) 1.0 0 X 0 0 0 Audrey Donahoe Director 1.0 1.0 X 0 6700 0 Barb Hanselman Director 1.0 1.0 X 0 4000 0 Bill Besancon Director 1.0 1.0 X 0 2800 0 Bill Deutsch Director (Until 10/28/24) 1.0 1.0 X 0 2700 0 Brian Esplin Director 1.0 1.0 X 0 4700 0 Bryan Hull Director 1.0 1.0 X 0 1300 0 Caleb Crothers Director 1.0 1.0 X 0 0 0 Charles Krause Director 1.0 1.0 X 0 6850 0 Corby Werth Director 1.0 1.0 X 0 3200 0 Cynthia Adam Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Dan Hotvedt Director 1.0 1.0 X 0 2950 0 Daniel Buttars Director 1.0 1.0 X 0 1500 0 David Jackson Director 1.0 2.0 X 0 1600 0 David Roberts Director 1.0 1.0 X 0 0 0 David Skip Hardie Director 1.0 1.0 X 0 5300 0 Dick Bengen Director 1.0 1.0 X 0 0 0 Don Gaalswyk Director 1.0 1.0 X 0 0 0 Doug Carroll Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Eddie Schaap Director (From 03/04/24) 1.0 1.0 X 0 2200 0 Gail Klinkner Director 1.0 0 X 0 0 0 George Andrew Director 1.0 1.0 X 0 2900 0 George Crave Director 1.0 1.0 X 0 0 0 Greg Conrad Director 1.0 1.0 X 0 3000 0 Harold Howrigan Jr Director 1.0 1.0 X 0 0 0 Janet Clark Director (Until 10/31/24) 1.0 2.0 X 0 2100 0 Janna Scott Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Jeffrey Hardy Director (Until 1/16/24) 1.0 1.0 X 0 0 0 Jen Millican Director (From 10/28/24) 1.0 1.0 X 0 0 0 Jennifer DeBoer Director 1.0 1.0 X 0 0 0 Jennifer Glover Director 1.0 1.0 X 0 0 0 Jennifer Tilton-Flood Director 1.0 1.0 X 0 1700 0 Jill Houin Director 1.0 1.0 X 0 2700 0 Jim Deaton Director 1.0 1.0 X 0 5800 0 Jim Reid Secretary 1.0 2.0 X 0 0 0 Joanna Shipp Director 1.0 1.0 X 0 0 0 John Brubaker Director 1.0 1.0 X 0 5400 0 John Van Dam Director 1.0 1.0 X 0 0 0 Josh Gladden Director 1.0 1.0 X 0 2500 0 Joyce Racicky Director 1.0 1.0 X 0 0 0 Justin Leyendekker Director 1.0 1.0 X 0 0 0 Kathryn Fogler Director 1.0 1.0 X 0 0 0 Ken Meyers Director 1.0 1.0 X 0 0 0 Kent Folkema Director 1.0 1.0 X 0 0 0 Kim Korn Director 1.0 1.0 X 0 3800 0 Kris Wardin Director 1.0 1.0 X 0 5200 0 Lauren Collier Director (From 11/01/24) 1.0 1.0 X 0 0 0 Lois Douglass Director 1.0 1.0 X 0 0 0 Lolly Lesher Director 1.0 1.0 X 0 0 0 Margaret Johnson Director (From 10/28/24) 1.0 1.0 X 0 600 0 Mark Fellwock Director (From 11/01/24) 1.0 1.0 X 0 0 0 Marvin Post Director 1.0 1.0 X 0 0 0 Mary Temme Director 1.0 1.0 X 0 0 0 Mike Ferguson Director 1.0 1.0 X 0 4100 0 Mike Marley Director (From 03/04/24) 1.0 1.0 X 0 0 0 Neil Hoff Director (Until 03/04/24) 1.0 1.0 X 0 700 0 Nora Doelman Director 1.0 1.0 X 0 0 0 Patricia Bikowsky Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Paul Danbom Director (From 11/01/24) 1.0 1.0 X 0 0 0 Paul E Rovey Director (Until 10/27/24) 1.0 1.0 X 0 2000 0 Pauline Tjaarda Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Paxton Robinson Director 1.0 1.0 X 0 0 0 Perry Tjaarda Director (From 10/28/24) 1.0 1.0 X 0 0 0 Randy Roecker Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Robert Brouwer Director 1.0 1.0 X 0 0 0 Roger Fluegel Director 1.0 1.0 X 0 0 0 Sarah Bahgat-Eggert Director 1.0 1.0 X 0 0 0 Sheila Marshman Director (From 11/01/24) 1.0 1.0 X 0 0 0 Sheila Sherwood Director (From 01/16/24) 1.0 0 X 0 0 0 Shelly Grosenick Director 1.0 1.0 X 0 0 0 Sieto Mellema Director 1.0 1.0 X 0 700 0 Sutton Rucks Jr Director 1.0 1.0 X 0 3800 0 Suzanne Vold Director 1.0 1.0 X 0 0 0 Tara Vander Dussen Director 1.0 1.0 X 0 0 0 Tasha Schleis Director (From 11/01/24) 1.0 1.0 X 0 0 0 Ted Pedrozo Director 1.0 1.0 X 0 0 0 Tim Bernhardt Director 1.0 1.0 X 0 0 0 Tom Kasper Director 1.0 1.0 X 0 1400 0 Tom Walsh Director (From 10/28/24) 1.0 1.0 X 0 1300 0 Valerie Lavigne Director 1.0 1.0 X 0 0 0 Warren Chamberlain Director (Until 10/31/24) 1.0 1.0 X 0 0 0 Barbara O'Brien CEO 40.0 3.0 X 657035 0 60623 Quinton Baily CFO, COO 40.0 3.0 X 459461 0 71400 Ann Marie Krautheim CEO, GenYOUTH 40.0 0 X 390604 0 54876 Joanna Hunter Executive Vice President 40.0 0 X 380342 0 45894 KRYSTA LAVERNE Harden Executive Vice President/USDEC 40.0 1.0 X 534573 0 55150 martha scott Poindexter Executive Vice President/USDEC 40.0 0 X 399533 0 43947 Paul Ziemnisky Executive Vice President 40.0 0 X 382934 0 77836 3204482 172683 409726 173 false true false Manifest LLC 1230 Avenue of the Americas Suite 1615 New York NY 10020 Agency Services 5053869 Domino's Pizza 30 Frank Lloyd Wright Dr Ann Arbor MI 48106 Agency Services 4078210 National Milk Producers Federation 2107 Wilson BLVD Arlington VA 22201 Agency Services 3754613 PIPA LLC 1140 Pitt School Rd Suite E Dixon CA 95620 Agency Services 2930000 Daniel J Edelman Inc 200 East Randolph Drive Floor 63 Chicago IL 60601 Agency Services 2832513 123 0 PROGRAM FUNDING REVENUE 900099 111837456 111837456 CORE FUNDING REVENUE 900099 44411409 44411409 CONTRACT SERVICES REVENUE 900099 9417437 9417437 0 0 0 0 165666302 0 0 0 0 INVESTMENT IN PARTNERSHIPS 525990 0 -591538 591538 0 0 0 0 0 165666302 165666302 -591538 591538 51000 1248519 25956664 2199150 2395154 1898468 337216 89578 67863 1313603 2580621 2129185 3237976 2193522 175295 225070 DOMESTIC MARKETING 86214770 EXPORT EXPENSES 23740840 CONTRACT SERVICES EXPENSES 9417437 ALL OTHER EXPENSES 194371 0 165666302 734492 737216 1187011 991047 0 0 0 0 394743 1097491 4301764 3641532 739003 660232 0 0 22061831 21906559 25117080 25392545 20566453 17020338 0 0 4550627 8372207 25117080 25392545 0 0 25117080 25392545 0 0 X false true true false 1520268 1438413 81855 1041216 570510 470706 1740280 1632609 107671 660232 DUE FROM AFFILIATES 14481556 OTHER ASSETS 49178 OPERATING RIGHT OF USE ASSETS 7375825 21906559 Federal Income Taxes Operating Lease Obligations 7505357 DUE TO AFFILIATES 866850 OTHER LIABILITIES 8372207 165666302 0 0 165666302 0 0 165666302 165666302 0 0 165666302 0 0 165666302 East Asia and the Pacific 0 0 Program Services marketing support 3149343 Middle East and North Africa 0 0 Program Services marketing support 499958 0 0 0 0 0 0 3649301 0 3649301 false false false false false true Schedule F, Part I, Line 3 Method used to account for expenditures on org's financial statements EAST ASIA AND THE PACIFIC-Accrual; MIDDLE EAST AND NORTH AFRICA-Accrual true NATIONAL DAIRY RESEARCH AND PROMOTION BOARD SCHOLARSHIP 12 31000 NATIONAL DAIRY SHRINE SCHOLARSHIP 20 20000 Schedule I, Part III, Column (b) ESTIMATED NUMBER OF RECIPIENTS NATIONAL DAIRY SHRINE SCHOLARSHIP : DMI CO-BRANDED THE SCHOLARSHIP PROGRAM WITH NATIONAL DAIRY SHRINE ("NDS") ORGANIZATION. NDS COMPLETES THE REVIEW OF THE SCHOLARSHIP APPLICANTS AND MAKES THE FINAL DECISIONS ON HOW MANY SCHOLARSHIP RECIPIENTS THERE WILL BE ANNUALLY. Schedule I, Part I, Line 2 Procedures for monitoring use of grant funds DMI KEEPS RECORDS OF ALL SCHOLARSHIP RECIPIENTS. THE AWARDED SCHOLARSHIP STIPENDS ARE FORWARDED TO THE DEPARTMENT HEAD/CHAIRPERSON FOR ISSUANCE TO AWARDEES UPON THEIR ENROLLMENT. X X X true true X X false true false Quinton Baily CFO, COO 465651 0 0 0 -6190 0 45528 0 25872 0 530861 0 0 0 Barbara O'Brien CEO 630000 0 0 0 27035 0 34500 0 26123 0 717658 0 0 0 KRYSTA LAVERNE Harden Executive Vice President/USDEC 526629 0 0 0 7944 0 52663 0 2487 0 589723 0 0 0 Joanna Hunter Executive Vice President 369513 0 10000 0 829 0 33068 0 12826 0 426236 0 0 0 Ann Marie Krautheim CEO, GenYOUTH 392886 0 0 0 -2282 0 39289 0 15587 0 445480 0 0 0 martha scott Poindexter Executive Vice President/USDEC 393586 0 6000 0 -53 0 39964 0 3983 0 443480 0 0 0 Paul Ziemnisky Executive Vice President 394775 0 0 0 -11841 0 39478 0 38358 0 460770 0 0 0 Schedule J, Part I, Line 1a First-class or charter travel FIRST CLASS TRAVEL IS ONLY AVAILABLE TO THE CEO AS AUTHORIZED BY THE BOARD OF DIRECTORS. THE TRAVEL IS NOT TAXABLE SINCE IT IS PART OF AN ACCOUNTABLE PLAN. Schedule J, Part I, Line 1a Tax indemnification and gross-up payments TAX INDEMNIFICATION IS AVAILABLE TO THE CEO ONLY AND IS INCLUDED IN TAXABLE WAGES. Schedule J, Part I, Line 1a Health or social club dues or initiation fees OFFICERS, KEY EMPLOYEES AND HIGHEST COMPENSATED EMPLOYEES HAVE THE OPTION OF RECEIVING HEALTH CLUB BENEFITS UNDER THE EXECUTIVE FLEXIBLE BENEFITS ACCOUNT. Schedule J, Part I, Line 4b Supplemental nonqualified retirement plan DMI PROVIDES A NON-QUALIFIED DEFINED CONTRIBUTION BENEFIT FOR EXECUTIVES WHOSE THRIFT & SAVINGS PLAN (401K PLAN) BENEFITS ARE AFFECTED BY THE IRS ANNUAL COMPENSATION LIMITS. DMI WILL AUTOMATICALLY DEFER, ON THE BEHALF OF A PARTICIPANT, EMPLOYER CONTRIBUTIONS "LOST" UNDER THE THRIFT & SAVINGS PLAN DUE TO FEDERAL TAX LAWS THAT PLACE A LIMIT ON THE AMOUNT OF COMPENSATION THAT A QUALIFIED PLAN CAN USE IN MAKING BENEFIT CALCULATIONS. THIS ANNUAL COMPENSATION LIMIT FOR 2024 AS DEFINED IN IRS CODE SECTION 401(A)(17) IS $345,000. THE BALANCE IN EACH NONQUALIFIED PLAN ACCOUNT IS CREDITED TO EXECUTIVES ANNUALLY WITH INTEREST BASED ON AN AVERAGE OF THE WALL STREET JOURNAL PRIME RATES PUBLISHED ON THE FIRST DAY OF EACH CALENDAR MONTH. THIS BALANCE ACCUMULATES OVER THE COURSE OF THE EXECUTIVE'S TENURE AT DMI AND VESTS AND BECOMES PAYABLE AT TERMINATION OF EMPLOYMENT. BARBARA O'BRIEN PARTICIPATED IN A SUPPLEMENTAL NONQUALIFIED RETIREMENT PROGRAM IN WHICH BENEFITS VEST AT YEAR-END AND ARE PAID BY MARCH 15 OF THE FOLLOWING YEAR. THE BENEFITS REPRESENT EMPLOYER CONTRIBUTIONS LOST UNDER THE THRIFT & SAVINGS PLAN DUE TO FEDERAL TAX LAWS THAT PLACE A LIMIT ON THE AMOUNT OF COMPENSATION THAT A QUALIFIED PLAN CAN USE IN MAKING BENEFIT CALCULATIONS. SHE WAS PAID A BENEFIT OF $30,000 IN 2024 WHICH IS INCLUDED ON SCHEDULE J, PART II, COLUMN (B)(III). Form 990, Part III, Line 1 Organization's Mission BOTH DOMESTICALLY AND INTERNATIONALLY. THE FORMATION OF DMI HAS CREATED EFFICIENCIES, GAINED THROUGH THE ELIMINATION OF REDUNDANCIES AND THE POWER OF JOINT PLANNING. Form 990, Part III, Line 4a Advancing Sales & Innovation THE PLAYBOOK SERVES AS A CRITICAL RESOURCE FOR TRANSLATING RESEARCH FINDINGS INTO ACTIONABLE CLAIMS, COMMERCIALIZATION AND MESSAGING STRATEGIES SHARED WITH THE DAIRY, FOOD AND BEVERAGE INDUSTRIES TO SPUR NEW PRODUCT DEVELOPMENT AND OTHER INNOVATION. ANOTHER PATHWAY TO INCREASING SALES IS THROUGH FOODSERVICE PARTNERS. OVER HALF OF CONSUMERS' FOOD BUDGET IS SPENT ON MEALS OUTSIDE THEIR HOME. DOMESTIC FOODSERVICE PARTNERS LEVERAGED CHECKOFF INSIGHTS AND EXPERTISE TO LAUNCH 12 DAIRY-CENTRIC MENU ITEMS. PARTNERS INCLUDED FOODSERVICE AND RETAIL LEADERS SUCH AS DOMINOS, TACO BELL, MCDONALD'S, AND GENERAL MILLS. FURTHERMORE, TARGETED INVESTMENTS IN GENERAL MILLS HEALTH AND WELLNESS PRODUCTS ARE HELPING THE YOGURT CATEGORY DELIVER 8.9% VOLUME GROWTH YEAR OVER YEAR. INTERNATIONAL PARTNERS ALSO DROVE U.S. DAIRY SALES IN KEY MARKETS, INCLUDING SOUTHEAST ASIA. THE CHECKOFF WORKS WITH FOODSERVICE AND PROCESSING PARTNERS TO DEVELOP CULTURALLY RELEVANT MENU ITEMS AND SECURE RETAIL SHELF SPACE FOR U.S. DAIRY FOODS. NATIONAL AND LOCAL CHECKOFF TEAMS SUPPORTED THE RETURN OF DARIGOLD MILK TO THE PHILIPPINES WITH RETAIL EXPANSION EXPECTED IN EARLY 2026. WITH 96% OF THE WORLD'S CONSUMERS LIVING OUTSIDE THE U.S., THE CHECKOFF IS ACTIVELY ENGAGED IN KEY EXPORT MARKETS FOR DAIRY. THE U.S. DAIRY EXPORT COUNCIL, FUNDED IN LARGE PART THROUGH CHECKOFF DOLLARS, WORKS TO EXPAND EXISTING GLOBAL MARKETS AND IDENTIFY NEW OPPORTUNITIES WORLDWIDE. THESE INTERNATIONAL EFFORTS CONTRIBUTED TO A U.S. DAIRY EXPORT VALUE OF $8.3 BILLION IN 2024, THE SECOND HIGHEST ON RECORD, UNDERSCORING THE GROWING GLOBAL ACCEPTANCE OF U.S.-PRODUCED DAIRY. Form 990, Part III, Line 4b Trust & Reputation BY INSPIRING THOUGHT LEADERS AND ENHANCING THE INDUSTRY'S REPUTATION, THIS CAMPAIGN HELPED RESHAPE PERCEPTIONS OF DAIRY AND ITS COMMITMENT TO NUTRITION AND SUSTAINABILITY. BUILDING TRUST ALSO MEANS PROTECTING DAIRY'S REPUTATION DURING CHALLENGING TIMES. THE DAIRY CHECKOFF PLAYED A KEY LEADERSHIP ROLE IN STAKEHOLDER MEETINGS, AND DEVELOPED AND IMPLEMENTED AN INDUSTRY-WIDE COMMUNICATIONS PLAN ADDRESSING H5N1. DMI ALSO CONDUCTED CONSUMER SENTIMENT ANALYSIS AND REVIEWED SALES DATA THAT SHOWED THIS UNIFIED RESPONSE ULTIMATELY MAINTAINED CONSUMER TRUST, AS EVIDENCED BY NO DISCERNIBLE EFFECT ON RETAIL SALES. SHARING DAIRY'S IMPORTANT ROLE IN HEALTH AND WELLNESS HAS PLAYED OUT THROUGH THE CHECKOFF'S WORK IN SHARING NUTRITION RESEARCH FINDINGS WITH THOUGHT LEADERS AND OTHERS WHO ADVANCE NUTRITION GUIDANCE AND PUBLIC HEALTH. NATIONAL DAIRY COUNCIL SUBMITTED 13 SETS OF PUBLIC COMMENTS TO THE DIETARY GUIDELINES FOR AMERICANS COMMITTEE WITH INFORMATION FROM DAIRY NUTRITION RESEARCH AND THIRD-PARTY EXPERTS. HEALTH AND WELLNESS WORK IS FURTHERED THROUGH THE COLLABORATION WITH MAYO CLINIC. IN ADDITION TO EXPLORING DAIRY'S ROLE IN CARDIOVASCULAR HEALTH, THIS COLLABORATION HAS HELPED SHARE THE IMPORTANCE OF DAIRY IN THE FIRST 1,000 DAYS OF LIFE. THIS INFORMATION HAS BEEN SHARED THROUGH PODCAST EPISODES, WEBINARS AND IN-PERSON EVENTS AT LARGE CONSUMER EVENTS SUCH AS THE MINNESOTA STATE FAIR. OVERALL, THESE EFFORTS COLLECTIVELY CONTRIBUTED TO BUILDING TRUST AND DRIVING SALES, REINFORCING THE DAIRY INDUSTRY'S POSITIVE IMPACT ON HEALTH, THE ENVIRONMENT, AND CULTURAL RELEVANCE. Form 990, Part III, Line 4c Global Positioning of Dairy GREENER CATTLE INITIATIVE, A RESEARCH COLLABORATION WITH PARTNERS ACROSS THE VALUE CHAIN, ANNOUNCED A SECOND ROUND OF FUNDING OF $5 MILLION FOR RESEARCH FOCUSED ON REDUCING ENTERIC METHANE. COLLECTIVELY, THIS PROGRAM HAS MADE $10 MILLION AVAILABLE FOR RESEARCH, REPRESENTING A 10:1 RETURN ON CHECKOFF INVESTMENT. THE CHECKOFF ALSO CONDUCTS RESEARCH AND OUTREACH WITH HEALTH PROFESSIONALS AND OTHER THOUGHT LEADERS TO REINFORCE AND BUILD DAIRY'S ROLE IN NUTRITION, GLOBAL POSITIONING OF DAIRY HEALTH AND WELLNESS. TARGETED OUTREACH WITH LEADING ORGANIZATIONS LED TO DAIRY-SPECIFIC ENDORSEMENTS, INCLUDING A NATIONAL MEDICAL ASSOCIATION JOURNAL ENDORSING DAIRY'S ROLE ACROSS A LIFESPAN FOR BLACK AMERICANS AND AN AMERICAN ACADEMY OF PEDIATRICS-ENDORSED EDUCATION PROGRAM THAT HIGHLIGHTS DAIRY RECOMMENDATIONS IN OVERALL FOOD GUIDANCE. IN 2024, DMI MADE SIGNIFICANT PROGRESS TOWARD DELIVERING MORE SOLUTIONS FOR FARMERS THROUGH RESEARCH, EDUCATION, AND OUTREACH TO HELP FURTHER DEMONSTRATE THAT DAIRY IS AN ENVIRONMENTAL SOLUTION. SUPPORTING FARMERS BY INCREASING AWARENESS OF AND ACCESS TO PUBLIC FUNDING OPPORTUNITIES FOR ON-FARM SUSTAINABILITY PROJECTS WAS EXPLORED THROUGH A PILOT PROGRAM WITH MIDWEST DAIRY AND LASSO. THE PILOT WAS ABLE TO SUPPORT 30 FARMERS THROUGH THE GRANT PROCESS. MIDWEST DAIRY HAS PLANS TO CONTINUE THE GRANT SUPPORT WITH TWO ADDITIONAL STATE AND REGIONAL CHECKOFF ORGANIZATIONS LOOKING TO START PILOTS IN 2025. OVERALL, THESE INITIATIVES COLLECTIVELY CONTRIBUTED TO ENHANCING THE GLOBAL POSITIONING OF DAIRY, ENSURING THAT IT REMAINS A TRUSTED AND SUSTAINABLE CHOICE FOR CONSUMERS WORLDWIDE. Form 990, Part III, Line 4d Description of other program services (Expenses $ including grants of $) EXPORTS DMI PARTNERS WITH FOOD/RETAIL/DAIRY COMPANIES TO IMPLEMENT MARKETING PROGRAMS AND INITIATIVES TO FACILITATE THE SALES OF U.S. PRODUCED DAIRY PRODUCTS AND DAIRY INGREDIENTS OUTSIDE THE UNITED STATES ACROSS VARIOUS KEY INTERNATIONAL MARKETS. Form 990, Part VI, Line 11b Review of form 990 by governing body FORM 990 IS AVAILABLE TO ALL BOARD MEMBERS FOR REVIEW UPON REQUEST. MANAGEMENT REVIEWS THE DETAILS OF THE FORM 990 WITH THE ORGANIZATION'S ATTORNEYS AND ITS AUDIT AND TAX FIRM. Form 990, Part VI, Line 12c Conflict of interest policy THE CONFLICT OF INTEREST POLICY IS REVIEWED IN DETAIL WITH THE BOARD AND BY THE ORGANIZATION'S CORPORATE ATTORNEYS ANNUALLY. BOARD MEMBERS ARE REQUIRED TO COMPLETE AN ANNUAL CERTIFICATION OF COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS. Form 990, Part VI, Line 15a Process to establish compensation of top management official CEO COMPENSATION IS DETERMINED WITH THE INVOLVEMENT OF THE PERSONNEL COMMITTEE OF THE BOARD OF DIRECTORS. CEO, OFFICER AND KEY EMPLOYEE COMPENSATION IS DETERMINED THROUGH THE USE OF INDUSTRY SURVEYS, MARKET SALARY GUIDES AND OTHER COMPETITIVE COMPENSATION INFORMATION. Form 990, Part VI, Line 15b Process to establish compensation of other employees CEO COMPENSATION IS DETERMINED WITH THE INVOLVEMENT OF THE PERSONNEL COMMITTEE OF THE BOARD OF DIRECTORS. CEO, OFFICER AND KEY EMPLOYEE COMPENSATION IS DETERMINED THROUGH THE USE OF INDUSTRY SURVEYS, MARKET SALARY GUIDES AND OTHER COMPETITIVE COMPENSATION INFORMATION. Form 990, Part VI, Line 19 Required documents available to the public GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, WHISTLE BLOWER POLICY, DOCUMENT RETENTION POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. UNITED DAIRY INDUSTRY ASSOCIATION 10255 W HIGGINS ROAD STE 900 ROSEMONT IL 60018 362702849 PROMOTION IL 501(c)(6) NA false NATIONAL DAIRY COUNCIL 10255 W HIGGINS ROAD STE 900 ROSEMONT IL 60018 361522265 EDUCATION IL 501(c)(3) 10 UDIA true INNOVATION CENTER FOR US DAIRY 10255 W HIGGINS ROAD STE 900 ROSEMONT IL 60018 263918900 PROMOTION IL 501(c)(6) DMI true DAIRY RESEARCH INSTITUTE 10255 W HIGGINS ROAD STE 900 ROSEMONT IL 60018 271756847 RESEARCH DC 501(c)(3) 7 DMI true false true false false false false false false false false false false false true true false false false false DAIRY RESEARCH INSTITUTE B 1575626 Cash INNOVATION CENTER FOR US DAIRY B 534940 Cash DAIRY RESEARCH INSTITUTE O 1485521 FMV INNOVATION CENTER FOR US DAIRY O 469345 FMV