2018-05-09T11:26:23-05:00 2017-06-30 910189318 Moss Adams LLP 3121 W March Ln Ste 200 Stockton CA 952192367 990 2016-07-01 680408095 CALIFORNIA TRAVEL AND TOURISM COMMISSION CALI 9164444429 555 Capitol Mall No 1100 Sacramento CA 95814 CAROLINE BETETA PRESIDENT AND CEO 9164444429 2018-04-25 1 Tracy S Paglia P00366884 2099556100 2018-04-25 2016 2022-09-23 18:48:47Z VISIT CALIFORNIA CAROLINE BETETA 555 Capitol Mall No 1100 Sacramento CA 95814 112543543 0 X WWW.VISITCALIFORNIA.COM X 1997 CA Keep California top-of-mind as a premier travel destination. 30 30 69 37 0 0 0 0 109188149 112440634 177293 102909 0 0 109365442 112543543 0 0 0 0 7173134 7756006 0 0 0 106474203 106645015 113647337 114401021 -4281895 -1857478 40814151 28920194 23275772 13247979 17538379 15672215 VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY. 0 0 California is the premier travel destination in the United States, attracting 269 million visitors in 2016. In 2016, the state's travel industry generated $126.3 billion in revenue for state businesses, $10.3 billion in local and state taxes and employed 1.1 million Californians. Visit California was established in 1998 as a coalition of travel industry interests with the objective of developing marketing programs that keep California top-of-mind as a premier travel destination. 0 0 0 1 0 0 0 0 0 1 0 0 1 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 80 0 1 69 1 0 0 0 0 0 0 X 30 30 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X MATTHEW SABBATINI-DILEGAME 9164444429 555 Capitol Mall Suite 1100 SACRAMENTO CA 95814 Aaron Medina Commissioner (thru 6/17) 1.00 X 0 0 0 Andy Wirth Commissioner 1.00 X 0 0 0 Ben Webster Commissioner 1.00 X 0 0 0 Bobbie Singh-Allen Commissioner 1.00 X 0 0 0 Brian King Commissioner 1.00 X 0 0 0 Carl Schuster Commissioner 1.00 X 0 0 0 Carla Murray Commissioner (Thru 3/17) 1.00 X 0 0 0 Charlie Cahill Commissioner 1.00 X 0 0 0 Cody Plott Commissioner 1.00 X 0 0 0 Doug Myers Commissioner 1.00 X 0 0 0 Ernest Wooden Commissioner 1.00 X 0 0 0 Gary Buffo Chief Fiscal Officer/Treasurer 1.00 X X 0 0 0 Gene Zanger Commissioner 1.00 X 0 0 0 James Bermingham Vice Chair of Marketing 1.00 X X 0 0 0 Jeff King Commissioner (Thru 5/17) 1.00 X 0 0 0 Jeff Senior Commissioner 1.00 X 0 0 0 Jim Burba Commissioner 1.00 X 0 0 0 Jim Kauffman Commissioner (Thru 5/17) 1.00 X 0 0 0 John Kelliher Commissioner 1.00 X 0 0 0 Jordan Meisner Commissioner 1.00 X 0 0 0 Joseph Knight Commissioner 1.00 X 0 0 0 Kevin Fat Commissioner 1.00 X 0 0 0 Michael Colglazier Commissioner 1.00 X 0 0 0 Michael Dunne Commissioner 1.00 X 0 0 0 Noreen Martin Vice Chair of Operations 1.00 X X 0 0 0 Panorea Avdis Commissioner 1.00 X 0 0 0 Paula Beck Commissioner 1.00 X 0 0 0 Russ Cox Commissioner 1.00 X 0 0 0 Sima Patel Chair 1.00 X X 0 0 0 Steve Arnold Commissioner (Thru 5/17) 1.00 X 0 0 0 Susan Irwin Commissioner 1.00 X 0 0 0 Terry MacRae Commissioner 1.00 X 0 0 0 Tom Klein Commissioner 1.00 X 0 0 0 Xiomara Wiley Commissioner (thru 10/17) 1.00 X 0 0 0 Caroline Beteta-Whitney President and CEO 40.00 X 841334 0 48533 Lynn Carpenter Vice President of Marketing 40.00 X 314050 0 61452 Matthew Sabbatini-Dilegame Chief Operating Officer 40.00 X 310364 0 50247 Ryan Becker Vice President of Communications 40.00 X 213337 0 37671 Sonja Spowart Chief Financial Officer 40.00 X 169360 0 6138 Dan Mishell Director of Research 40.00 X 119500 0 20640 Jennifer Montero Director of Americas 40.00 X 118608 0 11605 Leona Reed Associate Vice President of Global Marketing 40.00 X 185130 0 39049 Scott Plamondon Corporate Council 40.00 X 185000 0 32113 Troy Cantrell Senior Director of Data 40.00 X 148625 0 23349 2605308 0 330797 12 0 1 0 mering carson 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING 58961751 Time INC Lockbox 223545 Pittsburg PA 15251 ADVERTISING 6104439 Brand USA 1725 I Street NW Suite 8th Floor Washington DC 20006 Marketing 3483400 Black Diamond Agency Ltd 15 Bedford Street London UK WC2E 9HE marketing 2658516 Aviareps Marketing Garden Ltd China Novel Plaza Suite 1605 128 Nanjin Shanghai CH 200003 Marketing 1849270 64 RENTAL CAR ASSESSMENT 900099 60127079 60127079 Accommodations 900099 38747598 38747598 Restaurants and Retail 900099 6385048 6385048 CO-OP PARTNER CONTRIBUTIONS 900099 3960090 3960090 Attractions 900099 2311416 2311416 909403 909403 112440634 102909 102909 112543543 112440634 0 102909 1805703 4598636 264641 655512 431514 43415 237369 1252286 99870144 1290277 57274 896790 991586 39941 1341648 88652 Operations Reserve 250242 RFP Expenses 151224 MEALS AND ENTERTAINMENT 53830 MEMBERSHIPS 39577 40760 114401021 21225495 8399104 8768239 7554253 629540 656708 8179446 4899825 4009969 3279621 5975041 7002473 205867 2028035 40814151 28920194 22437677 12358195 838095 889784 23275772 13247979 X 17538379 15672215 17538379 15672215 40814151 28920194 -1857478 -8686 0 X 0 1 X 1 0 0 1 0 2001999 303673 1698326 1512881 1025194 487687 4664566 3570958 1093608 3279621 DEPOSITS 125000 Capital projects in progress 1903035 2028035 112534857 -8686 -8686 112543543 0 112543543 114401021 0 114401021 0 114401021 East Asia and the Pacific 4 4 Program Services REGIONAL MARKETING/ Advertising 15441653 Europe (including Iceland and Greenland) 5 5 Program Services REGIONAL MARKETING/ Advertising 9718599 North America (Canada and Mexico) 3 3 Program Services Reginal Marketing/ Advertsing 7912265 South America 1 1 Program Services Regional Marketing/ Advertising 1183559 South Asia 1 1 Program Services Regional Marketing/ Adversiting 500361 14 14 0 0 14 14 34756437 0 34756437 0 0 0 0 0 0 Part I, line 3: All monies spent in foreign countries was used to promote California as a travel destination to consumers, media, and trade. Expenses reported in column (f) are based on amounts paid to vendor by country. X 1 1 X X X X X 0 1 0 Caroline Beteta-Whitney President and CEO 837782 0 0 0 3552 0 23484 0 25049 0 889867 0 0 0 Lynn Carpenter Vice President of Marketing 304050 0 0 0 10000 0 20750 0 40702 0 375502 0 0 0 Matthew Sabbatini-Dilegame Chief Operating Officer 300364 0 0 0 10000 0 20708 0 29539 0 360611 0 0 0 Ryan Becker Vice President of Communications 187497 0 15840 0 10000 0 18433 0 19238 0 251008 0 0 0 Sonja Spowart Chief Financial Officer 169360 0 0 0 0 0 5126 0 1012 0 175498 0 0 0 Leona Reed Associate Vice President of Global M 185130 0 0 0 0 0 7405 0 31644 0 224179 0 0 0 Scott Plamondon Corporate Council 185000 0 0 0 0 0 4625 0 27488 0 217113 0 0 0 Troy Cantrell Senior Director of Data 148625 0 0 0 0 0 5930 0 17419 0 171974 0 0 0 Part I, Line 1a OCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS. Part I, Line 4b THE FOLLOWING INDIVIDUALS PARTICIPATED IN AND MADE THE FOLLOWING CONTRIBUTIONS TO A SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN; HOWEVER, NO DISTRIBUTIONS HAVE BEEN MADE FROM THE PLAN DURING THE YEAR. CAROLINE BETETA-WHITNEY - $18,000 LYNN CARPENTER - $10,000 MATTHEW SABBATINI - $10,000 RYAN BECKER - $10,000 Form 990, Part VI, Section B, line 11b Information is gathered by management, provided to an external CPA to prepare the return, draft is reviewed by management, then provided via email to all voting members of the commission prior to filing. Form 990, Part VI, Section B, line 12c Conflict of interest is obviously a concern with Visit California Staff and Commissioners. In addition to the Form 700 filing requirements which requires they disclose any personal financial interest they may have there is also a provision in the employee handbook that requires employees to disclose any potential COI. We also provide COI training for commissioners and actually require them to complete this training every two years. Contract thresholds are also set that form RFP committees so that employees are not the sole decision makers when choosing vendors. Form 990, Part VI, Section B, line 15 The Visit California board is responsible for designating the personnel committee which is responsible for the written employment contract, compensation survey or study, etc. The board has designated authority to the Personnel Committee to determine the above and enter into contract with the CEO. The personnel committee then informs the Executive Committee of the new language, but does not need further approval. Employment contracts written by legal counsel and are executed by all officers of Visit California. Form 990, Part VI, Section C, line 19 The organization's governing documents and financial statements are available upon request. The conflict of interest policy and financial statements are available on our website (industry.visitcalifornia.com).