2019-05-13T10:06:15-05:00 2018-06-30 582487348 APRIO LLP FIVE CONCOURSE PARKWAY SUITE 1000 ATLANTA GA 30328 990 2017-07-01 680217381 VISIT NAPA VALLEY INC VISI 7072263526 1001 SECOND STREET NO 330 NAPA CA 94559 CLAY GREGORY CEO 7072263526 2019-04-16 1 MELISA BEAUCHAMP EA P01647853 4048929651 2019-04-16 208.87.238.180 2019-04-16 12:33:25 ED P 7CAE80CF36A82037C0CAA620300064F68CC117B1 931D30A9C4E57CDCF027D62CD4307149E3A302AE 2017 2019-02-21 02:37:17Z CLAY GREGORY 1001 SECOND STREET NO 330 NAPA CA 94559 7359603 0 X WWW.VISITNAPAVALLEY.COM X 1990 CA THE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROMOTE, PROTECT AND ENHANCE NAPA VALLEY'S POSITION AS NORTH AMERICA'S PREMIER WINE, FOOD, ARTS, AND WELLNESS DESTINATION. 18 17 25 80 0 0 714482 813558 6500382 6354508 758 964 83510 77196 7299132 7246226 292000 270500 0 0 2502619 2655368 0 0 0 4014531 4086639 6809150 7012507 489982 233719 4308094 4455092 1009454 922733 3298640 3532359 THE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROTECT AND ENHANCE THE NAPA VALLEY'S POSITION AS NORTH AMERICA'S LEGENDARY WINE, FOOD, ARTS, AND WELLNESS DESTINATION. 0 0 VISIT NAPA VALLEY, INC. IS A NOT-FOR-PROFIT ORGANIZATION THATLEADS COUNTYWIDE TOURISM MARKETING AND SALES EFFORTS, TARGETING SPECIFIC SEGMENTS OF VISITORS, AS WELL AS SPECIFIC TIMES OF THE WEEK, FOR VISITATION. ATTRACTING BOTH LEISURE AND GROUP/BUSISINESS TRAVELERS IS IMPORTANT FOR VISIT NAPA VALLEY TO ACHIEVE ITS STRATEGIC OBJECTIVES. VISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 278 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBER OF COMMERCE AND CITY COUNCILS, AS WELL AS NAPA COUNTY BOARD OF SUPERVISORS. VISIT NAPA VALLEY, INC.'S MEDIA RELATIONS AND DIGITAL MARKETING EFFORTS HAVE BEEN HIGHLY SUCCESSFUL, AS MEASURED BY: *PRESS VISITS UP BY > 220% *MEDIA IMPRESSIONS > 55% *FACEBOOK FOLLOWERS >55% *INSTAGRAM >225% *WWW.VISITNAPAVALLEY.COM > 1 MILLION UNIQUE USERS, UP 14% AND NOW, THE NUMBER ONE PLANNING TOOL USED BY NAPA VALLEY VISITORS WHEN PLANNING THEIR TRIP. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 37 0 1 25 1 0 0 0 0 0 0 X 18 17 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X CHARLIE DUNN 7072600113 1001 SECOND STREET SUITE 300 NAPA CA 94559 CLAY GREGORY CEO 40.00 X X 370000 0 27846 SARA BROOKS CHAIRPERSON 0.10 X X 0 0 0 THOMAS BENSEL SECRETARY/TREASURER 0.10 X X 0 0 0 ERIK BURROW VICE CHAIR 0.10 X X 0 0 0 MICHAEL LENNON VICE CHAIR 0.10 X X 0 0 0 DON SHINDLE CHAIR ELECT 0.10 X 0 0 0 DAVID SHIPMAN PAST CHAIRPERSON 0.10 X 0 0 0 STAN BOYD BOARD MEMBER 0.10 X 0 0 0 CHRIS CANNING BOARD MEMBER 0.10 X 0 0 0 LINDA REIFF BOARD MEMBER 0.10 X 0 0 0 REYNALDO ZERTUCHE BOARD MEMBER 0.10 X 0 0 0 MICHAEL GYETVAN BOARD MEMBER 0.10 X 0 0 0 GREG BRUN BOARD MEMBER 0.10 X 0 0 0 GARY BUFFO BOARD MEMBER 0.10 X 0 0 0 TOM DAVIES BOARD MEMBER 0.10 X 0 0 0 STEVE DAVINO BOARD MEMBER 0.10 X 0 0 0 JOHN EVANS BOARD MEMBER 0.10 X 0 0 0 GEORGE GOEGGEL BOARD MEMBER 0.10 X 0 0 0 THERESA SAVAGE VICE PRESIDENT SALES 40.00 X 171376 0 14635 LISA POPPEN VICE PRESIDENT MARKETING & COMMUNICATIONS 40.00 X 187636 0 15375 ANGELA JACKSON DIRECTOR OF MEDIA RELATION 40.00 X 121736 0 13751 CATHERINE HEYWOOD DIRECTOR OF OPERATIONS 40.00 X 104245 0 15100 954993 0 86707 5 0 1 0 MERING CARSON 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING AGENCY 2074044 SIMPLEVIEW 7458 N LA CHOLLA BLVD 100 TUCSON TUCSON AZ 85741 CRM SYSTEM - WEB HOSTING 123386 2 813558 813558 MARKETING PROGRAM INCO 812900 5951824 5951824 MEMBERSHIP DUES 900099 373270 373270 LODGING COMMISSIONS 900099 26654 26654 CONFERENCE TICKET SALE 900099 2760 2760 6354508 964 964 190573 113377 77196 77196 7246226 6431704 0 964 270500 786668 1387679 83225 240791 157005 13947 106725 273540 2371901 158105 258409 187441 498530 26130 11606 RESEARCH EXPENSE 53715 MEMBERSHIP EXPENSE 47587 MISCELLANEOUS EXPENSE 42039 SIMPLEVIEW 25000 11964 7012507 1282621 1308131 500504 1100895 2294303 1769180 37431 29197 60661 133178 381217 345012 47752 36205 76696 68602 8126 9704 4308094 4455092 1009454 922733 1009454 922733 X 3298640 3532359 3298640 3532359 4308094 4455092 233719 0 X X 0 1 X 1 0 1 0 0 5093 1956 3137 95237 65169 30068 280887 277887 3000 36205 X 7359603 113377 113377 7246226 0 7246226 7125884 113377 113377 7012507 0 7012507 PART X, LINE 2: THE ORGANIZATION HAS NOT TAKEN ANY UNCERTAIN TAX POSITIONS DURING THE FISCAL YEAR. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN TO DATE AND, THEREFORE, HAS NO RELATED INCOME TAX DUE FOR ALL THE YEARS WHERE THE STATUE OF LIMITATIONS REMAINS OPEN. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF GOOD SOLD ARE NETTED IN THE FORM 990. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOOD SOLD ARE NETTED IN THE FORM 990. PART XII, LINE 4B - OTHER ADJUSTMENTS: CONTRIBUTION NETTED ON FINANCIALS EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 0 0 PROGRAM SERVICES MARKETING & PROMOTIONS 75042 EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA, 0 0 PROGRAM SERVICES MARKETING & PROMOTIONS 36079 SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR, 0 0 PROGRAM SERVICES MARKETING & PROMOTIONS 15198 0 0 0 0 0 0 126319 0 126319 0 0 0 0 0 0 PART I, LINE 3: THE EXPENDITURES ARE RECORDED UNDER THE ACCRUAL METHOD, THE SAME METHOD USED FOR DOMESTIC EXPENDITURES. 0 CALISTOGA CHAMBER OF COMMERCE 1133 WASHINGTON STREET CALISTOGA CA 95411 942159988 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE ST HELENA CHAMBER OF COMMERCE 657 MAIN STREET ST HELENA CA 94574 940830930 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE YOUNTVILLE CHAMBER OF COMMERCE 6484 WASHINGTON STREET YOUNTVILLE CA 94599 680010763 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE AMERICAN CANYON CHAMBER OF COMMERCE 3427 BROADWAY STREET F3 AMERICAN CANYON CA 94503 680322395 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE NAPA VALLEY VINE TRAIL COALITION 1700 SOSCOL AVENUE 7 NAPA CA 94559 263426758 501(C)(3) 150000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE 1 4 X X X 0 0 0 CLAY GREGORY CEO 260000 0 110000 0 0 0 10600 0 17246 0 397846 0 0 0 THERESA SAVAGE VICE PRESIDENT SALES 137350 0 34026 0 0 0 5494 0 9141 0 186011 0 0 0 LISA POPPEN VICE PRESIDENT MARKETING & COMMUNICA 172017 0 15619 0 0 0 6881 0 8494 0 203011 0 0 0 NAPA VALLEY TOURISM CORPORATION COMMON OFFICER 5143 REIMBURSEMENT OF EXPENSES 0 NAPA VALLEY TOURISM CORPORATION COMMON OFFICER 5951824 MARKETING EXPENSES 0 FORM 990, PART VI, SECTION B, LINE 11B THE CHIEF EXECUTIVE OFFICER AND DIRECTOR OF FINANCE SHALL WORK IN CONJUNCTION WITH THE OUTSIDE ACCOUNTING FIRM ENGAGED TO PREPARE THE FORM 990 TO REVIEW ITS ACCURACY PRIOR TO REVIEW AND SUBMISSION. THE FINANCE COMMITTEE SHALL REVIEW AND APPROVE THE IRS FORM 990 ANNUAL TAX FILING AND SUBMISSION. IT IS THE DUTY OF THE FINANCE COMMITTEE TO REPORT ITS FINDINGS CONCERNING THE FORM 990 TO THE EXECUTIVE COMMITTEE PRIOR TO SUBMISSION. A BOARD RESOLUTION IS NOT REQUIRED BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH BOARD-DELEGATED POWERS SHALL SIGN A "CONFLICT OF INTEREST POLICY ANNUAL AFFIRMATION STATEMENT" IF A CONFLICT OF INTEREST DOES EXIST THE EMPLOYEE OR BOARD MEMBER MAY NOT BE PERMITTED TO PARTICIPATE IN THE TRANSACTION DECISION. SHOULD THERE BE ANY DISPUTE AS TO WHETHER A CONFLICT OF INTEREST EXISTS, THE BOARD OF DIRECTORS SHALL DETERMINE WHETHER A CONFLICT OF INTEREST EXISTS AND SHALL DETERMINE THE APPROPRIATE RESPONSE. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION OF THE CEO IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS CONSISTING OF THE BOARD CHAIR, CHAIR-ELECT, & SECRETARY/TREASURER. THIS PROCUEDURE WAS ADOPTED IN 2009 AND TAKES INTO ACCOUNT INDUSTRY COMPARISON AND LOCAL WAGE SCALES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL MAKE THE 990 AVAILABLE UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS NOT CHANGED ANY OF ITS PROCESSES FROM THE PRIOR YEAR. FORM 990, XII, LINE 2C: THE BOARD HAS AN AUDIT COMMITTEE AND NO CHANGES HAVE BEEN MADE TO PRIOR YEAR PROCESSES. NAPA VALLEY TOURISM CORPORATION 1001 SECOND STREET SUITE 330 NAPA CA 94559 273207209 NAPA VALLEY TOURISM CORPORATION FUNCTIONS AS A CONDUIT FOR FUNDING RECIEVED CA 501(C)(6) N/A 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 NAPA VALLEY TOURISM CORPORATION P 5143 ACTUAL COST NAPA VALLEY TOURISM CORPORATION L 5951824 ACTUAL COST