2021-02-11T09:25:33-06:00 2020-06-30 271728945 PKF O'CONNOR DAVIES 500 MAMARONECK AVENUE SUITE 301 HARRISON NY 10528 990 2019-07-01 134019316 WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC WHIT 9143285166 235 MAMARONECK AVENUE NO 200 WHITE PLAINS NY 10605 BRITTANY BRANDWEIN EXECUTIVE DIRECTOR 9143285166 2021-02-11 1 GARRETT M HIGGINS P00543209 9143818900 2021-02-05 2019 2022-09-23 18:48:47Z BRITTANY BRANDWEIN 235 MAMARONECK AVENUE NO 200 WHITE PLAINS NY 10605 933851 0 X WWW.WPBID.COM X 1998 NY TO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIES 26 24 5 75 0 0 985720 932339 0 0 4159 980 266 532 990145 933851 1500 81265 0 0 355496 340127 0 0 16880 542607 610366 899603 1031758 90542 -97907 590896 525620 23823 56454 567073 469166 X WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA. 0 0 481499 875 SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSWPDDMA EVENTS BRING PEOPLE DOWNTOWN. IN FY 19/20, WPDDMA EVENTS BROUGHT OVER 36,000 PEOPLE TO DOWNTOWN WHITE PLAINS WHICH STIMULATED DIRECT EXPENDITURES OF OVER $682,000 ON PARKING, FOOD, BEVERAGES, HOTEL STAYS, CONCERT TICKETS AND OTHER MISCELLANEOUS ITEMS. WPDDMA EVENTS HELP TO ESTABLISH DOWNTOWN WHITE PLAINS AS A VIBRANT AND ENJOYABLE PLACE TO BE FOR ALL WHO LIVE, WORK AND VISIT THE DOWNTOWN. THE GOAL IS TO PROVIDE EACH WORKER, RESIDENT OR VISITOR WITH A UNIQUE AND EXCITING DOWNTOWN EXPERIENCE AN EXPERIENCE THAT CREATES AN AFFINITY FOR THE DOWNTOWN AND ITS MANY SHOPS, RESTAURANTS, AND ATTRACTIONS. WITH SUCH A DIVERSE POPULATION IN WHITE PLAINS AND THE SURROUNDING AREA, THE WPDDMA STRIVES TO PROVIDE SOMETHING FOR EVERYONE. UNFORTUNATELY, WITH THE ADVENT OF THE COVID 19 PANDEMIC IN EARLY 2020 THE WPDDMA HAD TO CANCEL AN ARRAY OF EVENTS WHICH HAD BECOME POPULAR WITHIN THE CITY AND THE DOWNTOWN INCLUDING OUR SAINT PATRICK'S DAY EVENT, CINCO DE MAYO EVENTS, WING WALK, ANSWER TO CANCER ROAD RACE AND OUTDOOR CIRCUS.IN FY 19/20 THE WPDDMA CONTINUED TO NURTURE ITS ART IN PUBLIC SPACES PROGRAM. WITH RETAIL AND OFFICE VACANCIES ON THE DECLINE AND ON THE PRECIPICE OF A DEVELOPMENT BOOM, DOWNTOWN WHITE PLAINS IS BRIGHTENING WITH ART IN PUBLIC PLACES. THE WPDDMA ONCE AGAIN PARTNERED WITH PROFESSOR WARREN LEHRER'S SENIOR LEVEL COMMUNITY DESIGN CLASS AT PURCHASE COLLEGE, SUNY. THE GOAL OF THE PROJECT IS TO ENLIVEN THE DOWNTOWN WITH ART, THEREBY CREATING A MORE PLEASING AND VIBRANT ENVIRONMENT FOR THOSE WHO LIVE, WORK, AND SHOP HERE. THE WPDDMA RESPONDED TO THE DECLINE IN DOWNTOWN RETAIL VACANCIES BY TRANSITIONING THE FORMER ART IN VACANT SPACES PROGRAM INTO ART IN PUBLIC PLACES. THE PROJECT HAS BEEN REDEFINED TO ENCOMPASS A BROADER RANGE OF PUBLIC ART OPPORTUNITIES, RATHER THAN BEING LIMITED TO VACANT STOREFRONT WINDOWS. THE LOGO WAS ALSO GIVEN A REFRESHED LOOK TO REFLECT THIS SHIFT. THE 2019 ART IN PUBLIC PLACES PROJECT TRANSFORMED THE CONSTRUCTION SITE WALL OF THE MITCHELL, A MIXED-USE DEVELOPMENT IN THE WORKS FROM LMC, A LENNAR COMPANY. IT IS LOCATED ON THE CORNER OF MAMARONECK AVENUE AND EAST POST ROAD AND EXTENDS TO MITCHELL PLACE. THE STREET LEVEL POETRY ART ENHANCES THE PEDESTRIAN EXPERIENCE ALONG A HIGHLY TRAFFICKED AREA OF THE CENTRAL BUSINESS DISTRICT. THE ARTWORKS FEATURED ARE GRAPHIC AND ILLUSTRATIVE INTERPRETATIONS OF TEXT; THIS POETRY IS INSPIRED BY WHITE PLAINS ITSELF AND IS BUILT ON THEMES OF POSITIVITY, RESILIENCE, AND COMMUNAL HOPE FOR THE FUTURE.A FREE AUDIO-VISUAL TOUR OF ART IN PUBLIC PLACES IS AVAILABLE ON THE APP OTOCAST. THE APP IS FREE, AND WHEN OPENED, THE LISTING FOR ART IN PUBLIC PLACES CAN BE EASILY FOUND BY GEOLOCATION OR SEARCH. 191326 SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO INSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2019/2020 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. THIS TASK IS QUITE LABORIOUS AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. REMOVING THE GUM THIS WAY COMPLIES WITH STATE LAW WHICH REQUIRES THE COLLECTION OF ANY WATER USED IF POWER WASHING WAS UTILIZED TO REMOVE THE GUM SPOTS. ADDITIONALLY, BY NOT POWER WASHING, THOUSANDS OF GALLONS OF WATER ARE CONSERVED. DURING FY19/20 THE WPDDMA'S CLEAN TEAM REMOVED GUM ON BOTH SIDES OF MAIN STREET FROM DR. MARTIN LUTHER KING BOULEVARD TO SOUTH BROADWAY, BOTH SIDES OF MAMARONECK AVENUE FROM MAIN STREET TO RUTHERFORD STREET AND BOTH SIDES OF COURT STREET FROM MAIN STREET TO MARTINE AVENUE. A TOTAL OF 128,460 SQUARE FEET OF SIDEWALK AREA WAS ADDRESSED AND OVER 8,500 GUM SPOTS REMOVED AT ONE GUM SPOT PER 15 SQUARE FEET OF SIDEWALK.STREET PLANTINGDURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 34 LARGE STREET PLANTERS AND TWO TREE WELLS WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS , ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS. 156463 80390 SEE SCHEDULE O FOR THE DESCRIPTION ON BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)ON APRIL 23, 2020 THE WPDDMA ANNOUNCED THE ESTABLISHMENT OF ITS COVID-19 ASSISTANCE PROGRAM (BIDCAP) TO SUPPORT BUSINESSES IN THE DOWNTOWN DISTRICT. THE BIDCAP PROGRAM IS A MULTIFACETED INITIATIVE THAT SUPPLEMENTS EXISTING FEDERAL, STATE AND CITY EFFORTS TO SUPPORT ITS MEMBER BUSINESSES. BIDCAP HAS FOUR MAJOR COMPONENTS.FIRST, THE WPDDMA PARTNERED WITH CARING FOR COVID, A GRASSROOTS EFFORT TO SUPPORT LOCAL WHITE PLAINS RESTAURANTS, WHILE SIMULTANEOUSLY HELPING THE PEOPLE THAT ARE ON THE FRONT LINE FIGHTING THIS VIRUS. CARING FOR COVID HAD ALREADY RAISED MORE THAN $25,000 IN CASH AND CONTRIBUTIONS, WHICH HAS BEEN USED TO MAKE FOOD PURCHASES AT DOWNTOWN RESTAURANTS AND COORDINATE DELIVERY TO EMERGENCY RESPONDERS. THE WPDDMA DECIDED TO MATCH CONTRIBUTIONS MADE TO CARING FOR COVID CONTRIBUTIONS THAT WOULD BE INVESTED BACK INTO THE SMALL BUSINESSES WITHIN THE DOWNTOWN. SECONDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO SUBSIDIZE GIFT CARD PURCHASES AT PARTICIPATING DOWNTOWN BUSINESSES, WHICH WILL ALLOW CONSUMERS TO BUY GIFT CARDS AT HALF PRICE. CUSTOMERS PURCHASE A GIFT CERTIFICATES UP TO $200 AT HALF COST AT PARTICIPATING DOWNTOWN BUSINESSES AND THE WPDDMA UNDERWRITES THE BALANCE FOR THE PARTICIPATING. THE PROGRAM OFFERS CUSTOMERS A GREAT INCENTIVE TO SHOP DOWNTOWN AND SUPPORT THEIR LOCAL BUSINESSES, AND BUSINESS OWNERS RECEIVE MUCH NEEDED REVENUE DURING THE COVID CRISIS. THIRDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO PAY FOR 100 HOURS OF FREE PARKING FOR PARTICIPATING SMALL BUSINESSES THAT ARE LOCATED DOWNTOWN. THIS INITIATIVE IS BEING DONE TO MAKE IT EASIER FOR PEOPLE TO PATRONIZE DOWNTOWN BUSINESSES AS EMERGENCY ORDER REGULATIONS ARE LIFTED. PARKERS MUST USE THE PARKWHITEPLAINS APP TO PAY FOR THEIR PARKING. EACH PARTICIPATING BUSINESS WILL BE GIVEN SPECIAL CODES THAT THEY THEN CAN DISTRIBUTE TO THEIR CUSTOMERS AS A CREDIT TOWARDS THEIR PAID PARKING FEE. FINALLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA INITIATED A MARKETING CAMPAIGN TO PROMOTE OUR DOWNTOWN BUSINESSES AND ENCOURAGE CITY RESIDENTS AND WORKERS TO SUPPORT THE LOCAL BUSINESS COMMUNITY. IN FY 19/20 THE BIDCAP PROGRAM HAS: - RAISED $29,909 IN CONTRIBUTIONS FOR CARING FOR COVID FOOD PURCHASES - PROVIDED MATCHING CONTRIBUTIONS OF $29,119 TO DOWNTOWN BUSINESSES FOR FOOD PURCHASES - DELIVERED 4,511 MEALS TO FRONT LINE WORKERS AND PEOPLE IN NEED - PROVIDED $22,602 IN MATCHING GIFT CARD CONTRIBUTIONS TO PARTICIPATING DOWNTOWN BUSINESSES - PROVIDED 1,100 PARKING VOUCHERS TO 11 DOWNTOWN BUSINESSES 78312 BUSINESS OUTREACHWPDDMA BID DINING GUIDETHERE IS AN ABUNDANCE OF RESTAURANTS LOCATED IN DOWNTOWN WHITE PLAINS, ONE FOR EVERY CONCEIVABLE PALATE AND PRICE POINT FROM FINE DINING TO FAST CASUAL. RESTAURANTS ARE AN IMPORTANT ECONOMIC DRIVER IN OUR DOWNTOWN AS THEY COMPRISE A LARGE AMOUNT OF OUR STREET LEVEL PROPERTIES. GIVEN THE PROMINENCE OF RESTAURANTS IN OUR DISTRICT AND THEIR ROLE IN CREATING A DISTINCT FEEL AND BRAND FOR OUR DOWNTOWN, THE WPDDMA REGULARLY ATTEMPTS TO PROMOTE THESE BUSINESSES BY INCLUDING THEM IN OUR MUSIC FESTIVALS AND STREET FAIRS, AS WELL AS FEATURING THEM IN A DINING GUIDE WHICH IS WIDELY DISTRIBUTED THROUGHOUT THE CITY OF WHITE PLAINS AND WESTCHESTER COUNTY. THE DINING GUIDE IS COMPRISED OF A FOLD OUT MAP SHOWING THE LOCATIONS OF EACH RESTAURANT LISTED IN THE GUIDE. THE MAPS ALSO SHOW THE LOCATIONS OF IMPORTANT BUSINESS CENTERS, PUBLIC PARKING FACILITIES, CITY HALL AND THE CITY'S METRO NORTH STATION STOP AND DOWNTOWN BUS TERMINAL. IN ADDITION TO LOCATION, THE GUIDE NOTES EACH RESTAURANT'S PRICE POINT AND PHONE NUMBER.IN FY 19/20 THE WPDDMA FINISHED DISTRIBUTING THE FIFTH EDITION OF THE WHITE PLAINS BID DINING GUIDE, AND BY THE END OF 2019 COMPLETED PRODUCTION OF THE SIXTH EDITION. THE WPBID RECEIVES FREQUENT REQUESTS FOR THE GUIDES, WHICH ARE DELIVERED TO HOTELS, GOVERNMENT BUILDINGS, RESIDENTIAL BUILDINGS, AND NEIGHBORHOOD ORGANIZATIONS LOCATED IN AND AROUND WHITE PLAINS. THEY ARE ALSO AVAILABLE AT MANY WPBID EVENTS AND DISPLAYED ON THE WPBID KIOSK IN CITY CENTER. TEN THOUSAND COPIES OF THE SIXTH EDITION WHITE PLAINS BID DINING GUIDE HAVE BEEN PRINTED TO DISTRIBUTE.SHOP WHITE PLAINS DISCOUNT CARD PROGRAMTHE WPDDMA'S DISCOUNT CARD PROGRAM HELPS GENERATE TRAFFIC TO DOWNTOWN SHOPS AND RESTAURANTS. SHOP WHITE PLAINS CARDHOLDERS ARE PROVIDED WITH THE ABILITY TO OBTAIN DISCOUNTS ON GOODS AND SERVICES PURCHASED WITHIN THE BID. THE PROGRAM IS FREE TO PARTICIPATING MERCHANTS, OF WHICH THERE WERE 35 AT THE END OF 2019, AN INCREASE FROM 32 AT THE END OF 2018. EACH BUSINESS OWNER HAS THE ABILITY TO UNIQUELY STRUCTURE THEIR OWN PROMOTION, WITH THE MAJORITY OFFERING AT LEAST A 10% REDUCTION IN PRICE. ALL DISCOUNTS ARE ADVERTISED ON THE SHOP WHITE PLAINS PAGE OF THE WPBID WEBSITE AND THE WEEKLY E-NEWSLETTER, WITH EACH PARTICIPATING MERCHANT'S COMPLETE CONTACT INFORMATION EASILY ACCESSIBLE TO CARDHOLDERS. SHOP WHITE PLAINS CARDS ARE AVAILABLE FOR LIFETIME PURCHASE ON THE WPDDMA WEBSITE FOR A SMALL FEE AND DISTRIBUTED AT MANY WPDDMA EVENTS.SMALL BUSINESS SATURDAYIN FY 19/20 AS IN PREVIOUS YEARS, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION IN ORDER TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY, NOVEMBER 30, 2019. AS A NEIGHBORHOOD CHAMPION, THE WPDDMA RECEIVED SHOP SMALL BRANDED MERCHANDISE FROM AMERICAN EXPRESS AND A LISTING ON SHOPSMALL.COM.TO MARKET SMALL BUSINESS SATURDAY AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA: - PROVIDED SHOP SMALL MERCHANDISE TO 16 PARTICIPATING SMALL BUSINESSES DOWNTOWN - PROVIDED ALL PARTICIPATING BUSINESSES WITH PARKING VALIDATION CODES FOR UP TO 2 HOURS OF FREE PARKING THROUGH THE CITY'S PARKWHITEPLAINS APP - HIGHLIGHTED THE SPECIAL DAY ON WPBID.COM, THE WEEKLY E-NEWSLETTER, AND ON SOCIAL MEDIA - PROMOTED SMALL BUSINESS SATURDAY ON DIGITAL SIGNAGE THROUGHOUT WHITE PLAINS - ADVERTISED SMALL BUSINESS SATURDAY IN WHITE PLAINS ON THE WHITE PLAINS EXAMINER AND THE JOURNAL NEWS.WEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 2,000 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER, DISCOVER WHITE PLAINS, AN INCREASE OF NEARLY 500 SINCE THE END OF 2018. THE E-NEWSLETTER REGULARLY FEATURES EVENTS AND PROMOTIONS FROM THE WPDDMA, LOCAL MERCHANTS, AND OTHER INTERESTING HAPPENINGS DOWNTOWN. IN 2019, DISCOVER WHITE PLAINS RECEIVED AN AVERAGE OPEN RATE OF 26.32% AND AN AVERAGE CLICK THROUGH RATE OF 10.43%. BOTH EXCEED THE NON-PROFIT INDUSTRY AVERAGE OF 19.18% AND 7.38% RESPECTIVELY. WHEN APPROPRIATE, THE WPDDMA BLASTS OUT NEWS, NEW BUSINESSES, AND IMPORTANT CITY-WIDE INFORMATION.SOCIAL MEDIASOCIAL MEDIA HAS BEEN AN EFFECTIVE TOOL FOR PROMOTING DOWNTOWN WHITE PLAINS AND CAPTURING PUBLIC INTEREST IN THE AREA. THE WPDDMA CONTINUES TO REGULARLY AND CONSISTENTLY SHARE POSTS FROM BID BUSINESSES AND ORGANIZATIONS TO CONTINUE A CONVERSATION AND INCREASE INTEREST AND VISIBILITY FOR ALL EVENTS AND PROGRAMS WITHIN THE BID.AT THE END OF 2019, THE WPDDMA'S FACEBOOK PAGE HAD 3,952 LIKES, A 6.4% INCREASE IN LIKES FROM THE END OF 2018. THE WPDDMA'S 93 FACEBOOK POSTS THROUGHOUT 2019 HAD AN AVERAGE OF 1,160 IMPRESSIONS PER POST. THE WPDDMA'S TWITTER PAGE HAD 580 FOLLOWERS, AN 11.1% INCREASE IN FOLLOWERS FROM THE END OF 2018. OVER THE YEAR, THERE WAS AN AVERAGE OF 550 IMPRESSIONS PER TWEET. THE WPDDMA'S INSTAGRAM PAGE HAD 1,104 FOLLOWERS, A 109.9% INCREASE FROM THE END OF 2018. THE WPDDMA'S 104 INSTAGRAM POSTS IN 2019 HAD AN AVERAGE OF 743 IMPRESSIONS PER POST.OTHER MARKETING AND BUSINESS PROMOTIONSIN FY 19/20, THE WPBID CONTINUED TO USE WELCOME WAGON FOR PROMOTIONS. WELCOME WAGON SENDS NEW WHITE PLAINS HOMEOWNERS A POSTCARD LISTING ALL WPBID SPECIAL EVENTS THROUGHOUT THE YEAR AND INFORMATION ABOUT THE WPBID SHOP WHITE PLAINS DISCOUNT CARD PROGRAM.THE WPDDMA CONTINUED ITS REMARKETING CAMPAIGN THROUGH GOOGLE ADS IN 2019. THE REMARKETING CAMPAIGN BEGAN THE PREVIOUS YEAR IN ORDER TO BRING RETURNING VISITORS TO THE WPDDMA WEBSITE (WPBID.COM). VISITORS OF THE WPDDMA WEBSITE RECEIVE ADS OFFSITE, ENCOURAGING THEM TO VISIT THE WEBSITE AGAIN TO LEARN MORE ABOUT DOWNTOWN WHITE PLAINS. THE WPDDMA WEBSITE RECEIVED OVER 22,000 RETURN VISITS THROUGH THIS CAMPAIGN. 78312 907600 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 22 0 5 1 0 0 0 0 0 0 0 0 0 0 0 0 X 26 24 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 NY X X BRITTANY BRANDWEIN 9143285166 235 MAMARONECK AVENUE NO 200 WHITE PLAINS NY 10605 KEVIN NUNN - SECRETARY EXECUTIVE DIR. THRU SEPT. 2019 40.00 X X 92261 0 0 BRITTANY BRANDWEIN SECRETARY/EXECUTIVE DIRECTOR 40.00 X X 55579 0 0 BONNIE SILVERMAN CHAIRWOMAN 2.00 X X 0 0 0 ALAN GOLDMAN VICE CHAIRMAN 1.00 X X 0 0 0 MICHAEL TRAYNOR TREASURER 1.00 X X 0 0 0 PAUL DILLANE DIRECTOR 1.00 X 0 0 0 STUART LEVINE DIRECTOR 1.00 X 0 0 0 MANNY POLLONI DIRECTOR 1.00 X 0 0 0 GINA PERRIELLO DIRECTOR 1.00 X 0 0 0 JEANNIE MINSKOFF-GRANT DIRECTOR 1.00 X 0 0 0 ANN BERNSTEIN DIRECTOR 1.00 X 0 0 0 ANDY KIMERLING DIRECTOR 1.00 X 0 0 0 RONALD GETLAN DIRECTOR 1.00 X 0 0 0 KAREN PASQUALE DIRECTOR 1.00 X 0 0 0 TAMMY CUOMO DIRECTOR 1.00 X 0 0 0 SEAN MEADE DIRECTOR 1.00 X 0 0 0 MICHAEL CALANO DIRECTOR 1.00 X 0 0 0 ROBERT MCGUINNESS DIRECTOR 1.00 X 0 0 0 NICHOLAS WOLFF DIRECTOR 1.00 X 0 0 0 WILLIAM PERRY DIRECTOR 1.00 X 0 0 0 EDWARD BIRDIE DIRECTOR 1.00 X 0 0 0 KEN SOFER DIRECTOR 1.00 X 0 0 0 DOUGLAS COLETY DIRECTOR 1.00 X 0 0 0 SERGIO SENSI DIRECTOR 1.00 X 0 0 0 THOMAS SULLIVAN DIRECTOR 1.00 X 0 0 0 CHRISTIANA DAMIANO DIRECTOR 1.00 X 0 0 0 YANIV BLUMENFELD DIRECTOR 1.00 X 0 0 0 MICHELLE COLLETTI DIRECTOR THRU OCTOBER 2019 1.00 X 0 0 0 SUSAN FITZPATRICK DIRECTOR THRU OCTOBER 2019 1.00 X 0 0 0 147840 0 0 0 0 0 0 A&A MAINTENANCE ENTERPRISES INC 965 MIDLAND AVENUE YONKERS NY 10704 MAINTENANCE SERVICES 150825 1 700000 232339 932339 980 980 REFUNDS 900099 532 532 532 933851 0 0 1512 81265 81265 144020 98215 39810 5995 63561 54784 6397 2380 109674 73877 31278 4519 3885 3012 355 518 18987 16139 1899 949 6000 6000 9500 9500 8926 8073 569 284 4062 4062 22740 19331 2273 1136 17240 14654 1724 862 571 485 57 29 9 1 8 5926 593 5333 6063 5457 606 4170 3545 417 208 CLEAN SWEEP PROGRAM 152795 152795 ROCK WHITE PLAINS 144638 144638 OKTOBERFEST 88000 88000 NEW YEAR'S EVE GALA 54082 54082 85644 84592 1052 1031758 907600 107278 16880 104235 143558 416377 322553 30212 18052 16513 15731 122194 96468 23559 25726 590896 525620 20404 2560 3419 53894 23823 56454 X 521273 467954 45800 1212 567073 469166 590896 525620 -97907 0 X X 0 1 X 1 0 X 857345 878373 901230 985720 932339 4555007 857345 878373 901230 985720 932339 4555007 61691 4493316 1310 1372 998 4159 980 8819 250 572 266 532 1620 4565446 0.98420 0.98810 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: REFUNDS - 2016 AMOUNT: $ 250. 2017 AMOUNT: $ 572. 2018 AMOUNT: $ 266. 2019 AMOUNT: $ 532. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 73694 47968 25726 48500 48500 0 25726 DEFERRED RENT 3356 PPP LOAN 50538 53894 X 933851 0 933851 0 933851 1031758 0 1031758 0 1031758 PART X, LINE 2: THE WPDDMA RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT TO BE SUSTAINED. MANAGEMENT HAS DETERMINED THAT THE WPDDMA HAD NO UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE FINANCIAL STATEMENT RECOGNITION OR DISCLOSURE. THE WPDDMA IS NO LONGER SUBJECT TO EXAMINATION BY APPLICABLE TAXING JURISDICTIONS FOR PERIODS PRIOR TO JUNE 30, 2017. 1 STATIC HAIR AND SALON 180 MAMARONECK AVENUE WHITE PLAINS NY 10601 320014361 N/A 9950 COVID RELIEF GIFT CARD MATCHING DONATION 0 1 PART I, LINE 2: I. THE BIDCAP PROGRAM IS DESIGNED TO ASSIST RESTAURANTS AND SMALL BUSINESSES THAT HAVE BEEN ECONOMICALLY IMPACTED BY THE COVID-19 SHUTDOWN. THROUGH THE BIDCAP PROGRAM, THE ORGANIZATION WILL SUBSIDIZE GIFT CARD PURCHASES AT PARTICIPATING DOWNTOWN BUSINESSES, WHICH WILL ALLOW CONSUMERS TO BUY GIFT CARDS AT HALF PRICE. A CUSTOMER CAN PURCHASE A GIFT CERTIFICATE UP TO $200 AT HALF COST AT PARTICIPATING BID BUSINESSES AND THE ORGANIZATION WILL UNDERWRITE THE BALANCE FOR THE BUSINESS. EACH BUSINESS THAT WISHES TO PARTICIPATE IN THIS PROGRAM NEEDS TO COMPLETE AN ENROLLMENT FORM. ONCE ENROLLED, THE ORGANIZATION NEEDS TO PROVIDE A CLEAR AND LEGIBLE COPY OF THE RECEIPT FROM THE ORIGINAL GIFT CARD/ CERTIFICATE PURCHASE WITH THE VALUE OF THE GIFT CARD/CERTIFICATE ISSUED AND PROOF OF HOW MUCH THE CUSTOMER PAID. THE RECEIPTS ARE THEN EMAILED TO THE EXECUTIVE DIRECTOR OF WPDDMA, WHO WILL APPROVE THE TRANSACTION AND ISSUE A CHECK FOR A MATCHING PAYMENT TO THE PARTICIPATING BUSINESSES IN AN AMOUNT EQUAL TO THE RECEIPTS ISSUED FOR THE ORIGINAL GIFT CARD/CERTIFICATE PURCHASES. SILVERMAN 237 LLC CHAIR OF THE ORGANIZATION OWNS SILVERMAN 237 LLC 47256 BONNIE SILVERMAN AND HER FAMILY COLLECTIVELY OWN A MAJORITY OF SILVERMAN 237 LLC, WHICH LEASES OFFICE SPACE TO THE WPDDMA 0 FORM 990, PART VI, SECTION B, LINE 11B WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. HAS ITS FORM 990 PREPARED BY AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. WHEN THE FORM 990 HAS BEEN PREPARED, REVIEWED BY MANAGEMENT, AND THE EXECUTIVE COMMITTEE OF THE BOARD AND IS READY TO BE FILED WITH THE INTERNAL REVENUE SERVICE, IT IS ELECTRONICALLY SENT TO BOARD MEMBERS OF THE ORGANIZATION FOR ANY COMMENTS. ANY COMMENTS ARE THEN GROUPED, SUMMARIZED AND PROVIDED TO THE INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED AND APPROVED FOR FILING. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY IS APPLICABLE TO EMPLOYEES, BOARD MEMBERS AND MEMBERS OF ANY COMMITTEE. THE POLICY WILL BE MONITORED BY THE EXECUTIVE DIRECTOR, EXECUTIVE COMMITTEE AND CHAIRPERSON. INTERESTED PERSONS ARE REQUIRED TO COMPLETE AN ANNUAL DISCLOSURE STATEMENT, DISCLOSING ANY ACTUAL OR POTENTIAL CONFLICTS. AN INTERESTED PERSON MAY MAKE A PRESENTATION AT THE GOVERNING BOARD OR COMMITTEE MEETING, BUT AFTER THE PRESENTATION, HE/SHE SHALL LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. THE CHAIRPERSON OF THE GOVERNING BOARD OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. THE GOVERNING BOARD OR COMMITTEE, AFTER EXERCISING DUE DILIGENCE, SHALL DETERMINE WHETHER THE ORGANIZATION CAN OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE GOVERNING BOARD OR COMMITTEE SHALL DETERMINE BY A MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE ORGANIZATION'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. IN CONFORMITY WITH THE ABOVE DETERMINATION IT SHALL MAKE ITS DECISION AS TO WHETHER TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. FORM 990, PART VI, SECTION B, LINE 15A THE ORGANIZATION'S TOP MANAGEMENT IS COMPRISED OF THE BOARD OF DIRECTORS, WHICH ARE UNCOMPENSATED, AND THE EXECUTIVE DIRECTOR. THE BOARD OF DIRECTORS, ACTING THROUGH THE EXECUTIVE COMMITTEE, REVIEWS THE COMPENSATION OF ALL EMPLOYEES. THE COMMITTEE MAKES RECOMMENDATIONS WHICH ARE THEN APPROVED OR REJECTED BY THE BOARD. THE EXECUTIVE COMMITTEE HAS THE AUTHORITY AND MAY ACT ON ITS OWN TO APPROVE STAFF COMPENSATION. THE COMMITTEE REVIEWS THE WAGES AND COMPENSATION OF SIMILAR EMPLOYEES DOING SIMILAR FUNCTIONS IN OTHER ORGANIZATIONS. COMPARABILITY DATA AND INFORMATION IS COMPILED FROM GUIDESTAR AND/OR OTHER SOURCES (E.G. LABOR DEPARTMENT DATA AND CONVERSATIONS WITH OTHER EMPLOYERS). IN FY 2017/2018 THE COMMITTEE CONSIDERED AND EVALUATED THE ANNUAL PERFORMANCE EVALUATIONS PREPARED BY THE EXECUTIVE DIRECTOR, THE 12 MONTH INCREASE IN THE CPI FOR THE NY/NJ REGION DEVELOPED BY THE US DEPARTMENT OF LABOR AND TWO SALARY SURVEYS OF NOT-FOR-PROFIT ORGANIZATIONS WITH POSITIONS SIMILAR TO THOSE OF THE WPDDMA. THESE SURVEYS INCLUDED ONE BY PNP STAFFING (A SURVEY OF 1,500 NOT FOR PROFIT ORGANIZATIONS IN THE NYC AREA) AND ONE BY TSNE MISSION WORKS WHICH LOOKED AT 342 NOT-FOR-PROFIT ORGANIZATIONS IN SOUTHERN NEW ENGLAND AND WESTCHESTER. SALARY RECOMMENDATIONS WERE MADE TO THE EXECUTIVE COMMITTEE BY THE EXECUTIVE DIRECTOR IN A JUNE 13, 2018 EMAIL. THE COMMITTEE CONSIDERED ALL MATERIALS THAT WERE SUBMITTED AND MADE SALARY RECOMMENDATIONS FOR THE FY 18/19 FY THAT ARE DOCUMENTED IN A MEMO ON THE EXECUTIVE DIRECTOR'S COMPUTER DATED JUNE 25, 2018. ON JUNE 19, 2019 THE EXECUTIVE COMMITTEE APPROVED SALARY INCREASES FOR THE EXECUTIVE DIRECTOR. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S FORM 990 AND FORM 1023 IS AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. THE RETURN IS POSTED ON GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, FORM 990, FORM 1023, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S EXECUTIVE COMMITTEE ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THIS PROCESS DID NOT CHANGE FROM THE PRIOR YEAR.