WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC (EIN 13-4019316)
Tax period
2020-07-01 to 2021-06-30
Filed
2022-02-21
IRS object ID
202240529349300954
Schema version
2020v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-02-21T09:14:23-06:00ReturnTs
Tax Period End2021-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN271728945PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1PKF O'CONNOR DAVIESBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1500 MAMARONECK AVENUE SUITE 301AddressLine1Txt
CityHARRISONCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10528ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN134019316EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1WHITE PLAINS DOWNTOWN DISTRICTBusinessNameLine1Txt
Business Name Line2MANAGEMENT ASSOCIATION INCBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlWHITBusinessNameControlTxt
Phone9143285166PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE NO 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonBRITTANY BRANDWEINPersonNm
Person TitleEXECUTIVE DIRECTORPersonTitleTxt
Phone9143285166PhoneNum
Signature2022-02-01SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstBRITTANYPersonFirstNm
Person LastBRANDWEINPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonGARRETT M HIGGINSPreparerPersonNm
PTINP00543209PTIN
Phone9143818900PhoneNum
Preparation2022-02-01PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerBRITTANY BRANDWEINPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE NO 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$810,455GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.WPBID.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1998FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIESActivityOrMissionDesc
Voting Members Governing Body31VotingMembersGoverningBodyCnt
Voting Members Independent29VotingMembersIndependentCnt
Total Employee6TotalEmployeeCnt
Total Volunteers82TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$932,339PYContributionsGrantsAmt
CY Contributions Grants$809,223CYContributionsGrantsAmt
PY Program Service Revenue$0PYProgramServiceRevenueAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
PY Investment Income$980PYInvestmentIncomeAmt
CY Investment Income$1,172CYInvestmentIncomeAmt
PY Other Revenue$532PYOtherRevenueAmt
CY Other Revenue$60CYOtherRevenueAmt
PY Total Revenue$933,851PYTotalRevenueAmt
CY Total Revenue$810,455CYTotalRevenueAmt
PY Grants And Similar Paid$81,265PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$62,357CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$340,127PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$365,455CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$18,455CYTotalFundraisingExpenseAmt
PY Other Expenses$610,366PYOtherExpensesAmt
CY Other Expenses$355,622CYOtherExpensesAmt
PY Total Expenses$1,031,758PYTotalExpensesAmt
CY Total Expenses$783,434CYTotalExpensesAmt
PY Revenues Less Expenses-$97,907PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$27,021CYRevenuesLessExpensesAmt
Total Assets BOY$525,620TotalAssetsBOYAmt
Total Assets EOY$559,113TotalAssetsEOYAmt
Total Liabilities BOY$56,454TotalLiabilitiesBOYAmt
Total Liabilities EOY$62,926TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$469,166NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$496,187NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionWHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$248,306ExpenseAmt
Grant$1,300GrantAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSDRIVING PEOPLE DOWNTOWN IS A MAIN GOAL OF THE WHITE PLAINS BID AND EVENTS THAT BRING PEOPLE TOGETHER ARE A LARGE PART OF THAT. UNFORTUNATELY, IN FY 20/21, THE COVID-19 PANDEMIC ALL BUT ELIMINATED THE ABILITY FOR ORGANIZATIONS THROUGHOUT NEW YORK TO HOST LARGE PUBLIC EVENTS BRINGING PEOPLE PHYSICALLY TOGETHER. ALL OVER THE COUNTRY, FESTIVALS HAVE BEEN CANCELLED, RESCHEDULED OR REFORMATTED.LAST YEAR, THE WPBID HAD TO RESHAPE THE WAY WE BRING PEOPLE TOGETHER AND HELP LIFT UP SMALL BUSINESSES IN THE DOWNTOWN WHO NEEDED SUPPORT MORE THAN EVER. WPBID EVENTS REACHED OVER 35,000 PEOPLE VIRTUALLY AND IN PERSON. MANY BUSINESSES UTILIZED WPBID EVENTS DURING THESE TRYING TIMES AS A PLATFORM TO HELP GENERATE INCOME, FOSTER RELATIONSHIPS WITH THEIR CUSTOMERS, AND ATTRACT POTENTIAL NEW CONSUMERS. IN FY 20/21, THE WPBID MANAGED AND/OR PARTICIPATED IN THE FOLLOWING SPECIAL EVENTS:JAZZFEST - IN COLLABORATION WITH ARTS WESTCHESTER AND THE CITY OF WHITE PLAIN, THE BID HOSTED A WEEK OF VIRTUAL EVENTS TYING IN THE DOWNTOWN RESTAURANTS OFFERING TAKEOUT AND DELIVERY SPECIALS AS WELL AS A LIVE JAZZ LUNCH SERIES WITH LIMITED SEATING OUTSIDE. VIRTUAL OKTOBERFEST - A FIVE-DAY VIRTUAL EVENT FEATURING FOOD & DRINK SPECIALS, ACTIVITIES FOR THE ENTIRE FAMILY AS WELL AS VIRTUAL WINE TASTING IN COLLABORATION WITH LEVINO WINES, COOKING CLASS, WORKING WITH BREAKFAST ATE TIFFANY & WALTERS HOT DOGS AND BEER TASTING HOSTED BY WOLF AND WARRIOR AND GERMAN LANGUAGE CLASS FOR KIDS IN COLLABORATION WITH THE GERMAN INTERNATIONAL SCHOOL. ACTIVITIES INCLUDE ONLINE CONTESTS WITH GIFT CARD GIVEAWAYS, FAMILY SCAVENGER HUNT AND TRADITIONAL OKTOBERFEST MUSIC. SMALL BUSINESS SATURDAY - THE BID PARTICIPATED IN SMALL BUSINESS SATURDAY AND EXTENDED IT THIS YEAR THROUGH THE HOLIDAY MARKET. SPECIAL OFFERINGS WERE COLLECTED AND PROMOTED TO ENCOURAGE PEOPLE TO SHOP SMALL. FREE PARKING CODES WERE ALSO DISTRIBUTED AND BUSINESSES WERE HIGHLIGHTED WITH AN INSTAGRAM TAKEOVER BY WESTCHESTER BASED FOOD BLOGGER. WHITE PLAINS HOLIDAY MARKET - THE HOLIDAY MARKET FEATURED OVER 40 VENDORS, IN GLASS SHEDS, INCLUDING 6 SHEDS SPONSORED BY THE BID TO ENCOURAGE THE COMMUNITY TO SHOP SMALL THIS YEAR AND HELP DRIVE BUSINESS IN OUR DOWNTOWN.RESTAURANT MONTH - FOR THE FIRST TIME EVER, THE WHITE PLAINS BID HOSTED A RESTAURANT MONTH FOR OUR DOWNTOWN RESTAURANTS, JANUARY 2 - 31ST. FEEDBACK WAS VERY POSITIVE FROM THE RESTAURANTS PARTICIPATING, TO THE COMMUNITY ALIKE. INCREASES IN SALES WERE SEEN ACROSS INDOOR AND TAKE-OUT ORDERS. FITNESS FEBRUARY 2021 - FITNESS FEBRUARY, A MONTH DEDICATED TO THE VARIOUS FITNESS BUSINESSES DOWNTOWN. TWELVE OUT OF 17 FITNESS BUSINESSES WITHIN THE BID PARTICIPATED. THE GENERAL FEEDBACK FROM BUSINESS OWNERS WAS THAT THEY APPRECIATED THE ADDITIONAL EXPOSURE THE EVENT GAVE THEM. MARCH INTO SELF CARE - THE FINAL PROGRAM IN THE BID WINTER OUTLOOK SERIES FOCUSED ON SALONS, BARBER SHOPS, DAY SPAS, NAILS, AND MORE IN DOWNTOWN WHITE PLAINS. SIXTEEN BUSINESSES PARTICIPATED OFFERING 25% OFF SELECT SERVICES SUCH AS HAIRCUTS, MASSAGES, FACIALS, AND ACUPUNCTURE. FEEDBACK ON THE EVENT WAS QUITE POSITIVE, SOME PARTICIPANTS GAINED NEW CLIENTS AND OTHERS WERE ABLE TO USE THE EVENT TO SHOW THEIR APPRECIATION TOWARDS EXISTING CLIENTS.WING WEEKS - FROM APRIL 11 - MAY 8, CUSTOMERS WERE ABLE TO TAKE ADVANTAGE OF UP TO 4 WING TASTINGS AT PARTICIPATING RESTAURANTS FOR A SET PRICE OF $30 AND VOTE FOR THEIR FAVORITE WINGS. EACH RESTAURANT DISTRIBUTED A DOZEN WINGS PER VOUCHER WITH A FLAVOR OF THEIR CHOICE. ALL RESTAURANTS WERE ENCOURAGED TO OFFER INDOOR DINING AS WELL AS TAKEOUT. THE BID WILL HANDLE ALL MARKETING, PAYMENT PROCESSING AS WELL AS VOUCHER DISTRIBUTIONS. EACH RESTAURANT IS GIVEN A UNIQUE REDEMPTION CODE THAT THE BID CAN TRACK AND MANAGE PAYOUTS TO EACH INDIVIDUAL RESTAURANT. OVER 16,000 WINGS WERE CONSUMED.DINE AND DRIVE IN MOVIE - TO KICK OFF THE SUMMER SEASON, THE WHITE PLAINS BID HOSTED ANOTHER DINE AND DRIVE IN MOVIE THEATER EXPERIENCE ON TUESDAY MAY 25TH, FEATURING CAPTAIN AMERICA THE FIRST AVENGER. THE EVENT TOOK PLACE, LIKE LAST YEAR, IN THE EASTERN HALF OF THE WALLER/MAPLE LOT, ALLOWING PRE-REGISTERED PARTICIPANTS TO ENTER THE PARKING LOT AND ENJOY THE MOVIE IN THE COMFORT OF THEIR CAR, REQUESTING AN OLD-FASHIONED DINING EXPERIENCE OF DELIVERY STRAIGHT TO THEIR VEHICLES. THE EVENT WAS SOLD OUT.MUSIC IN MOTION - THIS OUTDOOR PROGRAM ACTIVATED THE DOWNTOWN BY BRINGING LIVE MUSIC BACK, NEW ORLEANS STYLE. EVERY THURSDAY, IN JUNE, FROM 5:30PM - 7:30PM, A BAND STROLLED THE DOWNTOWN WHILE PLAYING FEEL GOOD MUSIC PAUSING BRIEFLY NEAR VARIOUS OUTDOOR CAFS TO ENTERTAIN OUTDOOR DINERS. EVERYONE THOROUGHLY ENJOYED THE MUSIC, PEOPLE WERE DANCING AND REQUESTING SONGS, IT TRULY HELPED TO CREATE A POSITIVE VIBE AND ENERGY ON THE DOWNTOWN STREETS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$186,708ExpenseAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO INSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2020/2021 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. THIS TASK IS QUITE LABORIOUS AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. REMOVING THE GUM THIS WAY COMPLIES WITH STATE LAW WHICH REQUIRES THE COLLECTION OF ANY WATER USED IF POWER WASHING WAS UTILIZED TO REMOVE THE GUM SPOTS. ADDITIONALLY, BY NOT POWER WASHING, THOUSANDS OF GALLONS OF WATER ARE CONSERVED. DURING FY20/21 THE WPDDMA'S CLEAN TEAM REMOVED GUM ON BOTH SIDES OF MAMARONECK AVENUE FROM MAIN STREET TO RUTHERFORD STREET. A TOTAL OF 69,975 SQUARE FEET OF SIDEWALK AREA WAS CLEANED OF GUM AND OVER 4,665 GUM SPOTS REMOVED.STREET PLANTINGDURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 34 LARGE STREET PLANTERS AND TWO TREE WELLS WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$141,117ExpenseAmt
Grant$61,057GrantAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)ON APRIL 23, 2020 THE WPDDMA ANNOUNCED THE ESTABLISHMENT OF ITS COVID-19 ASSISTANCE PROGRAM (BIDCAP) TO SUPPORT BUSINESSES IN THE DOWNTOWN DISTRICT. THE BIDCAP PROGRAM IS A MULTIFACETED INITIATIVE THAT SUPPLEMENTS EXISTING FEDERAL, STATE AND CITY EFFORTS TO SUPPORT ITS MEMBER BUSINESSES. BIDCAP HAS FOUR MAJOR COMPONENTS.FIRST, THE WPDDMA PARTNERED WITH CARING FOR COVID, A GRASSROOTS EFFORT TO SUPPORT LOCAL WHITE PLAINS RESTAURANTS, WHILE SIMULTANEOUSLY HELPING THE PEOPLE THAT ARE ON THE FRONT LINE FIGHTING THIS VIRUS. CARING FOR COVID HAD ALREADY RAISED MORE THAN $25,000 IN CASH AND CONTRIBUTIONS, WHICH HAS BEEN USED TO MAKE FOOD PURCHASES AT DOWNTOWN RESTAURANTS AND COORDINATE DELIVERY TO EMERGENCY RESPONDERS. THE WPDDMA DECIDED TO MATCH CONTRIBUTIONS MADE TO CARING FOR COVID CONTRIBUTIONS THAT WOULD BE INVESTED BACK INTO THE SMALL BUSINESSES WITHIN THE DOWNTOWN. SECONDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO SUBSIDIZE GIFT CARD PURCHASES AT PARTICIPATING DOWNTOWN BUSINESSES, WHICH ALLOWED CONSUMERS TO BUY GIFT CARDS AT HALF PRICE. CUSTOMERS PURCHASE A GIFT CERTIFICATES UP TO $200 AT HALF COST AT PARTICIPATING DOWNTOWN BUSINESSES AND THE WPDDMA UNDERWRITES THE BALANCE FOR THE PARTICIPATING. THE PROGRAM OFFERS CUSTOMERS A GREAT INCENTIVE TO SHOP DOWNTOWN AND SUPPORT THEIR LOCAL BUSINESSES, AND BUSINESS OWNERS RECEIVE MUCH NEEDED REVENUE DURING THE COVID CRISIS. THIRDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO PAY FOR 100 HOURS OF FREE PARKING FOR PARTICIPATING SMALL BUSINESSES THAT ARE LOCATED DOWNTOWN. THIS INITIATIVE IS BEING DONE TO MAKE IT EASIER FOR PEOPLE TO PATRONIZE DOWNTOWN BUSINESSES AS EMERGENCY ORDER REGULATIONS ARE LIFTED. PARKERS MUST USE THE PARKWHITEPLAINS APP TO PAY FOR THEIR PARKING. EACH PARTICIPATING BUSINESS WILL BE GIVEN SPECIAL CODES THAT THEY THEN CAN DISTRIBUTE TO THEIR CUSTOMERS AS A CREDIT TOWARDS THEIR PAID PARKING FEE. FINALLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA INITIATED A MARKETING CAMPAIGN TO PROMOTE OUR DOWNTOWN BUSINESSES AND ENCOURAGE CITY RESIDENTS AND WORKERS TO SUPPORT THE LOCAL BUSINESS COMMUNITY. IN FY 20/21 THE BIDCAP PROGRAM:- PROVIDED MATCHING CONTRIBUTIONS OF $2,390 TO DOWNTOWN BUSINESSES FOR FOOD PURCHASES- PROVIDED $47,599 IN MATCHING GIFT CARD CONTRIBUTIONS TO PARTICIPATING DOWNTOWN BUSINESSESDesc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$90,716ExpenseAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON BUSINESS OUTREACH, MARKETING AND PROMOTIONTHE WPDDMA UNDERTAKES A NUMBER OF ACTIVITIES TO PROMOTE THE DOWNTOWN AND ITS BUSINESSES.WHITE PLAINS BID DINING GUIDEIN FY 20/21 WPDDMA LAUNCHED A DIGITAL VERSION OF ITS ANNUAL DINING GUIDE TO ENCOURAGE RESIDENTS OF WHITE PLAINS AND THE SURROUNDING AREA TO COME DOWNTOWN TO ENJOY DINING ONCE AGAIN. DUE TO THE PUBLIC'S INCREASE CAUTION AND DESIRE TO GO CONTACTLESS, CREATING A DIGITAL VERSION OF THE GUIDE WAS A NECESSARY RESPONSE. THIS WAS ALSO AN OPPORTUNITY TO MOVE FORWARD IN A MODERN DIRECTION TO ACCOMMODATE A MORE TECH-SAVVY POPULATION. THE DIGITAL VERSION OF THE GUIDE CAN BE ACCESSED ANYTIME ON A PHONE OR COMPUTER, THERE IS NO NEED TO CARRY ANYTHING EXTRA, AND IT WILL BE UPDATED IN REAL-TIME AS NEW RESTAURANTS OPEN.TO CREATE THE GUIDE, THE WHITE PLAINS BID PARTNERED WITH MAPME, AN INTERACTIVE MAP SERVICE THAT WORKS WITH OTHER ORGANIZATIONS AND MUNICIPALITIES AROUND THE WORLD. WITH THIS SERVICE, THE WHITE PLAINS BID DESIGNED A CUSTOM MAP THAT IS COMPREHENSIVE AND EASY TO UNDERSTAND AND NAVIGATE.WITH THIS GUIDE, YOU CAN FILTER BY CUISINE, PRICE POINT, OR BOTH. EACH LOCATION HAS A DETAILED LISTING, INCLUDING ADDRESS, PHONE NUMBER, DESCRIPTION, WEBSITE LINK, AND PHOTOS. NEARBY PARKING LOCATIONS ARE LISTED AS WELL. WHEN CLICKING THE ADDRESS OF ANY LISTING, THE USER WILL BE BROUGHT TO GOOGLE MAPS SHOWING DIRECTIONS TO THAT LOCATION.SHOP SMALL WHITE PLAINSIN FY 20/21 AS IN PREVIOUS YEARS, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION IN ORDER TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY, NOVEMBER 28, 2020. AS A NEIGHBORHOOD CHAMPION, THE WPDDMA RECEIVED SHOP SMALL BRANDED MERCHANDISE FROM AMERICAN EXPRESS AND A LISTING ON SHOPSMALL.COM. IN 2020, SMALL BUSINESS SATURDAY COMMENCED THE WPBID'S SHOP SMALL INITIATIVE.TO MARKET SHOP SMALL WHITE PLAINS AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA:1. RECRUITED 35 BUSINESSES TO OFFER SPECIALS FROM SMALL BUSINESS SATURDAY THROUGH THE END OF THE WHITE PLAINS HOLIDAY MARKET ON DECEMBER 132. PROVIDED SHOP SMALL MERCHANDISE TO PARTICIPATING SMALL BUSINESSES DOWNTOWN3. DISTRIBUTED PARKING VALIDATION CODES ON SOCIAL MEDIA, FOR UP TO 2 HOURS OF FREE PARKING THROUGH THE CITY'S PARKWHITEPLAINS APP4. HIGHLIGHTED THE SPECIAL DAY ON WPBID.COM, THE WEEKLY E-NEWSLETTER, AND ON SOCIAL MEDIA5. HIRED A WESTCHESTER BASED FOOD BLOGGER FOR AN INSTAGRAM TAKEOVER TO PROMOTE LOCAL RESTAURANTS6. ADVERTISED SMALL BUSINESS SATURDAY IN DIGITAL ADS AND DEDICATED E-BLASTSWEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 3,700 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER, DISCOVER DOWNTOWN WHITE PLAINS, AN INCREASE OF NEARLY 1,700 SINCE THE END OF 2019. THE E-NEWSLETTER REGULARLY FEATURES EVENTS AND PROMOTIONS FROM THE WPDDMA, LOCAL MERCHANTS, AND OTHER INTERESTING HAPPENINGS DOWNTOWN. WHEN APPROPRIATE, THE WPDDMA BLASTS OUT NEWS, NEW BUSINESSES, AND IMPORTANT CITY-WIDE INFORMATION. IN 2020, DISCOVER WHITE PLAINS RECEIVED AN AVERAGE OPEN RATE OF 22.3% AND AN AVERAGE CLICK THROUGH RATE OF 9.2%. BOTH EXCEED THE NON-PROFIT INDUSTRY AVERAGE OF 18% AND 2.5% RESPECTIVELY.SOCIAL MEDIASOCIAL MEDIA HAS BEEN AN EFFECTIVE TOOL FOR PROMOTING DOWNTOWN WHITE PLAINS AND CAPTURING PUBLIC INTEREST IN THE AREA. WITH MANY EVENTS MOVING TO THE DIGITAL LANDSCAPE AND COMMUNITIES COMING TOGETHER ONLINE, SOCIAL MEDIA MARKETING BECAME A MAJOR ASSET FOR WPBID'S PROMOTIONS IN 2020. THE WPDDMA CONTINUES TO REGULARLY AND CONSISTENTLY SHARE POSTS FROM BID BUSINESSES AND ORGANIZATIONS TO CONTINUE A CONVERSATION AND INCREASE INTEREST AND VISIBILITY FOR ALL EVENTS AND PROGRAMS WITHIN THE BID.AT THE END OF 2020, THE WPDDMA'S FACEBOOK PAGE HAD 4,240 LIKES, A 7.3% INCREASE IN LIKES FROM THE END OF 2019. THE WPDDMA'S 184 FACEBOOK POSTS THROUGHOUT 2020 HAD AN AVERAGE 10% ENGAGEMENT RATE POST. THE WPDDMA'S TWITTER PAGE HAD A 7.6% INCREASE IN FOLLOWERS FROM THE END OF 2019. OVER THE YEAR, THERE WERE 154 TOTAL TWEETS WITH AN AVERAGE OF 498 IMPRESSIONS PER TWEET. THE WPDDMA'S INSTAGRAM PAGE HAD OVER 2,000 FOLLOWERS, A 59.7% INCREASE FROM THE END OF 2019. THE WPDDMA'S 118 INSTAGRAM POSTS IN 2020 HAD AN AVERAGE OF 9% ENGAGEMENT RATE.IN 2020, THE WPDDMA RAN SEVERAL THEMED CONTESTS AND GIVEAWAYS, PRIMARILY AROUND CELEBRATING DAYS. THESE INCLUDED A MOTHER'S DAY GIVEAWAY, A FATHER'S DAY GIVEAWAY, AND TWO INDUSTRY BINGO CONTESTS INCLUDING RESTAURANT BINGO AND SALONS, SPAS, & SELF CARE BINGO. PRIZES INCLUDED GIFT CARDS TO DOWNTOWN BUSINESSES. OTHER MARKETING AND BUSINESS PROMOTIONSIN MARCH OF 2020, SHORTLY AFTER THE GOVERNOR ORDERED THE SHUTDOWN OF NON-ESSENTIAL BUSINESSES IN NEW YORK STATE, THE WPBID COMPILED AN ONGOING LIST OF OPEN BUSINESSES IN THE DOWNTOWN. WITH THIS LIST, PEOPLE WERE ENCOURAGED TO SUPPORT OUR LOCAL BUSINESS COMMUNITY DURING THESE DIFFICULT TIMES. RESTAURANTS, AS ESSENTIAL BUSINESSES PROVIDING FOOD, WERE ONE OF THE FEW ESTABLISHMENTS PERMITTED TO BE OPEN IN SOME CAPACITY. INITIALLY, TAKEOUT AND DELIVERY WERE THEIR ONLY MEANS OF CONDUCTING BUSINESSES. AS OTHER STOREFRONTS BEGAN TO OPEN THROUGH THE NEW YORK FORWARD REOPENING PLAN, FITNESS, RETAIL, SALONS, SPAS AND SELF-CARE BUSINESSES WERE ADDED. THIS LIST, CALLED OPEN FOR BUSINESS, WAS PLACED ON A PAGE OF THE WPDDMA WEBSITE, FEATURED ON THE HOMEPAGE, AND IN EACH WEEKLY E-NEWSLETTER DISCOVER DOWNTOWN WHITE PLAINS. THROUGHOUT THE YEAR, THIS PAGE WAS AN IMPORTANT RESOURCE FOR THE PEOPLE OF WHITE PLAINS. IN FY 20/21, THE WPDDMA CONTINUED TO USE WELCOME WAGON AND GOOGLE REMARKETING FOR PROMOTIONS. WELCOME WAGON SENDS NEW WHITE PLAINS HOMEOWNERS A POSTCARD PROMOTING OPEN FOR BUSINESS. WITH GOOGLE REMARKETING, VISITORS OF THE WPDDMA WEBSITE RECEIVE ADS OFFSITE, ENCOURAGING THEM TO VISIT THE OPEN FOR BUSINESS PAGE AGAIN FOR UPDATES.EMAIL BLASTS WITH PERTINENT INFORMATION EFFECTING BUSINESSES WERE SENT OUT. TOPICS INCLUDING NEW REGULATIONS, OPPORTUNITIES FOR FINANCIAL ASSISTANCE THROUGH THE PANDEMIC AND BUSINESS INSIGHT INTO MARKETING AND REPOSITIONING. 61 DIGITAL E-BLASTS WERE EMAILED TO APPROXIMATELY 300 DOWNTOWN BUSINESS OWNERS AND MANAGERS. DESPITE THE PANDEMIC, THE WPBID HELPED ARRANGE 7 RIBBON CUTTINGS FOR THE OPENING OF NEW BUSINESSES IN THE DOWNTOWN DISTRICT.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$90,716TotalOtherProgSrvcExpenseAmt
Total Program Service Expenses$666,847TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J Required0ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (1)BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document13IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee6EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members31GoverningBodyVotingMembersCnt
Independent Voting Member29IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1BRITTANY BRANDWEINBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone9143285166PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE NO 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (33 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
BONNIE SILVERMAN
CHAIRPERSON2.00Yes (X)Yes (X)$0$0$0
ROBERT MCGUINNESS
DIRECTOR1.00Yes (X)$0$0$0
ELIZABETH DEVLIN
DIRECTOR1.00Yes (X)$0$0$0
BRIAN MAHON
DIRECTOR1.00Yes (X)$0$0$0
YANIV BLUMENFELD
DIRECTOR1.00Yes (X)$0$0$0
WILLIAM PERRY
DIRECTOR1.00Yes (X)$0$0$0
JOSIAH BROCK
DIRECTOR1.00Yes (X)$0$0$0
TAMMY CUOMO
DIRECTOR1.00Yes (X)$0$0$0
STUART LEVINE
DIRECTOR1.00Yes (X)$0$0$0
SERGIO SENSI
DIRECTOR1.00Yes (X)$0$0$0
SEAN MEADE
DIRECTOR1.00Yes (X)$0$0$0
LAUREN MORRIS
DIRECTOR1.00Yes (X)$0$0$0
BRIAN MAHON
DIRECTOR1.00Yes (X)$0$0$0
NICHOLAS WOLFF
DIRECTOR1.00Yes (X)$0$0$0
MICHAEL CALANO
DIRECTOR1.00Yes (X)$0$0$0
MANNY POLLONI
DIRECTOR1.00Yes (X)$0$0$0
KEN SOFER
DIRECTOR1.00Yes (X)$0$0$0
KAREN PASQUALE
DIRECTOR1.00Yes (X)$0$0$0
JEANNIE MINSKOFF-GRANT
DIRECTOR1.00Yes (X)$0$0$0
GINA PERRIELLO
DIRECTOR1.00Yes (X)$0$0$0
EDWARD BIRDIE
DIRECTOR1.00Yes (X)$0$0$0
CHRISTIANA DAMIANO
DIRECTOR1.00Yes (X)$0$0$0
ANN BERNSTEIN
DIRECTOR1.00Yes (X)$0$0$0
ANDY KIMERLING
DIRECTOR1.00Yes (X)$0$0$0
TAISHA GONZALEZ
DIRECTOR1.00Yes (X)$0$0$0
TOM MILES
DIRECTOR1.00Yes (X)$0$0$0
GREG BELEW
DIRECTOR1.00Yes (X)$0$0$0
JOSIAH BROCK
DIRECTOR1.00Yes (X)$0$0$0
DOUGLAS COLETY
DIRECTOR THRU 12/20201.00Yes (X)$0$0$0
RONALD GETLAN
DIRECTOR THRU 12/20201.00Yes (X)$0$0$0
BRITTANY BRANDWEIN
EXECUTIVE DIRECTOR & SECRETARY40.00Yes (X)Yes (X)$70,352$0$11,188
MICHAEL TRAYNOR
TREASURER1.00Yes (X)Yes (X)$0$0$0
ALAN GOLDMAN
VICE CHAIRMAN1.00Yes (X)Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$70,352TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$11,188TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K0IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K0TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1A&A MAINTENANCE ENTERPRISES INCBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line1965 MIDLAND AVENUEAddressLine1Txt
CityYONKERSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10704ZIPCd
FieldValueIRS element (for citing)
ServicesMAINTENANCE SERVICESServicesDesc
Compensation$117,411CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Government Grants$770,538GovernmentGrantsAmt
All Other Contributions$38,685AllOtherContributionsAmt
Total Contributions$809,223TotalContributionsAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,172TotalRevenueColumnAmt
Exclusion$1,172ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescREFUNDSDesc
Business900099BusinessCd
Total Revenue Column$60TotalRevenueColumnAmt
Exclusion$60ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$60OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$810,455TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$1,232ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$62,357TotalAmt
Program Services$62,357ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$102,633TotalAmt
Program Services$76,429ProgramServicesAmt
Management And General$21,727ManagementAndGeneralAmt
Fundraising$4,477FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$52,387TotalAmt
Program Services$45,545ProgramServicesAmt
Management And General$4,462ManagementAndGeneralAmt
Fundraising$2,380FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$181,564TotalAmt
Program Services$133,172ProgramServicesAmt
Management And General$40,589ManagementAndGeneralAmt
Fundraising$7,803FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$6,799TotalAmt
Program Services$5,779ProgramServicesAmt
Management And General$680ManagementAndGeneralAmt
Fundraising$340FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$22,072TotalAmt
Program Services$18,762ProgramServicesAmt
Management And General$2,207ManagementAndGeneralAmt
Fundraising$1,103FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$11,500TotalAmt
Management And General$11,500ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$10,675TotalAmt
Management And General$10,675ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$6,407TotalAmt
Program Services$5,446ProgramServicesAmt
Management And General$641ManagementAndGeneralAmt
Fundraising$320FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$12,284TotalAmt
Program Services$12,284ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$18,002TotalAmt
Program Services$15,302ProgramServicesAmt
Management And General$1,800ManagementAndGeneralAmt
Fundraising$900FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$17,543TotalAmt
Program Services$14,914ProgramServicesAmt
Management And General$1,754ManagementAndGeneralAmt
Fundraising$875FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$814TotalAmt
Program Services$692ProgramServicesAmt
Management And General$81ManagementAndGeneralAmt
Fundraising$41FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$1,684TotalAmt
Program Services$168ProgramServicesAmt
Management And General$1,516ManagementAndGeneralAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$75TotalAmt
Program Services$8ProgramServicesAmt
Management And General$67ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$7,716TotalAmt
Program Services$7,716ProgramServicesAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$4,326TotalAmt
Program Services$3,677ProgramServicesAmt
Management And General$433ManagementAndGeneralAmt
Fundraising$216FundraisingAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmt
CLEAN SWEEP PROGRAM$148,425$148,425
WING WALK$22,521$22,521
WINTERFEST$16,262$16,262
MUSIC IN MOTION$11,323$11,323

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$66,065TotalAmt
Program Services$66,065ProgramServicesAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$783,434TotalAmt
Program Services$666,847ProgramServicesAmt
Management And General$98,132ManagementAndGeneralAmt
Fundraising$18,455FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$143,558BOYAmt
EOY$148,697EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$322,553BOYAmt
EOY$349,578EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$18,052BOYAmt
EOY$11,854EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$15,731BOYAmt
EOY$8,109EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$145,059LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$104,184LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$25,726BOYAmt
EOY$40,875EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$525,620BOYAmt
EOY$559,113EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$2,560BOYAmt
EOY$6,062EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$53,894BOYAmt
EOY$56,864EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$56,454BOYAmt
EOY$62,926EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$467,954BOYAmt
EOY$496,187EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$1,212BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$469,166BOYAmt
EOY$496,187EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$525,620BOYAmt
EOY$559,113EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$27,021ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$878,373CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$901,230CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$985,720CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$932,339CurrentTaxYearMinus1YearAmt
Current Tax Year$809,223CurrentTaxYearAmt
Total$4,506,885TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$878,373CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$901,230CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$985,720CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$932,339CurrentTaxYearMinus1YearAmt
Current Tax Year$809,223CurrentTaxYearAmt
Total$4,506,885TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$27,655SubstantialContributorsTotAmt
Public Support Total170$4,479,230PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,372CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$998CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$4,159CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$980CurrentTaxYearMinus1YearAmt
Current Tax Year$1,172CurrentTaxYearAmt
Total$8,681TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$250CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$572CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$266CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$532CurrentTaxYearMinus1YearAmt
Current Tax Year$60CurrentTaxYearAmt
Total$1,680TotalAmt
FieldValueIRS element (for citing)
Total Support$4,517,246TotalSupportAmt
Public Support CY1700.99160PublicSupportCY170Pct
Public Support PY1700.98420PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationREFUNDS - 2016 AMOUNT: $ 250. 2017 AMOUNT: $ 572. 2018 AMOUNT: $ 266. 2019 AMOUNT: $ 532. 2020 AMOUNT: $ 60.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$81,809OtherCostOrOtherBasisAmt
Depreciation$55,684DepreciationAmt
Book Value$26,125BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$63,250OtherCostOrOtherBasisAmt
Depreciation$48,500DepreciationAmt
Book Value$14,750BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$40,875TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDescAmtAmt
DEFERRED RENT$2,130
PAYCHECK PROTECTION PROGRAM LOAN$54,734
FieldValueIRS element (for citing)
Total Liability$56,864TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$810,455TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$810,455RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$810,455TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$783,434TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$783,434ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$783,434TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE WPDDMA RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT TO BE SUSTAINED. MANAGEMENT HAS DETERMINED THAT THE WPDDMA HAD NO UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE FINANCIAL STATEMENT RECOGNITION OR DISCLOSURE. THE WPDDMA IS NO LONGER SUBJECT TO EXAMINATION BY APPLICABLE TAXING JURISDICTIONS FOR PERIODS PRIOR TO JUNE 30, 2018.ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1SILVERMAN 237 LLCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Relationship DescriptionCHAIR OF THE ORGANIZATION OWNS SILVERMAN 237 LLCRelationshipDescriptionTxt
Transaction$47,256TransactionAmt
TransactionBONNIE SILVERMAN AND HER FAMILY COLLECTIVELY OWN A MAJORITY OF SILVERMAN 237 LLC, WHICH LEASES OFFICE SPACE TO THE WPDDMATransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BWHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. HAS ITS FORM 990 PREPARED BY AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. WHEN THE FORM 990 HAS BEEN PREPARED, REVIEWED BY MANAGEMENT, AND THE EXECUTIVE COMMITTEE OF THE BOARD AND IS READY TO BE FILED WITH THE INTERNAL REVENUE SERVICE, IT IS ELECTRONICALLY SENT TO BOARD MEMBERS OF THE ORGANIZATION FOR ANY COMMENTS. ANY COMMENTS ARE THEN GROUPED, SUMMARIZED AND PROVIDED TO THE INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED AND APPROVED FOR FILING.
FORM 990, PART VI, SECTION B, LINE 12CTHE CONFLICT OF INTEREST POLICY IS APPLICABLE TO EMPLOYEES, BOARD MEMBERS AND MEMBERS OF ANY COMMITTEE. THE POLICY WILL BE MONITORED BY THE EXECUTIVE DIRECTOR, EXECUTIVE COMMITTEE AND CHAIRPERSON. INTERESTED PERSONS ARE REQUIRED TO COMPLETE AN ANNUAL DISCLOSURE STATEMENT, DISCLOSING ANY ACTUAL OR POTENTIAL CONFLICTS. AN INTERESTED PERSON MAY MAKE A PRESENTATION AT THE GOVERNING BOARD OR COMMITTEE MEETING, BUT AFTER THE PRESENTATION, HE/SHE SHALL LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. THE CHAIRPERSON OF THE GOVERNING BOARD OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. THE GOVERNING BOARD OR COMMITTEE, AFTER EXERCISING DUE DILIGENCE, SHALL DETERMINE WHETHER THE ORGANIZATION CAN OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE GOVERNING BOARD OR COMMITTEE SHALL DETERMINE BY A MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE ORGANIZATION'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. IN CONFORMITY WITH THE ABOVE DETERMINATION IT SHALL MAKE ITS DECISION AS TO WHETHER TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION.
FORM 990, PART VI, SECTION B, LINE 15ATHE ORGANIZATION'S TOP MANAGEMENT IS COMPRISED OF THE BOARD OF DIRECTORS, WHICH ARE UNCOMPENSATED, AND THE EXECUTIVE DIRECTOR. THE BOARD OF DIRECTORS, ACTING THROUGH THE EXECUTIVE COMMITTEE, REVIEWS THE COMPENSATION OF ALL EMPLOYEES. THE COMMITTEE MAKES RECOMMENDATIONS WHICH ARE THEN APPROVED OR REJECTED BY THE BOARD. THE EXECUTIVE COMMITTEE HAS THE AUTHORITY AND MAY ACT ON ITS OWN TO APPROVE STAFF COMPENSATION. THE COMMITTEE REVIEWS THE WAGES AND COMPENSATION OF SIMILAR EMPLOYEES DOING SIMILAR FUNCTIONS IN OTHER ORGANIZATIONS. COMPARABILITY DATA AND INFORMATION IS COMPILED FROM GUIDESTAR AND/OR OTHER SOURCES (E.G., LABOR DEPARTMENT DATA AND CONVERSATIONS WITH OTHER EMPLOYERS). THE COMMITTEE ALSO CONSIDERS AND ANNUAL PERFORMANCE EVALUATIONS PREPARED BY THE EXECUTIVE DIRECTOR, THE 12 MONTH INCREASE IN THE CPI FOR THE NY/NJ REGION DEVELOPED BY THE US DEPARTMENT OF LABOR AND SALARY SURVEYS OF NOT-FOR-PROFIT ORGANIZATIONS WITH POSITIONS SIMILAR TO THOSE OF THE WPDDMA. THESE SURVEYS INCLUDED ONE BY PNP STAFFING (A SURVEY OF 1,500 NOT FOR PROFIT ORGANIZATIONS IN THE NYC AREA) AND THE INTERNATIONAL DOWNTOWN ASSOCIATION'S SALARY SURVEY. SALARY RECOMMENDATIONS ARE MADE TO THE EXECUTIVE COMMITTEE BY THE EXECUTIVE DIRECTOR AND PRESENTED AT THE JUNE EXECUTIVE COMMITTEE MEETING OR AT OTHER EXECUTIVE COMMITTEE MEETINGS IF NECESSARY. THE COMMITTEE CONSIDERS ALL MATERIALS THAT ARE SUBMITTED AND ANY DISCUSSION AT THE EXECUTIVE COMMITTEE MEETINGS AND MAKES FINAL SALARY RECOMMENDATIONS THAT ARE DOCUMENTED IN A MEMO ON THE EXECUTIVE DIRECTOR'S COMPUTER. THIS PROCESS IS UNDERTAKEN FOR ALL STAFF AND WAS LAST UNDERTAKEN IN JUNE 2021.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S FORM 990 AND FORM 1023 IS AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. THE RETURN IS POSTED ON GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, FORM 990, FORM 1023, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY.
FORM 990, PART XII, LINE 2C:THE ORGANIZATION'S EXECUTIVE COMMITTEE ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THIS PROCESS DID NOT CHANGE FROM THE PRIOR YEAR.

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