2025-11-17T14:18:06+00:00 2024-12-31 870516083 Larson & Company PC 11240 S River Heights Dr Ste 300 South Jordan UT 840955123 990 2024-01-01 870415106 Visit Salt Lake VISI 8015344999 90 South West Temple Salt Lake City UT 84101 Bart Blaisdell CFO 8015344999 2025-11-17 true true Richard Scoresby P00573067 8013131900 2025-11-17 2024 2025-03-06 01:10:19Z Kaitlin Eskelson 90 South West Temple Salt Lake City UT 84101 25734473 false X www.visitsaltlake.com X 1984 UT Promote Salt Lake County as a convention and tourist destination. 21 21 82 102 0 227500 159375 18810685 25350577 189394 193698 29101 10116 19256680 25713766 0 0 0 0 7847147 8886033 0 0 0 11882662 16862616 19729809 25748649 -473129 -34883 5471558 7260339 3112518 4936182 2359040 2324157 Promote Salt Lake County as a convention and tourist destination. false false THE ORGANIZATION PROMOTES, SPONSORS, SUPPORTS, AND PARTICIPATES IN CONVENTIONS, TRADE SHOWS, EXHIBITIONS, COMPETITIONS, AND OTHER ACTIVITIES THAT PROMOTE SALT LAKE COUNTY. The organization promotes tourism to Salt Lake County through coordinated marketing efforts to packaged travel organizers. The organization also operates a visitor information center in Salt Lake City and a Ski Voucher program. 0 false true false false true false false false false false true false false true true true true false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false true 94 0 true 82 true false false false false true true false false false X 21 21 false false false false true true true true true false false false false true true true true true true true false false X Bart Blaisdell 8015344999 90 South West Temple Salt Lake City UT 84101 Chris McCandless Past Chair 0.7 X X 0 0 0 Garrett Parker Chair 1.0 X X 0 0 0 Pina Purpero Vice Chair 0.7 X X 0 0 0 Scott George Executive Committee 0.7 X X 0 0 0 Taylor Vriens Executive Committee 0.7 X X 0 0 0 Tessa Arneson Secretary 0.7 X X 0 0 0 Brent Lange Trustee 0.3 X 0 0 0 Caroline Klein Trustee 0.3 X 0 0 0 Clint Okerlund Trustee 0.3 X 0 0 0 Erin Cosmano Trustee 0.3 X 0 0 0 Erin Litvack Trustee 0.7 X 0 0 0 Erin Trenbeath-Murray Trustee 0.3 X 0 0 0 Hoang Nguyen Trustee 0.3 X 0 0 0 Joshua Pepper Trustee 0.3 X 0 0 0 Levi Thorn Trustee 0.3 X 0 0 0 Lisa Bennion Rasmussen Trustee 0.3 X 0 0 0 Mark Mundell Trustee 0.7 X 0 0 0 Ryan Ritchie Trustee 0.3 X 0 0 0 Sarah Lehman Trustee 0.3 X 0 0 0 Sidni Shorter Trustee 0.3 X 0 0 0 Suzanne Harrison Trustee 0.3 X 0 0 0 Bart Blaisdell Chief Financial Officer 40.0 X 297235 0 51850 Kaitlin Eskelson President & CEO 40.0 X 622325 0 51982 Clay Partain Chief Sports Officer 40.0 X 221143 0 43023 Krista Parry Chief Development Officer 40.0 X 258850 0 35885 Mark White Chief Sales & Experience Officer 40.0 X 269865 0 13835 Tyler Gosnell Chief Brand & Marketing Officer 40.0 X 238511 0 29246 Tyson Lybbert Chief Sales Officer 40.0 X 218557 0 39243 Anton Eckert VP of Global Tourism & Travel 40.0 X 141168 0 24717 Donna Rogers Director of Convention Sales, West 40.0 X 186138 0 39428 Jeffrey Gassaway Managing Director of Sales, Midwest 40.0 X 180228 0 39609 Julie Rhoads Chief Services Officer 40.0 X 146844 0 21242 Karen Staples Managing Director of Sales, East 40.0 X 182595 0 20874 2963459 0 410934 30 false true false Love Communications LLC 546 South 200 West Salt Lake City UT 84101 Marketing & Sports Services 3531196 Hello Yellow Media Limited Coy Pond Business Park Igworth Roa Poole UK BH121JY Marketing services 732920 Dept Marketing Creative Inc 36 East 20th Street 6th Floor New York City NY 10003 Marketing services 401054 The Driver Provider - SLC 1243 South 7th Street Phoenix AZ 85034 Transportation services 294220 Simpleview 8950 North Oracle Road Tuscon AZ 85704 Marketing services 260158 19 159375 159375 Convention & Tourism Services 900099 22872200 22872200 Ticketing Programs 900099 2010438 2010438 Partner Development & Membership 900099 466536 466536 Other Program Service Revenue 900099 1403 1403 0 0 0 0 25350577 193698 193698 0 0 0 0 30823 20707 10116 10116 0 0 0 0 0 25713766 25360693 0 193698 0 2391550 4902868 137310 898930 555375 40980 97369 59974 7897735 321901 531424 240628 621022 6651905 18805 Education & Awareness 336103 Staff Development & Training 44770 0 25748649 76047 48427 3825034 4869090 505469 614819 0 0 9550 8909 344774 493775 791008 86145 113668 704863 0 0 597016 520456 5471558 7260339 2012859 2987758 478166 1395336 0 621493 553088 3112518 4936182 X 2359040 2324157 2359040 2324157 5471558 7260339 -34883 0 X false true true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 426287 19075 101165 120240 170515 -50275 610000 8472 601528 155000 51665 103335 26008 26008 0 704863 Right-Of-Use Asset 520456 520456 Federal Income Taxes Lease Liability 553088 553088 X 25988673 254200 20707 274907 25713766 0 0 25713766 26023556 254200 20707 274907 25748649 0 0 25748649 Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote Management evaluates tax positions taken or expected to be taken in preparation of the Organization's tax returns to determine if the positions are more-likely-than-not of being sustained if examined by the taxing authorities. Management has determined there are no uncertain income tax positions. The Returns of Organization Exempt from Income Tax (Form 990) generally remain subject to examination by the Internal Revenue Service for three years after they are filed. Schedule D, Part XI, Line 2(d) Other revenues in audited financial statements not in form 990 Cost of Goods Sold - 20707 Schedule D, Part XII, Line 2(d) Other expenses in audited financial statements not in form 990 Cost of Goods Sold - 20707 X true true X X X X false false false Kaitlin Eskelson President & CEO 415375 0 206950 0 0 0 17118 0 34864 0 674307 0 0 0 Bart Blaisdell Chief Financial Officer 230844 0 66391 0 0 0 15684 0 36166 0 349085 0 0 0 Mark White Chief Sales & Experience Officer 217008 0 52857 0 0 0 8958 0 4877 0 283700 0 0 0 Krista Parry Chief Development Officer 229381 0 29469 0 0 0 4795 0 31090 0 294735 0 0 0 Tyler Gosnell Chief Brand & Marketing Officer 191491 0 47020 0 0 0 10347 0 18899 0 267757 0 0 0 Clay Partain Chief Sports Officer 184957 0 36186 0 0 0 10855 0 32168 0 264166 0 0 0 Tyson Lybbert Chief Sales Officer 194140 0 24417 0 0 0 7857 0 31386 0 257800 0 0 0 Julie Rhoads Chief Services Officer 129396 0 17448 0 0 0 7587 0 13655 0 168086 0 0 0 Donna Rogers Director of Convention Sales, West 145135 0 41003 0 0 0 6354 0 33074 0 225566 0 0 0 Jeffrey Gassaway Managing Director of Sales, Midwest 143370 0 36858 0 0 0 8755 0 30854 0 219837 0 0 0 Karen Staples Managing Director of Sales, East 145023 0 37572 0 0 0 8553 0 12321 0 203469 0 0 0 Anton Eckert VP of Global Tourism & Travel 124583 0 16585 0 0 0 4970 0 19747 0 165885 0 0 0 Form 990, Part VI, Line 6 Classes of members or stockholders Members are made up of owners and/or managers of businesses in the Salt Lake County hospitality community. Form 990, Part VI, Line 7a Members or stockholders electing members of governing body The members elect the board of trustees and the board of trustees establishes the bylaws for the organization and committee to act in place of the board of trustees to establish policies and procedures for the organization and to assure that such policies and procedures are implemented. Form 990, Part VI, Line 7b Decisions requiring approval by members or stockholders Indirectly, yes, because the members elect the board of trustees who in turn elects the executive committee who makes decisions regarding the organization. Form 990, Part VI, Line 11b Review of form 990 by governing body The form 990 is first reviewed by the controller and CFO of the organization. The form 990 is then presented to the finance committee, a subcommittee of the executive committee (the organization's governing body). The finance committee reviews the 990 and reports to the executive committee. Form 990, Part VI, Line 12c Conflict of interest policy The organization reviews compliance with the policy and reminds members of tthe executive committee of the policy at scheduled meetings. Form 990, Part VI, Line 15a Process to establish compensation of top management official The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from The Western Association of Convention and Visitors Bureau and Destination Marketing Association International. The salary that is determined as a result of this analysis is documented using an internal form called a "Personnel Action Form". The Personnel Action Form is signed by the president for approving salaries of key employees, and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president. Form 990, Part VI, Line 15b Process to establish compensation of other employees The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from The Western Association of Convention and Visitors Bureau and Destination Marketing Association International. The salary that is determined as a result of this analysis is documented using an internal form called a "Personnel Action Form". The Personnel Action Form is signed by the president for approving salaries of key employees, and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president. Form 990, Part VI, Line 19 Required documents available to the public The documents are posted on the organization's website.