LOCALOGY INC: Form 990, tax year 2017
View the entire original 990 at ProPublica ↗
- Organization
- LOCALOGY INC (EIN 43-1337863)
- Tax period
- 2017-01-01 to 2017-12-31
- Filed
- 2018-11-14
- IRS object ID
- 201823189349304192
- Schema version
- 2017v2.3
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2018-11-14T11:38:45-06:00 | ReturnTs |
| Tax Period End | 2017-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 420714325 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RSM US LLP | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1 S WACKER DRIVE STE 800 | AddressLine1Txt |
| City | CHICAGO | CityNm |
| State Abbreviation | IL | StateAbbreviationCd |
| ZIP | 60606 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2017-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 431337863 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Yellow Pages Integrated Media | BusinessNameLine1Txt |
| Business Name Line2 | Association | BusinessNameLine2Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | YELL | BusinessNameControlTxt |
| Phone | 2482446200 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 901 Wilshire Drive No 485 | AddressLine1Txt |
| City | Troy | CityNm |
| State Abbreviation | MI | StateAbbreviationCd |
| ZIP | 48084 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | Negley J Norton | PersonNm |
| Person Title | President | PersonTitleTxt |
| Phone | 2482446200 | PhoneNum |
| Signature | 2018-11-13 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | Thomas Bishop | PreparerPersonNm |
| PTIN | P01694331 | PTIN |
| Phone | 3126343400 | PhoneNum |
Filing Security Information FilingSecurityInformation
IP Address IPAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| I Pv4 Address | 108.171.130.188 | IPv4AddressTxt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IP | 2018-11-13 | IPDt |
| IP Tm | 11:53:47 | IPTm |
| IP Timezone | CS | IPTimezoneCd |
| Filing License Type | P | FilingLicenseTypeCd |
| At Submission Creation Device Id | 7C605E2F418ECD3347EC446B51AB1B1A7CC4F3F2 | AtSubmissionCreationDeviceId |
| At Submission Filing Device Id | F6217F2D6ED5C2D75B43E0AF4E216B671259B073 | AtSubmissionFilingDeviceId |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2017 | TaxYr |
| Build TS | 2019-02-21 02:37:17Z | BuildTS |
Form 990 IRS990
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Change | Yes (X) | AddressChangeInd |
Doing Business As Name DoingBusinessAsName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Local Search Association | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | Negley J Norton | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 901 Wilshire Drive No 485 | AddressLine1Txt |
| City | Troy | CityNm |
| State Abbreviation | MI | StateAbbreviationCd |
| ZIP | 48084 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $7,023,126 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | www.thelsa.org | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1975 | FormationYr |
| Legal Domicile State | DE | LegalDomicileStateCd |
| Activity Or Mission | See Schedule OOur primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses, disseminating information to the public and its members about the usefulness of these advertising and marketing services. | ActivityOrMissionDesc |
| Voting Members Governing Body | 15 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 15 | VotingMembersIndependentCnt |
| Total Employee | 53 | TotalEmployeeCnt |
| Total Volunteers | 100 | TotalVolunteersCnt |
| Total Gross UBI | $743,229 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | -$350,278 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $0 | PYContributionsGrantsAmt |
| CY Contributions Grants | $0 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $7,830,218 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $6,299,269 | CYProgramServiceRevenueAmt |
| PY Investment Income | $116,508 | PYInvestmentIncomeAmt |
| CY Investment Income | -$210,718 | CYInvestmentIncomeAmt |
| PY Other Revenue | $88,723 | PYOtherRevenueAmt |
| CY Other Revenue | $4,400 | CYOtherRevenueAmt |
| PY Total Revenue | $8,035,449 | PYTotalRevenueAmt |
| CY Total Revenue | $6,092,951 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $938 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $3,787,199 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $4,322,678 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $4,746,388 | PYOtherExpensesAmt |
| CY Other Expenses | $4,317,780 | CYOtherExpensesAmt |
| PY Total Expenses | $8,534,525 | PYTotalExpensesAmt |
| CY Total Expenses | $8,640,458 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | -$499,076 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$2,547,507 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $11,508,720 | TotalAssetsBOYAmt |
| Total Assets EOY | $8,583,594 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $1,065,006 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $735,178 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $10,443,714 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $7,848,416 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | See Schedule O | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Desc | National order processing systems - The Association manages Rates & Data and Elite, two programs that are critical to the day-to-day functions of the industry. Rates & Data provides rates and associated information about yellow pages products that are available in Association member and non-member directories. The Rates & Data system provides certified marketing representatives (CMRs), publishers and advertisers' easy access to advertising rates, coverage and maps for approximately 6,300 directories. The Elite system is a computer system used for the transmission of national advertising order data between CMRs and association publishers, members and non-members for print or internet yellow page directories. The Association maintains the elite system through a contract with a third party provider. The user base is currently located in the US, Canada, and Mexico. The system also includes a directories online component, which includes copies of directories for use by CMRs. The Association conducts training classes as required to provide education on industry systems, standards, research, selling techniques, and co-op advertising. | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Research - The Association commissions research about the yellow pages and other local media to measure and understand consumer behavior with respect to media usage. The research includes an industry usage study to measure consumer usage of both print and internet yellow pages, a metered ad study. The Association, in turn, will disseminate this information to a variety of audiences including our members, the press, advertisers and advertising agencies. By doing this, the Association is able to prove the value of the yellow pages and other local media to all of these various constituencies. | Desc |
Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Sales Development Program - LSA's Co-op products and services brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more. The online database offers the fastest, easiest way to connect to local advertisers with the biggest name-brands in co-op advertising. The co-op services side leverages on years of co-op experience to offer training and consulting services. | Desc |
Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp (2 entries)
| DescDesc |
|---|
| The annual conference is open to all members and non-members. It supports the basic goals of our organization by providing education, research analysis, environmental information, open dialogue and addresses the issues facing our industry on a daily basis. The conference is an opportunity for members and non-members to introduce new products and services for the industry. |
| Membership Dues - The Local Search Association (LSA) offers a variety of membership options for businesses representing the local marketing and media space. Current members include media publishers, agencies, technology providers and brands. LSA is the only association representing all corners of the local marketing space across all media channels and technologies. Membership is broken up by company type (agency, media, partner, etc.) and includes multiple tiers within each type. Depending on membership level, benefits may include event passes, member pricing and discounts, data and research, webinar hosting, exhibiting opportunities at events, blog contribution and much more. LSA also offers Consulting and Co-op Advertising products and services at additional costs. |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Described In Section501c3 | 0 | DescribedInSection501c3Ind |
| Schedule B Required | 0 | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (1) | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Temp Or Permanent Endowments | 0 | TempOrPermanentEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | 0 | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (1) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (1) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Foreign Activities | 0 | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With Officer Ent | 0 | BusinessRlnWithOfficerEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 54 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 53 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | Yes (1) | UnrelatedBusIncmOverLimitInd |
| Form990 T Filed | Yes (1) | Form990TFiledInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 15 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 15 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | Yes (1) | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | Yes (1) | MembersOrStockholdersInd |
| Election Of Board Members | Yes (1) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (1) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | 0 | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (1) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (1) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (1) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (1) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (1) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | 0 | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Negley J Norton | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 2482446200 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 901 Wilshire Drive Suite 485 | AddressLine1Txt |
| City | Troy | CityNm |
| State Abbreviation | MI | StateAbbreviationCd |
| ZIP | 48084 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (24 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Key EmployeeKeyEmployeeInd | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|---|
| Bill Dinan | ||||||||
| Chairman | 0.50 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Ben Wood | ||||||||
| Vice Chairman | 0.50 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Sharon Sweeney | ||||||||
| Secretary/Treasurer | 0.50 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| James Continenza | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Norm Hagarty | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Kevin Jasper | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Joe Walsh | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Eric Webb | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Michael Fordyce | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Sharon Rowlands | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Kelly Nojaim | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Manish Patel | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Chad Richard | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Phillip Rather | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Ken Taylor | ||||||||
| Director | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Patrick Moore | ||||||||
| Director (thru 3/31/17) | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Julien Billot | ||||||||
| Director (thru 4/30/17) | 0.50 | Yes (X) | $0 | $0 | $0 | |||
| Negley Norton | ||||||||
| President | 40.00 | Yes (X) | $435,361 | $0 | $49,746 | |||
| Greg Sterling | ||||||||
| VP Strategy | 40.00 | $247,547 | $0 | $43,195 | Yes (X) | |||
| Wesley Young | ||||||||
| VP Public Affairs | 40.00 | $190,679 | $0 | $38,126 | Yes (X) | |||
| Robert Zink | ||||||||
| Managing Director | 40.00 | $176,060 | $0 | $35,774 | Yes (X) | |||
| Valerie Onyski | ||||||||
| Managing Director | 40.00 | $123,728 | $0 | $19,500 | Yes (X) | |||
| Jill Addy Wright | ||||||||
| Managing Director (thru 1/19/17) | 40.00 | $109,381 | $0 | $1,890 | Yes (X) | |||
| Eugene Wilk | ||||||||
| Public Policy Manager (thru 10/31/17) | 40.00 | $106,453 | $0 | $32,969 | Yes (X) | |||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,389,209 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $221,200 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 7 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt | Address Line1ContractorAddress/ForeignAddress/AddressLine1Txt | CityContractorAddress/ForeignAddress/CityNm | Province Or StateContractorAddress/ForeignAddress/ProvinceOrStateNm | CountryContractorAddress/ForeignAddress/CountryCd |
|---|---|---|---|---|---|---|---|---|---|
| Global Exchange Services | |||||||||
| PO Box 640371 | Pittsburgh | PA | 152640371 | B2B Integration | $542,671 | ||||
| Smithbucklin Corporation | |||||||||
| 330 N Wabash Suite 2000 | Chicago | IL | 60611 | Finance & Management | $420,602 | ||||
| Burke Incorporated | |||||||||
| 1360 Solutions Center | Chicago | IL | 606771003 | Marketing Research | $335,500 | ||||
| SageKey Software Inc | |||||||||
| Software Development & Maintenance | $267,338 | 1531 Fairview Road | Penticton | BC V2A 6P6 | CA | ||||
| Thrive Analytics | |||||||||
| 4951 Ashwyck Place | Kettering | OH | 45429 | Market Research & Analysis | $180,560 | ||||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 11 | CntrctRcvdGreaterThan100KCnt |
Program Service Revenue ProgramServiceRevenueGrp (5 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt | Unrelated Business RevenueUnrelatedBusinessRevenueAmt |
|---|---|---|---|---|
| National Order Process | 519100 | $2,325,941 | $2,325,941 | |
| Sales Development Program | 519100 | $1,450,160 | $1,450,160 | |
| Membership Dues | 519100 | $1,035,696 | $1,035,696 | |
| Creative Outlet | 519100 | $743,229 | $743,229 | |
| Industry Conference | 519100 | $521,547 | $521,547 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $222,696 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $222,696 | RelatedOrExemptFuncIncomeAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $6,299,269 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $114,695 | TotalRevenueColumnAmt |
| Exclusion | $114,695 | ExclusionAmt |
Gross Amount Sales Assets GrossAmountSalesAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | $604,762 | OtherAmt |
Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | $930,175 | OtherAmt |
Gain Or Loss GainOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | -$325,413 | OtherAmt |
Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | -$325,413 | TotalRevenueColumnAmt |
| Exclusion | -$325,413 | ExclusionAmt |
Other Revenue Misc OtherRevenueMiscGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Hosting of Creative Outlet Data | Desc |
| Business | 900099 | BusinessCd |
| Total Revenue Column | $4,400 | TotalRevenueColumnAmt |
| Exclusion | $4,400 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $4,400 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $6,092,951 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $5,556,040 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $743,229 | UnrelatedBusinessRevenueAmt |
| Exclusion | -$206,318 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Info In Schedule O Part IX | Yes (X) | InfoInScheduleOPartIXInd |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,193,493 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,390,192 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $135,815 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $348,506 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $254,672 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $168,071 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $406,375 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,204,946 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $49,069 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $125,386 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $967,416 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $245,345 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $134,716 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $633,864 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $162,656 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $107,806 | TotalAmt |
Other Expenses OtherExpensesGrp (2 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| Bad Debt Expense | $62,547 |
| Dues & Subscriptions | $49,583 |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $8,640,458 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $208,254 | BOYAmt |
| EOY | $195,619 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $8,997,724 | BOYAmt |
| EOY | $6,774,192 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $488,384 | BOYAmt |
| EOY | $338,290 | EOYAmt |
Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $174,323 | EOYAmt |
Inventories For Sale Or Use InventoriesForSaleOrUseGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $116,778 | BOYAmt |
| EOY | $0 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $271,484 | BOYAmt |
| EOY | $224,630 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $1,946,628 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $1,733,978 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $98,318 | BOYAmt |
| EOY | $212,650 | EOYAmt |
Intangible Assets IntangibleAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,327,778 | BOYAmt |
| EOY | $663,890 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $11,508,720 | BOYAmt |
| EOY | $8,583,594 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $559,933 | BOYAmt |
| EOY | $440,166 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $505,073 | BOYAmt |
| EOY | $295,012 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,065,006 | BOYAmt |
| EOY | $735,178 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows SFAS117 | Yes (X) | OrganizationFollowsSFAS117Ind |
Unrestricted Net Assets UnrestrictedNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $10,443,714 | BOYAmt |
| EOY | $7,848,416 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $10,443,714 | BOYAmt |
| EOY | $7,848,416 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $11,508,720 | BOYAmt |
| EOY | $8,583,594 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$2,547,507 | ReconcilationRevenueExpnssAmt |
| Net Unrlzd Gains Losses Invst | -$47,791 | NetUnrlzdGainsLossesInvstAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | Yes (1) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (1) | AuditCommitteeInd |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequiredInd |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | 0 | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | Yes (1) | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | 0 | AgreeCarryoverPriorYearInd |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $226,148 | OtherCostOrOtherBasisAmt |
| Depreciation | $226,148 | DepreciationAmt |
| Book Value | $0 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $982,967 | OtherCostOrOtherBasisAmt |
| Depreciation | $943,313 | DepreciationAmt |
| Book Value | $39,654 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $737,513 | OtherCostOrOtherBasisAmt |
| Depreciation | $564,517 | DepreciationAmt |
| Book Value | $172,996 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $212,650 | TotalBookValueLandBuildingsAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $6,366,173 | TotalRevEtcAuditedFinclStmtAmt |
| Net Unrealized Gains Invst | -$47,791 | NetUnrealizedGainsInvstAmt |
| Revenue Not Reported | -$47,791 | RevenueNotReportedAmt |
| Revenue Subtotal | $6,413,964 | RevenueSubtotalAmt |
| Other Revenues Not Included | -$321,013 | OtherRevenuesNotIncludedAmt |
| Revenue Not Reported Fincl Stmt | -$321,013 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $6,092,951 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $8,961,471 | TotExpnsEtcAuditedFinclStmtAmt |
| Other Expenses Included | $321,013 | OtherExpensesIncludedAmt |
| Expenses Not Reported | $321,013 | ExpensesNotReportedAmt |
| Expenses Subtotal | $8,640,458 | ExpensesSubtotalAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $8,640,458 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail (3 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Part X, Line 2: | The Association is incorporated as a non-profit under the laws of the State of Delaware and is exempt from Federal and state income taxes under the provision of Section 501(c)(6) of the Internal Revenue Code, except for taxes pertaining to unrelated business income, if any. The Association had no unrelated business income tax expense for the year ended December 31, 2017 and 2016. The Association follows the accounting guidance for uncertainty in the income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management believes the Association has no material uncertainties in income taxes. The Association files Form 990 in the U.S. Federal jurisdiction and the related form in the required state jurisdictions. With few exceptions, the Association is no longer subject to examination for years before 2014. |
| Part XI, Line 4b - Other Adjustments: | Loss on sale of Creative Outlet -321,013. |
| Part XII, Line 2d - Other Adjustments: | Loss on sale of Creative Outlet 321,013. |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Independent Consultant | Yes (X) | IndependentConsultantInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | Yes (1) | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | 0 | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (4 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Negley Norton | ||||||||||||||
| President | $324,522 | $0 | $107,275 | $0 | $3,564 | $0 | $12,960 | $0 | $36,786 | $0 | $485,107 | $0 | $0 | $0 |
| Greg Sterling | ||||||||||||||
| VP Strategy | $206,705 | $0 | $39,600 | $0 | $1,242 | $0 | $12,317 | $0 | $30,878 | $0 | $290,742 | $0 | $0 | $0 |
| Wesley Young | ||||||||||||||
| VP Public Affairs | $189,869 | $0 | $0 | $0 | $810 | $0 | $9,552 | $0 | $28,574 | $0 | $228,805 | $0 | $0 | $0 |
| Robert Zink | ||||||||||||||
| Managing Director | $174,818 | $0 | $0 | $0 | $1,242 | $0 | $8,820 | $0 | $26,954 | $0 | $211,834 | $0 | $0 | $0 |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part I, Line 4a | FormAndLineReferenceDesc |
| Explanation | The following individuals received a severance payment during 2017: Jill Addy Wright $70,000 Eugene Wilk $24,000 | ExplanationTxt |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (10 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Form 990, Part III, Line 1, Description of Organization Mission: | The organization's mission is to acquire information from members and third parties and providing analysis to members of the local media industry to aid in the conduct of their businesses and in communicating their needs and interests to federal, state and local legislative and administrative bodies, as well as to nongovernmental organizations such as business firms, trade associations, charitable foundations and civic groups; represent the local media industry as a whole before the above described governmental organizations; conduct and support training programs for its members; conduct and support meetings, conferences, seminars, trade shows and similar activities; promote the use of local media including, but not limited to, printed and electronic directories, search engines, social media and mobile advertising by advertisers and consumers throughout the world; provide cooperative advertising information, national sales services and other programs and services that facilitate the use of local media; encourage appropriate standards of conduct and, where appropriate, uniform practices in the creation and sale of local media; and certify competence in the development, marketing and sale of local media. |
| Form 990, Part VI, Section A, line 3 | SmithBucklin Corporation is a management company which manages all financial services of the organization in accordance with the organization's bylaws and policies. |
| Form 990, Part VI, Section A, line 6 | The Association is a company membership organization. Prospects of the yellow pages (local search) industry apply for membership to the Association. Once they meet all requirements and are approved by the board, they become members of the Association. |
| Form 990, Part VI, Section A, line 7a | The bylaws state that directors nominated for election shall be elected by the class membership represented by such directors. |
| Form 990, Part VI, Section A, line 7b | An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership. |
| Form 990, Part VI, Section B, line 11b | The Form 990 is reviewed by the audit committee before filing. |
| Form 990, Part VI, Section B, line 12c | All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and take appropriate disciplinary and corrective action, if necessary. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its Federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes. |
| Form 990, Part VI, Section B, line 15a | The President's salary and target bonus opportunity is set forth in a written employment agreement. The board of directors annually establishes written goals for the President. The executive committee of the board of directors, acting as the compensation and benefits committee, consisting of the Chair, Vice Chair and Secretary/Treasurer, annually review the accomplishments of the President compared to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon accomplishment of these goals, the financial conditions of the Association and its members, and consultation with independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of their meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations. |
| Form 990, Part VI, Section C, line 19 | The organization makes its governing documents, conflicts of interest policy, and financial statements available to the public upon request. Documents are available for the same period of disclosure as set forth in IRC Section 6104(d). |
| Form 990, Part IX, line 11g | Consulting 310,411. Temporary Help 72,100. Artists 244,856. Marketing Research 524,909. Bank Fees 52,670. |
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