WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC (EIN 13-4019316)
Tax period
2019-07-01 to 2020-06-30
Filed
2021-02-11
IRS object ID
202120429349300127
Schema version
2019v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-02-11T09:25:33-06:00ReturnTs
Tax Period End2020-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN271728945PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1PKF O'CONNOR DAVIESBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1500 MAMARONECK AVENUE SUITE 301AddressLine1Txt
CityHARRISONCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10528ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN134019316EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1WHITE PLAINS DOWNTOWN DISTRICTBusinessNameLine1Txt
Business Name Line2MANAGEMENT ASSOCIATION INCBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlWHITBusinessNameControlTxt
Phone9143285166PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE NO 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonBRITTANY BRANDWEINPersonNm
Person TitleEXECUTIVE DIRECTORPersonTitleTxt
Phone9143285166PhoneNum
Signature2021-02-11SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonGARRETT M HIGGINSPreparerPersonNm
PTINP00543209PTIN
Phone9143818900PhoneNum
Preparation2021-02-05PreparationDt
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerBRITTANY BRANDWEINPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE NO 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$933,851GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.WPBID.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1998FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIESActivityOrMissionDesc
Voting Members Governing Body26VotingMembersGoverningBodyCnt
Voting Members Independent24VotingMembersIndependentCnt
Total Employee5TotalEmployeeCnt
Total Volunteers75TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$985,720PYContributionsGrantsAmt
CY Contributions Grants$932,339CYContributionsGrantsAmt
PY Program Service Revenue$0PYProgramServiceRevenueAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
PY Investment Income$4,159PYInvestmentIncomeAmt
CY Investment Income$980CYInvestmentIncomeAmt
PY Other Revenue$266PYOtherRevenueAmt
CY Other Revenue$532CYOtherRevenueAmt
PY Total Revenue$990,145PYTotalRevenueAmt
CY Total Revenue$933,851CYTotalRevenueAmt
PY Grants And Similar Paid$1,500PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$81,265CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$355,496PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$340,127CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$16,880CYTotalFundraisingExpenseAmt
PY Other Expenses$542,607PYOtherExpensesAmt
CY Other Expenses$610,366CYOtherExpensesAmt
PY Total Expenses$899,603PYTotalExpensesAmt
CY Total Expenses$1,031,758CYTotalExpensesAmt
PY Revenues Less Expenses$90,542PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$97,907CYRevenuesLessExpensesAmt
Total Assets BOY$590,896TotalAssetsBOYAmt
Total Assets EOY$525,620TotalAssetsEOYAmt
Total Liabilities BOY$23,823TotalLiabilitiesBOYAmt
Total Liabilities EOY$56,454TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$567,073NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$469,166NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionWHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$481,499ExpenseAmt
Grant$875GrantAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSWPDDMA EVENTS BRING PEOPLE DOWNTOWN. IN FY 19/20, WPDDMA EVENTS BROUGHT OVER 36,000 PEOPLE TO DOWNTOWN WHITE PLAINS WHICH STIMULATED DIRECT EXPENDITURES OF OVER $682,000 ON PARKING, FOOD, BEVERAGES, HOTEL STAYS, CONCERT TICKETS AND OTHER MISCELLANEOUS ITEMS. WPDDMA EVENTS HELP TO ESTABLISH DOWNTOWN WHITE PLAINS AS A VIBRANT AND ENJOYABLE PLACE TO BE FOR ALL WHO LIVE, WORK AND VISIT THE DOWNTOWN. THE GOAL IS TO PROVIDE EACH WORKER, RESIDENT OR VISITOR WITH A UNIQUE AND EXCITING DOWNTOWN EXPERIENCE AN EXPERIENCE THAT CREATES AN AFFINITY FOR THE DOWNTOWN AND ITS MANY SHOPS, RESTAURANTS, AND ATTRACTIONS. WITH SUCH A DIVERSE POPULATION IN WHITE PLAINS AND THE SURROUNDING AREA, THE WPDDMA STRIVES TO PROVIDE SOMETHING FOR EVERYONE. UNFORTUNATELY, WITH THE ADVENT OF THE COVID 19 PANDEMIC IN EARLY 2020 THE WPDDMA HAD TO CANCEL AN ARRAY OF EVENTS WHICH HAD BECOME POPULAR WITHIN THE CITY AND THE DOWNTOWN INCLUDING OUR SAINT PATRICK'S DAY EVENT, CINCO DE MAYO EVENTS, WING WALK, ANSWER TO CANCER ROAD RACE AND OUTDOOR CIRCUS.IN FY 19/20 THE WPDDMA CONTINUED TO NURTURE ITS ART IN PUBLIC SPACES PROGRAM. WITH RETAIL AND OFFICE VACANCIES ON THE DECLINE AND ON THE PRECIPICE OF A DEVELOPMENT BOOM, DOWNTOWN WHITE PLAINS IS BRIGHTENING WITH ART IN PUBLIC PLACES. THE WPDDMA ONCE AGAIN PARTNERED WITH PROFESSOR WARREN LEHRER'S SENIOR LEVEL COMMUNITY DESIGN CLASS AT PURCHASE COLLEGE, SUNY. THE GOAL OF THE PROJECT IS TO ENLIVEN THE DOWNTOWN WITH ART, THEREBY CREATING A MORE PLEASING AND VIBRANT ENVIRONMENT FOR THOSE WHO LIVE, WORK, AND SHOP HERE. THE WPDDMA RESPONDED TO THE DECLINE IN DOWNTOWN RETAIL VACANCIES BY TRANSITIONING THE FORMER ART IN VACANT SPACES PROGRAM INTO ART IN PUBLIC PLACES. THE PROJECT HAS BEEN REDEFINED TO ENCOMPASS A BROADER RANGE OF PUBLIC ART OPPORTUNITIES, RATHER THAN BEING LIMITED TO VACANT STOREFRONT WINDOWS. THE LOGO WAS ALSO GIVEN A REFRESHED LOOK TO REFLECT THIS SHIFT. THE 2019 ART IN PUBLIC PLACES PROJECT TRANSFORMED THE CONSTRUCTION SITE WALL OF THE MITCHELL, A MIXED-USE DEVELOPMENT IN THE WORKS FROM LMC, A LENNAR COMPANY. IT IS LOCATED ON THE CORNER OF MAMARONECK AVENUE AND EAST POST ROAD AND EXTENDS TO MITCHELL PLACE. THE STREET LEVEL POETRY ART ENHANCES THE PEDESTRIAN EXPERIENCE ALONG A HIGHLY TRAFFICKED AREA OF THE CENTRAL BUSINESS DISTRICT. THE ARTWORKS FEATURED ARE GRAPHIC AND ILLUSTRATIVE INTERPRETATIONS OF TEXT; THIS POETRY IS INSPIRED BY WHITE PLAINS ITSELF AND IS BUILT ON THEMES OF POSITIVITY, RESILIENCE, AND COMMUNAL HOPE FOR THE FUTURE.A FREE AUDIO-VISUAL TOUR OF ART IN PUBLIC PLACES IS AVAILABLE ON THE APP OTOCAST. THE APP IS FREE, AND WHEN OPENED, THE LISTING FOR ART IN PUBLIC PLACES CAN BE EASILY FOUND BY GEOLOCATION OR SEARCH.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$191,326ExpenseAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO INSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2019/2020 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. THIS TASK IS QUITE LABORIOUS AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. REMOVING THE GUM THIS WAY COMPLIES WITH STATE LAW WHICH REQUIRES THE COLLECTION OF ANY WATER USED IF POWER WASHING WAS UTILIZED TO REMOVE THE GUM SPOTS. ADDITIONALLY, BY NOT POWER WASHING, THOUSANDS OF GALLONS OF WATER ARE CONSERVED. DURING FY19/20 THE WPDDMA'S CLEAN TEAM REMOVED GUM ON BOTH SIDES OF MAIN STREET FROM DR. MARTIN LUTHER KING BOULEVARD TO SOUTH BROADWAY, BOTH SIDES OF MAMARONECK AVENUE FROM MAIN STREET TO RUTHERFORD STREET AND BOTH SIDES OF COURT STREET FROM MAIN STREET TO MARTINE AVENUE. A TOTAL OF 128,460 SQUARE FEET OF SIDEWALK AREA WAS ADDRESSED AND OVER 8,500 GUM SPOTS REMOVED AT ONE GUM SPOT PER 15 SQUARE FEET OF SIDEWALK.STREET PLANTINGDURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 34 LARGE STREET PLANTERS AND TWO TREE WELLS WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS , ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$156,463ExpenseAmt
Grant$80,390GrantAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)ON APRIL 23, 2020 THE WPDDMA ANNOUNCED THE ESTABLISHMENT OF ITS COVID-19 ASSISTANCE PROGRAM (BIDCAP) TO SUPPORT BUSINESSES IN THE DOWNTOWN DISTRICT. THE BIDCAP PROGRAM IS A MULTIFACETED INITIATIVE THAT SUPPLEMENTS EXISTING FEDERAL, STATE AND CITY EFFORTS TO SUPPORT ITS MEMBER BUSINESSES. BIDCAP HAS FOUR MAJOR COMPONENTS.FIRST, THE WPDDMA PARTNERED WITH CARING FOR COVID, A GRASSROOTS EFFORT TO SUPPORT LOCAL WHITE PLAINS RESTAURANTS, WHILE SIMULTANEOUSLY HELPING THE PEOPLE THAT ARE ON THE FRONT LINE FIGHTING THIS VIRUS. CARING FOR COVID HAD ALREADY RAISED MORE THAN $25,000 IN CASH AND CONTRIBUTIONS, WHICH HAS BEEN USED TO MAKE FOOD PURCHASES AT DOWNTOWN RESTAURANTS AND COORDINATE DELIVERY TO EMERGENCY RESPONDERS. THE WPDDMA DECIDED TO MATCH CONTRIBUTIONS MADE TO CARING FOR COVID CONTRIBUTIONS THAT WOULD BE INVESTED BACK INTO THE SMALL BUSINESSES WITHIN THE DOWNTOWN. SECONDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO SUBSIDIZE GIFT CARD PURCHASES AT PARTICIPATING DOWNTOWN BUSINESSES, WHICH WILL ALLOW CONSUMERS TO BUY GIFT CARDS AT HALF PRICE. CUSTOMERS PURCHASE A GIFT CERTIFICATES UP TO $200 AT HALF COST AT PARTICIPATING DOWNTOWN BUSINESSES AND THE WPDDMA UNDERWRITES THE BALANCE FOR THE PARTICIPATING. THE PROGRAM OFFERS CUSTOMERS A GREAT INCENTIVE TO SHOP DOWNTOWN AND SUPPORT THEIR LOCAL BUSINESSES, AND BUSINESS OWNERS RECEIVE MUCH NEEDED REVENUE DURING THE COVID CRISIS. THIRDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO PAY FOR 100 HOURS OF FREE PARKING FOR PARTICIPATING SMALL BUSINESSES THAT ARE LOCATED DOWNTOWN. THIS INITIATIVE IS BEING DONE TO MAKE IT EASIER FOR PEOPLE TO PATRONIZE DOWNTOWN BUSINESSES AS EMERGENCY ORDER REGULATIONS ARE LIFTED. PARKERS MUST USE THE PARKWHITEPLAINS APP TO PAY FOR THEIR PARKING. EACH PARTICIPATING BUSINESS WILL BE GIVEN SPECIAL CODES THAT THEY THEN CAN DISTRIBUTE TO THEIR CUSTOMERS AS A CREDIT TOWARDS THEIR PAID PARKING FEE. FINALLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA INITIATED A MARKETING CAMPAIGN TO PROMOTE OUR DOWNTOWN BUSINESSES AND ENCOURAGE CITY RESIDENTS AND WORKERS TO SUPPORT THE LOCAL BUSINESS COMMUNITY. IN FY 19/20 THE BIDCAP PROGRAM HAS: - RAISED $29,909 IN CONTRIBUTIONS FOR CARING FOR COVID FOOD PURCHASES - PROVIDED MATCHING CONTRIBUTIONS OF $29,119 TO DOWNTOWN BUSINESSES FOR FOOD PURCHASES - DELIVERED 4,511 MEALS TO FRONT LINE WORKERS AND PEOPLE IN NEED - PROVIDED $22,602 IN MATCHING GIFT CARD CONTRIBUTIONS TO PARTICIPATING DOWNTOWN BUSINESSES - PROVIDED 1,100 PARKING VOUCHERS TO 11 DOWNTOWN BUSINESSESDesc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$78,312ExpenseAmt
DescBUSINESS OUTREACHWPDDMA BID DINING GUIDETHERE IS AN ABUNDANCE OF RESTAURANTS LOCATED IN DOWNTOWN WHITE PLAINS, ONE FOR EVERY CONCEIVABLE PALATE AND PRICE POINT FROM FINE DINING TO FAST CASUAL. RESTAURANTS ARE AN IMPORTANT ECONOMIC DRIVER IN OUR DOWNTOWN AS THEY COMPRISE A LARGE AMOUNT OF OUR STREET LEVEL PROPERTIES. GIVEN THE PROMINENCE OF RESTAURANTS IN OUR DISTRICT AND THEIR ROLE IN CREATING A DISTINCT FEEL AND BRAND FOR OUR DOWNTOWN, THE WPDDMA REGULARLY ATTEMPTS TO PROMOTE THESE BUSINESSES BY INCLUDING THEM IN OUR MUSIC FESTIVALS AND STREET FAIRS, AS WELL AS FEATURING THEM IN A DINING GUIDE WHICH IS WIDELY DISTRIBUTED THROUGHOUT THE CITY OF WHITE PLAINS AND WESTCHESTER COUNTY. THE DINING GUIDE IS COMPRISED OF A FOLD OUT MAP SHOWING THE LOCATIONS OF EACH RESTAURANT LISTED IN THE GUIDE. THE MAPS ALSO SHOW THE LOCATIONS OF IMPORTANT BUSINESS CENTERS, PUBLIC PARKING FACILITIES, CITY HALL AND THE CITY'S METRO NORTH STATION STOP AND DOWNTOWN BUS TERMINAL. IN ADDITION TO LOCATION, THE GUIDE NOTES EACH RESTAURANT'S PRICE POINT AND PHONE NUMBER.IN FY 19/20 THE WPDDMA FINISHED DISTRIBUTING THE FIFTH EDITION OF THE WHITE PLAINS BID DINING GUIDE, AND BY THE END OF 2019 COMPLETED PRODUCTION OF THE SIXTH EDITION. THE WPBID RECEIVES FREQUENT REQUESTS FOR THE GUIDES, WHICH ARE DELIVERED TO HOTELS, GOVERNMENT BUILDINGS, RESIDENTIAL BUILDINGS, AND NEIGHBORHOOD ORGANIZATIONS LOCATED IN AND AROUND WHITE PLAINS. THEY ARE ALSO AVAILABLE AT MANY WPBID EVENTS AND DISPLAYED ON THE WPBID KIOSK IN CITY CENTER. TEN THOUSAND COPIES OF THE SIXTH EDITION WHITE PLAINS BID DINING GUIDE HAVE BEEN PRINTED TO DISTRIBUTE.SHOP WHITE PLAINS DISCOUNT CARD PROGRAMTHE WPDDMA'S DISCOUNT CARD PROGRAM HELPS GENERATE TRAFFIC TO DOWNTOWN SHOPS AND RESTAURANTS. SHOP WHITE PLAINS CARDHOLDERS ARE PROVIDED WITH THE ABILITY TO OBTAIN DISCOUNTS ON GOODS AND SERVICES PURCHASED WITHIN THE BID. THE PROGRAM IS FREE TO PARTICIPATING MERCHANTS, OF WHICH THERE WERE 35 AT THE END OF 2019, AN INCREASE FROM 32 AT THE END OF 2018. EACH BUSINESS OWNER HAS THE ABILITY TO UNIQUELY STRUCTURE THEIR OWN PROMOTION, WITH THE MAJORITY OFFERING AT LEAST A 10% REDUCTION IN PRICE. ALL DISCOUNTS ARE ADVERTISED ON THE SHOP WHITE PLAINS PAGE OF THE WPBID WEBSITE AND THE WEEKLY E-NEWSLETTER, WITH EACH PARTICIPATING MERCHANT'S COMPLETE CONTACT INFORMATION EASILY ACCESSIBLE TO CARDHOLDERS. SHOP WHITE PLAINS CARDS ARE AVAILABLE FOR LIFETIME PURCHASE ON THE WPDDMA WEBSITE FOR A SMALL FEE AND DISTRIBUTED AT MANY WPDDMA EVENTS.SMALL BUSINESS SATURDAYIN FY 19/20 AS IN PREVIOUS YEARS, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION IN ORDER TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY, NOVEMBER 30, 2019. AS A NEIGHBORHOOD CHAMPION, THE WPDDMA RECEIVED SHOP SMALL BRANDED MERCHANDISE FROM AMERICAN EXPRESS AND A LISTING ON SHOPSMALL.COM.TO MARKET SMALL BUSINESS SATURDAY AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA: - PROVIDED SHOP SMALL MERCHANDISE TO 16 PARTICIPATING SMALL BUSINESSES DOWNTOWN - PROVIDED ALL PARTICIPATING BUSINESSES WITH PARKING VALIDATION CODES FOR UP TO 2 HOURS OF FREE PARKING THROUGH THE CITY'S PARKWHITEPLAINS APP - HIGHLIGHTED THE SPECIAL DAY ON WPBID.COM, THE WEEKLY E-NEWSLETTER, AND ON SOCIAL MEDIA - PROMOTED SMALL BUSINESS SATURDAY ON DIGITAL SIGNAGE THROUGHOUT WHITE PLAINS - ADVERTISED SMALL BUSINESS SATURDAY IN WHITE PLAINS ON THE WHITE PLAINS EXAMINER AND THE JOURNAL NEWS.WEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 2,000 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER, DISCOVER WHITE PLAINS, AN INCREASE OF NEARLY 500 SINCE THE END OF 2018. THE E-NEWSLETTER REGULARLY FEATURES EVENTS AND PROMOTIONS FROM THE WPDDMA, LOCAL MERCHANTS, AND OTHER INTERESTING HAPPENINGS DOWNTOWN. IN 2019, DISCOVER WHITE PLAINS RECEIVED AN AVERAGE OPEN RATE OF 26.32% AND AN AVERAGE CLICK THROUGH RATE OF 10.43%. BOTH EXCEED THE NON-PROFIT INDUSTRY AVERAGE OF 19.18% AND 7.38% RESPECTIVELY. WHEN APPROPRIATE, THE WPDDMA BLASTS OUT NEWS, NEW BUSINESSES, AND IMPORTANT CITY-WIDE INFORMATION.SOCIAL MEDIASOCIAL MEDIA HAS BEEN AN EFFECTIVE TOOL FOR PROMOTING DOWNTOWN WHITE PLAINS AND CAPTURING PUBLIC INTEREST IN THE AREA. THE WPDDMA CONTINUES TO REGULARLY AND CONSISTENTLY SHARE POSTS FROM BID BUSINESSES AND ORGANIZATIONS TO CONTINUE A CONVERSATION AND INCREASE INTEREST AND VISIBILITY FOR ALL EVENTS AND PROGRAMS WITHIN THE BID.AT THE END OF 2019, THE WPDDMA'S FACEBOOK PAGE HAD 3,952 LIKES, A 6.4% INCREASE IN LIKES FROM THE END OF 2018. THE WPDDMA'S 93 FACEBOOK POSTS THROUGHOUT 2019 HAD AN AVERAGE OF 1,160 IMPRESSIONS PER POST. THE WPDDMA'S TWITTER PAGE HAD 580 FOLLOWERS, AN 11.1% INCREASE IN FOLLOWERS FROM THE END OF 2018. OVER THE YEAR, THERE WAS AN AVERAGE OF 550 IMPRESSIONS PER TWEET. THE WPDDMA'S INSTAGRAM PAGE HAD 1,104 FOLLOWERS, A 109.9% INCREASE FROM THE END OF 2018. THE WPDDMA'S 104 INSTAGRAM POSTS IN 2019 HAD AN AVERAGE OF 743 IMPRESSIONS PER POST.OTHER MARKETING AND BUSINESS PROMOTIONSIN FY 19/20, THE WPBID CONTINUED TO USE WELCOME WAGON FOR PROMOTIONS. WELCOME WAGON SENDS NEW WHITE PLAINS HOMEOWNERS A POSTCARD LISTING ALL WPBID SPECIAL EVENTS THROUGHOUT THE YEAR AND INFORMATION ABOUT THE WPBID SHOP WHITE PLAINS DISCOUNT CARD PROGRAM.THE WPDDMA CONTINUED ITS REMARKETING CAMPAIGN THROUGH GOOGLE ADS IN 2019. THE REMARKETING CAMPAIGN BEGAN THE PREVIOUS YEAR IN ORDER TO BRING RETURNING VISITORS TO THE WPDDMA WEBSITE (WPBID.COM). VISITORS OF THE WPDDMA WEBSITE RECEIVE ADS OFFSITE, ENCOURAGING THEM TO VISIT THE WEBSITE AGAIN TO LEARN MORE ABOUT DOWNTOWN WHITE PLAINS. THE WPDDMA WEBSITE RECEIVED OVER 22,000 RETURN VISITS THROUGH THIS CAMPAIGN.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$78,312TotalOtherProgSrvcExpenseAmt
Total Program Service Expenses$907,600TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J Required0ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (1)BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document22IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee5EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members26GoverningBodyVotingMembersCnt
Independent Voting Member24IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1BRITTANY BRANDWEINBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone9143285166PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE NO 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (29 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
KEVIN NUNN - SECRETARY
EXECUTIVE DIR. THRU SEPT. 201940.00Yes (X)Yes (X)$92,261$0$0
BRITTANY BRANDWEIN
SECRETARY/EXECUTIVE DIRECTOR40.00Yes (X)Yes (X)$55,579$0$0
BONNIE SILVERMAN
CHAIRWOMAN2.00Yes (X)Yes (X)$0$0$0
ALAN GOLDMAN
VICE CHAIRMAN1.00Yes (X)Yes (X)$0$0$0
MICHAEL TRAYNOR
TREASURER1.00Yes (X)Yes (X)$0$0$0
PAUL DILLANE
DIRECTOR1.00Yes (X)$0$0$0
STUART LEVINE
DIRECTOR1.00Yes (X)$0$0$0
MANNY POLLONI
DIRECTOR1.00Yes (X)$0$0$0
GINA PERRIELLO
DIRECTOR1.00Yes (X)$0$0$0
JEANNIE MINSKOFF-GRANT
DIRECTOR1.00Yes (X)$0$0$0
ANN BERNSTEIN
DIRECTOR1.00Yes (X)$0$0$0
ANDY KIMERLING
DIRECTOR1.00Yes (X)$0$0$0
RONALD GETLAN
DIRECTOR1.00Yes (X)$0$0$0
KAREN PASQUALE
DIRECTOR1.00Yes (X)$0$0$0
TAMMY CUOMO
DIRECTOR1.00Yes (X)$0$0$0
SEAN MEADE
DIRECTOR1.00Yes (X)$0$0$0
MICHAEL CALANO
DIRECTOR1.00Yes (X)$0$0$0
ROBERT MCGUINNESS
DIRECTOR1.00Yes (X)$0$0$0
NICHOLAS WOLFF
DIRECTOR1.00Yes (X)$0$0$0
WILLIAM PERRY
DIRECTOR1.00Yes (X)$0$0$0
EDWARD BIRDIE
DIRECTOR1.00Yes (X)$0$0$0
KEN SOFER
DIRECTOR1.00Yes (X)$0$0$0
DOUGLAS COLETY
DIRECTOR1.00Yes (X)$0$0$0
SERGIO SENSI
DIRECTOR1.00Yes (X)$0$0$0
THOMAS SULLIVAN
DIRECTOR1.00Yes (X)$0$0$0
CHRISTIANA DAMIANO
DIRECTOR1.00Yes (X)$0$0$0
YANIV BLUMENFELD
DIRECTOR1.00Yes (X)$0$0$0
MICHELLE COLLETTI
DIRECTOR THRU OCTOBER 20191.00Yes (X)$0$0$0
SUSAN FITZPATRICK
DIRECTOR THRU OCTOBER 20191.00Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$147,840TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$0TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K0IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K0TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1A&A MAINTENANCE ENTERPRISES INCBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line1965 MIDLAND AVENUEAddressLine1Txt
CityYONKERSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10704ZIPCd
FieldValueIRS element (for citing)
ServicesMAINTENANCE SERVICESServicesDesc
Compensation$150,825CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Government Grants$700,000GovernmentGrantsAmt
All Other Contributions$232,339AllOtherContributionsAmt
Total Contributions$932,339TotalContributionsAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$980TotalRevenueColumnAmt
Exclusion$980ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescREFUNDSDesc
Business900099BusinessCd
Total Revenue Column$532TotalRevenueColumnAmt
Exclusion$532ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$532OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$933,851TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$1,512ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$81,265TotalAmt
Program Services$81,265ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$144,020TotalAmt
Program Services$98,215ProgramServicesAmt
Management And General$39,810ManagementAndGeneralAmt
Fundraising$5,995FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$63,561TotalAmt
Program Services$54,784ProgramServicesAmt
Management And General$6,397ManagementAndGeneralAmt
Fundraising$2,380FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$109,674TotalAmt
Program Services$73,877ProgramServicesAmt
Management And General$31,278ManagementAndGeneralAmt
Fundraising$4,519FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$3,885TotalAmt
Program Services$3,012ProgramServicesAmt
Management And General$355ManagementAndGeneralAmt
Fundraising$518FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$18,987TotalAmt
Program Services$16,139ProgramServicesAmt
Management And General$1,899ManagementAndGeneralAmt
Fundraising$949FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$6,000TotalAmt
Management And General$6,000ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$9,500TotalAmt
Management And General$9,500ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$8,926TotalAmt
Program Services$8,073ProgramServicesAmt
Management And General$569ManagementAndGeneralAmt
Fundraising$284FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$4,062TotalAmt
Program Services$4,062ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$22,740TotalAmt
Program Services$19,331ProgramServicesAmt
Management And General$2,273ManagementAndGeneralAmt
Fundraising$1,136FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$17,240TotalAmt
Program Services$14,654ProgramServicesAmt
Management And General$1,724ManagementAndGeneralAmt
Fundraising$862FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$571TotalAmt
Program Services$485ProgramServicesAmt
Management And General$57ManagementAndGeneralAmt
Fundraising$29FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$9TotalAmt
Program Services$1ProgramServicesAmt
Management And General$8ManagementAndGeneralAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$5,926TotalAmt
Program Services$593ProgramServicesAmt
Management And General$5,333ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$6,063TotalAmt
Program Services$5,457ProgramServicesAmt
Management And General$606ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$4,170TotalAmt
Program Services$3,545ProgramServicesAmt
Management And General$417ManagementAndGeneralAmt
Fundraising$208FundraisingAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmt
CLEAN SWEEP PROGRAM$152,795$152,795
ROCK WHITE PLAINS$144,638$144,638
OKTOBERFEST$88,000$88,000
NEW YEAR'S EVE GALA$54,082$54,082

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$85,644TotalAmt
Program Services$84,592ProgramServicesAmt
Management And General$1,052ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$1,031,758TotalAmt
Program Services$907,600ProgramServicesAmt
Management And General$107,278ManagementAndGeneralAmt
Fundraising$16,880FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$104,235BOYAmt
EOY$143,558EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$416,377BOYAmt
EOY$322,553EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$30,212BOYAmt
EOY$18,052EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$16,513BOYAmt
EOY$15,731EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$122,194LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$96,468LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$23,559BOYAmt
EOY$25,726EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$590,896BOYAmt
EOY$525,620EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$20,404BOYAmt
EOY$2,560EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$3,419BOYAmt
EOY$53,894EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$23,823BOYAmt
EOY$56,454EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$521,273BOYAmt
EOY$467,954EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$45,800BOYAmt
EOY$1,212EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$567,073BOYAmt
EOY$469,166EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$590,896BOYAmt
EOY$525,620EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$97,907ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$857,345CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$878,373CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$901,230CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$985,720CurrentTaxYearMinus1YearAmt
Current Tax Year$932,339CurrentTaxYearAmt
Total$4,555,007TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$857,345CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$878,373CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$901,230CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$985,720CurrentTaxYearMinus1YearAmt
Current Tax Year$932,339CurrentTaxYearAmt
Total$4,555,007TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$61,691SubstantialContributorsTotAmt
Public Support Total170$4,493,316PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,310CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,372CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$998CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$4,159CurrentTaxYearMinus1YearAmt
Current Tax Year$980CurrentTaxYearAmt
Total$8,819TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus3 Years$250CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$572CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$266CurrentTaxYearMinus1YearAmt
Current Tax Year$532CurrentTaxYearAmt
Total$1,620TotalAmt
FieldValueIRS element (for citing)
Total Support$4,565,446TotalSupportAmt
Public Support CY1700.98420PublicSupportCY170Pct
Public Support PY1700.98810PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationREFUNDS - 2016 AMOUNT: $ 250. 2017 AMOUNT: $ 572. 2018 AMOUNT: $ 266. 2019 AMOUNT: $ 532.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$73,694OtherCostOrOtherBasisAmt
Depreciation$47,968DepreciationAmt
Book Value$25,726BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$48,500OtherCostOrOtherBasisAmt
Depreciation$48,500DepreciationAmt
Book Value$0BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$25,726TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDescAmtAmt
DEFERRED RENT$3,356
PPP LOAN$50,538
FieldValueIRS element (for citing)
Total Liability$53,894TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$933,851TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$933,851RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$933,851TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$1,031,758TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$1,031,758ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$1,031,758TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE WPDDMA RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT TO BE SUSTAINED. MANAGEMENT HAS DETERMINED THAT THE WPDDMA HAD NO UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE FINANCIAL STATEMENT RECOGNITION OR DISCLOSURE. THE WPDDMA IS NO LONGER SUBJECT TO EXAMINATION BY APPLICABLE TAXING JURISDICTIONS FOR PERIODS PRIOR TO JUNE 30, 2017.ExplanationTxt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1STATIC HAIR AND SALONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1180 MAMARONECK AVENUEAddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10601ZIPCd
FieldValueIRS element (for citing)
Recipient EIN320014361RecipientEIN
IRC SectionN/AIRCSectionDesc
Cash Grant$9,950CashGrantAmt
Purpose Of GrantCOVID RELIEF GIFT CARD MATCHING DONATIONPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total501c3 Org0Total501c3OrgCnt
Total Other Org1TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationI. THE BIDCAP PROGRAM IS DESIGNED TO ASSIST RESTAURANTS AND SMALL BUSINESSES THAT HAVE BEEN ECONOMICALLY IMPACTED BY THE COVID-19 SHUTDOWN. THROUGH THE BIDCAP PROGRAM, THE ORGANIZATION WILL SUBSIDIZE GIFT CARD PURCHASES AT PARTICIPATING DOWNTOWN BUSINESSES, WHICH WILL ALLOW CONSUMERS TO BUY GIFT CARDS AT HALF PRICE. A CUSTOMER CAN PURCHASE A GIFT CERTIFICATE UP TO $200 AT HALF COST AT PARTICIPATING BID BUSINESSES AND THE ORGANIZATION WILL UNDERWRITE THE BALANCE FOR THE BUSINESS. EACH BUSINESS THAT WISHES TO PARTICIPATE IN THIS PROGRAM NEEDS TO COMPLETE AN ENROLLMENT FORM. ONCE ENROLLED, THE ORGANIZATION NEEDS TO PROVIDE A CLEAR AND LEGIBLE COPY OF THE RECEIPT FROM THE ORIGINAL GIFT CARD/ CERTIFICATE PURCHASE WITH THE VALUE OF THE GIFT CARD/CERTIFICATE ISSUED AND PROOF OF HOW MUCH THE CUSTOMER PAID. THE RECEIPTS ARE THEN EMAILED TO THE EXECUTIVE DIRECTOR OF WPDDMA, WHO WILL APPROVE THE TRANSACTION AND ISSUE A CHECK FOR A MATCHING PAYMENT TO THE PARTICIPATING BUSINESSES IN AN AMOUNT EQUAL TO THE RECEIPTS ISSUED FOR THE ORIGINAL GIFT CARD/CERTIFICATE PURCHASES.ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1SILVERMAN 237 LLCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Relationship DescriptionCHAIR OF THE ORGANIZATION OWNS SILVERMAN 237 LLCRelationshipDescriptionTxt
Transaction$47,256TransactionAmt
TransactionBONNIE SILVERMAN AND HER FAMILY COLLECTIVELY OWN A MAJORITY OF SILVERMAN 237 LLC, WHICH LEASES OFFICE SPACE TO THE WPDDMATransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BWHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. HAS ITS FORM 990 PREPARED BY AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. WHEN THE FORM 990 HAS BEEN PREPARED, REVIEWED BY MANAGEMENT, AND THE EXECUTIVE COMMITTEE OF THE BOARD AND IS READY TO BE FILED WITH THE INTERNAL REVENUE SERVICE, IT IS ELECTRONICALLY SENT TO BOARD MEMBERS OF THE ORGANIZATION FOR ANY COMMENTS. ANY COMMENTS ARE THEN GROUPED, SUMMARIZED AND PROVIDED TO THE INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED AND APPROVED FOR FILING.
FORM 990, PART VI, SECTION B, LINE 12CTHE CONFLICT OF INTEREST POLICY IS APPLICABLE TO EMPLOYEES, BOARD MEMBERS AND MEMBERS OF ANY COMMITTEE. THE POLICY WILL BE MONITORED BY THE EXECUTIVE DIRECTOR, EXECUTIVE COMMITTEE AND CHAIRPERSON. INTERESTED PERSONS ARE REQUIRED TO COMPLETE AN ANNUAL DISCLOSURE STATEMENT, DISCLOSING ANY ACTUAL OR POTENTIAL CONFLICTS. AN INTERESTED PERSON MAY MAKE A PRESENTATION AT THE GOVERNING BOARD OR COMMITTEE MEETING, BUT AFTER THE PRESENTATION, HE/SHE SHALL LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. THE CHAIRPERSON OF THE GOVERNING BOARD OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. THE GOVERNING BOARD OR COMMITTEE, AFTER EXERCISING DUE DILIGENCE, SHALL DETERMINE WHETHER THE ORGANIZATION CAN OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE GOVERNING BOARD OR COMMITTEE SHALL DETERMINE BY A MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE ORGANIZATION'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. IN CONFORMITY WITH THE ABOVE DETERMINATION IT SHALL MAKE ITS DECISION AS TO WHETHER TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION.
FORM 990, PART VI, SECTION B, LINE 15ATHE ORGANIZATION'S TOP MANAGEMENT IS COMPRISED OF THE BOARD OF DIRECTORS, WHICH ARE UNCOMPENSATED, AND THE EXECUTIVE DIRECTOR. THE BOARD OF DIRECTORS, ACTING THROUGH THE EXECUTIVE COMMITTEE, REVIEWS THE COMPENSATION OF ALL EMPLOYEES. THE COMMITTEE MAKES RECOMMENDATIONS WHICH ARE THEN APPROVED OR REJECTED BY THE BOARD. THE EXECUTIVE COMMITTEE HAS THE AUTHORITY AND MAY ACT ON ITS OWN TO APPROVE STAFF COMPENSATION. THE COMMITTEE REVIEWS THE WAGES AND COMPENSATION OF SIMILAR EMPLOYEES DOING SIMILAR FUNCTIONS IN OTHER ORGANIZATIONS. COMPARABILITY DATA AND INFORMATION IS COMPILED FROM GUIDESTAR AND/OR OTHER SOURCES (E.G. LABOR DEPARTMENT DATA AND CONVERSATIONS WITH OTHER EMPLOYERS). IN FY 2017/2018 THE COMMITTEE CONSIDERED AND EVALUATED THE ANNUAL PERFORMANCE EVALUATIONS PREPARED BY THE EXECUTIVE DIRECTOR, THE 12 MONTH INCREASE IN THE CPI FOR THE NY/NJ REGION DEVELOPED BY THE US DEPARTMENT OF LABOR AND TWO SALARY SURVEYS OF NOT-FOR-PROFIT ORGANIZATIONS WITH POSITIONS SIMILAR TO THOSE OF THE WPDDMA. THESE SURVEYS INCLUDED ONE BY PNP STAFFING (A SURVEY OF 1,500 NOT FOR PROFIT ORGANIZATIONS IN THE NYC AREA) AND ONE BY TSNE MISSION WORKS WHICH LOOKED AT 342 NOT-FOR-PROFIT ORGANIZATIONS IN SOUTHERN NEW ENGLAND AND WESTCHESTER. SALARY RECOMMENDATIONS WERE MADE TO THE EXECUTIVE COMMITTEE BY THE EXECUTIVE DIRECTOR IN A JUNE 13, 2018 EMAIL. THE COMMITTEE CONSIDERED ALL MATERIALS THAT WERE SUBMITTED AND MADE SALARY RECOMMENDATIONS FOR THE FY 18/19 FY THAT ARE DOCUMENTED IN A MEMO ON THE EXECUTIVE DIRECTOR'S COMPUTER DATED JUNE 25, 2018. ON JUNE 19, 2019 THE EXECUTIVE COMMITTEE APPROVED SALARY INCREASES FOR THE EXECUTIVE DIRECTOR.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S FORM 990 AND FORM 1023 IS AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. THE RETURN IS POSTED ON GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, FORM 990, FORM 1023, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY.
FORM 990, PART XII, LINE 2C:THE ORGANIZATION'S EXECUTIVE COMMITTEE ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THIS PROCESS DID NOT CHANGE FROM THE PRIOR YEAR.

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