VISIT SALT LAKE: Form 990, tax year 2024
View the entire original 990 at ProPublica ↗
- Organization
- VISIT SALT LAKE (EIN 87-0415106)
- Tax period
- 2024-01-01 to 2024-12-31
- Filed
- 2025-11-17
- IRS object ID
- 202503219349318550
- Schema version
- 2024v5.1
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2025-11-17T14:18:06+00:00 | ReturnTs |
| Tax Period End | 2024-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 870516083 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Larson & Company PC | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 11240 S River Heights Dr Ste 300 | AddressLine1Txt |
| City | South Jordan | CityNm |
| State Abbreviation | UT | StateAbbreviationCd |
| ZIP | 840955123 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2024-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 870415106 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Visit Salt Lake | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | VISI | BusinessNameControlTxt |
| Phone | 8015344999 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 90 South West Temple | AddressLine1Txt |
| City | Salt Lake City | CityNm |
| State Abbreviation | UT | StateAbbreviationCd |
| ZIP | 84101 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | Bart Blaisdell | PersonNm |
| Person Title | CFO | PersonTitleTxt |
| Phone | 8015344999 | PhoneNum |
| Signature | 2025-11-17 | SignatureDt |
| Discuss With Paid Preparer | Yes (true) | DiscussWithPaidPreparerInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IRS Responsible Prty Info Curr | Yes (true) | IRSResponsiblePrtyInfoCurrInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | Richard Scoresby | PreparerPersonNm |
| PTIN | P00573067 | PTIN |
| Phone | 8013131900 | PhoneNum |
| Preparation | 2025-11-17 | PreparationDt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2024 | TaxYr |
| Build TS | 2025-03-06 01:10:19Z | BuildTS |
Form 990 IRS990
Principal Ofcr Business Name PrincipalOfcrBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Kaitlin Eskelson | BusinessNameLine1Txt |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 90 South West Temple | AddressLine1Txt |
| City | Salt Lake City | CityNm |
| State Abbreviation | UT | StateAbbreviationCd |
| ZIP | 84101 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $25,734,473 | GrossReceiptsAmt |
| Group Return For Affiliates | false | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | www.visitsaltlake.com | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1984 | FormationYr |
| Legal Domicile State | UT | LegalDomicileStateCd |
| Activity Or Mission | Promote Salt Lake County as a convention and tourist destination. | ActivityOrMissionDesc |
| Voting Members Governing Body | 21 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 21 | VotingMembersIndependentCnt |
| Total Employee | 82 | TotalEmployeeCnt |
| Total Volunteers | 102 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| PY Contributions Grants | $227,500 | PYContributionsGrantsAmt |
| CY Contributions Grants | $159,375 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $18,810,685 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $25,350,577 | CYProgramServiceRevenueAmt |
| PY Investment Income | $189,394 | PYInvestmentIncomeAmt |
| CY Investment Income | $193,698 | CYInvestmentIncomeAmt |
| PY Other Revenue | $29,101 | PYOtherRevenueAmt |
| CY Other Revenue | $10,116 | CYOtherRevenueAmt |
| PY Total Revenue | $19,256,680 | PYTotalRevenueAmt |
| CY Total Revenue | $25,713,766 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $7,847,147 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $8,886,033 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $11,882,662 | PYOtherExpensesAmt |
| CY Other Expenses | $16,862,616 | CYOtherExpensesAmt |
| PY Total Expenses | $19,729,809 | PYTotalExpensesAmt |
| CY Total Expenses | $25,748,649 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | -$473,129 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$34,883 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $5,471,558 | TotalAssetsBOYAmt |
| Total Assets EOY | $7,260,339 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $3,112,518 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $4,936,182 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $2,359,040 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $2,324,157 | NetAssetsOrFundBalancesEOYAmt |
| Mission | Promote Salt Lake County as a convention and tourist destination. | MissionDesc |
| Significant New Program Srvc | false | SignificantNewProgramSrvcInd |
| Significant Change | false | SignificantChangeInd |
| Desc | THE ORGANIZATION PROMOTES, SPONSORS, SUPPORTS, AND PARTICIPATES IN CONVENTIONS, TRADE SHOWS, EXHIBITIONS, COMPETITIONS, AND OTHER ACTIVITIES THAT PROMOTE SALT LAKE COUNTY. | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | The organization promotes tourism to Salt Lake County through coordinated marketing efforts to packaged travel organizers. The organization also operates a visitor information center in Salt Lake City and a Ski Voucher program. | Desc |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Expenses | $0 | TotalProgramServiceExpensesAmt |
| Described In Section501c3 | false | DescribedInSection501c3Ind |
| Schedule B Required | Yes (true) | ScheduleBRequiredInd |
| Political Campaign Acty | false | PoliticalCampaignActyInd |
| Lobbying Activities | false | LobbyingActivitiesInd |
| Subject To Proxy Tax | Yes (true) | SubjectToProxyTaxInd |
| Donor Advised Fund | false | DonorAdvisedFundInd |
| Conservation Easements | false | ConservationEasementsInd |
| Collections Of Art | false | CollectionsOfArtInd |
| Credit Counseling | false | CreditCounselingInd |
| Donor Rstr Or Quasi Endowments | false | DonorRstrOrQuasiEndowmentsInd |
| Report Land Building Equipment | Yes (true) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | false | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | false | ReportProgramRelatedInvstInd |
| Report Other Assets | Yes (true) | ReportOtherAssetsInd |
| Report Other Liabilities | Yes (true) | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (true) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (true) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | false | ConsolidatedAuditFinclStmtInd |
| School Operating | false | SchoolOperatingInd |
| Foreign Office | false | ForeignOfficeInd |
| Foreign Activities | false | ForeignActivitiesInd |
| More Than5000 K To Org | false | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | false | MoreThan5000KToIndividualsInd |
| Professional Fundraising | false | ProfessionalFundraisingInd |
| Fundraising Activities | false | FundraisingActivitiesInd |
| Gaming Activities | false | GamingActivitiesInd |
| Operate Hospital | false | OperateHospitalInd |
| Grants To Organizations | false | GrantsToOrganizationsInd |
| Grants To Individuals | false | GrantsToIndividualsInd |
| Schedule J Required | Yes (true) | ScheduleJRequiredInd |
| Tax Exempt Bonds | false | TaxExemptBondsInd |
| Escrow Account | false | EscrowAccountInd |
| On Behalf Of Issuer | false | OnBehalfOfIssuerInd |
| Engaged In Excess Benefit Trans | false | EngagedInExcessBenefitTransInd |
| PY Excess Benefit Trans | false | PYExcessBenefitTransInd |
| Loan Outstanding | false | LoanOutstandingInd |
| Grant To Related Person | false | GrantToRelatedPersonInd |
| Business Rln With Org Mem | false | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | false | BusinessRlnWithFamMemInd |
| Business Rln With35 Ctrl Ent | false | BusinessRlnWith35CtrlEntInd |
| Deductible Non Cash Contri | false | DeductibleNonCashContriInd |
| Deductible Art Contribution | false | DeductibleArtContributionInd |
| Terminate Operations | false | TerminateOperationsInd |
| Partial Liquidation | false | PartialLiquidationInd |
| Disregarded Entity | false | DisregardedEntityInd |
| Related Entity | false | RelatedEntityInd |
| Related Organization Ctrl Ent | false | RelatedOrganizationCtrlEntInd |
| Transaction With Control Ent | false | TransactionWithControlEntInd |
| Trnsfr Exmpt Non Chrtbl Rltd Org | false | TrnsfrExmptNonChrtblRltdOrgInd |
| Activities Conducted Prtshp | false | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (true) | ScheduleORequiredInd |
| IRP Document | 94 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (true) | BackupWthldComplianceInd |
| Employee | 82 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (true) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | false | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | false | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | false | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | false | TaxablePartyNotificationInd |
| Nondeductible Contributions | Yes (true) | NondeductibleContributionsInd |
| Nondeductible Contri Discl | Yes (true) | NondeductibleContriDisclInd |
| Indoor Tanning Services | false | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | false | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | false | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 21 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 21 | IndependentVotingMemberCnt |
| Family Or Business Rln | false | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | false | DelegationOfMgmtDutiesInd |
| Change To Org Documents | false | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | false | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | Yes (true) | MembersOrStockholdersInd |
| Election Of Board Members | Yes (true) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (true) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (true) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (true) | MinutesOfCommitteesInd |
| Officer Mailing Address | false | OfficerMailingAddressInd |
| Local Chapters | false | LocalChaptersInd |
| Policies Reference Chapters | false | PoliciesReferenceChaptersInd |
| Form990 Provided To Gvrn Body | false | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (true) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (true) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (true) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (true) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (true) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (true) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (true) | CompensationProcessOtherInd |
| Investment In Joint Venture | false | InvestmentInJointVentureInd |
| Written Policy Or Procedure | false | WrittenPolicyOrProcedureInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Bart Blaisdell | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 8015344999 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 90 South West Temple | AddressLine1Txt |
| City | Salt Lake City | CityNm |
| State Abbreviation | UT | StateAbbreviationCd |
| ZIP | 84101 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (33 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Key EmployeeKeyEmployeeInd | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|---|
| Chris McCandless | ||||||||
| Past Chair | 0.7 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Garrett Parker | ||||||||
| Chair | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Pina Purpero | ||||||||
| Vice Chair | 0.7 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Scott George | ||||||||
| Executive Committee | 0.7 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Taylor Vriens | ||||||||
| Executive Committee | 0.7 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Tessa Arneson | ||||||||
| Secretary | 0.7 | Yes (X) | Yes (X) | $0 | $0 | $0 | ||
| Brent Lange | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Caroline Klein | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Clint Okerlund | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Erin Cosmano | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Erin Litvack | ||||||||
| Trustee | 0.7 | Yes (X) | $0 | $0 | $0 | |||
| Erin Trenbeath-Murray | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Hoang Nguyen | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Joshua Pepper | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Levi Thorn | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Lisa Bennion Rasmussen | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Mark Mundell | ||||||||
| Trustee | 0.7 | Yes (X) | $0 | $0 | $0 | |||
| Ryan Ritchie | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Sarah Lehman | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Sidni Shorter | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Suzanne Harrison | ||||||||
| Trustee | 0.3 | Yes (X) | $0 | $0 | $0 | |||
| Bart Blaisdell | ||||||||
| Chief Financial Officer | 40.0 | Yes (X) | $297,235 | $0 | $51,850 | |||
| Kaitlin Eskelson | ||||||||
| President & CEO | 40.0 | Yes (X) | $622,325 | $0 | $51,982 | |||
| Clay Partain | ||||||||
| Chief Sports Officer | 40.0 | $221,143 | $0 | $43,023 | Yes (X) | |||
| Krista Parry | ||||||||
| Chief Development Officer | 40.0 | $258,850 | $0 | $35,885 | Yes (X) | |||
| Mark White | ||||||||
| Chief Sales & Experience Officer | 40.0 | $269,865 | $0 | $13,835 | Yes (X) | |||
| Tyler Gosnell | ||||||||
| Chief Brand & Marketing Officer | 40.0 | $238,511 | $0 | $29,246 | Yes (X) | |||
| Tyson Lybbert | ||||||||
| Chief Sales Officer | 40.0 | $218,557 | $0 | $39,243 | Yes (X) | |||
| Anton Eckert | ||||||||
| VP of Global Tourism & Travel | 40.0 | $141,168 | $0 | $24,717 | Yes (X) | |||
| Donna Rogers | ||||||||
| Director of Convention Sales, West | 40.0 | $186,138 | $0 | $39,428 | Yes (X) | |||
| Jeffrey Gassaway | ||||||||
| Managing Director of Sales, Midwest | 40.0 | $180,228 | $0 | $39,609 | Yes (X) | |||
| Julie Rhoads | ||||||||
| Chief Services Officer | 40.0 | $146,844 | $0 | $21,242 | Yes (X) | |||
| Karen Staples | ||||||||
| Managing Director of Sales, East | 40.0 | $182,595 | $0 | $20,874 | Yes (X) | |||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $2,963,459 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $410,934 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 30 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | false | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (true) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | false | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt | Address Line1ContractorAddress/ForeignAddress/AddressLine1Txt | Province Or StateContractorAddress/ForeignAddress/ProvinceOrStateNm | CountryContractorAddress/ForeignAddress/CountryCd | Foreign PostalContractorAddress/ForeignAddress/ForeignPostalCd |
|---|---|---|---|---|---|---|---|---|---|
| Love Communications LLC | |||||||||
| 546 South 200 West | Salt Lake City | UT | 84101 | Marketing & Sports Services | $3,531,196 | ||||
| Hello Yellow Media Limited | |||||||||
| Marketing services | $732,920 | Coy Pond Business Park Igworth Roa | Poole | UK | BH121JY | ||||
| Dept Marketing Creative Inc | |||||||||
| 36 East 20th Street 6th Floor | New York City | NY | 10003 | Marketing services | $401,054 | ||||
| The Driver Provider - SLC | |||||||||
| 1243 South 7th Street | Phoenix | AZ | 85034 | Transportation services | $294,220 | ||||
| Simpleview | |||||||||
| 8950 North Oracle Road | Tuscon | AZ | 85704 | Marketing services | $260,158 | ||||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 19 | CntrctRcvdGreaterThan100KCnt |
| Government Grants | $159,375 | GovernmentGrantsAmt |
| Total Contributions | $159,375 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (4 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| Convention & Tourism Services | 900099 | $22,872,200 | $22,872,200 |
| Ticketing Programs | 900099 | $2,010,438 | $2,010,438 |
| Partner Development & Membership | 900099 | $466,536 | $466,536 |
| Other Program Service Revenue | 900099 | $1,403 | $1,403 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $0 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $25,350,577 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $193,698 | TotalRevenueColumnAmt |
| Exclusion | $193,698 | ExclusionAmt |
Rental Income Or Loss RentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $0 | RealAmt |
| Personal | $0 | PersonalAmt |
Gain Or Loss GainOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $0 | SecuritiesAmt |
| Other | $0 | OtherAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Sales Of Inventory | $30,823 | GrossSalesOfInventoryAmt |
| Cost Of Goods Sold | $20,707 | CostOfGoodsSoldAmt |
Net Income Or Loss NetIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $10,116 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $10,116 | RelatedOrExemptFuncIncomeAmt |
Miscellaneous Revenue MiscellaneousRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $0 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $0 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $25,713,766 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $25,360,693 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $193,698 | ExclusionAmt |
Benefits To Members BenefitsToMembersGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,391,550 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $4,902,868 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $137,310 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $898,930 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $555,375 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $40,980 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $97,369 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $59,974 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $7,897,735 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $321,901 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $531,424 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $240,628 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $621,022 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $6,651,905 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $18,805 | TotalAmt |
Other Expenses OtherExpensesGrp (2 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| Education & Awareness | $336,103 |
| Staff Development & Training | $44,770 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $25,748,649 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $76,047 | BOYAmt |
| EOY | $48,427 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,825,034 | BOYAmt |
| EOY | $4,869,090 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $505,469 | BOYAmt |
| EOY | $614,819 | EOYAmt |
Receivables From Officers Etc ReceivablesFromOfficersEtcGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| EOY | $0 | EOYAmt |
Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| EOY | $0 | EOYAmt |
Inventories For Sale Or Use InventoriesForSaleOrUseGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $9,550 | BOYAmt |
| EOY | $8,909 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $344,774 | BOYAmt |
| EOY | $493,775 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $791,008 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $86,145 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $113,668 | BOYAmt |
| EOY | $704,863 | EOYAmt |
Investments Other Securities InvestmentsOtherSecuritiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
Investments Program Related InvestmentsProgramRelatedGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $597,016 | BOYAmt |
| EOY | $520,456 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $5,471,558 | BOYAmt |
| EOY | $7,260,339 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,012,859 | BOYAmt |
| EOY | $2,987,758 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $478,166 | BOYAmt |
| EOY | $1,395,336 | EOYAmt |
Loans From Officers Directors LoansFromOfficersDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| EOY | $0 | EOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $621,493 | BOYAmt |
| EOY | $553,088 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,112,518 | BOYAmt |
| EOY | $4,936,182 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows FASB117 | Yes (X) | OrganizationFollowsFASB117Ind |
No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,359,040 | BOYAmt |
| EOY | $2,324,157 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,359,040 | BOYAmt |
| EOY | $2,324,157 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $5,471,558 | BOYAmt |
| EOY | $7,260,339 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$34,883 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | false | AccountantCompileOrReviewInd |
| FS Audited | Yes (true) | FSAuditedInd |
| Audit Committee | Yes (true) | AuditCommitteeInd |
| Federal Grant Audit Required | false | FederalGrantAuditRequiredInd |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | false | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | false | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | Yes (true) | AgreeCarryoverPriorYearInd |
| Dues Assessments | $426,287 | DuesAssessmentsAmt |
| Non Deductible Lbbyng Pltcl CY | $19,075 | NonDeductibleLbbyngPltclCYAmt |
| Non Ded Lbbyng Pltcl Cyov | $101,165 | NonDedLbbyngPltclCyovAmt |
| Non Deductible Lbbyng Pltcl Tot | $120,240 | NonDeductibleLbbyngPltclTotAmt |
| Aggregate Reported Dues Ntc | $170,515 | AggregateReportedDuesNtcAmt |
| Taxable | -$50,275 | TaxableAmt |
Schedule D IRS990ScheduleD
Buildings BuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $610,000 | OtherCostOrOtherBasisAmt |
| Depreciation | $8,472 | DepreciationAmt |
| Book Value | $601,528 | BookValueAmt |
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $155,000 | OtherCostOrOtherBasisAmt |
| Depreciation | $51,665 | DepreciationAmt |
| Book Value | $103,335 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $26,008 | OtherCostOrOtherBasisAmt |
| Depreciation | $26,008 | DepreciationAmt |
| Book Value | $0 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $704,863 | TotalBookValueLandBuildingsAmt |
Other Assets Org OtherAssetsOrgGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Right-Of-Use Asset | Desc |
| Book Value | $520,456 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Other Assets | $520,456 | TotalBookValueOtherAssetsAmt |
Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)
| DescDesc | AmtAmt |
|---|---|
| Federal Income Taxes | |
| Lease Liability | $553,088 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Liability | $553,088 | TotalLiabilityAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $25,988,673 | TotalRevEtcAuditedFinclStmtAmt |
| Donated Services And Use Fclts | $254,200 | DonatedServicesAndUseFcltsAmt |
| Other Revenue | $20,707 | OtherRevenueAmt |
| Revenue Not Reported | $274,907 | RevenueNotReportedAmt |
| Revenue Subtotal | $25,713,766 | RevenueSubtotalAmt |
| Other Revenues Not Included | $0 | OtherRevenuesNotIncludedAmt |
| Revenue Not Reported Fincl Stmt | $0 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $25,713,766 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $26,023,556 | TotExpnsEtcAuditedFinclStmtAmt |
| Donated Services Use Fclts | $254,200 | DonatedServicesUseFcltsAmt |
| Other Expenses Included | $20,707 | OtherExpensesIncludedAmt |
| Expenses Not Reported | $274,907 | ExpensesNotReportedAmt |
| Expenses Subtotal | $25,748,649 | ExpensesSubtotalAmt |
| Other Expenses Not Included | $0 | OtherExpensesNotIncludedAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $25,748,649 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail (3 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote | Management evaluates tax positions taken or expected to be taken in preparation of the Organization's tax returns to determine if the positions are more-likely-than-not of being sustained if examined by the taxing authorities. Management has determined there are no uncertain income tax positions. The Returns of Organization Exempt from Income Tax (Form 990) generally remain subject to examination by the Internal Revenue Service for three years after they are filed. |
| Schedule D, Part XI, Line 2(d) Other revenues in audited financial statements not in form 990 | Cost of Goods Sold - 20707 |
| Schedule D, Part XII, Line 2(d) Other expenses in audited financial statements not in form 990 | Cost of Goods Sold - 20707 |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Club Dues Or Fees | Yes (X) | ClubDuesOrFeesInd |
| Written Policy Ref T And E Expnss | Yes (true) | WrittenPolicyRefTAndEExpnssInd |
| Substantiation Required | Yes (true) | SubstantiationRequiredInd |
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Written Employment Contract | Yes (X) | WrittenEmploymentContractInd |
| Compensation Survey | Yes (X) | CompensationSurveyInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | false | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | false | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | false | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (12 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kaitlin Eskelson | ||||||||||||||
| President & CEO | $415,375 | $0 | $206,950 | $0 | $0 | $0 | $17,118 | $0 | $34,864 | $0 | $674,307 | $0 | $0 | $0 |
| Bart Blaisdell | ||||||||||||||
| Chief Financial Officer | $230,844 | $0 | $66,391 | $0 | $0 | $0 | $15,684 | $0 | $36,166 | $0 | $349,085 | $0 | $0 | $0 |
| Mark White | ||||||||||||||
| Chief Sales & Experience Officer | $217,008 | $0 | $52,857 | $0 | $0 | $0 | $8,958 | $0 | $4,877 | $0 | $283,700 | $0 | $0 | $0 |
| Krista Parry | ||||||||||||||
| Chief Development Officer | $229,381 | $0 | $29,469 | $0 | $0 | $0 | $4,795 | $0 | $31,090 | $0 | $294,735 | $0 | $0 | $0 |
| Tyler Gosnell | ||||||||||||||
| Chief Brand & Marketing Officer | $191,491 | $0 | $47,020 | $0 | $0 | $0 | $10,347 | $0 | $18,899 | $0 | $267,757 | $0 | $0 | $0 |
| Clay Partain | ||||||||||||||
| Chief Sports Officer | $184,957 | $0 | $36,186 | $0 | $0 | $0 | $10,855 | $0 | $32,168 | $0 | $264,166 | $0 | $0 | $0 |
| Tyson Lybbert | ||||||||||||||
| Chief Sales Officer | $194,140 | $0 | $24,417 | $0 | $0 | $0 | $7,857 | $0 | $31,386 | $0 | $257,800 | $0 | $0 | $0 |
| Julie Rhoads | ||||||||||||||
| Chief Services Officer | $129,396 | $0 | $17,448 | $0 | $0 | $0 | $7,587 | $0 | $13,655 | $0 | $168,086 | $0 | $0 | $0 |
| Donna Rogers | ||||||||||||||
| Director of Convention Sales, West | $145,135 | $0 | $41,003 | $0 | $0 | $0 | $6,354 | $0 | $33,074 | $0 | $225,566 | $0 | $0 | $0 |
| Jeffrey Gassaway | ||||||||||||||
| Managing Director of Sales, Midwest | $143,370 | $0 | $36,858 | $0 | $0 | $0 | $8,755 | $0 | $30,854 | $0 | $219,837 | $0 | $0 | $0 |
| Karen Staples | ||||||||||||||
| Managing Director of Sales, East | $145,023 | $0 | $37,572 | $0 | $0 | $0 | $8,553 | $0 | $12,321 | $0 | $203,469 | $0 | $0 | $0 |
| Anton Eckert | ||||||||||||||
| VP of Global Tourism & Travel | $124,583 | $0 | $16,585 | $0 | $0 | $0 | $4,970 | $0 | $19,747 | $0 | $165,885 | $0 | $0 | $0 |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (8 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Form 990, Part VI, Line 6 Classes of members or stockholders | Members are made up of owners and/or managers of businesses in the Salt Lake County hospitality community. |
| Form 990, Part VI, Line 7a Members or stockholders electing members of governing body | The members elect the board of trustees and the board of trustees establishes the bylaws for the organization and committee to act in place of the board of trustees to establish policies and procedures for the organization and to assure that such policies and procedures are implemented. |
| Form 990, Part VI, Line 7b Decisions requiring approval by members or stockholders | Indirectly, yes, because the members elect the board of trustees who in turn elects the executive committee who makes decisions regarding the organization. |
| Form 990, Part VI, Line 11b Review of form 990 by governing body | The form 990 is first reviewed by the controller and CFO of the organization. The form 990 is then presented to the finance committee, a subcommittee of the executive committee (the organization's governing body). The finance committee reviews the 990 and reports to the executive committee. |
| Form 990, Part VI, Line 12c Conflict of interest policy | The organization reviews compliance with the policy and reminds members of tthe executive committee of the policy at scheduled meetings. |
| Form 990, Part VI, Line 15a Process to establish compensation of top management official | The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from The Western Association of Convention and Visitors Bureau and Destination Marketing Association International. The salary that is determined as a result of this analysis is documented using an internal form called a "Personnel Action Form". The Personnel Action Form is signed by the president for approving salaries of key employees, and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president. |
| Form 990, Part VI, Line 15b Process to establish compensation of other employees | The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from The Western Association of Convention and Visitors Bureau and Destination Marketing Association International. The salary that is determined as a result of this analysis is documented using an internal form called a "Personnel Action Form". The Personnel Action Form is signed by the president for approving salaries of key employees, and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president. |
| Form 990, Part VI, Line 19 Required documents available to the public | The documents are posted on the organization's website. |