FURP.ORG / PUBLIC DATA EXPLORER

TRACE MEDIA INC: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
TRACE MEDIA INC (EIN 47-4175513)
Tax period
2019-01-01 to 2019-12-31
Filed
2020-09-10
IRS object ID
202012549349300711
Schema version
2019v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2020-09-10T09:12:07-05:00ReturnTs
Tax Period End2019-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN390974031PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1WEGNER CPAS LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1230 PARK AVE FL 3AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP101690005ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN474175513EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1TRACE MEDIA INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTRACBusinessNameControlTxt
Phone6463248250PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 24532AddressLine1Txt
CityBROOKLYNCityNm
State AbbreviationNYStateAbbreviationCd
ZIP11202ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJOHN FEINBLATTPersonNm
Person TitlePRESIDENTPersonTitleTxt
Phone6463248250PhoneNum
Signature2020-09-03SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonYIGIT UCTUM CPAPreparerPersonNm
PTINP01269549PTIN
Phone2125511724PhoneNum

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address66.222.124.178IPv4AddressTxt
FieldValueIRS element (for citing)
IP2020-09-03IPDt
IP Tm15:03:28IPTm
IP TimezoneCDIPTimezoneCd
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device Id6BE22992A1FE3C9B6F79F8315EFC85A5D6DFCE95AtSubmissionCreationDeviceId
At Submission Filing Device Id74B0C536FBDEA54BE69F712409E5EA3D5A3AE8D3AtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2020-11-19 02:30:22ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1THE TRACEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerJOHN FEINBLATTPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 24532AddressLine1Txt
CityBROOKLYNCityNm
State AbbreviationNYStateAbbreviationCd
ZIP11202ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$3,047,170GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.THETRACE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2015FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionTHE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND SPUR ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.ActivityOrMissionDesc
Voting Members Governing Body5VotingMembersGoverningBodyCnt
Voting Members Independent5VotingMembersIndependentCnt
Total Employee20TotalEmployeeCnt
Total Volunteers5TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$3,079,610PYContributionsGrantsAmt
CY Contributions Grants$3,034,970CYContributionsGrantsAmt
PY Program Service Revenue$14,750PYProgramServiceRevenueAmt
CY Program Service Revenue$12,200CYProgramServiceRevenueAmt
PY Investment Income$0PYInvestmentIncomeAmt
CY Investment Income$0CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$3,094,360PYTotalRevenueAmt
CY Total Revenue$3,047,170CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$1,816,185PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,962,055CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$150,754CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$310,639CYTotalFundraisingExpenseAmt
PY Other Expenses$1,160,865PYOtherExpensesAmt
CY Other Expenses$1,026,692CYOtherExpensesAmt
PY Total Expenses$2,977,050PYTotalExpensesAmt
CY Total Expenses$3,139,501CYTotalExpensesAmt
PY Revenues Less Expenses$117,310PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$92,331CYRevenuesLessExpensesAmt
Total Assets BOY$1,210,227TotalAssetsBOYAmt
Total Assets EOY$1,072,204TotalAssetsEOYAmt
Total Liabilities BOY$152,895TotalLiabilitiesBOYAmt
Total Liabilities EOY$107,203TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$1,057,332NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$965,001NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND SPUR ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$2,289,845ExpenseAmt
Grant$0GrantAmt
Revenue$12,200RevenueAmt
DescIN 2019, THE TRACE PUBLISHED 339 ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND DAILY BRIEFINGS. OUR INVESTIGATIVE JOURNALISM DOCUMENTED LOCAL LAW ENFORCEMENT DEPARTMENTS' INCREASING FAILURE TO SOLVE THE SHOOTINGS OF PEOPLE OF COLOR, REVEALED THE GROWING CRIMINAL USE OF HOME-ASSEMBLED, UNREGULATED "GHOST GUNS, AND UNCOVERED POSSIBLE TAX-EXEMPT VIOLATIONS BY A MAJOR SPECIAL INTEREST GROUP. WE WORKED WITH TEEN JOURNALISTS TO ASSEMBLE AN INTERACTIVE PROJECT THAT PROFILED CHILDREN KILLED BY GUNS DURING THE YEAR FOLLOWING THE PARKLAND SHOOTING AND PRODUCED AN AUDIO DOCUMENTARY ON STUDENTS' EXPERIENCES DURING SCHOOL LOCKDOWN DRILLS. OUR COVERAGE ENGAGED AN AUDIENCE OF 4.2 MILLION READERS AT THETRACE.ORG, PLUS MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS.Desc
Total Program Service Expenses$2,289,845TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document79IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee20EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Form990 T Filed0Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members5GoverningBodyVotingMembersCnt
Independent Voting Member5IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of Committees0MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldAKStatesWhereCopyOfReturnIsFldCd
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States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWVStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonDANIEL RAMSDEN - KIWI PARTNERSPersonNm
Phone2125327171PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1237 W 35TH ST 1101AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10001ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (11 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
JOHN FEINBLATT
PRESIDENT & DIRECTOR2.00Yes (X)Yes (X)$0$0$0
MARC LA VORGNA
SECRETARY, TREASURER & DIRECTOR0.10Yes (X)Yes (X)$0$0$0
STEFAN FRIEDMAN
DIRECTOR0.10Yes (X)$0$0$0
KEN LERER
DIRECTOR0.10Yes (X)$0$0$0
YURY BEYZAROV
SECRETARY AND TREASURER0.10Yes (X)$0$0$0
JAMES BURNETT
MANAGING DIRECTOR40.00Yes (X)$210,000$0$41,017
TALIESIN MCCHEANE WOODWARD
DEPUTY EDITOR40.00$152,244$0$37,030Yes (X)
AKOTO OFORI-ATTA
MANAGING EDITOR40.00$127,306$0$27,202Yes (X)
ANN GIVENS
STAFF WRITER40.00$121,369$0$37,205Yes (X)
SARAH RYLEY
STAFF WRITER40.00$108,994$0$15,312Yes (X)
MILES JAMES KOHRMAN
EDITOR40.00$106,093$0$25,706Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$826,006TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$183,472TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (2 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
GELLER ADVISORS LLC
PO BOX 1510NEW YORKNY10150FINANCIAL AND ADVISORY SERVICES$191,438
CIMA CONSULTING
333 2ND STREET SE SUITE 208CHARLOTTESVILLEVA22902GRANT WRITING$132,754
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K2CntrctRcvdGreaterThan100KCnt
All Other Contributions$3,034,970AllOtherContributionsAmt
Total Contributions$3,034,970TotalContributionsAmt

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$12,200TotalRevenueColumnAmt
Related Or Exempt Func Income$12,200RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$12,200TotalProgramServiceRevenueAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$3,047,170TotalRevenueColumnAmt
Related Or Exempt Func Income$12,200RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$263,344TotalAmt
Program Services$65,836ProgramServicesAmt
Management And General$52,669ManagementAndGeneralAmt
Fundraising$144,839FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,304,617TotalAmt
Program Services$1,231,500ProgramServicesAmt
Management And General$65,588ManagementAndGeneralAmt
Fundraising$7,529FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$42,792TotalAmt
Program Services$39,868ProgramServicesAmt
Management And General$2,623ManagementAndGeneralAmt
Fundraising$301FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$236,119TotalAmt
Program Services$224,088ProgramServicesAmt
Management And General$10,806ManagementAndGeneralAmt
Fundraising$1,225FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$115,183TotalAmt
Program Services$108,780ProgramServicesAmt
Management And General$5,739ManagementAndGeneralAmt
Fundraising$664FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$30,342TotalAmt
Program Services$1,877ProgramServicesAmt
Management And General$28,465ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$242,742TotalAmt
Management And General$242,742ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$150,754TotalAmt
Fundraising$150,754FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$270,448TotalAmt
Program Services$258,575ProgramServicesAmt
Management And General$11,873ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$6,721TotalAmt
Program Services$6,721ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$89,203TotalAmt
Program Services$38,907ProgramServicesAmt
Management And General$50,296ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$84,543TotalAmt
Program Services$56,176ProgramServicesAmt
Management And General$28,367ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$136,761TotalAmt
Program Services$119,503ProgramServicesAmt
Management And General$13,025ManagementAndGeneralAmt
Fundraising$4,233FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$112,140TotalAmt
Program Services$110,922ProgramServicesAmt
Management And General$594ManagementAndGeneralAmt
Fundraising$624FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$31,351TotalAmt
Program Services$23,737ProgramServicesAmt
Management And General$7,454ManagementAndGeneralAmt
Fundraising$160FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$3,940TotalAmt
Program Services$3,355ProgramServicesAmt
Management And General$275ManagementAndGeneralAmt
Fundraising$310FundraisingAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$18,501TotalAmt
Management And General$18,501ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$3,139,501TotalAmt
Program Services$2,289,845ProgramServicesAmt
Management And General$539,017ManagementAndGeneralAmt
Fundraising$310,639FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$679,035BOYAmt
EOY$954,505EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$473,500BOYAmt
EOY$70,000EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$98BOYAmt
EOY$4,000EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$54,261BOYAmt
EOY$41,472EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$71,754LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$69,527LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$3,333BOYAmt
EOY$2,227EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,210,227BOYAmt
EOY$1,072,204EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$152,895BOYAmt
EOY$107,203EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$152,895BOYAmt
EOY$107,203EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$315,418BOYAmt
EOY$545,346EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$741,914BOYAmt
EOY$419,655EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,057,332BOYAmt
EOY$965,001EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,210,227BOYAmt
EOY$1,072,204EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$92,331ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit Committee0AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,325,072CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,932,122CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,961,963CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,123,742CurrentTaxYearMinus1YearAmt
Current Tax Year$3,034,970CurrentTaxYearAmt
Total$12,377,869TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,325,072CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,932,122CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,961,963CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,123,742CurrentTaxYearMinus1YearAmt
Current Tax Year$3,034,970CurrentTaxYearAmt
Total$12,377,869TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$877,809SubstantialContributorsTotAmt
Public Support Total170$11,500,060PublicSupportTotal170Amt
Total Support$12,377,869TotalSupportAmt
First5 Years170Yes (X)First5Years170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,834OtherCostOrOtherBasisAmt
Depreciation$607DepreciationAmt
Book Value$2,227BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$68,920OtherCostOrOtherBasisAmt
Depreciation$68,920DepreciationAmt
Book Value$0BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$2,227TotalBookValueLandBuildingsAmt
Total Rev Etc Audited Fincl Stmt$3,197,297TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$150,127DonatedServicesAndUseFcltsAmt
Revenue Not Reported$150,127RevenueNotReportedAmt
Revenue Subtotal$3,047,170RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$3,047,170TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$3,289,628TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$150,127DonatedServicesUseFcltsAmt
Expenses Not Reported$150,127ExpensesNotReportedAmt
Expenses Subtotal$3,139,501ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$3,139,501TotalExpensesPerForm990Amt

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Email SolicitationsYes (X)EmailSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Agrmt Prof Fundraising Acty0AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdActivityActivityTxtFundraiser Control Of FundsFundraiserControlOfFundsIndGross ReceiptsGrossReceiptsAmtRetained By ContractorRetainedByContractorAmtNet To OrganizationNetToOrganizationAmt
CIMA CONSULTING
332 2ND ST SE SUITE 208CHARLOTTESVILLEVA22902GRANT WRITING0$822,250$132,754$689,496
BURTON STRATEGIES INC
2920 NEILSON WAY 501SANTA MONICACA90405FUNDRAISING STRATEGY CONSULTANT0$0$18,000-$18,000
FieldValueIRS element (for citing)
Total Gross Receipts$822,250TotalGrossReceiptsAmt
Total Retained By Contractors$150,754TotalRetainedByContractorsAmt
Total Net To Organization$671,496TotalNetToOrganizationAmt
Licensed StatesALLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCOLicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesMELicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesMOLicensedStatesCd
Licensed StatesNVLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesOKLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesWALicensedStatesCd
Licensed StatesWILicensedStatesCd

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (4 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JAMES BURNETT
MANAGING DIRECTOR$210,000$0$0$0$0$0$8,400$0$32,617$0$251,017$0$0$0
TALIESIN MCCHEANE WOODWARD
DEPUTY EDITOR$152,244$0$0$0$0$0$4,613$0$32,417$0$189,274$0$0$0
AKOTO OFORI-ATTA
MANAGING EDITOR$127,306$0$0$0$0$0$5,152$0$22,050$0$154,508$0$0$0
ANN GIVENS
STAFF WRITER$121,369$0$0$0$0$0$4,915$0$32,290$0$158,574$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 8BTHE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BOARD.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 IS PROVIDED TO THE GOVERNING BODY FOR REVIEW BEFORE THE RETURN IS SIGNED BY THE PRESIDENT AND FILED WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CA DIRECTOR, OFFICER OR STAFF MEMBER MUST DISCLOSE, IN GOOD FAITH, ANY POTENTIAL CONFLICT OF INTEREST. THE BOARD OF DIRECTORS OR COMMITTEE THEREOF, IF FORMED, WILL GATHER AND REVIEW THE NECESSARY INFORMATION TO TAKE ANY POTENTIAL CONFLICT INTO CONSIDERATION AND RENDER A DECISION BY VOTE.
FORM 990, PART VI, SECTION B, LINE 15ATRACE MEDIA FOLLOWS A COMPENSATION POLICY WHICH REQUIRES ANY COMPENSATION ARRANGEMENT TO BE APPROVED BY THE FULL BOARD OF DIRECTORS OR A COMMITTEE OF THE BOARD. THE APPROVED COMPENSATION ARRANGEMENT MUST BE BASED UPON, TO THE EXTENT REASONABLY AVAILABLE, INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES, CURRENT COMPENSATION SURVEYS COMPILED BY INDEPENDENT FIRMS AND ACTUAL WRITTEN OFFERS FROM SIMILARLY SITUATED ORGANIZATIONS, AND OTHER RELEVANT INFORMATION. THIS EVALUATION LAST TOOK PLACE IN 2019.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION MAKES ITS CERTIFICATE OF INCORPORATION, BYLAWS, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. REQUESTS FOR REVIEWING THE ORGANIZATION'S DOCUMENTS SHOULD BE ADDRESSED TO THE ORGANIZATION IN CARE OF THE INDIVIDUAL NOTED IN PART VI, SECTION C, QUESTION 20.