FURP.ORG / PUBLIC DATA EXPLORER

DALLAS CONVENTION & VISITORS BUREAU: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization
DALLAS CONVENTION & VISITORS BUREAU (EIN 75-2456622)
Tax period
2021-10-01 to 2022-09-30
Filed
2023-06-29
IRS object ID
202311809349301756
Schema version
2021v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2023-06-29T17:20:00-05:00ReturnTs
Tax Period End2022-09-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN750786316PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1WEAVER AND TIDWELL LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line12821 W 7TH ST STE 700AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76107ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2021-10-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN752456622EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1DALLAS CONVENTION & VISITORS BUREAUBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDALLBusinessNameControlTxt
Phone2145711000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11807 ROSS AVENUE 450AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJACQUELINE RUTLEDGEPersonNm
Person TitleCFOPersonTitleTxt
Phone2145711012PhoneNum
Signature2023-06-29SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJACQUELINEPersonFirstNm
Person LastRUTLEDGEPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKIRBY ROSSPreparerPersonNm
PTINP00298143PTIN
Phone8173327905PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer3TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2021TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISITDALLASBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerCRAIG DAVISPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11807 ROSS AVENUE 450AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$49,580,961GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITDALLAS.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1992FormationYr
Legal Domicile StateTXLegalDomicileStateCd
Activity Or MissionOUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.ActivityOrMissionDesc
Voting Members Governing Body23VotingMembersGoverningBodyCnt
Voting Members Independent22VotingMembersIndependentCnt
Total Employee82TotalEmployeeCnt
Total Volunteers34TotalVolunteersCnt
Total Gross UBI$42,157TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$41,157NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$6,036,939PYContributionsGrantsAmt
CY Contributions Grants$18,734,665CYContributionsGrantsAmt
PY Program Service Revenue$17,087,068PYProgramServiceRevenueAmt
CY Program Service Revenue$29,779,819CYProgramServiceRevenueAmt
PY Investment Income$45,641PYInvestmentIncomeAmt
CY Investment Income-$33,981CYInvestmentIncomeAmt
PY Other Revenue$317,098PYOtherRevenueAmt
CY Other Revenue$289,528CYOtherRevenueAmt
PY Total Revenue$23,486,746PYTotalRevenueAmt
CY Total Revenue$48,770,031CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$7,900,670PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$10,714,847CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$15,402,839PYOtherExpensesAmt
CY Other Expenses$34,458,137CYOtherExpensesAmt
PY Total Expenses$23,303,509PYTotalExpensesAmt
CY Total Expenses$45,172,984CYTotalExpensesAmt
PY Revenues Less Expenses$183,237PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$3,597,047CYRevenuesLessExpensesAmt
Total Assets BOY$16,156,055TotalAssetsBOYAmt
Total Assets EOY$22,270,646TotalAssetsEOYAmt
Total Liabilities BOY$8,493,245TotalLiabilitiesBOYAmt
Total Liabilities EOY$11,024,359TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$7,662,810NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$11,246,287NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionOUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescCITY SALES AND MARKETING: FISCAL YEAR 2022 WAS CHARACTERIZED BY IMPORTANT GROWTH IN THE MEETINGS AND TRAVEL ECONOMY AND EXCITING NEWS FOR THE FUTURE OF DALLAS. AN INDEPENDENT STUDY BY TOURISM ECONOMICS REPORTS THAT TOTAL VISITOR VOLUME AND SPENDING REACHED 95% OF 2019 LEVELS IN 2022, WITH FULL RECOVERY FORECASTED IN 2023. IN TOTAL, VISIT DALLAS BOOKED 1.67 MILLION ROOM NIGHTS IN FY22 FOR A TOTAL ECONOMIC IMPACT OF $1.88 BILLION. THE TEAM BOOKED 1,103 EVENTS, INCLUDING 20 CITYWIDES. OUR DYNAMIC SALES TEAM PURSUED NEW OR RENEWED LEADS AND SECURED NINE CITYWIDE BOOKINGS FOR 2031 AND BEYOND, REPRESENTING 177,683 DEFINITE NEW ROOM NIGHTS. THIS YEAR, DALLAS WAS ACKNOWLEDGED AS A GBAC STAR DIAMOND DESTINATION DUE TO OUR EXCEPTIONAL COMMITMENT AND EFFORTS SUPPORTING THE PROGRAM. FACILITY ACCREDITATION PLAYED AN INTEGRAL PART IN THE DESTINATION'S REGENERATION PLAN BY HELPING BUSINESSES BECOME RESILIENT TO FUTURE INFECTIOUS DISEASE OUTBREAKS. THE MARKETING TEAM CONTINUED TO PARTNER WITH ADVERTISING AGENCY OF RECORD, SLINGSHOT, FOR YEAR TWO OF THE "FIND YOUR ALL" CAMPAIGN. TOTAL PAID MEDIA INVESTMENT WAS $2.8 MILLION - WHICH RAN ACROSS A VARIETY OF TACTICS INCLUDING STREAMING VIDEO, DIGITAL, OUT-OF-HOME, PRINT, PAID SEARCH AND SOCIAL IN REGIONAL DRIVE AND SELECT FLY MARKETS. A SERIES OF FOCUS GROUPS WERE ALSO CONDUCTED TO INVESTIGATE PERCEPTIONS OF DALLAS AS A LEISURE AND MEETING DESTINATION AND TO EVALUATE THE EFFECTIVENESS OF THE CAMPAIGN.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescEVENT PROCUREMENT AND HOSPITALITY: VISITORS TO DALLAS CONTRIBUTED $4.4 BILLION IN DIRECT SPENDING WITH A TOTAL IMPACT OF $7.2 BILLION TO THE CITY'S ECONOMY AND SUPPORTED 43,000 JOBS. VISIT DALLAS WAS ABLE TO SECURE AND SUPPORT OVER 1.67 MILLION ROOM NIGHTS IN FY22. AS WE EMERGED FROM THE COVID-19 PANDEMIC, OUR TOP PRIORITY IN FY22 WAS GETTING THE VISIT DALLAS TEAM IN FRONT OF CUSTOMERS. WE DO THIS BY PROMOTING DALLAS TO CUSTOMERS AT NATIONAL, REGIONAL AND LOCAL TRADESHOWS; HOSTING INTIMATE CUSTOMER DINNERS AT THOSE EVENTS; HOSTING SITE INSPECTIONS FOR TENTATIVE AND PROSPECTIVE CUSTOMERS; AND BRINGING CUSTOMERS TO DALLAS TO EXPERIENCE THE CITY AND OUR MANY ATTRACTIONS FOR CONSIDERATION OF DALLAS FOR FUTURE EVENTS. IN DALLAS' LARGEST EVENT OF THE YEAR, WE HOSTED THE WWE WHICH HAD AN ECONOMIC IMPACT OF OVER $111.8 MILLION. THIS YEAR THE DALLAS SPORTS COMMISSION WAS SUCCESSFUL IN THEIR BID TO SERVE AS A HOST CITY FOR THE FIFA 2026 WORLD CUP.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescDTPID PROGRAM MANAGEMENT: DELIVERING THE PROGRAMS AND IMPROVEMENTS OF THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT'S ANNUAL SERVICE PLAN LEVERAGED A TRANSFORMATIVE IMPACT THROUGHOUT THE CITY OF DALLAS. PAID MEDIA PLACEMENTS RESULTED IN 196.7 MILLION IMPRESSIONS IN FY22. DTPID-SPONSORED CONFERENCES AND TRADESHOWS WERE EXECUTED BY DCVB TO AMPLIFY DALLAS BRAND RECOGNITION. THESE EVENTS PRODUCED VITAL ONE-ON-ONE APPOINTMENTS WITH ACCESS TO IMPORTANT DECISION-MAKERS WHO DETERMINE THE PLACEMENT OF FUTURE EVENTS AND MEETINGS. OVER 100 SITE VISITS AND FAMILIARIZATION TOURS WERE CONDUCTED IN FY22, AS DCVB BROUGHT TOUR OPERATORS, TRAVEL AGENTS, JOURNALISTS, AND EVENT PLANNERS TO DALLAS TO EXPERIENCE THE CITY FIRST-HAND. DTPID-FUNDED INCENTIVES ALLOWED DCVB TO SECURE FUTURE CITYWIDE EVENTS WITH A COMBINED ECONOMIC IMPACT OF OVER $733.9 MILLION.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign OfficeYes (1)ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org MemYes (1)BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document54IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee82EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members23GoverningBodyVotingMembersCnt
Independent Voting Member22IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonJACQUELINE RUTLEDGEPersonNm
Phone4698412023PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11807 ROSS AVENUE SUITE 450AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (45 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtOfficerOfficerIndKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
JOHN ACKERMAN
DIRECTOR0.000.00Yes (X)$0$0$0
PAULA BLACKMON
DIRECTOR0.000.00Yes (X)$0$0$0
SAMANTHA CROSBY
DIRECTOR0.000.00Yes (X)$0$0$0
JEAN MAIER DEAN
DIRECTOR0.000.00Yes (X)$0$0$0
CAROLYN DENT
DIRECTOR0.000.00Yes (X)$0$0$0
ROBBIE DOUGLAS
DIRECTOR0.000.00Yes (X)$0$0$0
MOHAMMED FARSHORI
DIRECTOR0.000.00Yes (X)$0$0$0
ROSA FLEMING
DIRECTOR (EX-OFFICIO)0.000.00Yes (X)$0$0$0
ANDREA GATES
DIRECTOR0.000.00Yes (X)$0$0$0
HELEN GIDDINGS
DIRECTOR0.000.00Yes (X)$0$0$0
STEVE GOLDBERG
DIRECTOR0.000.00Yes (X)$0$0$0
CHRIS HEINBAUGH
DIRECTOR0.000.00Yes (X)$0$0$0
MARY PAT HIGGINS
DIRECTOR0.000.00Yes (X)$0$0$0
ANANT JAIN
DIRECTOR0.000.00Yes (X)$0$0$0
KIYUNDRA JONES
DIRECTOR0.000.00Yes (X)$0$0$0
STEVE KEMBLE
DIRECTOR0.000.00Yes (X)$0$0$0
TRACI MAYER
DIRECTOR0.000.00Yes (X)$0$0$0
MARIA MENDEZ
DIRECTOR0.000.00Yes (X)$0$0$0
MAYUR MIKE PATEL
DIRECTOR0.000.00Yes (X)$0$0$0
CHRIS PILAVAKIS
DIRECTOR0.000.00Yes (X)$0$0$0
JIROKO ROSALES
DIRECTOR (EX-OFFICIO)0.000.00Yes (X)$0$0$0
JAMES SMITH
DIRECTOR0.000.00Yes (X)$0$0$0
MITZI TALLY
DIRECTOR0.000.00Yes (X)$0$0$0
AMY THARP
DIRECTOR0.000.00Yes (X)$0$0$0
TONY VEDDA
DIRECTOR0.000.00Yes (X)$0$0$0
TERESA COLEMAN WASH
DIRECTOR0.000.00Yes (X)$0$0$0
ROBERT WATSON
DIRECTOR0.000.00Yes (X)$0$0$0
GREG WHITE
DIRECTOR0.000.00Yes (X)$0$0$0
JOYCE WILLIAMS
DIRECTOR0.000.00Yes (X)$0$0$0
GAY DONNELL WILLIS
DIRECTOR0.000.00Yes (X)$0$0$0
MARK WOELFFER
DIRECTOR0.000.00Yes (X)$0$0$0
DAVE BROWN
CHAIR0.000.00Yes (X)$0$0$0Yes (X)
MICHAEL KOFFLER
CHAIR, CHAIR-ELECT/TREASURER0.000.00Yes (X)$0$0$0Yes (X)
CARRIE PARSONS
CHAIR-ELECT/TREASURER0.000.00Yes (X)$0$0$0Yes (X)
CRAIG DAVIS
CEO55.000.00$493,311$0$43,686Yes (X)
JILL LARSEN
CFO50.000.00$207,419$0$19,273Yes (X)
DARIELA ESQUIVEL
BOARD SECRETARY40.000.00$79,219$0$27,151Yes (X)
DONALD KENT
CHIEF SALES OFFICER50.000.00$408,305$0$52,087Yes (X)
MARK THOMPSON
SR VP OF TOURISM50.000.00$295,473$0$19,600Yes (X)
MONICA PAUL
EXECUTIVE DIRECTOR OF DSC55.000.00$256,833$0$19,773Yes (X)
CHERYL RICHARDS
CHIEF DIVERISTY & INCLUSION OFFICER40.000.00$194,441$0$36,080Yes (X)
GAYLA FUSSELL
DIRECTOR OF NATIONAL ACCOUNTS40.000.00$166,449$0$17,935Yes (X)
MICHAEL RUDOWSKI
VP OF RESEARCH & INSIGHTS40.000.00$150,754$0$36,001Yes (X)
GINGER CADE
DIRECTOR OF SALES & SERVICES40.000.00$152,904$0$32,342Yes (X)
DEBORAH BURLESON
DIRECTOR OF NATIONAL ACCOUNTS40.000.00$156,103$0$17,550Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,561,211TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$321,478TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K10IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
SLINGSHOT LLC
208 N MARKET STREET STE 500DALLASTX75202AGENCY OF RECORD$2,319,469
FREEMAN
PO BOX 734596 STE 100DALLASTX75373DESIGN SERVICES$185,655
NEXSTAR INC
545 E JOHN CARPENTER FWY STE 700IRVINGTX75062MEDIA SERVICES$150,000
ASAE - THE CENTER
1575 I STREET NWWASHINGTONDC20005PROMOTIONAL SERVICES$135,803
LIFEBLUE MEDIA
5830 GRANITE PARKWAY STE 200PLANOTX75024WEBSITE SERVICES$132,500
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K11CntrctRcvdGreaterThan100KCnt
Government Grants$16,934,665GovernmentGrantsAmt
All Other Contributions$1,800,000AllOtherContributionsAmt
Total Contributions$18,734,665TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
FEES/CONTRACTS FROM GOV AGENCIES561591$16,368,892$16,368,892
TOURISM PUBLIC IMPROV DIS FEES561591$12,570,458$12,570,458
MEMBERSHIP DUES & ADMIN561591$705,938$705,938
TICKET SALES561591$117,919$117,919
REBATES561591$16,612$16,612
FieldValueIRS element (for citing)
Total Program Service Revenue$29,779,819TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$27,571TotalRevenueColumnAmt
Exclusion$27,571ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$749,378SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$810,930SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities-$61,552SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column-$61,552TotalRevenueColumnAmt
Exclusion-$61,552ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
ADMINISTRATION SERVICES900099$127,280$127,280
PTSP & SPONSORSHIPS900099$82,359$82,359
WEBSITE ADVERTISING541800$42,157$42,157

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$37,732TotalRevenueColumnAmt
Related Or Exempt Func Income$37,732RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$289,528OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$48,770,031TotalRevenueColumnAmt
Related Or Exempt Func Income$30,027,190RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$42,157UnrelatedBusinessRevenueAmt
Exclusion-$33,981ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$2,099,535TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$5,424,141TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$278,230TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$2,177,647TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$735,294TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$56,870TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$88,530TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$1,269,711TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$5,946,064TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$247,595TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$644,845TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,663,905TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$1,046,088TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$20,593,892TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$6,959TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$46,670TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$87,510TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
SPONSORSHIPS/PARTNERSHI$1,154,585
CLIENT DEVELOPMENT$858,249
MISCELLANEOUS EXPENSE$270,779
BAD DEBT$223,112

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$252,773TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$45,172,984TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$3,596,593BOYAmt
EOY$4,897,468EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$9,718,635BOYAmt
EOY$13,220,574EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$754,880BOYAmt
EOY$669,891EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,107,489BOYAmt
EOY$1,055,873EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,240,409LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$31,472LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$17,199BOYAmt
EOY$1,208,937EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$909,793BOYAmt
EOY$85,293EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
EOY$1,091,777EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$51,466BOYAmt
EOY$40,833EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$16,156,055BOYAmt
EOY$22,270,646EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$4,208,415BOYAmt
EOY$5,348,294EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$2,569,830BOYAmt
EOY$4,575,786EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,715,000BOYAmt
EOY$1,100,279EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$8,493,245BOYAmt
EOY$11,024,359EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$7,662,810BOYAmt
EOY$9,446,287EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
EOY$1,800,000EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$7,662,810BOYAmt
EOY$11,246,287EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$16,156,055BOYAmt
EOY$22,270,646EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$3,597,047ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$13,570NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$178,177OtherCostOrOtherBasisAmt
Depreciation$17,818DepreciationAmt
Book Value$160,359BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$211,097OtherCostOrOtherBasisAmt
Depreciation$10,331DepreciationAmt
Book Value$200,766BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$851,135OtherCostOrOtherBasisAmt
Depreciation$3,323DepreciationAmt
Book Value$847,812BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$1,208,937TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescLEASE OBLIGATIONDesc
Amt$1,100,279Amt
FieldValueIRS element (for citing)
Total Liability$1,100,279TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$49,069,288TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$13,570NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$312,827DonatedServicesAndUseFcltsAmt
Revenue Not Reported$299,257RevenueNotReportedAmt
Revenue Subtotal$48,770,031RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$48,770,031TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$45,485,811TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$312,827DonatedServicesUseFcltsAmt
Expenses Not Reported$312,827ExpensesNotReportedAmt
Expenses Subtotal$45,172,984ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$45,172,984TotalExpensesPerForm990Amt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (2 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC10PROGRAM SERVICESTOURISM MARKETING$1,860
NORTH AMERICA40PROGRAM SERVICESTOURISM MARKETING$112,059
FieldValueIRS element (for citing)
Subtotal Offices5SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office5TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$113,919SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$113,919TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART III ACCOUNTING METHOD:FormAndLineReferenceDesc

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
CRAIG DAVIS
CEO$354,730$0$111,000$0$27,581$0$15,667$0$28,019$0$536,997$0$0$0
DONALD KENT
CHIEF SALES OFFICER$308,799$0$92,560$0$6,946$0$13,018$0$39,069$0$460,392$0$0$0
MARK THOMPSON
SR VP OF TOURISM$240,227$0$50,057$0$5,189$0$7,668$0$11,932$0$315,073$0$0$0
MONICA PAUL
EXECUTIVE DIRECTOR OF DSC$170,444$0$67,063$0$19,326$0$7,773$0$12,000$0$276,606$0$0$0
CHERYL RICHARDS
CHIEF DIVERISTY & INCLUSION OFFICER$169,743$0$21,139$0$3,559$0$7,490$0$28,590$0$230,521$0$0$0
JILL LARSEN
CFO$166,954$0$29,576$0$10,889$0$7,353$0$11,920$0$226,692$0$0$0
MICHAEL RUDOWSKI
VP OF RESEARCH & INSIGHTS$122,433$0$28,082$0$239$0$5,848$0$30,153$0$186,755$0$0$0
GINGER CADE
DIRECTOR OF SALES & SERVICES$120,636$0$31,917$0$351$0$5,493$0$26,849$0$185,246$0$0$0
GAYLA FUSSELL
DIRECTOR OF NATIONAL ACCOUNTS$131,876$0$32,526$0$2,047$0$5,647$0$12,288$0$184,384$0$0$0
DEBORAH BURLESON
DIRECTOR OF NATIONAL ACCOUNTS$126,853$0$27,367$0$1,883$0$5,415$0$12,135$0$173,653$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 4BFormAndLineReferenceDesc
ExplanationCRAIG DAVIS - $17,633 JILL LARSEN - $8,325 DONALD KENT - $5,260 MONICA PAUL - $18,936 MARK THOMPSON - $4,601 CHERYL RICHARDS - $1,873ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

FieldValueIRS element (for citing)
PersonCARRIE FREEMAN PARSONSPersonNm
FieldValueIRS element (for citing)
Relationship DescriptionCHAIR-ELECT/TREASURERRelationshipDescriptionTxt
Transaction$430,174TransactionAmt
TransactionFREEMAN IS AN INDUSTRY LEADER PROVIDING BOOTH DESIGN SERVICES FOR THE VISIT DALLAS BRAND AT TRADE SHOWS THROUGHOUT THE COUNTRY.TransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (8 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 1ADELEGATION OF AUTHORITY: THE CHAIRMAN OF THE BOARD SHALL APPOINT AN EXECUTIVE COMMITTEE WITH ALL THE POWERS OF THE BOARD TO MANAGE THE CORPORATION BETWEEN BOARD MEETINGS.
FORM 990, PART VI, SECTION A, LINE 6MEMBERS: THE ORGANIZATION HAS ONE CLASS OF MEMBERS, WHO SHALL HAVE NO VOTING RIGHTS. THE BOARD OF DIRECTORS ESTABLISH THE VARIOUS TRADE AND INDUSTRY-BASED CATEGORIES OF MEMBERSHIP. ALL PERSONS AND ORGANIZATIONS THAT FALL WITHIN ONE OF THE ESTABLISHED CATEGORIES OF MEMBERSHIP AND ARE INTERESTED IN THE PURPOSE AND OBJECTIVES OF DCVB SHALL BE ELIGIBLE FOR MEMBERSHIP UPON APPROVAL BY THE BOARD OF DIRECTORS AND PAYMENT OF MEMBERSHIP DUES.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS WITH POWER TO APPOINT GOVERNING BODY: THE MEMBERS HAVE THE ABILITY TO NOMINATE A CERTAIN NUMBER OF REPRESENTATIVES TO THE BOARD BASED ON THEIR INDUSTRY CATEGORY.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 REVIEW PROCESS: THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM. UPON COMPLETION, THE RETURN IS REVIEWED BY MANAGEMENT BEFORE FILING. PRELIMINARY AND FINAL DRAFTS ARE ALSO SUBMITTED TO THE CITY OF DALLAS FOR PROGRESS REPORTING AND OVERSIGHT.
FORM 990, PART VI, SECTION B, LINE 12CCOMPLIANCE WITH WRITTEN CONFLICT OF INTEREST POLICY: ANNUALLY, EMPLOYEES AND BOARD MEMBERS RECEIVE A REVISED POLICY AND PROCEDURES MANUAL AND MUST SIGN A FORM STATING THEY HAVE READ AND UNDERSTAND ALL POLICIES AND GUIDELINES SET FORTH IN THE MANUAL. IF SOMETHING IS BROUGHT TO THE ATTENTION OF THE OFFICERS AND DIRECTORS, IT IS INVESTIGATED AND APPROPRIATE ACTION IS TAKEN. IF A CONFLICT IS FOUND TO EXIST, THE CONFLICTED MEMBER ABSTAINS FROM DISCUSSIONS AND VOTING.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION REVIEW: THE BOARD OF DIRECTORS REVIEWS THE PRESIDENT/CHIEF EXECUTIVE OFFICER'S GOALS AND SETS THE ANNUAL COMPENSATION. ALL OTHER OFFICERS AND KEY EMPLOYEES ARE REVIEWED BY THEIR DIRECT SUPERVISOR LIKE THE CEO OR ONE OF THE OTHER OFFICERS IN A FORMAL COMPENSATION REVIEW PROCESS BASED ON PERFORMANCE BY GOALS AND OBJECTIVES. THE CHIEF EXECUTIVE OFFICER'S COMPENSATION REVIEW IS DOCUMENTED IN THE BOARD'S MEETING MINUTES AND THE OTHER REVIEWS ARE DOCUMENTED IN HUMAN RESOURCE PERSONNEL FILES.
FORM 990, PART VI, SECTION C, LINE 19DOCUMENTS AVAILABLE TO THE PUBLIC: THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY ACCEPTING REQUESTS IN WRITING AND SCHEDULING AN APPOINTMENT TO REVIEW THE REQUESTED DOCUMENTS.
FORM 990, PART XII, LINE 2CCOMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY OF THE OVERSIGHT OF THE AUDIT AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.