2020-07-14T12:17:10-05:00 2019-06-30 946214841 ARMANINO LLP 12657 ALCOSTA BLVD STE 500 SAN RAMON CA 945834600 990 2018-07-01 940835150 SAN FRANCISCO TRAVEL ASSOCIATION SANF 4159746900 ONE FRONT STREET NO 2900 SAN FRANCISCO CA 94111 TINA WU EVP. CFO 4159746900 2020-07-12 1 KATY BROWN P00650274 9257902600 2020-07-12 34.104.1.97 2020-07-12 13:51:36 PD P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 13CE7C3651C6F89FC986245CBC0BFFDDFA97FED8 2018 2021-09-10 13:11:23Z TINA WU ONE FRONT STREET NO 2900 SAN FRANCISCO CA 94111 38112773 0 X SFTRAVEL.COM X 1909 CA TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 32 32 143 53 399334 0 26273145 30842990 5545552 6461058 218280 264367 541886 544358 32578863 38112773 0 0 0 0 14950114 15924863 0 0 0 16901531 20727619 31851645 36652482 727218 1460291 24795199 26928167 7413486 7890795 17381713 19037372 X TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 0 0 AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS. - IN FY 2018-2019, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 1,722,127 HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOR BOTH CITYWIDE CONVENTIONS AS WELL AS SELF-CONTAINED STRATEGIES TO ADDRESS BUSINESS DURING THE MOSCONE EXPANSION PERIOD.- IN 2018, SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. THE STUDIES REVEALED 25.8 MILLION VISITORS AND RECORD SPENDING OF $10 BILLION IN 2018, AS WELL AS INSIGHTS INTO CONSUMER BEHAVIORS WHICH WILL BE USED IN SALES AND MARKETING INITIATIVES. ALSO COMPLETED WERE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTION, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION COMPLETED DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND. - IN FY 2018-2019, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. STAFF SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS. - SAN FRANCISCO TRAVEL'S TOURISM STAFF GENERATED 146 NEW TOURISM PROGRAMS FOR PARTNERS. WE HOSTED DEDICATED SALES ACTIVITIES IN CHINA, JAPAN, KOREA, AUSTRALIA, UK, GERMANY, FRANCE, NEW ZEALAND, INDIA, ITALY, CANADA, TAHITI, NEW YORK CITY AND LOS ANGELES, AND HOSTED OVER 1,000 TRAVEL PROFESSIONALS VIA OUR FAM PROGRAM. STAFF ACTIVELY WORKED WITH SAN FRANCISCO INTERNATIONAL AIRPORT TO ESTABLISH 6 NEW INTERNATIONAL NON-STOP ROUTES AND ATTRACT 4 NEW INTERNATIONAL AIR CARRIERS, AND EXECUTED IN-MARKET COOPERATIVE PROGRAMS TO SUPPORT THE NEW SERVICE. - THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED 8.8 MM VISITORS TO OUR VARIOUS WEB SITES (10 DIFFERENT SITES IN 10 LANGUAGES) DURING THE 2018-19 FISCAL YEAR. THE MEDIA RELATIONS DEPARTMENT HOSTED AND ASSISTED MORE THAN 750 JOURNALISTS FROM AROUND THE WORLD DURING FY 2018-19, GENERATING OVER 3 BILLION MEDIA IMPRESSIONS WORLDWIDE.-SAN FRANCISCO TRAVEL OPERATES A VISITOR INFORMATION CENTER IN MOSCONE CENTER IN DOWNTOWN SAN FRANCISCO THAT IS OPEN 336 DAYS A YEAR (CLOSED SUNDAYS FROM NOV - MAY) AS WELL CO-BRANDED LOCATION AT MACY'S UNION SQUARE AND THE CALIFORNIA WELCOME CENTER, WHICH KEEPS EXPANDED EVENING AND WEEKEND HOURS. IN 2018-19, THE STAFF ASSISTED OVER 400,000 VISITORS. - DURING FY 2018-2019, SAN FRANCISCO TRAVEL PUBLISHED THE FOLLOWING TITLES IN PARTNERSHIP WITH MILES MEDIA: THE SAN FRANCISCO VISITORS PLANNING GUIDE FOR DISTRIBUTION TO THE TRAVELING PUBLIC AS WELL AS SEVERAL MAP-GUIDES IN MULTIPLE LANGUAGES. IN ADDITION, A MEETING PLANNER'S GUIDE AND A TRAVEL PLANNER'S GUIDE ARE ALSO PUBLISHED FOR FREE DISTRIBUTION TO THE MEETING PLANNERS AND PROFESSIONAL TRAVEL PLANNERS DOMESTICALLY AND INTERNATIONALLY. IN THE FALL OF 2016, A NEW SEASONAL DIGITAL GUIDE WAS ADDED TO THE PUBLICATIONS MIX, CREATING A NEW "DIGITAL BRIDGE" BETWEEN THE EXISTING PRINTED VISITORS PLANNING GUIDE AND REACH A HIGHER-FUNNEL, OUT-OF-MARKET AUDIENCE IN A COST-EFFECTIVE MANNER. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 83 0 1 143 1 1 1 0 0 0 0 0 0 0 X 32 32 0 0 0 0 1 0 0 1 1 0 1 1 0 1 1 1 1 1 1 1 0 CA X JANICE LEE 4152272644 ONE FRONT STREET STE 2900 SAN FRANCISCO CA 94111 PETER GAMEZ CHAIR 2.00 X X 0 0 0 JON KIMBALL CHAIR-ELECT 2.00 2.00 X X 0 0 0 IKE KWON VICE-CHAIR 2.00 2.00 X X 0 0 0 RANDALL REYNOSO SECRETARY-TREASURER 2.00 X X 0 0 0 MELINDA YEE FRANKLIN IMMEDIATE PAST CHAIR 2.00 X X 0 0 0 KATHRYN INGLIN PUBLIC POLICY COUNCIL CHAIR 2.00 X 0 0 0 JAMES LIM TOURISM COUNCIL CHAIR 2.00 X 0 0 0 LISA KERSHNER MARKETING COUNCIL CHAIR 2.00 X 0 0 0 PAUL TORMEY M&C COUNCIL CHAIR 2.00 X 0 0 0 AMY ARBUCKLE DIRECTOR 2.00 X 0 0 0 GARY BAUER DIRECTOR 2.00 X 0 0 0 BRITTNEY BECK DIRECTOR 2.00 X 0 0 0 ERIC BRESLER DIRECTOR 2.00 X 0 0 0 JOHN DUGGAN DIRECTOR 2.00 X 0 0 0 LEE GREGORY DIRECTOR 2.00 X 0 0 0 NON KEETON DIRECTOR 2.00 X 0 0 0 STEVE LUTGE DIRECTOR 2.00 X 0 0 0 SHEILA MARTIN DIRECTOR 2.00 X 0 0 0 MICHAEL MASSERMAN DIRECTOR 2.00 X 0 0 0 STEVEN NELICK DIRECTOR 2.00 X 0 0 0 ANDERSON PUGASH DIRECTOR 2.00 X 0 0 0 TAYLOR SAFFORD DIRECTOR 2.00 X 0 0 0 IVAR SATERO DIRECTOR 2.00 X 0 0 0 LORI STARR DIRECTOR 2.00 X 0 0 0 DAVID VON WINCKLER DIRECTOR 2.00 X 0 0 0 SYLVIA WEILER DIRECTOR 2.00 X 0 0 0 MONETTA WHITE DIRECTOR 2.00 X 0 0 0 KARLENE HOLLOMAN DIRECTOR 2.00 X 0 0 0 ROGER HULDI DIRECTOR 2.00 X 0 0 0 KRISTEN KOMOROSKE DIRECTOR 2.00 X 0 0 0 STEFAN MUHLE DIRECTOR 2.00 X 0 0 0 BRIAN SHEEHY DIRECTOR 2.00 X 0 0 0 MARK SULLIVAN DIRECTOR(LEFT 5/19) 2.00 X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO 37.50 2.00 X 726106 0 76477 TINA WU EVP, CHIEF FINANCIAL OFFICER 37.50 2.00 X 289822 0 61833 HOWARD PICKETT EVP, CHIEF MARKETING OFFICER 37.50 X 300372 0 72124 EDWARD DAVID EVP, CHIEF CUSTOMER OFFICER 37.50 X 435506 0 41039 PAUL FRENTSOS EVP, COO 37.50 2.00 X 281368 0 57116 HUBERTUS FUNKE EVP, CHIEF TOURISM 37.50 X 225122 0 38341 KENLEY MOY VP, NATIONAL SALES 37.50 X 221670 0 39944 LYSA LEWIN SVP, CITYWIDE SALES 37.50 X 214504 0 53999 CHRISTINA HOPEMAN VP, INFO/TECH 37.50 X 197435 0 52000 CASSANDRA MCGOLDRICK VP, PUBLIC POLICY & EXECUTIVE PROGRAMS 37.50 X 209972 0 33296 LEONIE PATRICK SR. DIR, CITYWIDE SALES 37.50 X 176078 0 48740 3277955 0 574909 43 0 1 0 BRAND USA 1725 I STREET NW SUITE 800 WASHINGTON DC 20006 EVENT AND TRAVEL PROMOTION 610251 SAN FRANCISCO ARTS MEDIA LLC 870 MARKET ST SUITE 1221 SAN FRANCISCO CA 94102 ADVERTISING AND PROMOTION 482896 MMGY GLOBAL LLC 4601 MADISON AVENUE KANSAS CITY MO 64112 ADVERTISING SERVICES 334250 HARTMANN STUDIOS 1150 BRICKVARD COVE RD SUITE 202 POINT RICHMOND CA 94801 SPECIAL EVENTS 333817 PYRO SPECTACULARS INC PO BOX 1030 CLAREMONT CA 91711 FIREWORKS PRODUCTION 306814 7 28994000 1848990 30842990 MEMBER CO-OP ADVERTISI 541800 3153402 3153402 MEMBERSHIP DUES 900099 1870908 1870908 MEMBER CO-OP PROGRAMS 900099 971626 971626 MEMBER PROGRAMS 900099 319911 319911 COLLATERAL MATERIALS 900099 145211 14424 130787 6461058 264367 264367 115000 115000 MISC INCOME 900004 275811 275811 ONLINE RESERVATION SYS 900004 153547 153547 429358 38112773 6606082 399334 264367 2553196 9771430 938157 1868026 794054 83036 56840 645731 15725436 351699 923129 1466978 703 1121301 161404 EMPLOYEE RELATIONS AND 144131 OTHER EXPENSES 47231 36652482 8703160 8017704 216283 216283 1280713 4143017 286360 149636 1468145 1412299 6646112 3889390 3172670 2756722 9240702 9822880 414264 401011 12902 8615 24795199 26928167 3635118 3750625 801211 951134 2977157 3189036 7413486 7890795 X 17381713 19037372 17381713 19037372 24795199 26928167 1460291 262378 -67010 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 3703986 1845346 1858640 2814167 1929544 884623 127959 114500 13459 2756722 DEFERRED RENT 1528288 DEFERRED COMPENSATION PLAN OBLIGATION 1660748 3189036 X PART X, LINE 2: THE ASSOCIATION HAS BEEN GRANTED TAX-EXEMPT STATUS BY THE INTERNAL REVENUE SERVICE (IRS) UNDER SECTION 50L(C)(6) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 2370L(E) OF THE CALIFORNIA REVENUE AND TAXATION CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAX HAS BEEN MADE IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS. U.S. GAAP PROVIDES DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. MANAGEMENT HAS CONSIDERED ITS TAX POSITIONS AND DOES NOT BELIEVE THAT THE ORGANIZATION HAS ANY UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION'S RETURNS ARE SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE TO FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED. EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 2216780 EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 883766 NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 210057 SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 231020 SOUTH ASIA - AFGHANISTAN, BANGLADESH, BHUTAN, INDIA, MALDIVES, NEPAL, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 304769 CENTRAL AMERICA AND THE CARIBBEAN - ANTIGUA & BARBUDA, ARUBA, BAHAMAS, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 10023 0 0 0 0 0 0 3856415 0 3856415 0 0 0 0 0 0 1 X X X X X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO 523518 0 195088 0 7500 0 42779 0 33698 0 802583 0 0 0 TINA WU EVP, CHIEF FINANCIAL OFFICER 254135 0 35687 0 0 0 38422 0 23411 0 351655 0 0 0 HOWARD PICKETT EVP, CHIEF MARKETING OFFICER 263125 0 37247 0 0 0 39303 0 32821 0 372496 0 0 0 EDWARD DAVID EVP, CHIEF CUSTOMER OFFICER 396640 0 38866 0 0 0 7341 0 33698 0 476545 0 0 0 PAUL FRENTSOS EVP, COO 247557 0 33811 0 0 0 37187 0 19929 0 338484 0 0 0 HUBERTUS FUNKE EVP, CHIEF TOURISM 197199 0 27923 0 0 0 29579 0 8762 0 263463 0 0 0 KENLEY MOY VP, NATIONAL SALES 202364 0 19306 0 0 0 29412 0 10532 0 261614 0 0 0 LYSA LEWIN SVP, CITYWIDE SALES 192900 0 21604 0 0 0 29921 0 24078 0 268503 0 0 0 CHRISTINA HOPEMAN VP, INFO/TECH 179597 0 17838 0 0 0 27922 0 24078 0 249435 0 0 0 CASSANDRA MCGOLDRICK VP, PUBLIC POLICY & EXECUTIVE PROGRA 194826 0 15146 0 0 0 9503 0 23793 0 243268 0 0 0 LEONIE PATRICK SR. DIR, CITYWIDE SALES 162574 0 13504 0 0 0 24662 0 24078 0 224818 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE CORPORATION SHALL HAVE ONE CLASS OF MEMBERS, WITH THE SAME RIGHTS, INTERESTS AND VOTING POWER, SUCH THAT ALL MEMBERS SHALL HAVE THE SAME RIGHT TO VOTE AND TO SERVE AS OFFICERS, COMMITTEE CHAIRS AND AT-LARGE DIRECTORS. THE CORPORATION IS AUTHORIZED, HOWEVER, TO MAINTAIN TWO OR MORE MEMBERSHIP CATEGORIES, EACH OF WHICH MAY HAVE A DIFFERENT DUES STRUCTURE AND OFFER DIFFERENT BENEFITS, SO LONG AS SUCH MEMBERSHIP CATEGORIES DO NOT CONSTITUTE MORE THAN ONE CLASS OF MEMBERS AS DEFINED IN THIS PARAGRAPH AND THE CORPORATION'S RESTATED ARTICLES OF INCORPORATION. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST AND ANTI-TRUST STATEMENTS ARE REVIEWED BY EACH OFFICER, DIRECTOR OR KEY EMPLOYEE AT THE BEGINNING OF EACH MEETING. FORM 990, PART VI, SECTION B, LINE 15 OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS. FORM 990, PART VI, SECTION C, LINE 18 THE FORM 990 - RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX IS AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING. FORM 990, PART XII, LINE 2C: THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. SAN FRANCISCO TRAVEL FOUNDATION ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 810618666 TO HELP PREPARE FUTURE INDUSTRY LEADERS CA 501(C)(3) LINE 10 SAN FRANCISCO TRAVEL ASSOCIATION 1 SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORP ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 264814856 TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN SAN FRANCISCO CA 501(C)(6) 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 SAN FRANCISCO TRAVEL FOUNDATION L 67010 WAGE/HOUR ALLOCATION