BETA

POWER OF PERCEPTION INC: Form 990EZ, tax year 2022

View the entire original 990 at ProPublica ↗

Organization
POWER OF PERCEPTION INC (EIN 86-2587368)
Tax period
2022-01-01 to 2022-12-31
Filed
2023-11-15
IRS object ID
202343199349208819
Schema version
2022v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2023-11-15T15:12:30-06:00ReturnTs
Tax Period End2022-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN410746749PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line13402 OAKWOOD MALL DRIVE SUITE 100AddressLine1Txt
CityEAU CLAIRECityNm
State AbbreviationWIStateAbbreviationCd
ZIP547017672ZIPCd
FieldValueIRS element (for citing)
Return Type990EZReturnTypeCd
Tax Period Begin2022-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN862587368EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1POWER OF PERCEPTION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlPOWEBusinessNameControlTxt
Phone7088218227PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line15576 NORMANDALE DRIVEAddressLine1Txt
CityEAU CLAIRECityNm
State AbbreviationWIStateAbbreviationCd
ZIP547033800ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonDENNIS BEALEPersonNm
Person TitleCEO/FOUNDERPersonTitleTxt
Phone7088218227PhoneNum
Signature2023-11-14SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstDENNISPersonFirstNm
Person LastBEALEPersonLastNm
FieldValueIRS element (for citing)
SSNXXX-XX-XXXXSSN
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonDAWN YARRINGTONPreparerPersonNm
PTINP01584414PTIN
Phone7158521100PhoneNum
Preparation2023-11-14PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer0TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2022TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990-EZ IRS990EZ

FieldValueIRS element (for citing)
Method Of Accounting CashYes (X)MethodOfAccountingCashInd
Website AddressWWW.POWEROFPERCEPTIONINC.ORGWebsiteAddressTxt
Organization501c3Yes (X)Organization501c3Ind
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Gross Receipts$65,542GrossReceiptsAmt
Info In Schedule O Part IYes (X)InfoInScheduleOPartIInd
Contributions Gifts Grants Etc$41,680ContributionsGiftsGrantsEtcAmt
Program Service Revenue$21,271ProgramServiceRevenueAmt
Gross Sales Of Inventory$321GrossSalesOfInventoryAmt
Cost Of Goods Sold$340CostOfGoodsSoldAmt
Gross Profit Loss Sls Of Invntry-$19GrossProfitLossSlsOfInvntryAmt
Other Revenue Total$2,270OtherRevenueTotalAmt
Total Revenue$65,202TotalRevenueAmt
Salaries Other Comp Empl Bnft$27,220SalariesOtherCompEmplBnftAmt
Fees And Other Pymt To Ind Cntrct$349FeesAndOtherPymtToIndCntrctAmt
Printing Publications Postage$734PrintingPublicationsPostageAmt
Other Expenses Total$33,656OtherExpensesTotalAmt
Total Expenses$61,959TotalExpensesAmt
Excess Or Deficit For Year$3,243ExcessOrDeficitForYearAmt
Net Assets Or Fund Balances BOY$6,420NetAssetsOrFundBalancesBOYAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Net Assets Or Fund Balances EOY$9,663NetAssetsOrFundBalancesEOYAmt

Cash Savings And Investments CashSavingsAndInvestmentsGrp

FieldValueIRS element (for citing)
BOY$6,420BOYAmt
EOY$9,663EOYAmt

Other Assets Total Detail OtherAssetsTotalDetail

FieldValueIRS element (for citing)
BOY$0BOYAmt

Form990 Total Assets Form990TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$6,420BOYAmt
EOY$9,663EOYAmt

Sum Of Total Liabilities SumOfTotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Net Assets Or Fund Balances NetAssetsOrFundBalancesGrp

FieldValueIRS element (for citing)
BOY$6,420BOYAmt
EOY$9,663EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
Primary Exempt PurposeCREATING A VALUABLE TOOLBOX OF RESOURCES THAT WILL EQUIP THESE YOUNG KING AND QUEENS TO BECOME CONTRIBUTING CITIZENS IN TODAY'S SOCIETY.PrimaryExemptPurposeTxt

Program Srvc Accomplishment ProgramSrvcAccomplishmentGrp (2 entries)

Description Program Srvc AccomDescriptionProgramSrvcAccomTxtGrants And AllocationsGrantsAndAllocationsAmtProgram Service ExpensesProgramServiceExpensesAmt
THE MENTORING PROGRAM IS GEARED TOWARD AFTICAN AMERICAN/BIRACIAL YOUTH (6TH - 12TH GRADE) TO HELP WITH VARIOUS THINGS, INCLUDING TO CHANGE THE PERCEPTION OF AFRICAN AMERICAN MALES AND FEMALES IN A PREDOMINANTLY WHITE COMMUNITY., CREATE A SAFE ENVIRONMENT FOR STUDENTS TO BE AND EXPRESS THEMSELVES, EMPOWER MENTEES TO BE GOOD SAMARITANS, HELP MENTEES LEARN AND DEVELOP NECESSARY LIFE SKILLS, HELP MENTEES TAKE ADVANTAGE OF OPPORTUNITIES, HELP MENTEES DEVELOP NETWORKING AND SOCIAL SKILLS, BUILD TRUST, STRENGTHEN EDUCATIONAL PIPELINE, IMPROVE FACULTY, STAFF, AND COMMUNITY CULTURAL COMPETENCY. AND INCREASE GRADUATION RATES FOR AFRICAN AMERICAN AND BIRACIAL POPULATION.$0$10,155
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
FieldValueIRS element (for citing)
Total Program Service Expenses$10,846TotalProgramServiceExpensesAmt

Officer Director Trustee Empl OfficerDirectorTrusteeEmplGrp (6 entries)

TitleTitleTxtAverage Hrs Per Wk Devoted To PosAverageHrsPerWkDevotedToPosRtCompensationCompensationAmtEmployee Benefit ProgramEmployeeBenefitProgramAmtExpense Account Other AllwncExpenseAccountOtherAllwncAmt
JOSEPH WEBB
BOARD OF DIRECTOR4.00$0$0$0
JUSTINE JOHNSON
BOARD OF DIRECTOR4.00$0$0$0
DENNIS K BEALE JR
SECRETARY60.00$27,220$0$0
DENEA BEALE
VICE PRESIDENT4.00$0$0$0
PATRICIA MARIE CUMMINS
PRESIDENT4.00$0$0$0
DOUG WEBER
TREASURER4.00$0$0$0
FieldValueIRS element (for citing)
Info In Schedule O Part VYes (X)InfoInScheduleOPartVInd
Activities Not Previously Rpt0ActivitiesNotPreviouslyRptInd
Chg Made To Orgnzng Doc Not Rpt0ChgMadeToOrgnzngDocNotRptInd
Organization Had UBI0OrganizationHadUBIInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Organization Dissolved Etc0OrganizationDissolvedEtcInd
Direct Indirect Pltcl Expend$0DirectIndirectPltclExpendAmt
Made Loans To From Officers0MadeLoansToFromOfficersInd
Tax Imposed Under IRC4911$0TaxImposedUnderIRC4911Amt
Tax Imposed Under IRC4912$0TaxImposedUnderIRC4912Amt
Tax Imposed Under IRC4955$0TaxImposedUnderIRC4955Amt
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
Tax Imposed On Organization Mgr$0TaxImposedOnOrganizationMgrAmt
Tax Reimbursed By Organization$0TaxReimbursedByOrganizationAmt
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1DENNIS BEALEBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line15576 NORMANDALE DRIVEAddressLine1Txt
CityEAU CLAIRECityNm
State AbbreviationWIStateAbbreviationCd
ZIP547033800ZIPCd
FieldValueIRS element (for citing)
Phone7088218227PhoneNum
FieldValueIRS element (for citing)
Foreign Financial Account0ForeignFinancialAccountInd
Foreign Office0ForeignOfficeInd
Donor Advised Fnds0DonorAdvisedFndsInd
Operate Hospital0OperateHospitalInd
Tanning Services Provided0TanningServicesProvidedInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
School Operating0SchoolOperatingInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Part VI Of Comp Of Hghst Pd EmplNONEPartVIOfCompOfHghstPdEmplTxt
Part VI Hghst Pd Cntrct Prof SrvcNONEPartVIHghstPdCntrctProfSrvcTxt
Filed Schedule AYes (1)FiledScheduleAInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year$41,680CurrentTaxYearAmt
Total$41,680TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year$41,680CurrentTaxYearAmt
Total$41,680TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$9,367SubstantialContributorsTotAmt
Public Support Total170$32,313PublicSupportTotal170Amt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year$23,522CurrentTaxYearAmt
Total$23,522TotalAmt
FieldValueIRS element (for citing)
Total Support$65,202TotalSupportAmt
First5 Years170Yes (X)First5Years170Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationPROGRAM SERVICES - 2022 AMOUNT: $ 21,271. ALL OTHER REVENUE - 2022 AMOUNT: $ 2,251.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990-EZ, PART I, LINE 7 - SALES OF INVENTORYINCOME: GROSS RECEIPTS: 321. RETURNS AND ALLOWANCES: 0. LESS COST OF GOODS SOLD: 340. GROSS PROFIT: -19. COST OF GOODS SOLD: INVENTORY AT BEGINNING OF YEAR: 0. MERCHANDISE PURCHASED: 0. COST OF LABOR: 0. MATERIALS AND SUPPLIES: 340. OTHER COSTS: 0. INVENTORY AT END OF YEAR: 0. COST OF GOODS SOLD: 340.
FORM 990-EZ, PART I, LINE 8 - OTHER REVENUEDESCRIPTION: OTHER INCOME. AMOUNT: 2,270.
FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSESDESCRIPTION: ADVERTISING. AMOUNT: 1,047. DESCRIPTION: TRAVEL. AMOUNT: 1,549. DESCRIPTION: CONFRENCES AND MEETINGS. AMOUNT: 789. DESCRIPTION: FOOD AND DINING EXPENSES. AMOUNT: 5,404. DESCRIPTION: SCHOOL EXPENSES. AMOUNT: 3,476. DESCRIPTION: BANK FEES. AMOUNT: 674. DESCRIPTION: PROGRAM EXPENSES. AMOUNT: 18,304. DESCRIPTION: MISCELLANEOUS EXPENSE. AMOUNT: 2,413. TOTAL TO FORM 990-EZ, LINE 16: 33,656.

Transfer Prsnl Bnft Contracts Decl TransferPrsnlBnftContractsDecl

FieldValueIRS element (for citing)
DeclarationTHE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.DeclarationDesc

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