2022-02-21T09:14:23-06:00 2021-06-30 271728945 PKF O'CONNOR DAVIES 500 MAMARONECK AVENUE SUITE 301 HARRISON NY 10528 990 2020-07-01 134019316 WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC WHIT 9143285166 235 MAMARONECK AVENUE NO 200 WHITE PLAINS NY 10605 BRITTANY BRANDWEIN EXECUTIVE DIRECTOR 9143285166 2022-02-01 1 BRITTANY BRANDWEIN 999009999 GARRETT M HIGGINS P00543209 9143818900 2022-02-01 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z BRITTANY BRANDWEIN 235 MAMARONECK AVENUE NO 200 WHITE PLAINS NY 10605 810455 0 X WWW.WPBID.COM X 1998 NY TO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIES 31 29 6 82 0 0 932339 809223 0 0 980 1172 532 60 933851 810455 81265 62357 0 0 340127 365455 0 0 18455 610366 355622 1031758 783434 -97907 27021 525620 559113 56454 62926 469166 496187 X WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA. 0 0 248306 1300 SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSDRIVING PEOPLE DOWNTOWN IS A MAIN GOAL OF THE WHITE PLAINS BID AND EVENTS THAT BRING PEOPLE TOGETHER ARE A LARGE PART OF THAT. UNFORTUNATELY, IN FY 20/21, THE COVID-19 PANDEMIC ALL BUT ELIMINATED THE ABILITY FOR ORGANIZATIONS THROUGHOUT NEW YORK TO HOST LARGE PUBLIC EVENTS BRINGING PEOPLE PHYSICALLY TOGETHER. ALL OVER THE COUNTRY, FESTIVALS HAVE BEEN CANCELLED, RESCHEDULED OR REFORMATTED.LAST YEAR, THE WPBID HAD TO RESHAPE THE WAY WE BRING PEOPLE TOGETHER AND HELP LIFT UP SMALL BUSINESSES IN THE DOWNTOWN WHO NEEDED SUPPORT MORE THAN EVER. WPBID EVENTS REACHED OVER 35,000 PEOPLE VIRTUALLY AND IN PERSON. MANY BUSINESSES UTILIZED WPBID EVENTS DURING THESE TRYING TIMES AS A PLATFORM TO HELP GENERATE INCOME, FOSTER RELATIONSHIPS WITH THEIR CUSTOMERS, AND ATTRACT POTENTIAL NEW CONSUMERS. IN FY 20/21, THE WPBID MANAGED AND/OR PARTICIPATED IN THE FOLLOWING SPECIAL EVENTS:JAZZFEST - IN COLLABORATION WITH ARTS WESTCHESTER AND THE CITY OF WHITE PLAIN, THE BID HOSTED A WEEK OF VIRTUAL EVENTS TYING IN THE DOWNTOWN RESTAURANTS OFFERING TAKEOUT AND DELIVERY SPECIALS AS WELL AS A LIVE JAZZ LUNCH SERIES WITH LIMITED SEATING OUTSIDE. VIRTUAL OKTOBERFEST - A FIVE-DAY VIRTUAL EVENT FEATURING FOOD & DRINK SPECIALS, ACTIVITIES FOR THE ENTIRE FAMILY AS WELL AS VIRTUAL WINE TASTING IN COLLABORATION WITH LEVINO WINES, COOKING CLASS, WORKING WITH BREAKFAST ATE TIFFANY & WALTERS HOT DOGS AND BEER TASTING HOSTED BY WOLF AND WARRIOR AND GERMAN LANGUAGE CLASS FOR KIDS IN COLLABORATION WITH THE GERMAN INTERNATIONAL SCHOOL. ACTIVITIES INCLUDE ONLINE CONTESTS WITH GIFT CARD GIVEAWAYS, FAMILY SCAVENGER HUNT AND TRADITIONAL OKTOBERFEST MUSIC. SMALL BUSINESS SATURDAY - THE BID PARTICIPATED IN SMALL BUSINESS SATURDAY AND EXTENDED IT THIS YEAR THROUGH THE HOLIDAY MARKET. SPECIAL OFFERINGS WERE COLLECTED AND PROMOTED TO ENCOURAGE PEOPLE TO SHOP SMALL. FREE PARKING CODES WERE ALSO DISTRIBUTED AND BUSINESSES WERE HIGHLIGHTED WITH AN INSTAGRAM TAKEOVER BY WESTCHESTER BASED FOOD BLOGGER. WHITE PLAINS HOLIDAY MARKET - THE HOLIDAY MARKET FEATURED OVER 40 VENDORS, IN GLASS SHEDS, INCLUDING 6 SHEDS SPONSORED BY THE BID TO ENCOURAGE THE COMMUNITY TO SHOP SMALL THIS YEAR AND HELP DRIVE BUSINESS IN OUR DOWNTOWN.RESTAURANT MONTH - FOR THE FIRST TIME EVER, THE WHITE PLAINS BID HOSTED A RESTAURANT MONTH FOR OUR DOWNTOWN RESTAURANTS, JANUARY 2 - 31ST. FEEDBACK WAS VERY POSITIVE FROM THE RESTAURANTS PARTICIPATING, TO THE COMMUNITY ALIKE. INCREASES IN SALES WERE SEEN ACROSS INDOOR AND TAKE-OUT ORDERS. FITNESS FEBRUARY 2021 - FITNESS FEBRUARY, A MONTH DEDICATED TO THE VARIOUS FITNESS BUSINESSES DOWNTOWN. TWELVE OUT OF 17 FITNESS BUSINESSES WITHIN THE BID PARTICIPATED. THE GENERAL FEEDBACK FROM BUSINESS OWNERS WAS THAT THEY APPRECIATED THE ADDITIONAL EXPOSURE THE EVENT GAVE THEM. MARCH INTO SELF CARE - THE FINAL PROGRAM IN THE BID WINTER OUTLOOK SERIES FOCUSED ON SALONS, BARBER SHOPS, DAY SPAS, NAILS, AND MORE IN DOWNTOWN WHITE PLAINS. SIXTEEN BUSINESSES PARTICIPATED OFFERING 25% OFF SELECT SERVICES SUCH AS HAIRCUTS, MASSAGES, FACIALS, AND ACUPUNCTURE. FEEDBACK ON THE EVENT WAS QUITE POSITIVE, SOME PARTICIPANTS GAINED NEW CLIENTS AND OTHERS WERE ABLE TO USE THE EVENT TO SHOW THEIR APPRECIATION TOWARDS EXISTING CLIENTS.WING WEEKS - FROM APRIL 11 - MAY 8, CUSTOMERS WERE ABLE TO TAKE ADVANTAGE OF UP TO 4 WING TASTINGS AT PARTICIPATING RESTAURANTS FOR A SET PRICE OF $30 AND VOTE FOR THEIR FAVORITE WINGS. EACH RESTAURANT DISTRIBUTED A DOZEN WINGS PER VOUCHER WITH A FLAVOR OF THEIR CHOICE. ALL RESTAURANTS WERE ENCOURAGED TO OFFER INDOOR DINING AS WELL AS TAKEOUT. THE BID WILL HANDLE ALL MARKETING, PAYMENT PROCESSING AS WELL AS VOUCHER DISTRIBUTIONS. EACH RESTAURANT IS GIVEN A UNIQUE REDEMPTION CODE THAT THE BID CAN TRACK AND MANAGE PAYOUTS TO EACH INDIVIDUAL RESTAURANT. OVER 16,000 WINGS WERE CONSUMED.DINE AND DRIVE IN MOVIE - TO KICK OFF THE SUMMER SEASON, THE WHITE PLAINS BID HOSTED ANOTHER DINE AND DRIVE IN MOVIE THEATER EXPERIENCE ON TUESDAY MAY 25TH, FEATURING CAPTAIN AMERICA THE FIRST AVENGER. THE EVENT TOOK PLACE, LIKE LAST YEAR, IN THE EASTERN HALF OF THE WALLER/MAPLE LOT, ALLOWING PRE-REGISTERED PARTICIPANTS TO ENTER THE PARKING LOT AND ENJOY THE MOVIE IN THE COMFORT OF THEIR CAR, REQUESTING AN OLD-FASHIONED DINING EXPERIENCE OF DELIVERY STRAIGHT TO THEIR VEHICLES. THE EVENT WAS SOLD OUT.MUSIC IN MOTION - THIS OUTDOOR PROGRAM ACTIVATED THE DOWNTOWN BY BRINGING LIVE MUSIC BACK, NEW ORLEANS STYLE. EVERY THURSDAY, IN JUNE, FROM 5:30PM - 7:30PM, A BAND STROLLED THE DOWNTOWN WHILE PLAYING FEEL GOOD MUSIC PAUSING BRIEFLY NEAR VARIOUS OUTDOOR CAFS TO ENTERTAIN OUTDOOR DINERS. EVERYONE THOROUGHLY ENJOYED THE MUSIC, PEOPLE WERE DANCING AND REQUESTING SONGS, IT TRULY HELPED TO CREATE A POSITIVE VIBE AND ENERGY ON THE DOWNTOWN STREETS. 186708 SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO INSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2020/2021 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. THIS TASK IS QUITE LABORIOUS AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. REMOVING THE GUM THIS WAY COMPLIES WITH STATE LAW WHICH REQUIRES THE COLLECTION OF ANY WATER USED IF POWER WASHING WAS UTILIZED TO REMOVE THE GUM SPOTS. ADDITIONALLY, BY NOT POWER WASHING, THOUSANDS OF GALLONS OF WATER ARE CONSERVED. DURING FY20/21 THE WPDDMA'S CLEAN TEAM REMOVED GUM ON BOTH SIDES OF MAMARONECK AVENUE FROM MAIN STREET TO RUTHERFORD STREET. A TOTAL OF 69,975 SQUARE FEET OF SIDEWALK AREA WAS CLEANED OF GUM AND OVER 4,665 GUM SPOTS REMOVED.STREET PLANTINGDURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 34 LARGE STREET PLANTERS AND TWO TREE WELLS WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS. 141117 61057 SEE SCHEDULE O FOR THE DESCRIPTION ON BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)BID CORONA VIRUS ASSISTANCE PROGRAM (BIDCAP)ON APRIL 23, 2020 THE WPDDMA ANNOUNCED THE ESTABLISHMENT OF ITS COVID-19 ASSISTANCE PROGRAM (BIDCAP) TO SUPPORT BUSINESSES IN THE DOWNTOWN DISTRICT. THE BIDCAP PROGRAM IS A MULTIFACETED INITIATIVE THAT SUPPLEMENTS EXISTING FEDERAL, STATE AND CITY EFFORTS TO SUPPORT ITS MEMBER BUSINESSES. BIDCAP HAS FOUR MAJOR COMPONENTS.FIRST, THE WPDDMA PARTNERED WITH CARING FOR COVID, A GRASSROOTS EFFORT TO SUPPORT LOCAL WHITE PLAINS RESTAURANTS, WHILE SIMULTANEOUSLY HELPING THE PEOPLE THAT ARE ON THE FRONT LINE FIGHTING THIS VIRUS. CARING FOR COVID HAD ALREADY RAISED MORE THAN $25,000 IN CASH AND CONTRIBUTIONS, WHICH HAS BEEN USED TO MAKE FOOD PURCHASES AT DOWNTOWN RESTAURANTS AND COORDINATE DELIVERY TO EMERGENCY RESPONDERS. THE WPDDMA DECIDED TO MATCH CONTRIBUTIONS MADE TO CARING FOR COVID CONTRIBUTIONS THAT WOULD BE INVESTED BACK INTO THE SMALL BUSINESSES WITHIN THE DOWNTOWN. SECONDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO SUBSIDIZE GIFT CARD PURCHASES AT PARTICIPATING DOWNTOWN BUSINESSES, WHICH ALLOWED CONSUMERS TO BUY GIFT CARDS AT HALF PRICE. CUSTOMERS PURCHASE A GIFT CERTIFICATES UP TO $200 AT HALF COST AT PARTICIPATING DOWNTOWN BUSINESSES AND THE WPDDMA UNDERWRITES THE BALANCE FOR THE PARTICIPATING. THE PROGRAM OFFERS CUSTOMERS A GREAT INCENTIVE TO SHOP DOWNTOWN AND SUPPORT THEIR LOCAL BUSINESSES, AND BUSINESS OWNERS RECEIVE MUCH NEEDED REVENUE DURING THE COVID CRISIS. THIRDLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA DECIDED TO PAY FOR 100 HOURS OF FREE PARKING FOR PARTICIPATING SMALL BUSINESSES THAT ARE LOCATED DOWNTOWN. THIS INITIATIVE IS BEING DONE TO MAKE IT EASIER FOR PEOPLE TO PATRONIZE DOWNTOWN BUSINESSES AS EMERGENCY ORDER REGULATIONS ARE LIFTED. PARKERS MUST USE THE PARKWHITEPLAINS APP TO PAY FOR THEIR PARKING. EACH PARTICIPATING BUSINESS WILL BE GIVEN SPECIAL CODES THAT THEY THEN CAN DISTRIBUTE TO THEIR CUSTOMERS AS A CREDIT TOWARDS THEIR PAID PARKING FEE. FINALLY, THROUGH THE BIDCAP PROGRAM, THE WPDDMA INITIATED A MARKETING CAMPAIGN TO PROMOTE OUR DOWNTOWN BUSINESSES AND ENCOURAGE CITY RESIDENTS AND WORKERS TO SUPPORT THE LOCAL BUSINESS COMMUNITY. IN FY 20/21 THE BIDCAP PROGRAM:- PROVIDED MATCHING CONTRIBUTIONS OF $2,390 TO DOWNTOWN BUSINESSES FOR FOOD PURCHASES- PROVIDED $47,599 IN MATCHING GIFT CARD CONTRIBUTIONS TO PARTICIPATING DOWNTOWN BUSINESSES 90716 SEE SCHEDULE O FOR THE DESCRIPTION ON BUSINESS OUTREACH, MARKETING AND PROMOTIONTHE WPDDMA UNDERTAKES A NUMBER OF ACTIVITIES TO PROMOTE THE DOWNTOWN AND ITS BUSINESSES.WHITE PLAINS BID DINING GUIDEIN FY 20/21 WPDDMA LAUNCHED A DIGITAL VERSION OF ITS ANNUAL DINING GUIDE TO ENCOURAGE RESIDENTS OF WHITE PLAINS AND THE SURROUNDING AREA TO COME DOWNTOWN TO ENJOY DINING ONCE AGAIN. DUE TO THE PUBLIC'S INCREASE CAUTION AND DESIRE TO GO CONTACTLESS, CREATING A DIGITAL VERSION OF THE GUIDE WAS A NECESSARY RESPONSE. THIS WAS ALSO AN OPPORTUNITY TO MOVE FORWARD IN A MODERN DIRECTION TO ACCOMMODATE A MORE TECH-SAVVY POPULATION. THE DIGITAL VERSION OF THE GUIDE CAN BE ACCESSED ANYTIME ON A PHONE OR COMPUTER, THERE IS NO NEED TO CARRY ANYTHING EXTRA, AND IT WILL BE UPDATED IN REAL-TIME AS NEW RESTAURANTS OPEN.TO CREATE THE GUIDE, THE WHITE PLAINS BID PARTNERED WITH MAPME, AN INTERACTIVE MAP SERVICE THAT WORKS WITH OTHER ORGANIZATIONS AND MUNICIPALITIES AROUND THE WORLD. WITH THIS SERVICE, THE WHITE PLAINS BID DESIGNED A CUSTOM MAP THAT IS COMPREHENSIVE AND EASY TO UNDERSTAND AND NAVIGATE.WITH THIS GUIDE, YOU CAN FILTER BY CUISINE, PRICE POINT, OR BOTH. EACH LOCATION HAS A DETAILED LISTING, INCLUDING ADDRESS, PHONE NUMBER, DESCRIPTION, WEBSITE LINK, AND PHOTOS. NEARBY PARKING LOCATIONS ARE LISTED AS WELL. WHEN CLICKING THE ADDRESS OF ANY LISTING, THE USER WILL BE BROUGHT TO GOOGLE MAPS SHOWING DIRECTIONS TO THAT LOCATION.SHOP SMALL WHITE PLAINSIN FY 20/21 AS IN PREVIOUS YEARS, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION IN ORDER TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY, NOVEMBER 28, 2020. AS A NEIGHBORHOOD CHAMPION, THE WPDDMA RECEIVED SHOP SMALL BRANDED MERCHANDISE FROM AMERICAN EXPRESS AND A LISTING ON SHOPSMALL.COM. IN 2020, SMALL BUSINESS SATURDAY COMMENCED THE WPBID'S SHOP SMALL INITIATIVE.TO MARKET SHOP SMALL WHITE PLAINS AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA:1. RECRUITED 35 BUSINESSES TO OFFER SPECIALS FROM SMALL BUSINESS SATURDAY THROUGH THE END OF THE WHITE PLAINS HOLIDAY MARKET ON DECEMBER 132. PROVIDED SHOP SMALL MERCHANDISE TO PARTICIPATING SMALL BUSINESSES DOWNTOWN3. DISTRIBUTED PARKING VALIDATION CODES ON SOCIAL MEDIA, FOR UP TO 2 HOURS OF FREE PARKING THROUGH THE CITY'S PARKWHITEPLAINS APP4. HIGHLIGHTED THE SPECIAL DAY ON WPBID.COM, THE WEEKLY E-NEWSLETTER, AND ON SOCIAL MEDIA5. HIRED A WESTCHESTER BASED FOOD BLOGGER FOR AN INSTAGRAM TAKEOVER TO PROMOTE LOCAL RESTAURANTS6. ADVERTISED SMALL BUSINESS SATURDAY IN DIGITAL ADS AND DEDICATED E-BLASTSWEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 3,700 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER, DISCOVER DOWNTOWN WHITE PLAINS, AN INCREASE OF NEARLY 1,700 SINCE THE END OF 2019. THE E-NEWSLETTER REGULARLY FEATURES EVENTS AND PROMOTIONS FROM THE WPDDMA, LOCAL MERCHANTS, AND OTHER INTERESTING HAPPENINGS DOWNTOWN. WHEN APPROPRIATE, THE WPDDMA BLASTS OUT NEWS, NEW BUSINESSES, AND IMPORTANT CITY-WIDE INFORMATION. IN 2020, DISCOVER WHITE PLAINS RECEIVED AN AVERAGE OPEN RATE OF 22.3% AND AN AVERAGE CLICK THROUGH RATE OF 9.2%. BOTH EXCEED THE NON-PROFIT INDUSTRY AVERAGE OF 18% AND 2.5% RESPECTIVELY.SOCIAL MEDIASOCIAL MEDIA HAS BEEN AN EFFECTIVE TOOL FOR PROMOTING DOWNTOWN WHITE PLAINS AND CAPTURING PUBLIC INTEREST IN THE AREA. WITH MANY EVENTS MOVING TO THE DIGITAL LANDSCAPE AND COMMUNITIES COMING TOGETHER ONLINE, SOCIAL MEDIA MARKETING BECAME A MAJOR ASSET FOR WPBID'S PROMOTIONS IN 2020. THE WPDDMA CONTINUES TO REGULARLY AND CONSISTENTLY SHARE POSTS FROM BID BUSINESSES AND ORGANIZATIONS TO CONTINUE A CONVERSATION AND INCREASE INTEREST AND VISIBILITY FOR ALL EVENTS AND PROGRAMS WITHIN THE BID.AT THE END OF 2020, THE WPDDMA'S FACEBOOK PAGE HAD 4,240 LIKES, A 7.3% INCREASE IN LIKES FROM THE END OF 2019. THE WPDDMA'S 184 FACEBOOK POSTS THROUGHOUT 2020 HAD AN AVERAGE 10% ENGAGEMENT RATE POST. THE WPDDMA'S TWITTER PAGE HAD A 7.6% INCREASE IN FOLLOWERS FROM THE END OF 2019. OVER THE YEAR, THERE WERE 154 TOTAL TWEETS WITH AN AVERAGE OF 498 IMPRESSIONS PER TWEET. THE WPDDMA'S INSTAGRAM PAGE HAD OVER 2,000 FOLLOWERS, A 59.7% INCREASE FROM THE END OF 2019. THE WPDDMA'S 118 INSTAGRAM POSTS IN 2020 HAD AN AVERAGE OF 9% ENGAGEMENT RATE.IN 2020, THE WPDDMA RAN SEVERAL THEMED CONTESTS AND GIVEAWAYS, PRIMARILY AROUND CELEBRATING DAYS. THESE INCLUDED A MOTHER'S DAY GIVEAWAY, A FATHER'S DAY GIVEAWAY, AND TWO INDUSTRY BINGO CONTESTS INCLUDING RESTAURANT BINGO AND SALONS, SPAS, & SELF CARE BINGO. PRIZES INCLUDED GIFT CARDS TO DOWNTOWN BUSINESSES. OTHER MARKETING AND BUSINESS PROMOTIONSIN MARCH OF 2020, SHORTLY AFTER THE GOVERNOR ORDERED THE SHUTDOWN OF NON-ESSENTIAL BUSINESSES IN NEW YORK STATE, THE WPBID COMPILED AN ONGOING LIST OF OPEN BUSINESSES IN THE DOWNTOWN. WITH THIS LIST, PEOPLE WERE ENCOURAGED TO SUPPORT OUR LOCAL BUSINESS COMMUNITY DURING THESE DIFFICULT TIMES. RESTAURANTS, AS ESSENTIAL BUSINESSES PROVIDING FOOD, WERE ONE OF THE FEW ESTABLISHMENTS PERMITTED TO BE OPEN IN SOME CAPACITY. INITIALLY, TAKEOUT AND DELIVERY WERE THEIR ONLY MEANS OF CONDUCTING BUSINESSES. AS OTHER STOREFRONTS BEGAN TO OPEN THROUGH THE NEW YORK FORWARD REOPENING PLAN, FITNESS, RETAIL, SALONS, SPAS AND SELF-CARE BUSINESSES WERE ADDED. THIS LIST, CALLED OPEN FOR BUSINESS, WAS PLACED ON A PAGE OF THE WPDDMA WEBSITE, FEATURED ON THE HOMEPAGE, AND IN EACH WEEKLY E-NEWSLETTER DISCOVER DOWNTOWN WHITE PLAINS. THROUGHOUT THE YEAR, THIS PAGE WAS AN IMPORTANT RESOURCE FOR THE PEOPLE OF WHITE PLAINS. IN FY 20/21, THE WPDDMA CONTINUED TO USE WELCOME WAGON AND GOOGLE REMARKETING FOR PROMOTIONS. WELCOME WAGON SENDS NEW WHITE PLAINS HOMEOWNERS A POSTCARD PROMOTING OPEN FOR BUSINESS. WITH GOOGLE REMARKETING, VISITORS OF THE WPDDMA WEBSITE RECEIVE ADS OFFSITE, ENCOURAGING THEM TO VISIT THE OPEN FOR BUSINESS PAGE AGAIN FOR UPDATES.EMAIL BLASTS WITH PERTINENT INFORMATION EFFECTING BUSINESSES WERE SENT OUT. TOPICS INCLUDING NEW REGULATIONS, OPPORTUNITIES FOR FINANCIAL ASSISTANCE THROUGH THE PANDEMIC AND BUSINESS INSIGHT INTO MARKETING AND REPOSITIONING. 61 DIGITAL E-BLASTS WERE EMAILED TO APPROXIMATELY 300 DOWNTOWN BUSINESS OWNERS AND MANAGERS. DESPITE THE PANDEMIC, THE WPBID HELPED ARRANGE 7 RIBBON CUTTINGS FOR THE OPENING OF NEW BUSINESSES IN THE DOWNTOWN DISTRICT. 90716 666847 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 13 0 6 1 0 0 0 0 0 0 0 0 0 0 0 0 X 31 29 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 NY X X BRITTANY BRANDWEIN 9143285166 235 MAMARONECK AVENUE NO 200 WHITE PLAINS NY 10605 BONNIE SILVERMAN CHAIRPERSON 2.00 X X 0 0 0 ROBERT MCGUINNESS DIRECTOR 1.00 X 0 0 0 ELIZABETH DEVLIN DIRECTOR 1.00 X 0 0 0 BRIAN MAHON DIRECTOR 1.00 X 0 0 0 YANIV BLUMENFELD DIRECTOR 1.00 X 0 0 0 WILLIAM PERRY DIRECTOR 1.00 X 0 0 0 JOSIAH BROCK DIRECTOR 1.00 X 0 0 0 TAMMY CUOMO DIRECTOR 1.00 X 0 0 0 STUART LEVINE DIRECTOR 1.00 X 0 0 0 SERGIO SENSI DIRECTOR 1.00 X 0 0 0 SEAN MEADE DIRECTOR 1.00 X 0 0 0 LAUREN MORRIS DIRECTOR 1.00 X 0 0 0 BRIAN MAHON DIRECTOR 1.00 X 0 0 0 NICHOLAS WOLFF DIRECTOR 1.00 X 0 0 0 MICHAEL CALANO DIRECTOR 1.00 X 0 0 0 MANNY POLLONI DIRECTOR 1.00 X 0 0 0 KEN SOFER DIRECTOR 1.00 X 0 0 0 KAREN PASQUALE DIRECTOR 1.00 X 0 0 0 JEANNIE MINSKOFF-GRANT DIRECTOR 1.00 X 0 0 0 GINA PERRIELLO DIRECTOR 1.00 X 0 0 0 EDWARD BIRDIE DIRECTOR 1.00 X 0 0 0 CHRISTIANA DAMIANO DIRECTOR 1.00 X 0 0 0 ANN BERNSTEIN DIRECTOR 1.00 X 0 0 0 ANDY KIMERLING DIRECTOR 1.00 X 0 0 0 TAISHA GONZALEZ DIRECTOR 1.00 X 0 0 0 TOM MILES DIRECTOR 1.00 X 0 0 0 GREG BELEW DIRECTOR 1.00 X 0 0 0 JOSIAH BROCK DIRECTOR 1.00 X 0 0 0 DOUGLAS COLETY DIRECTOR THRU 12/2020 1.00 X 0 0 0 RONALD GETLAN DIRECTOR THRU 12/2020 1.00 X 0 0 0 BRITTANY BRANDWEIN EXECUTIVE DIRECTOR & SECRETARY 40.00 X X 70352 0 11188 MICHAEL TRAYNOR TREASURER 1.00 X X 0 0 0 ALAN GOLDMAN VICE CHAIRMAN 1.00 X X 0 0 0 70352 0 11188 0 0 0 0 A&A MAINTENANCE ENTERPRISES INC 965 MIDLAND AVENUE YONKERS NY 10704 MAINTENANCE SERVICES 117411 1 770538 38685 809223 1172 1172 REFUNDS 900099 60 60 60 810455 0 0 1232 62357 62357 102633 76429 21727 4477 52387 45545 4462 2380 181564 133172 40589 7803 6799 5779 680 340 22072 18762 2207 1103 11500 11500 10675 10675 6407 5446 641 320 12284 12284 18002 15302 1800 900 17543 14914 1754 875 814 692 81 41 1684 168 1516 75 8 67 7716 7716 4326 3677 433 216 CLEAN SWEEP PROGRAM 148425 148425 WING WALK 22521 22521 WINTERFEST 16262 16262 MUSIC IN MOTION 11323 11323 66065 66065 783434 666847 98132 18455 143558 148697 322553 349578 18052 11854 15731 8109 145059 104184 25726 40875 525620 559113 2560 6062 53894 56864 56454 62926 X 467954 496187 1212 0 469166 496187 525620 559113 27021 0 X X 0 1 X 1 0 X 878373 901230 985720 932339 809223 4506885 878373 901230 985720 932339 809223 4506885 27655 4479230 1372 998 4159 980 1172 8681 250 572 266 532 60 1680 4517246 0.99160 0.98420 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: REFUNDS - 2016 AMOUNT: $ 250. 2017 AMOUNT: $ 572. 2018 AMOUNT: $ 266. 2019 AMOUNT: $ 532. 2020 AMOUNT: $ 60. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 81809 55684 26125 63250 48500 14750 40875 DEFERRED RENT 2130 PAYCHECK PROTECTION PROGRAM LOAN 54734 56864 X 810455 0 810455 0 810455 783434 0 783434 0 783434 PART X, LINE 2: THE WPDDMA RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT TO BE SUSTAINED. MANAGEMENT HAS DETERMINED THAT THE WPDDMA HAD NO UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE FINANCIAL STATEMENT RECOGNITION OR DISCLOSURE. THE WPDDMA IS NO LONGER SUBJECT TO EXAMINATION BY APPLICABLE TAXING JURISDICTIONS FOR PERIODS PRIOR TO JUNE 30, 2018. SILVERMAN 237 LLC CHAIR OF THE ORGANIZATION OWNS SILVERMAN 237 LLC 47256 BONNIE SILVERMAN AND HER FAMILY COLLECTIVELY OWN A MAJORITY OF SILVERMAN 237 LLC, WHICH LEASES OFFICE SPACE TO THE WPDDMA 0 FORM 990, PART VI, SECTION B, LINE 11B WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. HAS ITS FORM 990 PREPARED BY AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. WHEN THE FORM 990 HAS BEEN PREPARED, REVIEWED BY MANAGEMENT, AND THE EXECUTIVE COMMITTEE OF THE BOARD AND IS READY TO BE FILED WITH THE INTERNAL REVENUE SERVICE, IT IS ELECTRONICALLY SENT TO BOARD MEMBERS OF THE ORGANIZATION FOR ANY COMMENTS. ANY COMMENTS ARE THEN GROUPED, SUMMARIZED AND PROVIDED TO THE INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED AND APPROVED FOR FILING. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY IS APPLICABLE TO EMPLOYEES, BOARD MEMBERS AND MEMBERS OF ANY COMMITTEE. THE POLICY WILL BE MONITORED BY THE EXECUTIVE DIRECTOR, EXECUTIVE COMMITTEE AND CHAIRPERSON. INTERESTED PERSONS ARE REQUIRED TO COMPLETE AN ANNUAL DISCLOSURE STATEMENT, DISCLOSING ANY ACTUAL OR POTENTIAL CONFLICTS. AN INTERESTED PERSON MAY MAKE A PRESENTATION AT THE GOVERNING BOARD OR COMMITTEE MEETING, BUT AFTER THE PRESENTATION, HE/SHE SHALL LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. THE CHAIRPERSON OF THE GOVERNING BOARD OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. THE GOVERNING BOARD OR COMMITTEE, AFTER EXERCISING DUE DILIGENCE, SHALL DETERMINE WHETHER THE ORGANIZATION CAN OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE GOVERNING BOARD OR COMMITTEE SHALL DETERMINE BY A MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE ORGANIZATION'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. IN CONFORMITY WITH THE ABOVE DETERMINATION IT SHALL MAKE ITS DECISION AS TO WHETHER TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. FORM 990, PART VI, SECTION B, LINE 15A THE ORGANIZATION'S TOP MANAGEMENT IS COMPRISED OF THE BOARD OF DIRECTORS, WHICH ARE UNCOMPENSATED, AND THE EXECUTIVE DIRECTOR. THE BOARD OF DIRECTORS, ACTING THROUGH THE EXECUTIVE COMMITTEE, REVIEWS THE COMPENSATION OF ALL EMPLOYEES. THE COMMITTEE MAKES RECOMMENDATIONS WHICH ARE THEN APPROVED OR REJECTED BY THE BOARD. THE EXECUTIVE COMMITTEE HAS THE AUTHORITY AND MAY ACT ON ITS OWN TO APPROVE STAFF COMPENSATION. THE COMMITTEE REVIEWS THE WAGES AND COMPENSATION OF SIMILAR EMPLOYEES DOING SIMILAR FUNCTIONS IN OTHER ORGANIZATIONS. COMPARABILITY DATA AND INFORMATION IS COMPILED FROM GUIDESTAR AND/OR OTHER SOURCES (E.G., LABOR DEPARTMENT DATA AND CONVERSATIONS WITH OTHER EMPLOYERS). THE COMMITTEE ALSO CONSIDERS AND ANNUAL PERFORMANCE EVALUATIONS PREPARED BY THE EXECUTIVE DIRECTOR, THE 12 MONTH INCREASE IN THE CPI FOR THE NY/NJ REGION DEVELOPED BY THE US DEPARTMENT OF LABOR AND SALARY SURVEYS OF NOT-FOR-PROFIT ORGANIZATIONS WITH POSITIONS SIMILAR TO THOSE OF THE WPDDMA. THESE SURVEYS INCLUDED ONE BY PNP STAFFING (A SURVEY OF 1,500 NOT FOR PROFIT ORGANIZATIONS IN THE NYC AREA) AND THE INTERNATIONAL DOWNTOWN ASSOCIATION'S SALARY SURVEY. SALARY RECOMMENDATIONS ARE MADE TO THE EXECUTIVE COMMITTEE BY THE EXECUTIVE DIRECTOR AND PRESENTED AT THE JUNE EXECUTIVE COMMITTEE MEETING OR AT OTHER EXECUTIVE COMMITTEE MEETINGS IF NECESSARY. THE COMMITTEE CONSIDERS ALL MATERIALS THAT ARE SUBMITTED AND ANY DISCUSSION AT THE EXECUTIVE COMMITTEE MEETINGS AND MAKES FINAL SALARY RECOMMENDATIONS THAT ARE DOCUMENTED IN A MEMO ON THE EXECUTIVE DIRECTOR'S COMPUTER. THIS PROCESS IS UNDERTAKEN FOR ALL STAFF AND WAS LAST UNDERTAKEN IN JUNE 2021. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S FORM 990 AND FORM 1023 IS AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. THE RETURN IS POSTED ON GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, FORM 990, FORM 1023, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S EXECUTIVE COMMITTEE ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THIS PROCESS DID NOT CHANGE FROM THE PRIOR YEAR.