SAN FRANCISCO TRAVEL ASSOCIATION: Form 990, tax year 2018

View the entire original 990 at ProPublica ↗

Organization: SAN FRANCISCO TRAVEL ASSOCIATION (EIN 94-0835150)
Tax period: 2018-07-01 to 2019-06-30
Filed: 2020-07-14
IRS object ID: 202041969349302289
Schema version: 2018v3.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule F
Schedule J
Schedule O
Schedule R

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2020-07-14T12:17:10-05:00	ReturnTs
Tax Period End	2019-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	946214841	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	ARMANINO LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	12657 ALCOSTA BLVD STE 500	AddressLine1Txt
City	SAN RAMON	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	945834600	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2018-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	940835150	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SAN FRANCISCO TRAVEL ASSOCIATION	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	SANF	BusinessNameControlTxt
Phone	4159746900	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	ONE FRONT STREET NO 2900	AddressLine1Txt
City	SAN FRANCISCO	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	94111	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	TINA WU	PersonNm
Person Title	EVP. CFO	PersonTitleTxt
Phone	4159746900	PhoneNum
Signature	2020-07-12	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	KATY BROWN	PreparerPersonNm
PTIN	P00650274	PTIN
Phone	9257902600	PhoneNum
Preparation	2020-07-12	PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

Field	Value	IRS element (for citing)
I Pv4 Address	34.104.1.97	IPv4AddressTxt

Field	Value	IRS element (for citing)
IP	2020-07-12	IPDt
IP Tm	13:51:36	IPTm
IP Timezone	PD	IPTimezoneCd
Filing License Type	P	FilingLicenseTypeCd
At Submission Creation Device Id	DA39A3EE5E6B4B0D3255BFEF95601890AFD80709	AtSubmissionCreationDeviceId
At Submission Filing Device Id	13CE7C3651C6F89FC986245CBC0BFFDDFA97FED8	AtSubmissionFilingDeviceId

Field	Value	IRS element (for citing)
Tax	2018	TaxYr
Build TS	2021-09-10 13:11:23Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	TINA WU	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	ONE FRONT STREET NO 2900	AddressLine1Txt
City	SAN FRANCISCO	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	94111	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$38,112,773	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	SFTRAVEL.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1909	FormationYr
Legal Domicile State	CA	LegalDomicileStateCd
Activity Or Mission	TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.	ActivityOrMissionDesc
Voting Members Governing Body	32	VotingMembersGoverningBodyCnt
Voting Members Independent	32	VotingMembersIndependentCnt
Total Employee	143	TotalEmployeeCnt
Total Volunteers	53	TotalVolunteersCnt
Total Gross UBI	$399,334	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$26,273,145	PYContributionsGrantsAmt
CY Contributions Grants	$30,842,990	CYContributionsGrantsAmt
PY Program Service Revenue	$5,545,552	PYProgramServiceRevenueAmt
CY Program Service Revenue	$6,461,058	CYProgramServiceRevenueAmt
PY Investment Income	$218,280	PYInvestmentIncomeAmt
CY Investment Income	$264,367	CYInvestmentIncomeAmt
PY Other Revenue	$541,886	PYOtherRevenueAmt
CY Other Revenue	$544,358	CYOtherRevenueAmt
PY Total Revenue	$32,578,863	PYTotalRevenueAmt
CY Total Revenue	$38,112,773	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$14,950,114	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$15,924,863	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$16,901,531	PYOtherExpensesAmt
CY Other Expenses	$20,727,619	CYOtherExpensesAmt
PY Total Expenses	$31,851,645	PYTotalExpensesAmt
CY Total Expenses	$36,652,482	CYTotalExpensesAmt
PY Revenues Less Expenses	$727,218	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$1,460,291	CYRevenuesLessExpensesAmt
Total Assets BOY	$24,795,199	TotalAssetsBOYAmt
Total Assets EOY	$26,928,167	TotalAssetsEOYAmt
Total Liabilities BOY	$7,413,486	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$7,890,795	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$17,381,713	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$19,037,372	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS. - IN FY 2018-2019, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 1,722,127 HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOR BOTH CITYWIDE CONVENTIONS AS WELL AS SELF-CONTAINED STRATEGIES TO ADDRESS BUSINESS DURING THE MOSCONE EXPANSION PERIOD.- IN 2018, SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. THE STUDIES REVEALED 25.8 MILLION VISITORS AND RECORD SPENDING OF $10 BILLION IN 2018, AS WELL AS INSIGHTS INTO CONSUMER BEHAVIORS WHICH WILL BE USED IN SALES AND MARKETING INITIATIVES. ALSO COMPLETED WERE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTION, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION COMPLETED DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND. - IN FY 2018-2019, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. STAFF SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS. - SAN FRANCISCO TRAVEL'S TOURISM STAFF GENERATED 146 NEW TOURISM PROGRAMS FOR PARTNERS. WE HOSTED DEDICATED SALES ACTIVITIES IN CHINA, JAPAN, KOREA, AUSTRALIA, UK, GERMANY, FRANCE, NEW ZEALAND, INDIA, ITALY, CANADA, TAHITI, NEW YORK CITY AND LOS ANGELES, AND HOSTED OVER 1,000 TRAVEL PROFESSIONALS VIA OUR FAM PROGRAM. STAFF ACTIVELY WORKED WITH SAN FRANCISCO INTERNATIONAL AIRPORT TO ESTABLISH 6 NEW INTERNATIONAL NON-STOP ROUTES AND ATTRACT 4 NEW INTERNATIONAL AIR CARRIERS, AND EXECUTED IN-MARKET COOPERATIVE PROGRAMS TO SUPPORT THE NEW SERVICE. - THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED 8.8 MM VISITORS TO OUR VARIOUS WEB SITES (10 DIFFERENT SITES IN 10 LANGUAGES) DURING THE 2018-19 FISCAL YEAR. THE MEDIA RELATIONS DEPARTMENT HOSTED AND ASSISTED MORE THAN 750 JOURNALISTS FROM AROUND THE WORLD DURING FY 2018-19, GENERATING OVER 3 BILLION MEDIA IMPRESSIONS WORLDWIDE.-SAN FRANCISCO TRAVEL OPERATES A VISITOR INFORMATION CENTER IN MOSCONE CENTER IN DOWNTOWN SAN FRANCISCO THAT IS OPEN 336 DAYS A YEAR (CLOSED SUNDAYS FROM NOV - MAY) AS WELL CO-BRANDED LOCATION AT MACY'S UNION SQUARE AND THE CALIFORNIA WELCOME CENTER, WHICH KEEPS EXPANDED EVENING AND WEEKEND HOURS. IN 2018-19, THE STAFF ASSISTED OVER 400,000 VISITORS. - DURING FY 2018-2019, SAN FRANCISCO TRAVEL PUBLISHED THE FOLLOWING TITLES IN PARTNERSHIP WITH MILES MEDIA: THE SAN FRANCISCO VISITORS PLANNING GUIDE FOR DISTRIBUTION TO THE TRAVELING PUBLIC AS WELL AS SEVERAL MAP-GUIDES IN MULTIPLE LANGUAGES. IN ADDITION, A MEETING PLANNER'S GUIDE AND A TRAVEL PLANNER'S GUIDE ARE ALSO PUBLISHED FOR FREE DISTRIBUTION TO THE MEETING PLANNERS AND PROFESSIONAL TRAVEL PLANNERS DOMESTICALLY AND INTERNATIONALLY. IN THE FALL OF 2016, A NEW SEASONAL DIGITAL GUIDE WAS ADDED TO THE PUBLICATIONS MIX, CREATING A NEW "DIGITAL BRIDGE" BETWEEN THE EXISTING PRINTED VISITORS PLANNING GUIDE AND REACH A HIGHER-FUNNEL, OUT-OF-MARKET AUDIENCE IN A COST-EFFECTIVE MANNER.	Desc
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Temp Or Permanent Endowments	0	TempOrPermanentEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	Yes (1)	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	Yes (1)	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With Officer Ent	0	BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	Yes (1)	RelatedEntityInd
Related Organization Ctrl Ent	Yes (1)	RelatedOrganizationCtrlEntInd
Transaction With Control Ent	Yes (1)	TransactionWithControlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	83	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	143	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	Yes (1)	UnrelatedBusIncmOverLimitInd
Form990 T Filed	Yes (1)	Form990TFiledInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	32	GoverningBodyVotingMembersCnt
Independent Voting Member	32	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	Yes (1)	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	Yes (1)	LocalChaptersInd
Policies Reference Chapters	Yes (1)	PoliciesReferenceChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	JANICE LEE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	4152272644	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	ONE FRONT STREET STE 2900	AddressLine1Txt
City	SAN FRANCISCO	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	94111	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (44 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
PETER GAMEZ
CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
JON KIMBALL
CHAIR-ELECT	2.00	Yes (X)	Yes (X)	$0	$0	$0	2.00
IKE KWON
VICE-CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0	2.00
RANDALL REYNOSO
SECRETARY-TREASURER	2.00	Yes (X)	Yes (X)	$0	$0	$0
MELINDA YEE FRANKLIN
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
KATHRYN INGLIN
PUBLIC POLICY COUNCIL CHAIR	2.00	Yes (X)		$0	$0	$0
JAMES LIM
TOURISM COUNCIL CHAIR	2.00	Yes (X)		$0	$0	$0
LISA KERSHNER
MARKETING COUNCIL CHAIR	2.00	Yes (X)		$0	$0	$0
PAUL TORMEY
M&C COUNCIL CHAIR	2.00	Yes (X)		$0	$0	$0
AMY ARBUCKLE
DIRECTOR	2.00	Yes (X)		$0	$0	$0
GARY BAUER
DIRECTOR	2.00	Yes (X)		$0	$0	$0
BRITTNEY BECK
DIRECTOR	2.00	Yes (X)		$0	$0	$0
ERIC BRESLER
DIRECTOR	2.00	Yes (X)		$0	$0	$0
JOHN DUGGAN
DIRECTOR	2.00	Yes (X)		$0	$0	$0
LEE GREGORY
DIRECTOR	2.00	Yes (X)		$0	$0	$0
NON KEETON
DIRECTOR	2.00	Yes (X)		$0	$0	$0
STEVE LUTGE
DIRECTOR	2.00	Yes (X)		$0	$0	$0
SHEILA MARTIN
DIRECTOR	2.00	Yes (X)		$0	$0	$0
MICHAEL MASSERMAN
DIRECTOR	2.00	Yes (X)		$0	$0	$0
STEVEN NELICK
DIRECTOR	2.00	Yes (X)		$0	$0	$0
ANDERSON PUGASH
DIRECTOR	2.00	Yes (X)		$0	$0	$0
TAYLOR SAFFORD
DIRECTOR	2.00	Yes (X)		$0	$0	$0
IVAR SATERO
DIRECTOR	2.00	Yes (X)		$0	$0	$0
LORI STARR
DIRECTOR	2.00	Yes (X)		$0	$0	$0
DAVID VON WINCKLER
DIRECTOR	2.00	Yes (X)		$0	$0	$0
SYLVIA WEILER
DIRECTOR	2.00	Yes (X)		$0	$0	$0
MONETTA WHITE
DIRECTOR	2.00	Yes (X)		$0	$0	$0
KARLENE HOLLOMAN
DIRECTOR	2.00	Yes (X)		$0	$0	$0
ROGER HULDI
DIRECTOR	2.00	Yes (X)		$0	$0	$0
KRISTEN KOMOROSKE
DIRECTOR	2.00	Yes (X)		$0	$0	$0
STEFAN MUHLE
DIRECTOR	2.00	Yes (X)		$0	$0	$0
BRIAN SHEEHY
DIRECTOR	2.00	Yes (X)		$0	$0	$0
MARK SULLIVAN
DIRECTOR(LEFT 5/19)	2.00	Yes (X)		$0	$0	$0
JOSEPH D'ALESSANDRO
PRESIDENT/CEO	37.50		Yes (X)	$726,106	$0	$76,477	2.00
TINA WU
EVP, CHIEF FINANCIAL OFFICER	37.50		Yes (X)	$289,822	$0	$61,833	2.00
HOWARD PICKETT
EVP, CHIEF MARKETING OFFICER	37.50			$300,372	$0	$72,124		Yes (X)
EDWARD DAVID
EVP, CHIEF CUSTOMER OFFICER	37.50			$435,506	$0	$41,039		Yes (X)
PAUL FRENTSOS
EVP, COO	37.50			$281,368	$0	$57,116	2.00	Yes (X)
HUBERTUS FUNKE
EVP, CHIEF TOURISM	37.50			$225,122	$0	$38,341		Yes (X)
KENLEY MOY
VP, NATIONAL SALES	37.50			$221,670	$0	$39,944			Yes (X)
LYSA LEWIN
SVP, CITYWIDE SALES	37.50			$214,504	$0	$53,999			Yes (X)
CHRISTINA HOPEMAN
VP, INFO/TECH	37.50			$197,435	$0	$52,000			Yes (X)
CASSANDRA MCGOLDRICK
VP, PUBLIC POLICY & EXECUTIVE PROGRAMS	37.50			$209,972	$0	$33,296			Yes (X)
LEONIE PATRICK
SR. DIR, CITYWIDE SALES	37.50			$176,078	$0	$48,740			Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$3,277,955	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$574,909	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	43	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
BRAND USA
1725 I STREET NW SUITE 800	WASHINGTON	DC	20006	EVENT AND TRAVEL PROMOTION	$610,251
SAN FRANCISCO ARTS MEDIA LLC
870 MARKET ST SUITE 1221	SAN FRANCISCO	CA	94102	ADVERTISING AND PROMOTION	$482,896
MMGY GLOBAL LLC
4601 MADISON AVENUE	KANSAS CITY	MO	64112	ADVERTISING SERVICES	$334,250
HARTMANN STUDIOS
1150 BRICKVARD COVE RD SUITE 202	POINT RICHMOND	CA	94801	SPECIAL EVENTS	$333,817
PYRO SPECTACULARS INC
PO BOX 1030	CLAREMONT	CA	91711	FIREWORKS PRODUCTION	$306,814

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	7	CntrctRcvdGreaterThan100KCnt
Related Organizations	$28,994,000	RelatedOrganizationsAmt
Government Grants	$1,848,990	GovernmentGrantsAmt
Total Contributions	$30,842,990	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt	Unrelated Business RevenueUnrelatedBusinessRevenueAmt
MEMBER CO-OP ADVERTISI	541800	$3,153,402	$3,153,402
MEMBERSHIP DUES	900099	$1,870,908	$1,870,908
MEMBER CO-OP PROGRAMS	900099	$971,626	$971,626
MEMBER PROGRAMS	900099	$319,911	$319,911
COLLATERAL MATERIALS	900099	$145,211	$14,424	$130,787

Field	Value	IRS element (for citing)
Total Program Service Revenue	$6,461,058	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$264,367	TotalRevenueColumnAmt
Exclusion	$264,367	ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$115,000	TotalRevenueColumnAmt
Unrelated Business Revenue	$115,000	UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt	Unrelated Business RevenueUnrelatedBusinessRevenueAmt
MISC INCOME	900004	$275,811	$275,811
ONLINE RESERVATION SYS	900004	$153,547		$153,547

Field	Value	IRS element (for citing)
Other Revenue Total	$429,358	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$38,112,773	TotalRevenueColumnAmt
Related Or Exempt Func Income	$6,606,082	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$399,334	UnrelatedBusinessRevenueAmt
Exclusion	$264,367	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$2,553,196	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$9,771,430	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$938,157	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,868,026	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$794,054	TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$83,036	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$56,840	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$645,731	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$15,725,436	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$351,699	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$923,129	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,466,978	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$703	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$1,121,301	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$161,404	TotalAmt

Other Expenses OtherExpensesGrp (2 entries)

DescDesc	TotalTotalAmt
EMPLOYEE RELATIONS AND	$144,131
OTHER EXPENSES	$47,231

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$36,652,482	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$8,703,160	BOYAmt
EOY	$8,017,704	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$216,283	BOYAmt
EOY	$216,283	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$1,280,713	BOYAmt
EOY	$4,143,017	EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

Field	Value	IRS element (for citing)
BOY	$286,360	BOYAmt
EOY	$149,636	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$1,468,145	BOYAmt
EOY	$1,412,299	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$6,646,112	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$3,889,390	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$3,172,670	BOYAmt
EOY	$2,756,722	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$9,240,702	BOYAmt
EOY	$9,822,880	EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

Field	Value	IRS element (for citing)
BOY	$414,264	BOYAmt
EOY	$401,011	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$12,902	BOYAmt
EOY	$8,615	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$24,795,199	BOYAmt
EOY	$26,928,167	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$3,635,118	BOYAmt
EOY	$3,750,625	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$801,211	BOYAmt
EOY	$951,134	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$2,977,157	BOYAmt
EOY	$3,189,036	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$7,413,486	BOYAmt
EOY	$7,890,795	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows SFAS117	Yes (X)	OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$17,381,713	BOYAmt
EOY	$19,037,372	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$17,381,713	BOYAmt
EOY	$19,037,372	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$24,795,199	BOYAmt
EOY	$26,928,167	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$1,460,291	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	$262,378	NetUnrlzdGainsLossesInvstAmt
Donated Services And Use Fclts	-$67,010	DonatedServicesAndUseFcltsAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Consolidated Basis Fincl Stmt	Yes (X)	ConsolidatedBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	0	SubstantiallyAllDuesNondedInd
Only In House Lobbying	Yes (1)	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$3,703,986	OtherCostOrOtherBasisAmt
Depreciation	$1,845,346	DepreciationAmt
Book Value	$1,858,640	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$2,814,167	OtherCostOrOtherBasisAmt
Depreciation	$1,929,544	DepreciationAmt
Book Value	$884,623	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$127,959	OtherCostOrOtherBasisAmt
Depreciation	$114,500	DepreciationAmt
Book Value	$13,459	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$2,756,722	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDesc	AmtAmt
DEFERRED RENT	$1,528,288
DEFERRED COMPENSATION PLAN OBLIGATION	$1,660,748

Field	Value	IRS element (for citing)
Total Liability	$3,189,036	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART X, LINE 2:	FormAndLineReferenceDesc
Explanation	THE ASSOCIATION HAS BEEN GRANTED TAX-EXEMPT STATUS BY THE INTERNAL REVENUE SERVICE (IRS) UNDER SECTION 50L(C)(6) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 2370L(E) OF THE CALIFORNIA REVENUE AND TAXATION CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAX HAS BEEN MADE IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS. U.S. GAAP PROVIDES DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. MANAGEMENT HAS CONSIDERED ITS TAX POSITIONS AND DOES NOT BELIEVE THAT THE ORGANIZATION HAS ANY UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION'S RETURNS ARE SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE TO FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED.	ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (6 entries)

RegionRegionTxt	Type Of Activities ConductedTypeOfActivitiesConductedTxt	Specific Services ProvidedSpecificServicesProvidedTxt	Region Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA,	PROGRAM SERVICES	PROGRAM SERVICE EXPENSES	$2,216,780
EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM	PROGRAM SERVICES	PROGRAM SERVICE EXPENSES	$883,766
NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES	PROGRAM SERVICES	PROGRAM SERVICE EXPENSES	$210,057
SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR,	PROGRAM SERVICES	PROGRAM SERVICE EXPENSES	$231,020
SOUTH ASIA - AFGHANISTAN, BANGLADESH, BHUTAN, INDIA, MALDIVES, NEPAL,	PROGRAM SERVICES	PROGRAM SERVICE EXPENSES	$304,769
CENTRAL AMERICA AND THE CARIBBEAN - ANTIGUA & BARBUDA, ARUBA, BAHAMAS,	PROGRAM SERVICES	PROGRAM SERVICE EXPENSES	$10,023

Field	Value	IRS element (for citing)
Subtotal Offices	0	SubtotalOfficesCnt
Subtotal Employees	0	SubtotalEmployeesCnt
Continuation Total Office	0	ContinuationTotalOfficeCnt
Continuation Total Employee	0	ContinuationTotalEmployeeCnt
Total Office	0	TotalOfficeCnt
Total Employee	0	TotalEmployeeCnt
Subtotal Spent	$3,856,415	SubtotalSpentAmt
Continuation Spent	$0	ContinuationSpentAmt
Total Spent	$3,856,415	TotalSpentAmt
Transfer To Foreign Corp	0	TransferToForeignCorpInd
Interest In Foreign Trust	0	InterestInForeignTrustInd
Foreign Corp Ownership	0	ForeignCorpOwnershipInd
Passive Foreign Investmest Co	0	PassiveForeignInvestmestCoInd
Foreign Partnership	0	ForeignPartnershipInd
Boycott Countries	0	BoycottCountriesInd

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Written Employment Contract	Yes (X)	WrittenEmploymentContractInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JOSEPH D'ALESSANDRO
PRESIDENT/CEO	$523,518	$0	$195,088	$0	$7,500	$0	$42,779	$0	$33,698	$0	$802,583	$0	$0	$0
TINA WU
EVP, CHIEF FINANCIAL OFFICER	$254,135	$0	$35,687	$0	$0	$0	$38,422	$0	$23,411	$0	$351,655	$0	$0	$0
HOWARD PICKETT
EVP, CHIEF MARKETING OFFICER	$263,125	$0	$37,247	$0	$0	$0	$39,303	$0	$32,821	$0	$372,496	$0	$0	$0
EDWARD DAVID
EVP, CHIEF CUSTOMER OFFICER	$396,640	$0	$38,866	$0	$0	$0	$7,341	$0	$33,698	$0	$476,545	$0	$0	$0
PAUL FRENTSOS
EVP, COO	$247,557	$0	$33,811	$0	$0	$0	$37,187	$0	$19,929	$0	$338,484	$0	$0	$0
HUBERTUS FUNKE
EVP, CHIEF TOURISM	$197,199	$0	$27,923	$0	$0	$0	$29,579	$0	$8,762	$0	$263,463	$0	$0	$0
KENLEY MOY
VP, NATIONAL SALES	$202,364	$0	$19,306	$0	$0	$0	$29,412	$0	$10,532	$0	$261,614	$0	$0	$0
LYSA LEWIN
SVP, CITYWIDE SALES	$192,900	$0	$21,604	$0	$0	$0	$29,921	$0	$24,078	$0	$268,503	$0	$0	$0
CHRISTINA HOPEMAN
VP, INFO/TECH	$179,597	$0	$17,838	$0	$0	$0	$27,922	$0	$24,078	$0	$249,435	$0	$0	$0
CASSANDRA MCGOLDRICK
VP, PUBLIC POLICY & EXECUTIVE PROGRA	$194,826	$0	$15,146	$0	$0	$0	$9,503	$0	$23,793	$0	$243,268	$0	$0	$0
LEONIE PATRICK
SR. DIR, CITYWIDE SALES	$162,574	$0	$13,504	$0	$0	$0	$24,662	$0	$24,078	$0	$224,818	$0	$0	$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6	THE CORPORATION SHALL HAVE ONE CLASS OF MEMBERS, WITH THE SAME RIGHTS, INTERESTS AND VOTING POWER, SUCH THAT ALL MEMBERS SHALL HAVE THE SAME RIGHT TO VOTE AND TO SERVE AS OFFICERS, COMMITTEE CHAIRS AND AT-LARGE DIRECTORS. THE CORPORATION IS AUTHORIZED, HOWEVER, TO MAINTAIN TWO OR MORE MEMBERSHIP CATEGORIES, EACH OF WHICH MAY HAVE A DIFFERENT DUES STRUCTURE AND OFFER DIFFERENT BENEFITS, SO LONG AS SUCH MEMBERSHIP CATEGORIES DO NOT CONSTITUTE MORE THAN ONE CLASS OF MEMBERS AS DEFINED IN THIS PARAGRAPH AND THE CORPORATION'S RESTATED ARTICLES OF INCORPORATION.
FORM 990, PART VI, SECTION B, LINE 11B	THE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST.
FORM 990, PART VI, SECTION B, LINE 12C	THE CONFLICT OF INTEREST AND ANTI-TRUST STATEMENTS ARE REVIEWED BY EACH OFFICER, DIRECTOR OR KEY EMPLOYEE AT THE BEGINNING OF EACH MEETING.
FORM 990, PART VI, SECTION B, LINE 15	OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS.
FORM 990, PART VI, SECTION C, LINE 18	THE FORM 990 - RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX IS AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING.
FORM 990, PART XII, LINE 2C:	THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (2 entries)

Address Line1USAddress/AddressLine1Txt	CityUSAddress/CityNm	State AbbreviationUSAddress/StateAbbreviationCd	ZIPUSAddress/ZIPCd	EINEIN	Primary ActivitiesPrimaryActivitiesTxt	Legal Domicile StateLegalDomicileStateCd	Exempt Code SectionExemptCodeSectionTxt	Public Charity StatusPublicCharityStatusTxt	Business Name Line1DirectControllingEntityName/BusinessNameLine1Txt	Controlled OrganizationControlledOrganizationInd
SAN FRANCISCO TRAVEL FOUNDATION
ONE FRONT STREET SUITE 2900	SAN FRANCISCO	CA	94111	810618666	TO HELP PREPARE FUTURE INDUSTRY LEADERS	CA	501(C)(3)	LINE 10	SAN FRANCISCO TRAVEL ASSOCIATION	Yes (1)
SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORP
ONE FRONT STREET SUITE 2900	SAN FRANCISCO	CA	94111	264814856	TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN SAN FRANCISCO	CA	501(C)(6)			0

Field	Value	IRS element (for citing)
Receipt Of Int Annts Rnts Rylts	0	ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org	0	GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org	0	GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org	0	LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org	0	LoansOrGuaranteesFromOthOrgInd
Div Related Organization	0	DivRelatedOrganizationInd
Asset Sale To Other Org	0	AssetSaleToOtherOrgInd
Asset Purchase From Other Org	0	AssetPurchaseFromOtherOrgInd
Asset Exchange	0	AssetExchangeInd
Rental Of Facilities To Oth Org	0	RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org	0	RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org	Yes (1)	PerformOfServicesForOthOrgInd
Perform Of Services By Other Org	0	PerformOfServicesByOtherOrgInd
Sharing Of Facilities	0	SharingOfFacilitiesInd
Paid Employees Sharing	0	PaidEmployeesSharingInd
Reimbursement Paid To Other Org	0	ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org	0	ReimbursementPaidByOtherOrgInd
Transfer To Other Org	0	TransferToOtherOrgInd
Transfer From Other Org	0	TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp

Other Organization Name OtherOrganizationName

Field	Value	IRS element (for citing)
Business Name Line1	SAN FRANCISCO TRAVEL FOUNDATION	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Transaction Type	L	TransactionTypeTxt
Involved	$67,010	InvolvedAmt
Method Of Amount Determination	WAGE/HOUR ALLOCATION	MethodOfAmountDeterminationTxt