2022-05-13T08:25:30-05:00 2021-09-30 750786316 WEAVER AND TIDWELL LLP 2821 W 7TH ST STE 700 FORT WORTH TX 76107 990 2020-10-01 752456622 DALLAS CONVENTION & VISITORS BUREAU DALL 2145711000 1807 ROSS AVENUE NO 450 DALLAS TX 75201 JILL LARSEN CFO 2145711012 2022-05-11 1 JILL LARSEN 999009999 KIRBY ROSS P00298143 8173327905 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z X VISITDALLAS CRAIG DAVIS 1807 ROSS AVENUE NO 450 DALLAS TX 75201 23807491 0 X WWW.VISITDALLAS.COM X 1992 TX TO FAVORABLY IMPACT THE DALLAS ECONOMY THROUGH TRAVEL AND TOURISM. 22 22 97 32 86214 85214 5348242 6036939 22932557 17087068 29432 45641 422375 317098 28732606 23486746 24107340 0 0 0 9288473 7900670 0 0 0 20506057 15402839 53901870 23303509 -25169264 183237 9372783 16156055 2043443 8493245 7329340 7662810 X TO FAVORABLY IMPACT THE DALLAS ECONOMY THROUGH TRAVEL AND TOURISM. 0 0 CITY SALES AND MARKETING: DESPITE THE PANDEMIC EFFECTS OF COVID-19, DCVB BOOKED 1.26 MILLION ROOM NIGHTS IN FY21 FOR A FUTURE ECONOMIC IMPACT OF $1.22 BILLION. PROMOTIONAL EFFORTS TO ATTRACT VISITORS TO THE CITY OF DALLAS WERE LASER-FOCUSED TO SECURE 665 EVENTS INCLUDING 13 LARGE CITYWIDE CONVENTIONS. A NEW ADVERTISING AGENCY OF RECORD WAS SELECTED AND ONBOARDED TO DELIVER A FULL-SCALE CONSUMER CAMPAIGN FOR THE CITY OF DALLAS - "FIND YOUR ALL" - WITH NEW CREATIVE ASSETS DEVELOPED AND LAUNCHED ACROSS MULTIPLE PLATFORMS INCLUDING BROADCAST, DIGITAL, PRINT, BILLBOARD, AND SOCIAL MEDIA. REGIONAL DRIVE MARKETS BECAME A KEY PRIORITY AS LEISURE SPENDING LED THE INDUSTRY'S RECOVERY IN FY21. DALLAS HOTELS EXPERIENCED A SIGNIFICANT SPIKE IN WEEKEND LEISURE VOLUME AS EVIDENCED BY 2021 LABOR DAY TRAVEL THAT EXCEEDED 2020 AND 2019 BY 56% AND 13%, RESPECTIVELY. THE TEXAS-OU FOOTBALL GAME WEEKEND, WHICH IS TRADITIONALLY A SELL-OUT WEEKEND, SUSTAINED TRAVEL LEVELS THAT WERE 102% HIGHER THAN 2020 AND 15% HIGHER THAN 2019. REVENUE DURING THE 2021 TEXAS-OU GAME WEEKEND DELIVERED THE CITY'S HIGHEST PERFORMING DAYS SINCE THE 2011 SUPER BOWL. EVENT PROCUREMENT AND HOSPITALITY: VISITORS GENERATED $3.11 BILLION IN DIRECT SPENDING AND SUPPORTED 39,598 JOBS WITH A TOTAL ECONOMIC IMPACT OF $5 BILLION IN FY21. DALLAS EMERGED FROM THE PANDEMIC HOSTING VARIOUS EVENTS THAT INCLUDED ITS FIRST IN-PERSON CITYWIDE CONVENTION FOR THE ASIAN AMERICAN HOTEL OWNERS ASSOCIATION AND NUMEROUS HIGH-PROFILE SPORTING EVENTS WITH BROADCASTS ON MAJOR NETWORKS SUCH AS CBS, FOX SPORTS, AND STREAMING INTERNATIONAL PLATFORMS. PROFESSIONAL VOLLEYBALL MADE US HISTORY AS ATHLETES UNLIMITED CHOSE DALLAS FAIR PARK COLISEUM TO HOST ITS INAUGURAL SEASON. THE DALLAS SPORTS COMMISSION ALSO SECURED THE 2021 CONCACAF GOLD CUP GROUP STAGE A MATCHES FEATURING MEXICO AND EL SALVADOR AT AT&T STADIUM, COTTON BOWL STADIUM AND TOYOTA STADIUM IN ADDITION TO QUARTERFINALS AT AT&T STADIUM. DURING THE EARLY DAYS OF THE PANDEMIC, DALLAS LED THE NATION AS THE FIRST DESTINATION TO RECEIVE GLOBAL BIORISK ADVISORY COUNCIL (GBAC) STAR ACCREDITATION. BY THE CLOSE OF FY21, 33 HOTELS EARNED ACCREDITATION ALONG WITH THE KBH CONVENTION CENTER, DFW INTERNATIONAL AIRPORT, DALLAS LOVE FIELD, AT&T STADIUM, AND AMERICAN AIRLINES CENTER. DTPID PROGRAM MANAGEMENT: DELIVERING THE PROGRAMS AND IMPROVEMENTS OF THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT'S ANNUAL SERVICE PLAN LEVERAGED A TRANSFORMATIVE IMPACT THROUGHOUT THE CITY OF DALLAS. MEDIA PLACEMENTS CREATED BY DCVB MEASURED 108,120,640 IMPRESSIONS IN FY21. TWENTY-FIVE DTPID-SPONSORED CONFERENCES AND TRADESHOWS WERE EXECUTED BY DCVB TO AMPLIFY DALLAS BRAND RECOGNITION. THESE EVENTS PRODUCED VITAL ONE-ON-ONE APPOINTMENTS WITH ACCESS TO IMPORTANT DECISION-MAKERS WHO DETERMINE PLACEMENT OF FUTURE EVENTS AND MEETINGS. OVER 100 SITE VISITS AND FAMILIARIZATION TOURS WERE CONDUCTED IN FY21, AS DCVB BROUGHT TOUR OPERATORS, TRAVEL AGENTS, JOURNALISTS, AND EVENT PLANNERS TO DALLAS TO EXPERIENCE THE CITY FIRST-HAND. DTPID-FUNDED INCENTIVES ALLOWED DCVB TO SECURE FUTURE CITYWIDE EVENTS WITH A COMBINED ECONOMIC IMPACT OF OVER $338 MILLION FOR THE CITY OF DALLAS. DTPID'S INCENTIVE PROGRAM FOR LOCAL ARTS, SPECIAL EVENTS, TOUR OPERATORS, FILM, AND HOTELS PROVIDED MORE THAN $1.4 MILLION IN MARKETING INITIATIVES AND INCENTIVES FOR SMALL GROUPS CONSIDERING DALLAS AMONG OTHER DESTINATIONS. DCVB MEASURES EACH EVENT'S PERFORMANCE TO ENSURE A 10-TO-1 RETURN ON INVESTMENT. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 54 0 1 97 1 1 1 0 0 0 1 1 0 0 0 X 22 22 0 0 0 0 1 1 0 1 1 0 0 0 1 1 1 1 1 1 1 0 X JILL LARSEN 9724150200 1807 ROSS AVENUE SUITE 450 DALLAS TX 75201 JOHN ACKERMAN DIRECTOR 1.00 X 0 0 0 PAULA BLACKMON DIRECTOR 1.00 X 0 0 0 CAROLYN DENT DIRECTOR 1.00 X 0 0 0 ROBBIE DOUGLAS DIRECTOR 1.00 X 0 0 0 GAY DONNELL WILLIS DIRECTOR 1.00 X 0 0 0 ROSA FLEMING DIRECTOR 1.00 X 0 0 0 TONY FLORES DIRECTOR 1.00 X 0 0 0 SCOTT GOLDSTEIN DIRECTOR 1.00 X 0 0 0 ANANT JAIN DIRECTOR 1.00 X 0 0 0 TRACI MAYER DIRECTOR 1.00 X 0 0 0 ADAM MEDRANO DIRECTOR 1.00 X 0 0 0 MARIA MENDEZ DIRECTOR 1.00 X 0 0 0 CARRIE PARSONS DIRECTOR 1.00 X 0 0 0 CHRIS PILAVAKIS DIRECTOR 1.00 X 0 0 0 JIROKO ROSALES DIRECTOR 1.00 X 0 0 0 MITZI TALLY DIRECTOR 1.00 X 0 0 0 TONY VEDDA DIRECTOR 1.00 X 0 0 0 TERESA COLEMAN WASH DIRECTOR 1.00 X 0 0 0 CAROL WEST DIRECTOR 1.00 X 0 0 0 GREG WHITE DIRECTOR 1.00 X 0 0 0 MARK WOELFFER DIRECTOR 1.00 X 0 0 0 HELEN GIDDINGS DIRECTOR 1.00 X 0 0 0 STEVE GOLDBERG DIRECTOR 1.00 X 0 0 0 MARY PAT HIGGINS DIRECTOR 1.00 X 0 0 0 STEVE KEMBLE DIRECTOR 1.00 X 0 0 0 KYLE NOONAN DIRECTOR 1.00 X 0 0 0 JAMES SMITH DIRECTOR 1.00 X 0 0 0 ROBERT WATSON DIRECTOR 1.00 X 0 0 0 DAVE BROWN CHAIR 2.00 X X 0 0 0 MICHAEL KOFFLER TREASURER 2.00 X X 0 0 0 JOYCE WILLIAMS CHAIR, DIRECTOR 2.00 X X 0 0 0 CRAIG DAVIS CEO 55.00 X 391843 0 37789 JILL LARSEN CFO 50.00 X 160809 0 17880 DARIELA ESQUIVEL CORPORATE BOARD SECRETARY 50.00 X 67472 0 22208 DONALD KENT CHIEF SALES OFFICER 50.00 X 297928 0 49506 FRANK LIBRIO CHIEF MARKETING OFFICER 50.00 X 264200 0 15835 MONICA PAUL EXECUTIVE DIRECTOR OF DSC 50.00 X 177883 0 18334 MARK THOMPSON SR VP OF TOURISM 50.00 X 182383 0 18437 CHERYL RICHARDS CHIEF DIVERSITY & INCLUSION OFFICER 45.00 X 171730 0 31590 KIM BORNEMAN REGIONAL DIRECTOR OF SALES, NW 45.00 X 155787 0 4852 MARY GRIMLEY VP OF SALES 45.00 X 137698 0 12745 GAYLA FUSSELL DIRECTOR OF NATIONAL ACCOUNTS 45.00 X 133783 0 17518 PHILLIP JONES FORMER CEO 0.00 X 225000 0 0 2366516 0 246694 20 1 1 0 TRACY LOCKE PO BOX 910023 DALLAS TX 75391 MARKETING 2262522 HOTEL ASSOCIATION OF NORTH TEXAS 12830 HILLCREST ROAD STE D218 DALLAS TX 75230 MARKETING & ADMINISTRATION 292776 TEXAS HOTEL & LODGING ASSOCIATION 1701 WEST AVENUE AUSTIN TX 78701 MARKETING & ADMINISTRATION 277477 MMGY NJF 7309 W 80TH STREET STE 400 OVERLAND PARK KS 66204 PUBLIC RELATIONS 184818 SLINGSHOT LLC 208 N MARKET STREET STE 500 DALLAS TX 75202 MARKETING 138842 13 5264194 772745 6036939 FEES/CONTRACTS FROM GOV AGENCIES 561591 10224651 10224651 TOURISM PUBLIC IMPROV DIS FEES 561591 6008098 6008098 MEMBERSHIP DUES & ADMIN 561591 803403 803403 TICKET SALES 561591 50916 50916 17087068 31704 31704 334682 320745 13937 13937 13937 ADMINISTRATION SERVICES 900099 151200 151200 WEBSITE ADVERTISING 541800 86214 86214 OTHER REVENUE 900099 53643 53643 26041 26041 317098 23486746 17317952 86214 45641 1272462 4481608 84134 1610252 452214 17761 84000 656657 2967324 244210 534995 644619 449234 7768095 10619 60795 63358 SPONSORSHIPS/PARTNERSHI 738070 MISCELLANEOUS EXPENSE 442630 CLIENT DEVELOPMENT 315559 BAD DEBT 261674 143239 23303509 4189034 3596593 3220751 9718635 840406 754880 995133 1107489 1896996 1879797 75993 17199 0 909793 51466 51466 9372783 16156055 1295706 4208415 747737 2569830 0 1715000 2043443 8493245 X 7329340 7662810 7329340 7662810 9372783 16156055 183237 150233 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 432590 417391 15199 1462406 1462406 0 2000 2000 17199 PPP LOAN 1715000 1715000 23665044 150233 28065 178298 23486746 0 23486746 23331574 28065 28065 23303509 0 23303509 EAST ASIA AND THE PACIFIC 0 1 PROGRAM SERVICES TOURISM MARKETING 12500 EUROPE 0 3 PROGRAM SERVICES TOURISM MARKETING 37500 NORTH AMERICA 0 2 PROGRAM SERVICES TOURISM MARKETING 12000 CENTRAL AMERICA AND THE CARIBBEAN 0 1 PROGRAM SERVICES TOURISM MARKETING 12500 0 7 0 0 0 7 74500 0 74500 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 X X X X 1 1 0 CRAIG DAVIS CEO 349266 0 25000 0 17577 0 12000 0 25789 0 429632 0 0 0 DONALD KENT CHIEF SALES OFFICER 252667 0 0 0 45261 0 14253 0 35253 0 347434 0 0 0 FRANK LIBRIO CHIEF MARKETING OFFICER 133434 0 0 0 130766 0 7573 0 8262 0 280035 0 0 0 PHILLIP JONES FORMER CEO 225000 0 0 0 0 0 0 0 0 0 225000 0 0 0 CHERYL RICHARDS CHIEF DIVERSITY & INCLUSION OFFICER 150968 0 0 0 20762 0 7048 0 24542 0 203320 0 0 0 MARK THOMPSON SR VP OF TOURISM 152333 0 0 0 30050 0 8367 0 10070 0 200820 0 0 0 MONICA PAUL EXECUTIVE DIRECTOR OF DSC 154269 0 0 0 23614 0 8174 0 10160 0 196217 0 0 0 JILL LARSEN CFO 141710 0 0 0 19099 0 7330 0 10550 0 178689 0 0 0 KIM BORNEMAN REGIONAL DIRECTOR OF SALES, NW 149294 0 5599 0 894 0 4852 0 0 0 160639 0 0 0 GAYLA FUSSELL DIRECTOR OF NATIONAL ACCOUNTS 131916 0 0 0 1867 0 6212 0 11306 0 151301 0 0 0 MARY GRIMLEY VP OF SALES 44959 0 0 0 92739 0 2267 0 10478 0 150443 0 0 0 PART I, LINES 4A-B 4A: PHILLIP JONES - $225,000, FRANK LIBRIO - $101,874, MARY GRIMLEY - $77,739 4B: JILL LARSEN - $7,330, DONALD KENT - $14,253, FRANK LIBRIO - $7,573, MONICA PAUL - $8,174, MARK THOMPSON - $8,322, CHERYL RICHARDS - $8,172, MARY GRIMLEY - $2,267 FORM 990, PART VI, SECTION A, LINE 1 DELEGATION OF AUTHORITY: THE CHAIRMAN OF THE BOARD SHALL APPOINT AN EXECUTIVE COMMITTEE WITH ALL THE POWERS OF THE BOARD TO MANAGE THE CORPORATION BETWEEN BOARD MEETINGS. FORM 990, PART VI, SECTION A, LINE 6 MEMBERS: THE ORGANIZATION HAS ONE CLASS OF MEMBERS, WHO SHALL HAVE NO VOTING RIGHTS. THE BOARD OF DIRECTORS ESTABLISH THE VARIOUS TRADE AND INDUSTRY-BASED CATEGORIES OF MEMBERSHIP. ALL PERSONS AND ORGANIZATIONS THAT FALL WITHIN ONE OF THE ESTABLISHED CATEGORIES OF MEMBERSHIP AND ARE INTERESTED IN THE PURPOSE AND OBJECTIVES OF DCVB SHALL BE ELIGIBLE FOR MEMBERSHIP UPON APPROVAL BY THE BOARD OF DIRECTORS AND PAYMENT OF MEMBERSHIP DUES. FORM 990, PART VI, SECTION A, LINE 7A MEMBERS WITH POWER TO APPOINT GOVERNING BODY: THE MEMBERS HAVE THE ABILITY TO NOMINATE A CERTAIN NUMBER OF REPRESENTATIVES TO THE BOARD BASED ON THEIR INDUSTRY CATEGORY. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 REVIEW PROCESS: THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM. UPON COMPLETION, THE RETURN IS REVIEWED BY MANAGEMENT BEFORE FILING. PRELIMINARY AND FINAL DRAFTS ARE ALSO SUBMITTED TO THE CITY OF DALLAS FOR PROGRESS REPORTING AND OVERSIGHT. FORM 990, PART VI, SECTION B, LINE 12C COMPLIANCE WITH WRITTEN CONFLICT OF INTEREST POLICY: ANNUALLY, EMPLOYEES AND BOARD MEMBERS RECEIVE A REVISED POLICY AND PROCEDURES MANUAL AND MUST SIGN A FORM STATING THEY HAVE READ AND UNDERSTAND ALL POLICIES AND GUIDELINES SET FORTH IN THE MANUAL. IF SOMETHING IS BROUGHT TO THE ATTENTION OF THE OFFICERS AND DIRECTORS, IT IS INVESTIGATED AND APPROPRIATE ACTION IS TAKEN. IF A CONFLICT IS FOUND TO EXIST, THE CONFLICTED MEMBER ABSTAINS FROM DISCUSSIONS AND VOTING. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION REVIEW: THE BOARD OF DIRECTORS REVIEWS THE PRESIDENT/CHIEF EXECUTIVE OFFICER'S GOALS AND SETS THE ANNUAL COMPENSATION. ALL OTHER OFFICERS AND KEY EMPLOYEES ARE REVIEWED BY THEIR DIRECT SUPERVISOR LIKE THE CEO OR ONE OF THE OTHER OFFICERS IN A FORMAL COMPENSATION REVIEW PROCESS BASED ON PERFORMANCE BY GOALS AND OBJECTIVES. THE CHIEF EXECUTIVE OFFICER'S COMPENSATION REVIEW IS DOCUMENTED IN THE BOARD'S MEETING MINUTES AND THE OTHER REVIEWS ARE DOCUMENTED IN HUMAN RESOURCE PERSONNEL FILES. FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS AVAILABLE TO THE PUBLIC: THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY ACCEPTING REQUESTS IN WRITING AND SCHEDULING AN APPOINTMENT TO REVIEW THE REQUESTED DOCUMENTS. FORM 990, PART XII, LINE 2C COMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY OF THE OVERSIGHT OF THE AUDIT AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.