FURP.ORG / PUBLIC DATA EXPLORER

VISIT NAPA VALLEY INC: Form 990, tax year 2017

View the entire original 990 at ProPublica ↗

Organization
VISIT NAPA VALLEY INC (EIN 68-0217381)
Tax period
2017-07-01 to 2018-06-30
Filed
2019-05-13
IRS object ID
201921339349302987
Schema version
2017v2.3
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2019-05-13T10:06:15-05:00ReturnTs
Tax Period End2018-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN582487348PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1APRIO LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1FIVE CONCOURSE PARKWAY SUITE 1000AddressLine1Txt
CityATLANTACityNm
State AbbreviationGAStateAbbreviationCd
ZIP30328ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2017-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN680217381EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1VISIT NAPA VALLEY INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlVISIBusinessNameControlTxt
Phone7072263526PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11001 SECOND STREET NO 330AddressLine1Txt
CityNAPACityNm
State AbbreviationCAStateAbbreviationCd
ZIP94559ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonCLAY GREGORYPersonNm
Person TitleCEOPersonTitleTxt
Phone7072263526PhoneNum
Signature2019-04-16SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonMELISA BEAUCHAMP EAPreparerPersonNm
PTINP01647853PTIN
Phone4048929651PhoneNum
Preparation2019-04-16PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address208.87.238.180IPv4AddressTxt
FieldValueIRS element (for citing)
IP2019-04-16IPDt
IP Tm12:33:25IPTm
IP TimezoneEDIPTimezoneCd
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device Id7CAE80CF36A82037C0CAA620300064F68CC117B1AtSubmissionCreationDeviceId
At Submission Filing Device Id931D30A9C4E57CDCF027D62CD4307149E3A302AEAtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2017TaxYr
Build TS2019-02-21 02:37:17ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerCLAY GREGORYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11001 SECOND STREET NO 330AddressLine1Txt
CityNAPACityNm
State AbbreviationCAStateAbbreviationCd
ZIP94559ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$7,359,603GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITNAPAVALLEY.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1990FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionTHE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROMOTE, PROTECT AND ENHANCE NAPA VALLEY'S POSITION AS NORTH AMERICA'S PREMIER WINE, FOOD, ARTS, AND WELLNESS DESTINATION.ActivityOrMissionDesc
Voting Members Governing Body18VotingMembersGoverningBodyCnt
Voting Members Independent17VotingMembersIndependentCnt
Total Employee25TotalEmployeeCnt
Total Volunteers80TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$714,482PYContributionsGrantsAmt
CY Contributions Grants$813,558CYContributionsGrantsAmt
PY Program Service Revenue$6,500,382PYProgramServiceRevenueAmt
CY Program Service Revenue$6,354,508CYProgramServiceRevenueAmt
PY Investment Income$758PYInvestmentIncomeAmt
CY Investment Income$964CYInvestmentIncomeAmt
PY Other Revenue$83,510PYOtherRevenueAmt
CY Other Revenue$77,196CYOtherRevenueAmt
PY Total Revenue$7,299,132PYTotalRevenueAmt
CY Total Revenue$7,246,226CYTotalRevenueAmt
PY Grants And Similar Paid$292,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$270,500CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,502,619PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$2,655,368CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$4,014,531PYOtherExpensesAmt
CY Other Expenses$4,086,639CYOtherExpensesAmt
PY Total Expenses$6,809,150PYTotalExpensesAmt
CY Total Expenses$7,012,507CYTotalExpensesAmt
PY Revenues Less Expenses$489,982PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$233,719CYRevenuesLessExpensesAmt
Total Assets BOY$4,308,094TotalAssetsBOYAmt
Total Assets EOY$4,455,092TotalAssetsEOYAmt
Total Liabilities BOY$1,009,454TotalLiabilitiesBOYAmt
Total Liabilities EOY$922,733TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,298,640NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$3,532,359NetAssetsOrFundBalancesEOYAmt
MissionTHE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROTECT AND ENHANCE THE NAPA VALLEY'S POSITION AS NORTH AMERICA'S LEGENDARY WINE, FOOD, ARTS, AND WELLNESS DESTINATION.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescVISIT NAPA VALLEY, INC. IS A NOT-FOR-PROFIT ORGANIZATION THATLEADS COUNTYWIDE TOURISM MARKETING AND SALES EFFORTS, TARGETING SPECIFIC SEGMENTS OF VISITORS, AS WELL AS SPECIFIC TIMES OF THE WEEK, FOR VISITATION. ATTRACTING BOTH LEISURE AND GROUP/BUSISINESS TRAVELERS IS IMPORTANT FOR VISIT NAPA VALLEY TO ACHIEVE ITS STRATEGIC OBJECTIVES.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescVISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 278 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBER OF COMMERCE AND CITY COUNCILS, AS WELL AS NAPA COUNTY BOARD OF SUPERVISORS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescVISIT NAPA VALLEY, INC.'S MEDIA RELATIONS AND DIGITAL MARKETING EFFORTS HAVE BEEN HIGHLY SUCCESSFUL, AS MEASURED BY: *PRESS VISITS UP BY > 220% *MEDIA IMPRESSIONS > 55% *FACEBOOK FOLLOWERS >55% *INSTAGRAM >225% *WWW.VISITNAPAVALLEY.COM > 1 MILLION UNIQUE USERS, UP 14% AND NOW, THE NUMBER ONE PLANNING TOOL USED BY NAPA VALLEY VISITORS WHEN PLANNING THEIR TRIP.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer EntYes (1)BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document37IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee25EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members18GoverningBodyVotingMembersCnt
Independent Voting Member17IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CHARLIE DUNNBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone7072600113PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11001 SECOND STREET SUITE 300AddressLine1Txt
CityNAPACityNm
State AbbreviationCAStateAbbreviationCd
ZIP94559ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (22 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
CLAY GREGORY
CEO40.00Yes (X)Yes (X)$370,000$0$27,846
SARA BROOKS
CHAIRPERSON0.10Yes (X)Yes (X)$0$0$0
THOMAS BENSEL
SECRETARY/TREASURER0.10Yes (X)Yes (X)$0$0$0
ERIK BURROW
VICE CHAIR0.10Yes (X)Yes (X)$0$0$0
MICHAEL LENNON
VICE CHAIR0.10Yes (X)Yes (X)$0$0$0
DON SHINDLE
CHAIR ELECT0.10Yes (X)$0$0$0
DAVID SHIPMAN
PAST CHAIRPERSON0.10Yes (X)$0$0$0
STAN BOYD
BOARD MEMBER0.10Yes (X)$0$0$0
CHRIS CANNING
BOARD MEMBER0.10Yes (X)$0$0$0
LINDA REIFF
BOARD MEMBER0.10Yes (X)$0$0$0
REYNALDO ZERTUCHE
BOARD MEMBER0.10Yes (X)$0$0$0
MICHAEL GYETVAN
BOARD MEMBER0.10Yes (X)$0$0$0
GREG BRUN
BOARD MEMBER0.10Yes (X)$0$0$0
GARY BUFFO
BOARD MEMBER0.10Yes (X)$0$0$0
TOM DAVIES
BOARD MEMBER0.10Yes (X)$0$0$0
STEVE DAVINO
BOARD MEMBER0.10Yes (X)$0$0$0
JOHN EVANS
BOARD MEMBER0.10Yes (X)$0$0$0
GEORGE GOEGGEL
BOARD MEMBER0.10Yes (X)$0$0$0
THERESA SAVAGE
VICE PRESIDENT SALES40.00$171,376$0$14,635Yes (X)
LISA POPPEN
VICE PRESIDENT MARKETING & COMMUNICATIONS40.00$187,636$0$15,375Yes (X)
ANGELA JACKSON
DIRECTOR OF MEDIA RELATION40.00$121,736$0$13,751Yes (X)
CATHERINE HEYWOOD
DIRECTOR OF OPERATIONS40.00$104,245$0$15,100Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$954,993TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$86,707TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K5IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (2 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
MERING CARSON
1700 I STREET 2ND FLOORSACRAMENTOCA95811ADVERTISING AGENCY$2,074,044
SIMPLEVIEW
7458 N LA CHOLLA BLVD 100 TUCSONTUCSONAZ85741CRM SYSTEM - WEB HOSTING$123,386
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K2CntrctRcvdGreaterThan100KCnt
Government Grants$813,558GovernmentGrantsAmt
Total Contributions$813,558TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MARKETING PROGRAM INCO812900$5,951,824$5,951,824
MEMBERSHIP DUES900099$373,270$373,270
LODGING COMMISSIONS900099$26,654$26,654
CONFERENCE TICKET SALE900099$2,760$2,760
FieldValueIRS element (for citing)
Total Program Service Revenue$6,354,508TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$964TotalRevenueColumnAmt
Exclusion$964ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$190,573GrossSalesOfInventoryAmt
Cost Of Goods Sold$113,377CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$77,196TotalRevenueColumnAmt
Related Or Exempt Func Income$77,196RelatedOrExemptFuncIncomeAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$7,246,226TotalRevenueColumnAmt
Related Or Exempt Func Income$6,431,704RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$964ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$270,500TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$786,668TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,387,679TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$83,225TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$240,791TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$157,005TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$13,947TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$106,725TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$273,540TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$2,371,901TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$158,105TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$258,409TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$187,441TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$498,530TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$26,130TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$11,606TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
RESEARCH EXPENSE$53,715
MEMBERSHIP EXPENSE$47,587
MISCELLANEOUS EXPENSE$42,039
SIMPLEVIEW$25,000

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$11,964TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$7,012,507TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,282,621BOYAmt
EOY$1,308,131EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$500,504BOYAmt
EOY$1,100,895EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$2,294,303BOYAmt
EOY$1,769,180EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$37,431BOYAmt
EOY$29,197EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$60,661BOYAmt
EOY$133,178EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$381,217LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$345,012LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$47,752BOYAmt
EOY$36,205EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$76,696BOYAmt
EOY$68,602EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$8,126BOYAmt
EOY$9,704EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$4,308,094BOYAmt
EOY$4,455,092EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$1,009,454BOYAmt
EOY$922,733EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,009,454BOYAmt
EOY$922,733EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$3,298,640BOYAmt
EOY$3,532,359EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,298,640BOYAmt
EOY$3,532,359EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$4,308,094BOYAmt
EOY$4,455,092EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$233,719ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedYes (1)SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$5,093OtherCostOrOtherBasisAmt
Depreciation$1,956DepreciationAmt
Book Value$3,137BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$95,237OtherCostOrOtherBasisAmt
Depreciation$65,169DepreciationAmt
Book Value$30,068BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$280,887OtherCostOrOtherBasisAmt
Depreciation$277,887DepreciationAmt
Book Value$3,000BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$36,205TotalBookValueLandBuildingsAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$7,359,603TotalRevEtcAuditedFinclStmtAmt
Other Revenue$113,377OtherRevenueAmt
Revenue Not Reported$113,377RevenueNotReportedAmt
Revenue Subtotal$7,246,226RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$7,246,226TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$7,125,884TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$113,377OtherExpensesIncludedAmt
Expenses Not Reported$113,377ExpensesNotReportedAmt
Expenses Subtotal$7,012,507ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$7,012,507TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART X, LINE 2:THE ORGANIZATION HAS NOT TAKEN ANY UNCERTAIN TAX POSITIONS DURING THE FISCAL YEAR. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN TO DATE AND, THEREFORE, HAS NO RELATED INCOME TAX DUE FOR ALL THE YEARS WHERE THE STATUE OF LIMITATIONS REMAINS OPEN.
PART XI, LINE 2D - OTHER ADJUSTMENTS:COST OF GOOD SOLD ARE NETTED IN THE FORM 990.
PART XII, LINE 2D - OTHER ADJUSTMENTS:COST OF GOOD SOLD ARE NETTED IN THE FORM 990.
PART XII, LINE 4B - OTHER ADJUSTMENTS:CONTRIBUTION NETTED ON FINANCIALS

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (3 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM00PROGRAM SERVICESMARKETING & PROMOTIONS$75,042
EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA,00PROGRAM SERVICESMARKETING & PROMOTIONS$36,079
SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR,00PROGRAM SERVICESMARKETING & PROMOTIONS$15,198
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$126,319SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$126,319TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 3:FormAndLineReferenceDesc
ExplanationTHE EXPENDITURES ARE RECORDED UNDER THE ACCRUAL METHOD, THE SAME METHOD USED FOR DOMESTIC EXPENDITURES.ExplanationTxt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records Maintained0GrantRecordsMaintainedInd

Recipient Table RecipientTable (5 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtValuation Method UsedValuationMethodUsedDescNon Cash AssistanceNonCashAssistanceDescPurpose Of GrantPurposeOfGrantTxt
CALISTOGA CHAMBER OF COMMERCE
1133 WASHINGTON STREETCALISTOGACA95411942159988501(C)(6)$30,000FMVCOLLATERAL HANDOUTSPROMOTE TOURISM AND ENHANCE TOURIST OFFICE
ST HELENA CHAMBER OF COMMERCE
657 MAIN STREETST HELENACA94574940830930501(C)(6)$30,000FMVCOLLATERAL HANDOUTSPROMOTE TOURISM AND ENHANCE TOURIST OFFICE
YOUNTVILLE CHAMBER OF COMMERCE
6484 WASHINGTON STREETYOUNTVILLECA94599680010763501(C)(6)$30,000FMVCOLLATERAL HANDOUTSPROMOTE TOURISM AND ENHANCE TOURIST OFFICE
AMERICAN CANYON CHAMBER OF COMMERCE
3427 BROADWAY STREET F3AMERICAN CANYONCA94503680322395501(C)(6)$30,000FMVCOLLATERAL HANDOUTSPROMOTE TOURISM AND ENHANCE TOURIST OFFICE
NAPA VALLEY VINE TRAIL COALITION
1700 SOSCOL AVENUE 7NAPACA94559263426758501(C)(3)$150,000FMVCOLLATERAL HANDOUTSPROMOTE TOURISM AND ENHANCE TOURIST OFFICE
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org4TotalOtherOrgCnt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (3 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
CLAY GREGORY
CEO$260,000$0$110,000$0$0$0$10,600$0$17,246$0$397,846$0$0$0
THERESA SAVAGE
VICE PRESIDENT SALES$137,350$0$34,026$0$0$0$5,494$0$9,141$0$186,011$0$0$0
LISA POPPEN
VICE PRESIDENT MARKETING & COMMUNICA$172,017$0$15,619$0$0$0$6,881$0$8,494$0$203,011$0$0$0

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (2 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
NAPA VALLEY TOURISM CORPORATION
COMMON OFFICER$5,143REIMBURSEMENT OF EXPENSES0
NAPA VALLEY TOURISM CORPORATION
COMMON OFFICER$5,951,824MARKETING EXPENSES0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BTHE CHIEF EXECUTIVE OFFICER AND DIRECTOR OF FINANCE SHALL WORK IN CONJUNCTION WITH THE OUTSIDE ACCOUNTING FIRM ENGAGED TO PREPARE THE FORM 990 TO REVIEW ITS ACCURACY PRIOR TO REVIEW AND SUBMISSION. THE FINANCE COMMITTEE SHALL REVIEW AND APPROVE THE IRS FORM 990 ANNUAL TAX FILING AND SUBMISSION. IT IS THE DUTY OF THE FINANCE COMMITTEE TO REPORT ITS FINDINGS CONCERNING THE FORM 990 TO THE EXECUTIVE COMMITTEE PRIOR TO SUBMISSION. A BOARD RESOLUTION IS NOT REQUIRED BEFORE FILING.
FORM 990, PART VI, SECTION B, LINE 12CANNUALLY EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH BOARD-DELEGATED POWERS SHALL SIGN A "CONFLICT OF INTEREST POLICY ANNUAL AFFIRMATION STATEMENT" IF A CONFLICT OF INTEREST DOES EXIST THE EMPLOYEE OR BOARD MEMBER MAY NOT BE PERMITTED TO PARTICIPATE IN THE TRANSACTION DECISION. SHOULD THERE BE ANY DISPUTE AS TO WHETHER A CONFLICT OF INTEREST EXISTS, THE BOARD OF DIRECTORS SHALL DETERMINE WHETHER A CONFLICT OF INTEREST EXISTS AND SHALL DETERMINE THE APPROPRIATE RESPONSE.
FORM 990, PART VI, SECTION B, LINE 15THE COMPENSATION OF THE CEO IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS CONSISTING OF THE BOARD CHAIR, CHAIR-ELECT, & SECRETARY/TREASURER. THIS PROCUEDURE WAS ADOPTED IN 2009 AND TAKES INTO ACCOUNT INDUSTRY COMPARISON AND LOCAL WAGE SCALES.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION WILL MAKE THE 990 AVAILABLE UPON REQUEST.
FORM 990, PART XII, LINE 2C:THE ORGANIZATION HAS NOT CHANGED ANY OF ITS PROCESSES FROM THE PRIOR YEAR.
FORM 990, XII, LINE 2C:THE BOARD HAS AN AUDIT COMMITTEE AND NO CHANGES HAVE BEEN MADE TO PRIOR YEAR PROCESSES.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1NAPA VALLEY TOURISM CORPORATIONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11001 SECOND STREET SUITE 330AddressLine1Txt
CityNAPACityNm
State AbbreviationCAStateAbbreviationCd
ZIP94559ZIPCd
FieldValueIRS element (for citing)
EIN273207209EIN
Primary ActivitiesNAPA VALLEY TOURISM CORPORATION FUNCTIONS AS A CONDUIT FOR FUNDING RECIEVEDPrimaryActivitiesTxt
Legal Domicile StateCALegalDomicileStateCd
Exempt Code Section501(C)(6)ExemptCodeSectionTxt
Direct Controlling NAN/ADirectControllingNACd
Controlled Organization0ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of Facilities0SharingOfFacilitiesInd
Paid Employees Sharing0PaidEmployeesSharingInd
Reimbursement Paid To Other OrgYes (1)ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (2 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
NAPA VALLEY TOURISM CORPORATION
P$5,143ACTUAL COST
NAPA VALLEY TOURISM CORPORATION
L$5,951,824ACTUAL COST