<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2022v5.0">
  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2023-11-15T15:12:30-06:00</ReturnTs>
    <TaxPeriodEndDt>2022-12-31</TaxPeriodEndDt>
    <PreparerFirmGrp>
      <PreparerFirmEIN>410746749</PreparerFirmEIN>
      <PreparerFirmName>
        <BusinessNameLine1Txt>CLIFTONLARSONALLEN LLP</BusinessNameLine1Txt>
      </PreparerFirmName>
      <PreparerUSAddress>
        <AddressLine1Txt>3402 OAKWOOD MALL DRIVE SUITE 100</AddressLine1Txt>
        <CityNm>EAU CLAIRE</CityNm>
        <StateAbbreviationCd>WI</StateAbbreviationCd>
        <ZIPCd>547017672</ZIPCd>
      </PreparerUSAddress>
    </PreparerFirmGrp>
    <ReturnTypeCd>990EZ</ReturnTypeCd>
    <TaxPeriodBeginDt>2022-01-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>862587368</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>POWER OF PERCEPTION INC</BusinessNameLine1Txt>
      </BusinessName>
      <BusinessNameControlTxt>POWE</BusinessNameControlTxt>
      <PhoneNum>7088218227</PhoneNum>
      <USAddress>
        <AddressLine1Txt>5576 NORMANDALE DRIVE</AddressLine1Txt>
        <CityNm>EAU CLAIRE</CityNm>
        <StateAbbreviationCd>WI</StateAbbreviationCd>
        <ZIPCd>547033800</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>DENNIS BEALE</PersonNm>
      <PersonTitleTxt>CEO/FOUNDER</PersonTitleTxt>
      <PhoneNum>7088218227</PhoneNum>
      <SignatureDt>2023-11-14</SignatureDt>
      <DiscussWithPaidPreparerInd>1</DiscussWithPaidPreparerInd>
    </BusinessOfficerGrp>
    <SigningOfficerGrp>
      <PersonFullName>
        <PersonFirstNm>DENNIS</PersonFirstNm>
        <PersonLastNm>BEALE</PersonLastNm>
      </PersonFullName>
      <SSN>XXX-XX-XXXX</SSN>
    </SigningOfficerGrp>
    <IRSResponsiblePrtyInfoCurrInd>1</IRSResponsiblePrtyInfoCurrInd>
    <PreparerPersonGrp>
      <PreparerPersonNm>DAWN YARRINGTON</PreparerPersonNm>
      <PTIN>P01584414</PTIN>
      <PhoneNum>7158521100</PhoneNum>
      <PreparationDt>2023-11-14</PreparationDt>
    </PreparerPersonGrp>
    <AdditionalFilerInformation>
      <TrustedCustomerGrp>
        <TrustedCustomerCd>0</TrustedCustomerCd>
        <AuthenticationAssuranceLevelCd>AAL1</AuthenticationAssuranceLevelCd>
        <IdentityAssuranceLevelCd>IAL1</IdentityAssuranceLevelCd>
      </TrustedCustomerGrp>
    </AdditionalFilerInformation>
    <TaxYr>2022</TaxYr>
    <BuildTS>2023-04-26 12:10:37Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCnt="5">
    <IRS990EZ documentId="RetDoc1234200001" referenceDocumentId="RetDoc1051800001 RetDoc2278000001">
      <MethodOfAccountingCashInd>X</MethodOfAccountingCashInd>
      <WebsiteAddressTxt>WWW.POWEROFPERCEPTIONINC.ORG</WebsiteAddressTxt>
      <Organization501c3Ind referenceDocumentId="RetDoc1039100001">X</Organization501c3Ind>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <GrossReceiptsAmt>65542</GrossReceiptsAmt>
      <InfoInScheduleOPartIInd>X</InfoInScheduleOPartIInd>
      <ContributionsGiftsGrantsEtcAmt>41680</ContributionsGiftsGrantsEtcAmt>
      <ProgramServiceRevenueAmt>21271</ProgramServiceRevenueAmt>
      <GrossSalesOfInventoryAmt>321</GrossSalesOfInventoryAmt>
      <CostOfGoodsSoldAmt>340</CostOfGoodsSoldAmt>
      <GrossProfitLossSlsOfInvntryAmt>-19</GrossProfitLossSlsOfInvntryAmt>
      <OtherRevenueTotalAmt>2270</OtherRevenueTotalAmt>
      <TotalRevenueAmt>65202</TotalRevenueAmt>
      <SalariesOtherCompEmplBnftAmt>27220</SalariesOtherCompEmplBnftAmt>
      <FeesAndOtherPymtToIndCntrctAmt>349</FeesAndOtherPymtToIndCntrctAmt>
      <PrintingPublicationsPostageAmt>734</PrintingPublicationsPostageAmt>
      <OtherExpensesTotalAmt>33656</OtherExpensesTotalAmt>
      <TotalExpensesAmt>61959</TotalExpensesAmt>
      <ExcessOrDeficitForYearAmt>3243</ExcessOrDeficitForYearAmt>
      <NetAssetsOrFundBalancesBOYAmt>6420</NetAssetsOrFundBalancesBOYAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <NetAssetsOrFundBalancesEOYAmt>9663</NetAssetsOrFundBalancesEOYAmt>
      <CashSavingsAndInvestmentsGrp>
        <BOYAmt>6420</BOYAmt>
        <EOYAmt>9663</EOYAmt>
      </CashSavingsAndInvestmentsGrp>
      <OtherAssetsTotalDetail>
        <BOYAmt>0</BOYAmt>
      </OtherAssetsTotalDetail>
      <Form990TotalAssetsGrp>
        <BOYAmt>6420</BOYAmt>
        <EOYAmt>9663</EOYAmt>
      </Form990TotalAssetsGrp>
      <SumOfTotalLiabilitiesGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </SumOfTotalLiabilitiesGrp>
      <NetAssetsOrFundBalancesGrp>
        <BOYAmt>6420</BOYAmt>
        <EOYAmt>9663</EOYAmt>
      </NetAssetsOrFundBalancesGrp>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <PrimaryExemptPurposeTxt>CREATING A VALUABLE TOOLBOX OF RESOURCES THAT WILL EQUIP THESE YOUNG KING AND QUEENS TO BECOME CONTRIBUTING CITIZENS IN TODAY'S SOCIETY.</PrimaryExemptPurposeTxt>
      <ProgramSrvcAccomplishmentGrp>
        <DescriptionProgramSrvcAccomTxt>THE MENTORING PROGRAM IS GEARED TOWARD AFTICAN AMERICAN/BIRACIAL YOUTH (6TH - 12TH GRADE) TO HELP WITH VARIOUS THINGS, INCLUDING TO CHANGE THE PERCEPTION OF AFRICAN AMERICAN MALES AND FEMALES IN A PREDOMINANTLY WHITE COMMUNITY., CREATE A SAFE ENVIRONMENT FOR STUDENTS TO BE AND EXPRESS THEMSELVES, EMPOWER MENTEES TO BE GOOD SAMARITANS, HELP MENTEES LEARN AND DEVELOP NECESSARY LIFE SKILLS, HELP MENTEES TAKE ADVANTAGE OF OPPORTUNITIES, HELP MENTEES DEVELOP NETWORKING AND SOCIAL SKILLS, BUILD TRUST, STRENGTHEN EDUCATIONAL PIPELINE, IMPROVE FACULTY, STAFF, AND COMMUNITY CULTURAL COMPETENCY. AND INCREASE GRADUATION RATES FOR AFRICAN AMERICAN AND BIRACIAL POPULATION.</DescriptionProgramSrvcAccomTxt>
        <GrantsAndAllocationsAmt>0</GrantsAndAllocationsAmt>
        <ProgramServiceExpensesAmt>10155</ProgramServiceExpensesAmt>
      </ProgramSrvcAccomplishmentGrp>
      <ProgramSrvcAccomplishmentGrp>
        <DescriptionProgramSrvcAccomTxt>ROYAL CREDIT UNION IS A LOCAL CREDIT UNION IN EAU CLAIRE, THEY PARTNERED WITH POWER OF PERCEPTION IN DECEMBER 2020, JANUARY 2021 VIRTUALLY AND DECEMBER OF 2022. PARTICIPANTS WERE PART OF OUR FIRST EVER VIRTUAL FUSE (FUTURE U.S. ENTREPRENEURS) PROGRAM, WHERE THEY MET BI-WEEKLY FOR FIVE WEEKS AND LEARNED WHAT IT TAKES TO START A BUSINESS. IN ADDITION TO HEARING VARIOUS SPEAKERS TEACH ABOUT BUSINESS CONCEPTS, STUDENTS WERE PARTNERED WITH BOTH A ROYAL AND A P.O.P. MENTOR AND WORKED IN SMALL BREAKOUT GROUPS WITH THEM EACH WEEK. AT THE END OF THE FIVE WEEKS, 11 STUDENTS PRESENTED THEIR BUSINESS PLANS TO TWO JUDGES FROM ROYAL. THESE JUDGES HAD THE VERY DIFFICULT TASK OF NARROWING IT DOWN TO ONLY FIVE STUDENTS TO MOVE ON TO THE FINAL ROUND. A PANEL OF CELEBRITY JUDGES WITH ENTREPRENEURSHIP EXPERIENCE FROM WISCONSIN, MINNESOTA, AND GEORGIA JOINED US TO JUDGE THE FINALISTS. STUDENTS WERE VYING FOR NOT ONLY BRAGGING RIGHTS, BUT A CHANCE TO WIN CASH OR PRIZES MEANT TO HELP THEM CONTINUE TO DEVELOP THEIR SMALL BUSINESSES.</DescriptionProgramSrvcAccomTxt>
        <GrantsAndAllocationsAmt>0</GrantsAndAllocationsAmt>
        <ProgramServiceExpensesAmt>691</ProgramServiceExpensesAmt>
      </ProgramSrvcAccomplishmentGrp>
      <TotalProgramServiceExpensesAmt>10846</TotalProgramServiceExpensesAmt>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>JOSEPH WEBB</PersonNm>
        <TitleTxt>BOARD OF DIRECTOR</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>4.00</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>JUSTINE JOHNSON</PersonNm>
        <TitleTxt>BOARD OF DIRECTOR</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>4.00</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>DENNIS K BEALE JR</PersonNm>
        <TitleTxt>SECRETARY</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>60.00</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>27220</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>DENEA BEALE</PersonNm>
        <TitleTxt>VICE PRESIDENT</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>4.00</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>PATRICIA MARIE CUMMINS</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>4.00</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>DOUG WEBER</PersonNm>
        <TitleTxt>TREASURER</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>4.00</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <InfoInScheduleOPartVInd>X</InfoInScheduleOPartVInd>
      <ActivitiesNotPreviouslyRptInd>0</ActivitiesNotPreviouslyRptInd>
      <ChgMadeToOrgnzngDocNotRptInd>0</ChgMadeToOrgnzngDocNotRptInd>
      <OrganizationHadUBIInd>0</OrganizationHadUBIInd>
      <SubjectToProxyTaxInd>0</SubjectToProxyTaxInd>
      <OrganizationDissolvedEtcInd>0</OrganizationDissolvedEtcInd>
      <DirectIndirectPltclExpendAmt>0</DirectIndirectPltclExpendAmt>
      <MadeLoansToFromOfficersInd>0</MadeLoansToFromOfficersInd>
      <TaxImposedUnderIRC4911Amt>0</TaxImposedUnderIRC4911Amt>
      <TaxImposedUnderIRC4912Amt>0</TaxImposedUnderIRC4912Amt>
      <TaxImposedUnderIRC4955Amt>0</TaxImposedUnderIRC4955Amt>
      <EngagedInExcessBenefitTransInd>0</EngagedInExcessBenefitTransInd>
      <TaxImposedOnOrganizationMgrAmt>0</TaxImposedOnOrganizationMgrAmt>
      <TaxReimbursedByOrganizationAmt>0</TaxReimbursedByOrganizationAmt>
      <ProhibitedTaxShelterTransInd>0</ProhibitedTaxShelterTransInd>
      <StatesWhereCopyOfReturnIsFldCd>WI</StatesWhereCopyOfReturnIsFldCd>
      <BooksInCareOfDetail>
        <BusinessName>
          <BusinessNameLine1Txt>DENNIS BEALE</BusinessNameLine1Txt>
        </BusinessName>
        <USAddress>
          <AddressLine1Txt>5576 NORMANDALE DRIVE</AddressLine1Txt>
          <CityNm>EAU CLAIRE</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>547033800</ZIPCd>
        </USAddress>
        <PhoneNum>7088218227</PhoneNum>
      </BooksInCareOfDetail>
      <ForeignFinancialAccountInd>0</ForeignFinancialAccountInd>
      <ForeignOfficeInd>0</ForeignOfficeInd>
      <DonorAdvisedFndsInd>0</DonorAdvisedFndsInd>
      <OperateHospitalInd>0</OperateHospitalInd>
      <TanningServicesProvidedInd>0</TanningServicesProvidedInd>
      <RelatedOrganizationCtrlEntInd>0</RelatedOrganizationCtrlEntInd>
      <PoliticalCampaignActyInd>0</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>0</LobbyingActivitiesInd>
      <SchoolOperatingInd>0</SchoolOperatingInd>
      <TrnsfrExmptNonChrtblRltdOrgInd>0</TrnsfrExmptNonChrtblRltdOrgInd>
      <PartVIOfCompOfHghstPdEmplTxt>NONE</PartVIOfCompOfHghstPdEmplTxt>
      <PartVIHghstPdCntrctProfSrvcTxt>NONE</PartVIHghstPdCntrctProfSrvcTxt>
      <FiledScheduleAInd>1</FiledScheduleAInd>
    </IRS990EZ>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PublicOrganization170Ind>X</PublicOrganization170Ind>
      <GiftsGrantsContriRcvd170Grp>
        <CurrentTaxYearAmt>41680</CurrentTaxYearAmt>
        <TotalAmt>41680</TotalAmt>
      </GiftsGrantsContriRcvd170Grp>
      <TotalCalendarYear170Grp>
        <CurrentTaxYearAmt>41680</CurrentTaxYearAmt>
        <TotalAmt>41680</TotalAmt>
      </TotalCalendarYear170Grp>
      <SubstantialContributorsTotAmt>9367</SubstantialContributorsTotAmt>
      <PublicSupportTotal170Amt>32313</PublicSupportTotal170Amt>
      <OtherIncome170Grp>
        <CurrentTaxYearAmt>23522</CurrentTaxYearAmt>
        <TotalAmt>23522</TotalAmt>
      </OtherIncome170Grp>
      <TotalSupportAmt>65202</TotalSupportAmt>
      <First5Years170Ind>X</First5Years170Ind>
      <Form990ScheduleAPartVIGrp>
        <FormAndLineReferenceDesc>SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:</FormAndLineReferenceDesc>
        <ExplanationTxt>PROGRAM SERVICES - 2022 AMOUNT: $ 21,271. ALL OTHER REVENUE - 2022 AMOUNT: $ 2,251.</ExplanationTxt>
      </Form990ScheduleAPartVIGrp>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleO documentId="RetDoc1051800001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990-EZ, PART I, LINE 7 - SALES OF INVENTORY</FormAndLineReferenceDesc>
        <ExplanationTxt>INCOME: GROSS RECEIPTS: 321. RETURNS AND ALLOWANCES: 0. LESS COST OF GOODS SOLD: 340. GROSS PROFIT: -19. COST OF GOODS SOLD: INVENTORY AT BEGINNING OF YEAR: 0. MERCHANDISE PURCHASED: 0. COST OF LABOR: 0. MATERIALS AND SUPPLIES: 340. OTHER COSTS: 0. INVENTORY AT END OF YEAR: 0. COST OF GOODS SOLD: 340.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION: OTHER INCOME. AMOUNT: 2,270.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION: ADVERTISING. AMOUNT: 1,047. DESCRIPTION: TRAVEL. AMOUNT: 1,549. DESCRIPTION: CONFRENCES AND MEETINGS. AMOUNT: 789. DESCRIPTION: FOOD AND DINING EXPENSES. AMOUNT: 5,404. DESCRIPTION: SCHOOL EXPENSES. AMOUNT: 3,476. DESCRIPTION: BANK FEES. AMOUNT: 674. DESCRIPTION: PROGRAM EXPENSES. AMOUNT: 18,304. DESCRIPTION: MISCELLANEOUS EXPENSE. AMOUNT: 2,413. TOTAL TO FORM 990-EZ, LINE 16: 33,656.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <TransferPrsnlBnftContractsDecl documentId="RetDoc2278000001">
      <DeclarationDesc>THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.</DeclarationDesc>
    </TransferPrsnlBnftContractsDecl>
  </ReturnData>
</Return>
