CALIFORNIA TRAVEL AND TOURISM COMMISSION: Form 990, tax year 2016
View the entire original 990 at ProPublica ↗
- Organization
- CALIFORNIA TRAVEL AND TOURISM COMMISSION (EIN 68-0408095)
- Tax period
- 2016-07-01 to 2017-06-30
- Filed
- 2018-05-09
- IRS object ID
- 201831299349301973
- Schema version
- 2016v3.0
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2018-05-09T11:26:23-05:00 | ReturnTs |
| Tax Period End | 2017-06-30 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 910189318 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Moss Adams LLP | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 3121 W March Ln Ste 200 | AddressLine1Txt |
| City | Stockton | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 952192367 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2016-07-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 680408095 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | CALIFORNIA TRAVEL AND TOURISM COMMISSION | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | CALI | BusinessNameControlTxt |
| Phone | 9164444429 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 555 Capitol Mall No 1100 | AddressLine1Txt |
| City | Sacramento | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 95814 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | CAROLINE BETETA | PersonNm |
| Person Title | PRESIDENT AND CEO | PersonTitleTxt |
| Phone | 9164444429 | PhoneNum |
| Signature | 2018-04-25 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | Tracy S Paglia | PreparerPersonNm |
| PTIN | P00366884 | PTIN |
| Phone | 2099556100 | PhoneNum |
| Preparation | 2018-04-25 | PreparationDt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2016 | TaxYr |
| Build TS | 2022-09-23 18:48:47Z | BuildTS |
Form 990 IRS990
Doing Business As Name DoingBusinessAsName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | VISIT CALIFORNIA | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | CAROLINE BETETA | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 555 Capitol Mall No 1100 | AddressLine1Txt |
| City | Sacramento | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 95814 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $112,543,543 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | WWW.VISITCALIFORNIA.COM | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1997 | FormationYr |
| Legal Domicile State | CA | LegalDomicileStateCd |
| Activity Or Mission | Keep California top-of-mind as a premier travel destination. | ActivityOrMissionDesc |
| Voting Members Governing Body | 30 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 30 | VotingMembersIndependentCnt |
| Total Employee | 69 | TotalEmployeeCnt |
| Total Volunteers | 37 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $0 | PYContributionsGrantsAmt |
| CY Contributions Grants | $0 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $109,188,149 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $112,440,634 | CYProgramServiceRevenueAmt |
| PY Investment Income | $177,293 | PYInvestmentIncomeAmt |
| CY Investment Income | $102,909 | CYInvestmentIncomeAmt |
| PY Other Revenue | $0 | PYOtherRevenueAmt |
| CY Other Revenue | $0 | CYOtherRevenueAmt |
| PY Total Revenue | $109,365,442 | PYTotalRevenueAmt |
| CY Total Revenue | $112,543,543 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $7,173,134 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $7,756,006 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $106,474,203 | PYOtherExpensesAmt |
| CY Other Expenses | $106,645,015 | CYOtherExpensesAmt |
| PY Total Expenses | $113,647,337 | PYTotalExpensesAmt |
| CY Total Expenses | $114,401,021 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | -$4,281,895 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$1,857,478 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $40,814,151 | TotalAssetsBOYAmt |
| Total Assets EOY | $28,920,194 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $23,275,772 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $13,247,979 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $17,538,379 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $15,672,215 | NetAssetsOrFundBalancesEOYAmt |
| Mission | VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY. | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Desc | California is the premier travel destination in the United States, attracting 269 million visitors in 2016. In 2016, the state's travel industry generated $126.3 billion in revenue for state businesses, $10.3 billion in local and state taxes and employed 1.1 million Californians. Visit California was established in 1998 as a coalition of travel industry interests with the objective of developing marketing programs that keep California top-of-mind as a premier travel destination. | Desc |
| Described In Section501c3 | 0 | DescribedInSection501c3Ind |
| Schedule B Required | 0 | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (1) | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Temp Or Permanent Endowments | 0 | TempOrPermanentEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | Yes (1) | ReportOtherAssetsInd |
| Report Other Liabilities | 0 | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | 0 | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (1) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | Yes (1) | ForeignOfficeInd |
| Foreign Activities | Yes (1) | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With Officer Ent | 0 | BusinessRlnWithOfficerEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 80 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 69 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | 0 | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 30 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 30 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | 0 | MembersOrStockholdersInd |
| Election Of Board Members | 0 | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | 0 | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | Yes (1) | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (1) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (1) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (1) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (1) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (1) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (1) | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| States Where Copy Of Return Is Fld | CA | StatesWhereCopyOfReturnIsFldCd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | MATTHEW SABBATINI-DILEGAME | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 9164444429 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 555 Capitol Mall Suite 1100 | AddressLine1Txt |
| City | SACRAMENTO | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 95814 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (44 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | OfficerOfficerInd | Key EmployeeKeyEmployeeInd | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|---|
| Aaron Medina | ||||||||
| Commissioner (thru 6/17) | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Andy Wirth | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Ben Webster | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Bobbie Singh-Allen | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Brian King | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Carl Schuster | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Carla Murray | ||||||||
| Commissioner (Thru 3/17) | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Charlie Cahill | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Cody Plott | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Doug Myers | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Ernest Wooden | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Gary Buffo | ||||||||
| Chief Fiscal Officer/Treasurer | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | ||
| Gene Zanger | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| James Bermingham | ||||||||
| Vice Chair of Marketing | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | ||
| Jeff King | ||||||||
| Commissioner (Thru 5/17) | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Jeff Senior | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Jim Burba | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Jim Kauffman | ||||||||
| Commissioner (Thru 5/17) | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| John Kelliher | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Jordan Meisner | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Joseph Knight | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Kevin Fat | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Michael Colglazier | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Michael Dunne | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Noreen Martin | ||||||||
| Vice Chair of Operations | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | ||
| Panorea Avdis | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Paula Beck | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Russ Cox | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Sima Patel | ||||||||
| Chair | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | ||
| Steve Arnold | ||||||||
| Commissioner (Thru 5/17) | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Susan Irwin | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Terry MacRae | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Tom Klein | ||||||||
| Commissioner | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Xiomara Wiley | ||||||||
| Commissioner (thru 10/17) | 1.00 | Yes (X) | $0 | $0 | $0 | |||
| Caroline Beteta-Whitney | ||||||||
| President and CEO | 40.00 | $841,334 | $0 | $48,533 | Yes (X) | |||
| Lynn Carpenter | ||||||||
| Vice President of Marketing | 40.00 | $314,050 | $0 | $61,452 | Yes (X) | |||
| Matthew Sabbatini-Dilegame | ||||||||
| Chief Operating Officer | 40.00 | $310,364 | $0 | $50,247 | Yes (X) | |||
| Ryan Becker | ||||||||
| Vice President of Communications | 40.00 | $213,337 | $0 | $37,671 | Yes (X) | |||
| Sonja Spowart | ||||||||
| Chief Financial Officer | 40.00 | $169,360 | $0 | $6,138 | Yes (X) | |||
| Dan Mishell | ||||||||
| Director of Research | 40.00 | $119,500 | $0 | $20,640 | Yes (X) | |||
| Jennifer Montero | ||||||||
| Director of Americas | 40.00 | $118,608 | $0 | $11,605 | Yes (X) | |||
| Leona Reed | ||||||||
| Associate Vice President of Global Marketing | 40.00 | $185,130 | $0 | $39,049 | Yes (X) | |||
| Scott Plamondon | ||||||||
| Corporate Council | 40.00 | $185,000 | $0 | $32,113 | Yes (X) | |||
| Troy Cantrell | ||||||||
| Senior Director of Data | 40.00 | $148,625 | $0 | $23,349 | Yes (X) | |||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $2,605,308 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $330,797 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 12 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt | Address Line1ContractorAddress/ForeignAddress/AddressLine1Txt | CityContractorAddress/ForeignAddress/CityNm | CountryContractorAddress/ForeignAddress/CountryCd | Foreign PostalContractorAddress/ForeignAddress/ForeignPostalCd |
|---|---|---|---|---|---|---|---|---|---|
| mering carson | |||||||||
| 1700 I STREET 2ND FLOOR | SACRAMENTO | CA | 95811 | ADVERTISING | $58,961,751 | ||||
| Time INC | |||||||||
| Lockbox 223545 | Pittsburg | PA | 15251 | ADVERTISING | $6,104,439 | ||||
| Brand USA | |||||||||
| 1725 I Street NW Suite 8th Floor | Washington | DC | 20006 | Marketing | $3,483,400 | ||||
| Black Diamond Agency Ltd | |||||||||
| marketing | $2,658,516 | 15 Bedford Street | London | UK | WC2E 9HE | ||||
| Aviareps Marketing Garden Ltd China | |||||||||
| Marketing | $1,849,270 | Novel Plaza Suite 1605 128 Nanjin | Shanghai | CH | 200003 | ||||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 64 | CntrctRcvdGreaterThan100KCnt |
Program Service Revenue ProgramServiceRevenueGrp (5 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| RENTAL CAR ASSESSMENT | 900099 | $60,127,079 | $60,127,079 |
| Accommodations | 900099 | $38,747,598 | $38,747,598 |
| Restaurants and Retail | 900099 | $6,385,048 | $6,385,048 |
| CO-OP PARTNER CONTRIBUTIONS | 900099 | $3,960,090 | $3,960,090 |
| Attractions | 900099 | $2,311,416 | $2,311,416 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $909,403 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $909,403 | RelatedOrExemptFuncIncomeAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $112,440,634 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $102,909 | TotalRevenueColumnAmt |
| Exclusion | $102,909 | ExclusionAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $112,543,543 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $112,440,634 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $102,909 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,805,703 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $4,598,636 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $264,641 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $655,512 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $431,514 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $43,415 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $237,369 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,252,286 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $99,870,144 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,290,277 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $57,274 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $896,790 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $991,586 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $39,941 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,341,648 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $88,652 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| Operations Reserve | $250,242 |
| RFP Expenses | $151,224 |
| MEALS AND ENTERTAINMENT | $53,830 |
| MEMBERSHIPS | $39,577 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $40,760 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $114,401,021 | TotalAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $21,225,495 | BOYAmt |
| EOY | $8,399,104 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $8,768,239 | BOYAmt |
| EOY | $7,554,253 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $629,540 | BOYAmt |
| EOY | $656,708 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $8,179,446 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $4,899,825 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $4,009,969 | BOYAmt |
| EOY | $3,279,621 | EOYAmt |
Investments Pub Traded Sec InvestmentsPubTradedSecGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $5,975,041 | BOYAmt |
| EOY | $7,002,473 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $205,867 | BOYAmt |
| EOY | $2,028,035 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $40,814,151 | BOYAmt |
| EOY | $28,920,194 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $22,437,677 | BOYAmt |
| EOY | $12,358,195 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $838,095 | BOYAmt |
| EOY | $889,784 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $23,275,772 | BOYAmt |
| EOY | $13,247,979 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows SFAS117 | Yes (X) | OrganizationFollowsSFAS117Ind |
Unrestricted Net Assets UnrestrictedNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $17,538,379 | BOYAmt |
| EOY | $15,672,215 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $17,538,379 | BOYAmt |
| EOY | $15,672,215 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $40,814,151 | BOYAmt |
| EOY | $28,920,194 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$1,857,478 | ReconcilationRevenueExpnssAmt |
| Net Unrlzd Gains Losses Invst | -$8,686 | NetUnrlzdGainsLossesInvstAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | Yes (1) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (1) | AuditCommitteeInd |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequiredInd |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | 0 | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | Yes (1) | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | 0 | AgreeCarryoverPriorYearInd |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $2,001,999 | OtherCostOrOtherBasisAmt |
| Depreciation | $303,673 | DepreciationAmt |
| Book Value | $1,698,326 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $1,512,881 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,025,194 | DepreciationAmt |
| Book Value | $487,687 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $4,664,566 | OtherCostOrOtherBasisAmt |
| Depreciation | $3,570,958 | DepreciationAmt |
| Book Value | $1,093,608 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $3,279,621 | TotalBookValueLandBuildingsAmt |
Other Assets Org OtherAssetsOrgGrp (2 entries)
| DescDesc | Book ValueBookValueAmt |
|---|---|
| DEPOSITS | $125,000 |
| Capital projects in progress | $1,903,035 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Other Assets | $2,028,035 | TotalBookValueOtherAssetsAmt |
| Total Rev Etc Audited Fincl Stmt | $112,534,857 | TotalRevEtcAuditedFinclStmtAmt |
| Net Unrealized Gains Invst | -$8,686 | NetUnrealizedGainsInvstAmt |
| Revenue Not Reported | -$8,686 | RevenueNotReportedAmt |
| Revenue Subtotal | $112,543,543 | RevenueSubtotalAmt |
| Revenue Not Reported Fincl Stmt | $0 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $112,543,543 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $114,401,021 | TotExpnsEtcAuditedFinclStmtAmt |
| Expenses Not Reported | $0 | ExpensesNotReportedAmt |
| Expenses Subtotal | $114,401,021 | ExpensesSubtotalAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $114,401,021 | TotalExpensesPerForm990Amt |
Schedule F IRS990ScheduleF
Account Activities Outside US AccountActivitiesOutsideUSGrp (5 entries)
| RegionRegionTxt | OfficesOfficesCnt | EmployeeEmployeeCnt | Type Of Activities ConductedTypeOfActivitiesConductedTxt | Specific Services ProvidedSpecificServicesProvidedTxt | Region Total ExpendituresRegionTotalExpendituresAmt |
|---|---|---|---|---|---|
| East Asia and the Pacific | 4 | 4 | Program Services | REGIONAL MARKETING/ Advertising | $15,441,653 |
| Europe (including Iceland and Greenland) | 5 | 5 | Program Services | REGIONAL MARKETING/ Advertising | $9,718,599 |
| North America (Canada and Mexico) | 3 | 3 | Program Services | Reginal Marketing/ Advertsing | $7,912,265 |
| South America | 1 | 1 | Program Services | Regional Marketing/ Advertising | $1,183,559 |
| South Asia | 1 | 1 | Program Services | Regional Marketing/ Adversiting | $500,361 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Subtotal Offices | 14 | SubtotalOfficesCnt |
| Subtotal Employees | 14 | SubtotalEmployeesCnt |
| Continutation Total Office | 0 | ContinutationTotalOfficeCnt |
| Continutation Total Employee | 0 | ContinutationTotalEmployeeCnt |
| Total Office | 14 | TotalOfficeCnt |
| Total Employee | 14 | TotalEmployeeCnt |
| Subtotal Spent | $34,756,437 | SubtotalSpentAmt |
| Continuation Spent | $0 | ContinuationSpentAmt |
| Total Spent | $34,756,437 | TotalSpentAmt |
| Transfer To Foreign Corp | 0 | TransferToForeignCorpInd |
| Interest In Foreign Trust | 0 | InterestInForeignTrustInd |
| Foreign Corp Ownership | 0 | ForeignCorpOwnershipInd |
| Passive Foreign Investmest Co | 0 | PassiveForeignInvestmestCoInd |
| Foreign Partnership | 0 | ForeignPartnershipInd |
| Boycott Countries | 0 | BoycottCountriesInd |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part I, line 3: | FormAndLineReferenceDesc |
| Explanation | All monies spent in foreign countries was used to promote California as a travel destination to consumers, media, and trade. Expenses reported in column (f) are based on amounts paid to vendor by country. | ExplanationTxt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| First Class Or Charter Travel | Yes (X) | FirstClassOrCharterTravelInd |
| Written Policy Ref T And E Expnss | Yes (1) | WrittenPolicyRefTAndEExpnssInd |
| Substantiation Required | Yes (1) | SubstantiationRequiredInd |
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Independent Consultant | Yes (X) | IndependentConsultantInd |
| Form990 Of Other Organizations | Yes (X) | Form990OfOtherOrganizationsInd |
| Compensation Survey | Yes (X) | CompensationSurveyInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | 0 | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | Yes (1) | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Caroline Beteta-Whitney | ||||||||||||||
| President and CEO | $837,782 | $0 | $0 | $0 | $3,552 | $0 | $23,484 | $0 | $25,049 | $0 | $889,867 | $0 | $0 | $0 |
| Lynn Carpenter | ||||||||||||||
| Vice President of Marketing | $304,050 | $0 | $0 | $0 | $10,000 | $0 | $20,750 | $0 | $40,702 | $0 | $375,502 | $0 | $0 | $0 |
| Matthew Sabbatini-Dilegame | ||||||||||||||
| Chief Operating Officer | $300,364 | $0 | $0 | $0 | $10,000 | $0 | $20,708 | $0 | $29,539 | $0 | $360,611 | $0 | $0 | $0 |
| Ryan Becker | ||||||||||||||
| Vice President of Communications | $187,497 | $0 | $15,840 | $0 | $10,000 | $0 | $18,433 | $0 | $19,238 | $0 | $251,008 | $0 | $0 | $0 |
| Sonja Spowart | ||||||||||||||
| Chief Financial Officer | $169,360 | $0 | $0 | $0 | $0 | $0 | $5,126 | $0 | $1,012 | $0 | $175,498 | $0 | $0 | $0 |
| Leona Reed | ||||||||||||||
| Associate Vice President of Global M | $185,130 | $0 | $0 | $0 | $0 | $0 | $7,405 | $0 | $31,644 | $0 | $224,179 | $0 | $0 | $0 |
| Scott Plamondon | ||||||||||||||
| Corporate Council | $185,000 | $0 | $0 | $0 | $0 | $0 | $4,625 | $0 | $27,488 | $0 | $217,113 | $0 | $0 | $0 |
| Troy Cantrell | ||||||||||||||
| Senior Director of Data | $148,625 | $0 | $0 | $0 | $0 | $0 | $5,930 | $0 | $17,419 | $0 | $171,974 | $0 | $0 | $0 |
Supplemental Information Detail SupplementalInformationDetail (2 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Part I, Line 1a | OCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS. |
| Part I, Line 4b | THE FOLLOWING INDIVIDUALS PARTICIPATED IN AND MADE THE FOLLOWING CONTRIBUTIONS TO A SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN; HOWEVER, NO DISTRIBUTIONS HAVE BEEN MADE FROM THE PLAN DURING THE YEAR. CAROLINE BETETA-WHITNEY - $18,000 LYNN CARPENTER - $10,000 MATTHEW SABBATINI - $10,000 RYAN BECKER - $10,000 |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (4 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Form 990, Part VI, Section B, line 11b | Information is gathered by management, provided to an external CPA to prepare the return, draft is reviewed by management, then provided via email to all voting members of the commission prior to filing. |
| Form 990, Part VI, Section B, line 12c | Conflict of interest is obviously a concern with Visit California Staff and Commissioners. In addition to the Form 700 filing requirements which requires they disclose any personal financial interest they may have there is also a provision in the employee handbook that requires employees to disclose any potential COI. We also provide COI training for commissioners and actually require them to complete this training every two years. Contract thresholds are also set that form RFP committees so that employees are not the sole decision makers when choosing vendors. |
| Form 990, Part VI, Section B, line 15 | The Visit California board is responsible for designating the personnel committee which is responsible for the written employment contract, compensation survey or study, etc. The board has designated authority to the Personnel Committee to determine the above and enter into contract with the CEO. The personnel committee then informs the Executive Committee of the new language, but does not need further approval. Employment contracts written by legal counsel and are executed by all officers of Visit California. |
| Form 990, Part VI, Section C, line 19 | The organization's governing documents and financial statements are available upon request. The conflict of interest policy and financial statements are available on our website (industry.visitcalifornia.com). |
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