2018-11-14T11:38:45-06:00 2017-12-31 420714325 RSM US LLP 1 S WACKER DRIVE STE 800 CHICAGO IL 60606 990 2017-01-01 431337863 Yellow Pages Integrated Media Association YELL 2482446200 901 Wilshire Drive No 485 Troy MI 48084 Negley J Norton President 2482446200 2018-11-13 1 Thomas Bishop P01694331 3126343400 108.171.130.188 2018-11-13 11:53:47 CS P 7C605E2F418ECD3347EC446B51AB1B1A7CC4F3F2 F6217F2D6ED5C2D75B43E0AF4E216B671259B073 2017 2019-02-21 02:37:17Z X Local Search Association Negley J Norton 901 Wilshire Drive No 485 Troy MI 48084 7023126 0 X www.thelsa.org X 1975 DE See Schedule OOur primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses, disseminating information to the public and its members about the usefulness of these advertising and marketing services. 15 15 53 100 743229 -350278 0 0 7830218 6299269 116508 -210718 88723 4400 8035449 6092951 938 0 0 0 3787199 4322678 0 0 0 4746388 4317780 8534525 8640458 -499076 -2547507 11508720 8583594 1065006 735178 10443714 7848416 X See Schedule O 0 0 National order processing systems - The Association manages Rates & Data and Elite, two programs that are critical to the day-to-day functions of the industry. Rates & Data provides rates and associated information about yellow pages products that are available in Association member and non-member directories. The Rates & Data system provides certified marketing representatives (CMRs), publishers and advertisers' easy access to advertising rates, coverage and maps for approximately 6,300 directories. The Elite system is a computer system used for the transmission of national advertising order data between CMRs and association publishers, members and non-members for print or internet yellow page directories. The Association maintains the elite system through a contract with a third party provider. The user base is currently located in the US, Canada, and Mexico. The system also includes a directories online component, which includes copies of directories for use by CMRs. The Association conducts training classes as required to provide education on industry systems, standards, research, selling techniques, and co-op advertising. Research - The Association commissions research about the yellow pages and other local media to measure and understand consumer behavior with respect to media usage. The research includes an industry usage study to measure consumer usage of both print and internet yellow pages, a metered ad study. The Association, in turn, will disseminate this information to a variety of audiences including our members, the press, advertisers and advertising agencies. By doing this, the Association is able to prove the value of the yellow pages and other local media to all of these various constituencies. Sales Development Program - LSA's Co-op products and services brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more. The online database offers the fastest, easiest way to connect to local advertisers with the biggest name-brands in co-op advertising. The co-op services side leverages on years of co-op experience to offer training and consulting services. The annual conference is open to all members and non-members. It supports the basic goals of our organization by providing education, research analysis, environmental information, open dialogue and addresses the issues facing our industry on a daily basis. The conference is an opportunity for members and non-members to introduce new products and services for the industry. Membership Dues - The Local Search Association (LSA) offers a variety of membership options for businesses representing the local marketing and media space. Current members include media publishers, agencies, technology providers and brands. LSA is the only association representing all corners of the local marketing space across all media channels and technologies. Membership is broken up by company type (agency, media, partner, etc.) and includes multiple tiers within each type. Depending on membership level, benefits may include event passes, member pricing and discounts, data and research, webinar hosting, exhibiting opportunities at events, blog contribution and much more. LSA also offers Consulting and Co-op Advertising products and services at additional costs. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 54 0 1 53 1 1 1 0 0 0 0 0 X 15 15 0 1 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 0 X Negley J Norton 2482446200 901 Wilshire Drive Suite 485 Troy MI 48084 Bill Dinan Chairman 0.50 X X 0 0 0 Ben Wood Vice Chairman 0.50 X X 0 0 0 Sharon Sweeney Secretary/Treasurer 0.50 X X 0 0 0 James Continenza Director 0.50 X 0 0 0 Norm Hagarty Director 0.50 X 0 0 0 Kevin Jasper Director 0.50 X 0 0 0 Joe Walsh Director 0.50 X 0 0 0 Eric Webb Director 0.50 X 0 0 0 Michael Fordyce Director 0.50 X 0 0 0 Sharon Rowlands Director 0.50 X 0 0 0 Kelly Nojaim Director 0.50 X 0 0 0 Manish Patel Director 0.50 X 0 0 0 Chad Richard Director 0.50 X 0 0 0 Phillip Rather Director 0.50 X 0 0 0 Ken Taylor Director 0.50 X 0 0 0 Patrick Moore Director (thru 3/31/17) 0.50 X 0 0 0 Julien Billot Director (thru 4/30/17) 0.50 X 0 0 0 Negley Norton President 40.00 X 435361 0 49746 Greg Sterling VP Strategy 40.00 X 247547 0 43195 Wesley Young VP Public Affairs 40.00 X 190679 0 38126 Robert Zink Managing Director 40.00 X 176060 0 35774 Valerie Onyski Managing Director 40.00 X 123728 0 19500 Jill Addy Wright Managing Director (thru 1/19/17) 40.00 X 109381 0 1890 Eugene Wilk Public Policy Manager (thru 10/31/17) 40.00 X 106453 0 32969 1389209 0 221200 7 0 1 0 Global Exchange Services PO Box 640371 Pittsburgh PA 152640371 B2B Integration 542671 Smithbucklin Corporation 330 N Wabash Suite 2000 Chicago IL 60611 Finance & Management 420602 Burke Incorporated 1360 Solutions Center Chicago IL 606771003 Marketing Research 335500 SageKey Software Inc 1531 Fairview Road Penticton BC V2A 6P6 CA Software Development & Maintenance 267338 Thrive Analytics 4951 Ashwyck Place Kettering OH 45429 Market Research & Analysis 180560 11 National Order Process 519100 2325941 2325941 Sales Development Program 519100 1450160 1450160 Membership Dues 519100 1035696 1035696 Creative Outlet 519100 743229 743229 Industry Conference 519100 521547 521547 222696 222696 6299269 114695 114695 604762 930175 -325413 -325413 -325413 Hosting of Creative Outlet Data 900099 4400 4400 4400 6092951 5556040 743229 -206318 X 1193493 2390192 135815 348506 254672 168071 406375 1204946 49069 125386 967416 245345 134716 633864 162656 107806 Bad Debt Expense 62547 Dues & Subscriptions 49583 8640458 208254 195619 8997724 6774192 488384 338290 0 174323 116778 0 271484 224630 1946628 1733978 98318 212650 1327778 663890 11508720 8583594 559933 440166 505073 295012 1065006 735178 X 10443714 7848416 10443714 7848416 11508720 8583594 -2547507 -47791 0 X 0 1 X 1 0 0 1 0 226148 226148 0 982967 943313 39654 737513 564517 172996 212650 X 6366173 -47791 -47791 6413964 -321013 -321013 6092951 8961471 321013 321013 8640458 0 8640458 Part X, Line 2: The Association is incorporated as a non-profit under the laws of the State of Delaware and is exempt from Federal and state income taxes under the provision of Section 501(c)(6) of the Internal Revenue Code, except for taxes pertaining to unrelated business income, if any. The Association had no unrelated business income tax expense for the year ended December 31, 2017 and 2016. The Association follows the accounting guidance for uncertainty in the income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management believes the Association has no material uncertainties in income taxes. The Association files Form 990 in the U.S. Federal jurisdiction and the related form in the required state jurisdictions. With few exceptions, the Association is no longer subject to examination for years before 2014. Part XI, Line 4b - Other Adjustments: Loss on sale of Creative Outlet -321,013. Part XII, Line 2d - Other Adjustments: Loss on sale of Creative Outlet 321,013. X X X 1 0 0 Negley Norton President 324522 0 107275 0 3564 0 12960 0 36786 0 485107 0 0 0 Greg Sterling VP Strategy 206705 0 39600 0 1242 0 12317 0 30878 0 290742 0 0 0 Wesley Young VP Public Affairs 189869 0 0 0 810 0 9552 0 28574 0 228805 0 0 0 Robert Zink Managing Director 174818 0 0 0 1242 0 8820 0 26954 0 211834 0 0 0 Part I, Line 4a The following individuals received a severance payment during 2017: Jill Addy Wright $70,000 Eugene Wilk $24,000 Form 990, Part III, Line 1, Description of Organization Mission: The organization's mission is to acquire information from members and third parties and providing analysis to members of the local media industry to aid in the conduct of their businesses and in communicating their needs and interests to federal, state and local legislative and administrative bodies, as well as to nongovernmental organizations such as business firms, trade associations, charitable foundations and civic groups; represent the local media industry as a whole before the above described governmental organizations; conduct and support training programs for its members; conduct and support meetings, conferences, seminars, trade shows and similar activities; promote the use of local media including, but not limited to, printed and electronic directories, search engines, social media and mobile advertising by advertisers and consumers throughout the world; provide cooperative advertising information, national sales services and other programs and services that facilitate the use of local media; encourage appropriate standards of conduct and, where appropriate, uniform practices in the creation and sale of local media; and certify competence in the development, marketing and sale of local media. Form 990, Part VI, Section A, line 3 SmithBucklin Corporation is a management company which manages all financial services of the organization in accordance with the organization's bylaws and policies. Form 990, Part VI, Section A, line 6 The Association is a company membership organization. Prospects of the yellow pages (local search) industry apply for membership to the Association. Once they meet all requirements and are approved by the board, they become members of the Association. Form 990, Part VI, Section A, line 7a The bylaws state that directors nominated for election shall be elected by the class membership represented by such directors. Form 990, Part VI, Section A, line 7b An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership. Form 990, Part VI, Section B, line 11b The Form 990 is reviewed by the audit committee before filing. Form 990, Part VI, Section B, line 12c All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and take appropriate disciplinary and corrective action, if necessary. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its Federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes. Form 990, Part VI, Section B, line 15a The President's salary and target bonus opportunity is set forth in a written employment agreement. The board of directors annually establishes written goals for the President. The executive committee of the board of directors, acting as the compensation and benefits committee, consisting of the Chair, Vice Chair and Secretary/Treasurer, annually review the accomplishments of the President compared to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon accomplishment of these goals, the financial conditions of the Association and its members, and consultation with independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of their meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations. Form 990, Part VI, Section C, line 19 The organization makes its governing documents, conflicts of interest policy, and financial statements available to the public upon request. Documents are available for the same period of disclosure as set forth in IRC Section 6104(d). Form 990, Part IX, line 11g Consulting 310,411. Temporary Help 72,100. Artists 244,856. Marketing Research 524,909. Bank Fees 52,670.