2020-09-10T09:12:07-05:00 2019-12-31 390974031 WEGNER CPAS LLP 230 PARK AVE FL 3 NEW YORK NY 101690005 990 2019-01-01 474175513 TRACE MEDIA INC TRAC 6463248250 PO BOX 24532 BROOKLYN NY 11202 JOHN FEINBLATT PRESIDENT 6463248250 2020-09-03 1 YIGIT UCTUM CPA P01269549 2125511724 66.222.124.178 2020-09-03 15:03:28 CD P 6BE22992A1FE3C9B6F79F8315EFC85A5D6DFCE95 74B0C536FBDEA54BE69F712409E5EA3D5A3AE8D3 2019 2020-11-19 02:30:22Z THE TRACE JOHN FEINBLATT PO BOX 24532 BROOKLYN NY 11202 3047170 0 X WWW.THETRACE.ORG X 2015 DE THE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND SPUR ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE. 5 5 20 5 0 0 3079610 3034970 14750 12200 0 0 0 0 3094360 3047170 0 0 0 0 1816185 1962055 0 150754 310639 1160865 1026692 2977050 3139501 117310 -92331 1210227 1072204 152895 107203 1057332 965001 X THE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND SPUR ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE. 0 0 2289845 0 12200 IN 2019, THE TRACE PUBLISHED 339 ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND DAILY BRIEFINGS. OUR INVESTIGATIVE JOURNALISM DOCUMENTED LOCAL LAW ENFORCEMENT DEPARTMENTS' INCREASING FAILURE TO SOLVE THE SHOOTINGS OF PEOPLE OF COLOR, REVEALED THE GROWING CRIMINAL USE OF HOME-ASSEMBLED, UNREGULATED "GHOST GUNS, AND UNCOVERED POSSIBLE TAX-EXEMPT VIOLATIONS BY A MAJOR SPECIAL INTEREST GROUP. WE WORKED WITH TEEN JOURNALISTS TO ASSEMBLE AN INTERACTIVE PROJECT THAT PROFILED CHILDREN KILLED BY GUNS DURING THE YEAR FOLLOWING THE PARKLAND SHOOTING AND PRODUCED AN AUDIO DOCUMENTARY ON STUDENTS' EXPERIENCES DURING SCHOOL LOCKDOWN DRILLS. OUR COVERAGE ENGAGED AN AUDIENCE OF 4.2 MILLION READERS AT THETRACE.ORG, PLUS MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS. 2289845 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 79 0 20 1 0 0 0 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 1 1 1 0 0 AK AL AR CA FL GA HI IL KS KY MA MD MI MN MO MS NC NH NJ NM NY OK OR PA RI SC TN UT VA WI WV X DANIEL RAMSDEN - KIWI PARTNERS 2125327171 237 W 35TH ST 1101 NEW YORK NY 10001 JOHN FEINBLATT PRESIDENT & DIRECTOR 2.00 X X 0 0 0 MARC LA VORGNA SECRETARY, TREASURER & DIRECTOR 0.10 X X 0 0 0 STEFAN FRIEDMAN DIRECTOR 0.10 X 0 0 0 KEN LERER DIRECTOR 0.10 X 0 0 0 YURY BEYZAROV SECRETARY AND TREASURER 0.10 X 0 0 0 JAMES BURNETT MANAGING DIRECTOR 40.00 X 210000 0 41017 TALIESIN MCCHEANE WOODWARD DEPUTY EDITOR 40.00 X 152244 0 37030 AKOTO OFORI-ATTA MANAGING EDITOR 40.00 X 127306 0 27202 ANN GIVENS STAFF WRITER 40.00 X 121369 0 37205 SARAH RYLEY STAFF WRITER 40.00 X 108994 0 15312 MILES JAMES KOHRMAN EDITOR 40.00 X 106093 0 25706 826006 0 183472 6 0 1 0 GELLER ADVISORS LLC PO BOX 1510 NEW YORK NY 10150 FINANCIAL AND ADVISORY SERVICES 191438 CIMA CONSULTING 333 2ND STREET SE SUITE 208 CHARLOTTESVILLE VA 22902 GRANT WRITING 132754 2 3034970 3034970 12200 12200 12200 3047170 12200 0 0 263344 65836 52669 144839 1304617 1231500 65588 7529 42792 39868 2623 301 236119 224088 10806 1225 115183 108780 5739 664 30342 1877 28465 242742 242742 150754 150754 270448 258575 11873 6721 6721 89203 38907 50296 84543 56176 28367 136761 119503 13025 4233 112140 110922 594 624 31351 23737 7454 160 3940 3355 275 310 18501 18501 3139501 2289845 539017 310639 679035 954505 473500 70000 98 4000 54261 41472 71754 69527 3333 2227 1210227 1072204 152895 107203 152895 107203 X 315418 545346 741914 419655 1057332 965001 1210227 1072204 -92331 0 X 0 1 X 0 0 X 1325072 1932122 2961963 3123742 3034970 12377869 1325072 1932122 2961963 3123742 3034970 12377869 877809 11500060 12377869 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 2834 607 2227 68920 68920 0 2227 3197297 150127 150127 3047170 0 3047170 3289628 150127 150127 3139501 0 3139501 X X 0 CIMA CONSULTING 332 2ND ST SE SUITE 208 CHARLOTTESVILLE VA 22902 GRANT WRITING 0 822250 132754 689496 BURTON STRATEGIES INC 2920 NEILSON WAY 501 SANTA MONICA CA 90405 FUNDRAISING STRATEGY CONSULTANT 0 0 18000 -18000 822250 150754 671496 AL CA CO CT FL IL KS KY ME MD MA MI MS MO NV NH NJ NY NC ND OK OR PA RI SC TN UT WA WI X X 0 0 0 0 0 0 0 0 0 JAMES BURNETT MANAGING DIRECTOR 210000 0 0 0 0 0 8400 0 32617 0 251017 0 0 0 TALIESIN MCCHEANE WOODWARD DEPUTY EDITOR 152244 0 0 0 0 0 4613 0 32417 0 189274 0 0 0 AKOTO OFORI-ATTA MANAGING EDITOR 127306 0 0 0 0 0 5152 0 22050 0 154508 0 0 0 ANN GIVENS STAFF WRITER 121369 0 0 0 0 0 4915 0 32290 0 158574 0 0 0 FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BOARD. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 IS PROVIDED TO THE GOVERNING BODY FOR REVIEW BEFORE THE RETURN IS SIGNED BY THE PRESIDENT AND FILED WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C A DIRECTOR, OFFICER OR STAFF MEMBER MUST DISCLOSE, IN GOOD FAITH, ANY POTENTIAL CONFLICT OF INTEREST. THE BOARD OF DIRECTORS OR COMMITTEE THEREOF, IF FORMED, WILL GATHER AND REVIEW THE NECESSARY INFORMATION TO TAKE ANY POTENTIAL CONFLICT INTO CONSIDERATION AND RENDER A DECISION BY VOTE. FORM 990, PART VI, SECTION B, LINE 15A TRACE MEDIA FOLLOWS A COMPENSATION POLICY WHICH REQUIRES ANY COMPENSATION ARRANGEMENT TO BE APPROVED BY THE FULL BOARD OF DIRECTORS OR A COMMITTEE OF THE BOARD. THE APPROVED COMPENSATION ARRANGEMENT MUST BE BASED UPON, TO THE EXTENT REASONABLY AVAILABLE, INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES, CURRENT COMPENSATION SURVEYS COMPILED BY INDEPENDENT FIRMS AND ACTUAL WRITTEN OFFERS FROM SIMILARLY SITUATED ORGANIZATIONS, AND OTHER RELEVANT INFORMATION. THIS EVALUATION LAST TOOK PLACE IN 2019. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS CERTIFICATE OF INCORPORATION, BYLAWS, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. REQUESTS FOR REVIEWING THE ORGANIZATION'S DOCUMENTS SHOULD BE ADDRESSED TO THE ORGANIZATION IN CARE OF THE INDIVIDUAL NOTED IN PART VI, SECTION C, QUESTION 20.