DALLAS CONVENTION & VISITORS BUREAU: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
DALLAS CONVENTION & VISITORS BUREAU (EIN 75-2456622)
Tax period
2020-10-01 to 2021-09-30
Filed
2022-05-13
IRS object ID
202201339349300940
Schema version
2020v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-05-13T08:25:30-05:00ReturnTs
Tax Period End2021-09-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN750786316PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1WEAVER AND TIDWELL LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line12821 W 7TH ST STE 700AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76107ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-10-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN752456622EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1DALLAS CONVENTION & VISITORS BUREAUBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDALLBusinessNameControlTxt
Phone2145711000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11807 ROSS AVENUE NO 450AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJILL LARSENPersonNm
Person TitleCFOPersonTitleTxt
Phone2145711012PhoneNum
Signature2022-05-11SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJILLPersonFirstNm
Person LastLARSENPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKIRBY ROSSPreparerPersonNm
PTINP00298143PTIN
Phone8173327905PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeYes (X)AddressChangeInd

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISITDALLASBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerCRAIG DAVISPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11807 ROSS AVENUE NO 450AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$23,807,491GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITDALLAS.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1992FormationYr
Legal Domicile StateTXLegalDomicileStateCd
Activity Or MissionTO FAVORABLY IMPACT THE DALLAS ECONOMY THROUGH TRAVEL AND TOURISM.ActivityOrMissionDesc
Voting Members Governing Body22VotingMembersGoverningBodyCnt
Voting Members Independent22VotingMembersIndependentCnt
Total Employee97TotalEmployeeCnt
Total Volunteers32TotalVolunteersCnt
Total Gross UBI$86,214TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$85,214NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$5,348,242PYContributionsGrantsAmt
CY Contributions Grants$6,036,939CYContributionsGrantsAmt
PY Program Service Revenue$22,932,557PYProgramServiceRevenueAmt
CY Program Service Revenue$17,087,068CYProgramServiceRevenueAmt
PY Investment Income$29,432PYInvestmentIncomeAmt
CY Investment Income$45,641CYInvestmentIncomeAmt
PY Other Revenue$422,375PYOtherRevenueAmt
CY Other Revenue$317,098CYOtherRevenueAmt
PY Total Revenue$28,732,606PYTotalRevenueAmt
CY Total Revenue$23,486,746CYTotalRevenueAmt
PY Grants And Similar Paid$24,107,340PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$9,288,473PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$7,900,670CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$20,506,057PYOtherExpensesAmt
CY Other Expenses$15,402,839CYOtherExpensesAmt
PY Total Expenses$53,901,870PYTotalExpensesAmt
CY Total Expenses$23,303,509CYTotalExpensesAmt
PY Revenues Less Expenses-$25,169,264PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$183,237CYRevenuesLessExpensesAmt
Total Assets BOY$9,372,783TotalAssetsBOYAmt
Total Assets EOY$16,156,055TotalAssetsEOYAmt
Total Liabilities BOY$2,043,443TotalLiabilitiesBOYAmt
Total Liabilities EOY$8,493,245TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$7,329,340NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$7,662,810NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTO FAVORABLY IMPACT THE DALLAS ECONOMY THROUGH TRAVEL AND TOURISM.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescCITY SALES AND MARKETING: DESPITE THE PANDEMIC EFFECTS OF COVID-19, DCVB BOOKED 1.26 MILLION ROOM NIGHTS IN FY21 FOR A FUTURE ECONOMIC IMPACT OF $1.22 BILLION. PROMOTIONAL EFFORTS TO ATTRACT VISITORS TO THE CITY OF DALLAS WERE LASER-FOCUSED TO SECURE 665 EVENTS INCLUDING 13 LARGE CITYWIDE CONVENTIONS. A NEW ADVERTISING AGENCY OF RECORD WAS SELECTED AND ONBOARDED TO DELIVER A FULL-SCALE CONSUMER CAMPAIGN FOR THE CITY OF DALLAS - "FIND YOUR ALL" - WITH NEW CREATIVE ASSETS DEVELOPED AND LAUNCHED ACROSS MULTIPLE PLATFORMS INCLUDING BROADCAST, DIGITAL, PRINT, BILLBOARD, AND SOCIAL MEDIA. REGIONAL DRIVE MARKETS BECAME A KEY PRIORITY AS LEISURE SPENDING LED THE INDUSTRY'S RECOVERY IN FY21. DALLAS HOTELS EXPERIENCED A SIGNIFICANT SPIKE IN WEEKEND LEISURE VOLUME AS EVIDENCED BY 2021 LABOR DAY TRAVEL THAT EXCEEDED 2020 AND 2019 BY 56% AND 13%, RESPECTIVELY. THE TEXAS-OU FOOTBALL GAME WEEKEND, WHICH IS TRADITIONALLY A SELL-OUT WEEKEND, SUSTAINED TRAVEL LEVELS THAT WERE 102% HIGHER THAN 2020 AND 15% HIGHER THAN 2019. REVENUE DURING THE 2021 TEXAS-OU GAME WEEKEND DELIVERED THE CITY'S HIGHEST PERFORMING DAYS SINCE THE 2011 SUPER BOWL.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescEVENT PROCUREMENT AND HOSPITALITY: VISITORS GENERATED $3.11 BILLION IN DIRECT SPENDING AND SUPPORTED 39,598 JOBS WITH A TOTAL ECONOMIC IMPACT OF $5 BILLION IN FY21. DALLAS EMERGED FROM THE PANDEMIC HOSTING VARIOUS EVENTS THAT INCLUDED ITS FIRST IN-PERSON CITYWIDE CONVENTION FOR THE ASIAN AMERICAN HOTEL OWNERS ASSOCIATION AND NUMEROUS HIGH-PROFILE SPORTING EVENTS WITH BROADCASTS ON MAJOR NETWORKS SUCH AS CBS, FOX SPORTS, AND STREAMING INTERNATIONAL PLATFORMS. PROFESSIONAL VOLLEYBALL MADE US HISTORY AS ATHLETES UNLIMITED CHOSE DALLAS FAIR PARK COLISEUM TO HOST ITS INAUGURAL SEASON. THE DALLAS SPORTS COMMISSION ALSO SECURED THE 2021 CONCACAF GOLD CUP GROUP STAGE A MATCHES FEATURING MEXICO AND EL SALVADOR AT AT&T STADIUM, COTTON BOWL STADIUM AND TOYOTA STADIUM IN ADDITION TO QUARTERFINALS AT AT&T STADIUM. DURING THE EARLY DAYS OF THE PANDEMIC, DALLAS LED THE NATION AS THE FIRST DESTINATION TO RECEIVE GLOBAL BIORISK ADVISORY COUNCIL (GBAC) STAR ACCREDITATION. BY THE CLOSE OF FY21, 33 HOTELS EARNED ACCREDITATION ALONG WITH THE KBH CONVENTION CENTER, DFW INTERNATIONAL AIRPORT, DALLAS LOVE FIELD, AT&T STADIUM, AND AMERICAN AIRLINES CENTER.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescDTPID PROGRAM MANAGEMENT: DELIVERING THE PROGRAMS AND IMPROVEMENTS OF THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT'S ANNUAL SERVICE PLAN LEVERAGED A TRANSFORMATIVE IMPACT THROUGHOUT THE CITY OF DALLAS. MEDIA PLACEMENTS CREATED BY DCVB MEASURED 108,120,640 IMPRESSIONS IN FY21. TWENTY-FIVE DTPID-SPONSORED CONFERENCES AND TRADESHOWS WERE EXECUTED BY DCVB TO AMPLIFY DALLAS BRAND RECOGNITION. THESE EVENTS PRODUCED VITAL ONE-ON-ONE APPOINTMENTS WITH ACCESS TO IMPORTANT DECISION-MAKERS WHO DETERMINE PLACEMENT OF FUTURE EVENTS AND MEETINGS. OVER 100 SITE VISITS AND FAMILIARIZATION TOURS WERE CONDUCTED IN FY21, AS DCVB BROUGHT TOUR OPERATORS, TRAVEL AGENTS, JOURNALISTS, AND EVENT PLANNERS TO DALLAS TO EXPERIENCE THE CITY FIRST-HAND. DTPID-FUNDED INCENTIVES ALLOWED DCVB TO SECURE FUTURE CITYWIDE EVENTS WITH A COMBINED ECONOMIC IMPACT OF OVER $338 MILLION FOR THE CITY OF DALLAS. DTPID'S INCENTIVE PROGRAM FOR LOCAL ARTS, SPECIAL EVENTS, TOUR OPERATORS, FILM, AND HOTELS PROVIDED MORE THAN $1.4 MILLION IN MARKETING INITIATIVES AND INCENTIVES FOR SMALL GROUPS CONSIDERING DALLAS AMONG OTHER DESTINATIONS. DCVB MEASURES EACH EVENT'S PERFORMANCE TO ENSURE A 10-TO-1 RETURN ON INVESTMENT.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign OfficeYes (1)ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document54IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee97EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members22GoverningBodyVotingMembersCnt
Independent Voting Member22IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonJILL LARSENPersonNm
Phone9724150200PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11807 ROSS AVENUE SUITE 450AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (43 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtOfficerOfficerIndKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeIndFormer Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd
JOHN ACKERMAN
DIRECTOR1.00Yes (X)$0$0$0
PAULA BLACKMON
DIRECTOR1.00Yes (X)$0$0$0
CAROLYN DENT
DIRECTOR1.00Yes (X)$0$0$0
ROBBIE DOUGLAS
DIRECTOR1.00Yes (X)$0$0$0
GAY DONNELL WILLIS
DIRECTOR1.00Yes (X)$0$0$0
ROSA FLEMING
DIRECTOR1.00Yes (X)$0$0$0
TONY FLORES
DIRECTOR1.00Yes (X)$0$0$0
SCOTT GOLDSTEIN
DIRECTOR1.00Yes (X)$0$0$0
ANANT JAIN
DIRECTOR1.00Yes (X)$0$0$0
TRACI MAYER
DIRECTOR1.00Yes (X)$0$0$0
ADAM MEDRANO
DIRECTOR1.00Yes (X)$0$0$0
MARIA MENDEZ
DIRECTOR1.00Yes (X)$0$0$0
CARRIE PARSONS
DIRECTOR1.00Yes (X)$0$0$0
CHRIS PILAVAKIS
DIRECTOR1.00Yes (X)$0$0$0
JIROKO ROSALES
DIRECTOR1.00Yes (X)$0$0$0
MITZI TALLY
DIRECTOR1.00Yes (X)$0$0$0
TONY VEDDA
DIRECTOR1.00Yes (X)$0$0$0
TERESA COLEMAN WASH
DIRECTOR1.00Yes (X)$0$0$0
CAROL WEST
DIRECTOR1.00Yes (X)$0$0$0
GREG WHITE
DIRECTOR1.00Yes (X)$0$0$0
MARK WOELFFER
DIRECTOR1.00Yes (X)$0$0$0
HELEN GIDDINGS
DIRECTOR1.00Yes (X)$0$0$0
STEVE GOLDBERG
DIRECTOR1.00Yes (X)$0$0$0
MARY PAT HIGGINS
DIRECTOR1.00Yes (X)$0$0$0
STEVE KEMBLE
DIRECTOR1.00Yes (X)$0$0$0
KYLE NOONAN
DIRECTOR1.00Yes (X)$0$0$0
JAMES SMITH
DIRECTOR1.00Yes (X)$0$0$0
ROBERT WATSON
DIRECTOR1.00Yes (X)$0$0$0
DAVE BROWN
CHAIR2.00Yes (X)$0$0$0Yes (X)
MICHAEL KOFFLER
TREASURER2.00Yes (X)$0$0$0Yes (X)
JOYCE WILLIAMS
CHAIR, DIRECTOR2.00Yes (X)$0$0$0Yes (X)
CRAIG DAVIS
CEO55.00$391,843$0$37,789Yes (X)
JILL LARSEN
CFO50.00$160,809$0$17,880Yes (X)
DARIELA ESQUIVEL
CORPORATE BOARD SECRETARY50.00$67,472$0$22,208Yes (X)
DONALD KENT
CHIEF SALES OFFICER50.00$297,928$0$49,506Yes (X)
FRANK LIBRIO
CHIEF MARKETING OFFICER50.00$264,200$0$15,835Yes (X)
MONICA PAUL
EXECUTIVE DIRECTOR OF DSC50.00$177,883$0$18,334Yes (X)
MARK THOMPSON
SR VP OF TOURISM50.00$182,383$0$18,437Yes (X)
CHERYL RICHARDS
CHIEF DIVERSITY & INCLUSION OFFICER45.00$171,730$0$31,590Yes (X)
KIM BORNEMAN
REGIONAL DIRECTOR OF SALES, NW45.00$155,787$0$4,852Yes (X)
MARY GRIMLEY
VP OF SALES45.00$137,698$0$12,745Yes (X)
GAYLA FUSSELL
DIRECTOR OF NATIONAL ACCOUNTS45.00$133,783$0$17,518Yes (X)
PHILLIP JONES
FORMER CEO0.00$225,000$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,366,516TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$246,694TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K20IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedYes (1)FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
TRACY LOCKE
PO BOX 910023DALLASTX75391MARKETING$2,262,522
HOTEL ASSOCIATION OF NORTH TEXAS
12830 HILLCREST ROAD STE D218DALLASTX75230MARKETING & ADMINISTRATION$292,776
TEXAS HOTEL & LODGING ASSOCIATION
1701 WEST AVENUEAUSTINTX78701MARKETING & ADMINISTRATION$277,477
MMGY NJF
7309 W 80TH STREET STE 400OVERLAND PARKKS66204PUBLIC RELATIONS$184,818
SLINGSHOT LLC
208 N MARKET STREET STE 500DALLASTX75202MARKETING$138,842
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K13CntrctRcvdGreaterThan100KCnt
Government Grants$5,264,194GovernmentGrantsAmt
All Other Contributions$772,745AllOtherContributionsAmt
Total Contributions$6,036,939TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
FEES/CONTRACTS FROM GOV AGENCIES561591$10,224,651$10,224,651
TOURISM PUBLIC IMPROV DIS FEES561591$6,008,098$6,008,098
MEMBERSHIP DUES & ADMIN561591$803,403$803,403
TICKET SALES561591$50,916$50,916
FieldValueIRS element (for citing)
Total Program Service Revenue$17,087,068TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$31,704TotalRevenueColumnAmt
Exclusion$31,704ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$334,682SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$320,745SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$13,937SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$13,937TotalRevenueColumnAmt
Exclusion$13,937ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
ADMINISTRATION SERVICES900099$151,200$151,200
WEBSITE ADVERTISING541800$86,214$86,214
OTHER REVENUE900099$53,643$53,643

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$26,041TotalRevenueColumnAmt
Related Or Exempt Func Income$26,041RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$317,098OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$23,486,746TotalRevenueColumnAmt
Related Or Exempt Func Income$17,317,952RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$86,214UnrelatedBusinessRevenueAmt
Exclusion$45,641ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,272,462TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$4,481,608TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$84,134TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,610,252TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$452,214TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$17,761TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$84,000TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$656,657TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$2,967,324TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$244,210TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$534,995TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$644,619TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$449,234TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$7,768,095TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$10,619TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$60,795TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$63,358TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
SPONSORSHIPS/PARTNERSHI$738,070
MISCELLANEOUS EXPENSE$442,630
CLIENT DEVELOPMENT$315,559
BAD DEBT$261,674

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$143,239TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$23,303,509TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$4,189,034BOYAmt
EOY$3,596,593EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$3,220,751BOYAmt
EOY$9,718,635EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$840,406BOYAmt
EOY$754,880EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$995,133BOYAmt
EOY$1,107,489EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,896,996LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$1,879,797LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$75,993BOYAmt
EOY$17,199EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$909,793EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$51,466BOYAmt
EOY$51,466EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$9,372,783BOYAmt
EOY$16,156,055EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$1,295,706BOYAmt
EOY$4,208,415EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$747,737BOYAmt
EOY$2,569,830EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$1,715,000EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,043,443BOYAmt
EOY$8,493,245EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$7,329,340BOYAmt
EOY$7,662,810EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$7,329,340BOYAmt
EOY$7,662,810EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$9,372,783BOYAmt
EOY$16,156,055EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$183,237ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$150,233NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$432,590OtherCostOrOtherBasisAmt
Depreciation$417,391DepreciationAmt
Book Value$15,199BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,462,406OtherCostOrOtherBasisAmt
Depreciation$1,462,406DepreciationAmt
Book Value$0BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,000OtherCostOrOtherBasisAmt
Book Value$2,000BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$17,199TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescPPP LOANDesc
Amt$1,715,000Amt
FieldValueIRS element (for citing)
Total Liability$1,715,000TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$23,665,044TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$150,233NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$28,065DonatedServicesAndUseFcltsAmt
Revenue Not Reported$178,298RevenueNotReportedAmt
Revenue Subtotal$23,486,746RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$23,486,746TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$23,331,574TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$28,065DonatedServicesUseFcltsAmt
Expenses Not Reported$28,065ExpensesNotReportedAmt
Expenses Subtotal$23,303,509ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$23,303,509TotalExpensesPerForm990Amt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (4 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC01PROGRAM SERVICESTOURISM MARKETING$12,500
EUROPE03PROGRAM SERVICESTOURISM MARKETING$37,500
NORTH AMERICA02PROGRAM SERVICESTOURISM MARKETING$12,000
CENTRAL AMERICA AND THE CARIBBEAN01PROGRAM SERVICESTOURISM MARKETING$12,500
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees7SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee7TotalEmployeeCnt
Subtotal Spent$74,500SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$74,500TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART III ACCOUNTING METHOD:FormAndLineReferenceDesc

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentYes (1)SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
CRAIG DAVIS
CEO$349,266$0$25,000$0$17,577$0$12,000$0$25,789$0$429,632$0$0$0
DONALD KENT
CHIEF SALES OFFICER$252,667$0$0$0$45,261$0$14,253$0$35,253$0$347,434$0$0$0
FRANK LIBRIO
CHIEF MARKETING OFFICER$133,434$0$0$0$130,766$0$7,573$0$8,262$0$280,035$0$0$0
PHILLIP JONES
FORMER CEO$225,000$0$0$0$0$0$0$0$0$0$225,000$0$0$0
CHERYL RICHARDS
CHIEF DIVERSITY & INCLUSION OFFICER$150,968$0$0$0$20,762$0$7,048$0$24,542$0$203,320$0$0$0
MARK THOMPSON
SR VP OF TOURISM$152,333$0$0$0$30,050$0$8,367$0$10,070$0$200,820$0$0$0
MONICA PAUL
EXECUTIVE DIRECTOR OF DSC$154,269$0$0$0$23,614$0$8,174$0$10,160$0$196,217$0$0$0
JILL LARSEN
CFO$141,710$0$0$0$19,099$0$7,330$0$10,550$0$178,689$0$0$0
KIM BORNEMAN
REGIONAL DIRECTOR OF SALES, NW$149,294$0$5,599$0$894$0$4,852$0$0$0$160,639$0$0$0
GAYLA FUSSELL
DIRECTOR OF NATIONAL ACCOUNTS$131,916$0$0$0$1,867$0$6,212$0$11,306$0$151,301$0$0$0
MARY GRIMLEY
VP OF SALES$44,959$0$0$0$92,739$0$2,267$0$10,478$0$150,443$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINES 4A-BFormAndLineReferenceDesc
Explanation4A: PHILLIP JONES - $225,000, FRANK LIBRIO - $101,874, MARY GRIMLEY - $77,739 4B: JILL LARSEN - $7,330, DONALD KENT - $14,253, FRANK LIBRIO - $7,573, MONICA PAUL - $8,174, MARK THOMPSON - $8,322, CHERYL RICHARDS - $8,172, MARY GRIMLEY - $2,267ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (8 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 1DELEGATION OF AUTHORITY: THE CHAIRMAN OF THE BOARD SHALL APPOINT AN EXECUTIVE COMMITTEE WITH ALL THE POWERS OF THE BOARD TO MANAGE THE CORPORATION BETWEEN BOARD MEETINGS.
FORM 990, PART VI, SECTION A, LINE 6MEMBERS: THE ORGANIZATION HAS ONE CLASS OF MEMBERS, WHO SHALL HAVE NO VOTING RIGHTS. THE BOARD OF DIRECTORS ESTABLISH THE VARIOUS TRADE AND INDUSTRY-BASED CATEGORIES OF MEMBERSHIP. ALL PERSONS AND ORGANIZATIONS THAT FALL WITHIN ONE OF THE ESTABLISHED CATEGORIES OF MEMBERSHIP AND ARE INTERESTED IN THE PURPOSE AND OBJECTIVES OF DCVB SHALL BE ELIGIBLE FOR MEMBERSHIP UPON APPROVAL BY THE BOARD OF DIRECTORS AND PAYMENT OF MEMBERSHIP DUES.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS WITH POWER TO APPOINT GOVERNING BODY: THE MEMBERS HAVE THE ABILITY TO NOMINATE A CERTAIN NUMBER OF REPRESENTATIVES TO THE BOARD BASED ON THEIR INDUSTRY CATEGORY.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 REVIEW PROCESS: THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM. UPON COMPLETION, THE RETURN IS REVIEWED BY MANAGEMENT BEFORE FILING. PRELIMINARY AND FINAL DRAFTS ARE ALSO SUBMITTED TO THE CITY OF DALLAS FOR PROGRESS REPORTING AND OVERSIGHT.
FORM 990, PART VI, SECTION B, LINE 12CCOMPLIANCE WITH WRITTEN CONFLICT OF INTEREST POLICY: ANNUALLY, EMPLOYEES AND BOARD MEMBERS RECEIVE A REVISED POLICY AND PROCEDURES MANUAL AND MUST SIGN A FORM STATING THEY HAVE READ AND UNDERSTAND ALL POLICIES AND GUIDELINES SET FORTH IN THE MANUAL. IF SOMETHING IS BROUGHT TO THE ATTENTION OF THE OFFICERS AND DIRECTORS, IT IS INVESTIGATED AND APPROPRIATE ACTION IS TAKEN. IF A CONFLICT IS FOUND TO EXIST, THE CONFLICTED MEMBER ABSTAINS FROM DISCUSSIONS AND VOTING.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION REVIEW: THE BOARD OF DIRECTORS REVIEWS THE PRESIDENT/CHIEF EXECUTIVE OFFICER'S GOALS AND SETS THE ANNUAL COMPENSATION. ALL OTHER OFFICERS AND KEY EMPLOYEES ARE REVIEWED BY THEIR DIRECT SUPERVISOR LIKE THE CEO OR ONE OF THE OTHER OFFICERS IN A FORMAL COMPENSATION REVIEW PROCESS BASED ON PERFORMANCE BY GOALS AND OBJECTIVES. THE CHIEF EXECUTIVE OFFICER'S COMPENSATION REVIEW IS DOCUMENTED IN THE BOARD'S MEETING MINUTES AND THE OTHER REVIEWS ARE DOCUMENTED IN HUMAN RESOURCE PERSONNEL FILES.
FORM 990, PART VI, SECTION C, LINE 19DOCUMENTS AVAILABLE TO THE PUBLIC: THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY ACCEPTING REQUESTS IN WRITING AND SCHEDULING AN APPOINTMENT TO REVIEW THE REQUESTED DOCUMENTS.
FORM 990, PART XII, LINE 2CCOMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY OF THE OVERSIGHT OF THE AUDIT AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.

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