2023-06-29T17:20:00-05:00 2022-09-30 750786316 WEAVER AND TIDWELL LLP 2821 W 7TH ST STE 700 FORT WORTH TX 76107 990 2021-10-01 752456622 DALLAS CONVENTION & VISITORS BUREAU DALL 2145711000 1807 ROSS AVENUE 450 DALLAS TX 75201 JACQUELINE RUTLEDGE CFO 2145711012 2023-06-29 1 JACQUELINE RUTLEDGE 999009999 KIRBY ROSS P00298143 8173327905 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z VISITDALLAS CRAIG DAVIS 1807 ROSS AVENUE 450 DALLAS TX 75201 49580961 0 X WWW.VISITDALLAS.COM X 1992 TX OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS. 23 22 82 34 42157 41157 6036939 18734665 17087068 29779819 45641 -33981 317098 289528 23486746 48770031 0 0 0 0 7900670 10714847 0 0 0 15402839 34458137 23303509 45172984 183237 3597047 16156055 22270646 8493245 11024359 7662810 11246287 X OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS. 0 0 CITY SALES AND MARKETING: FISCAL YEAR 2022 WAS CHARACTERIZED BY IMPORTANT GROWTH IN THE MEETINGS AND TRAVEL ECONOMY AND EXCITING NEWS FOR THE FUTURE OF DALLAS. AN INDEPENDENT STUDY BY TOURISM ECONOMICS REPORTS THAT TOTAL VISITOR VOLUME AND SPENDING REACHED 95% OF 2019 LEVELS IN 2022, WITH FULL RECOVERY FORECASTED IN 2023. IN TOTAL, VISIT DALLAS BOOKED 1.67 MILLION ROOM NIGHTS IN FY22 FOR A TOTAL ECONOMIC IMPACT OF $1.88 BILLION. THE TEAM BOOKED 1,103 EVENTS, INCLUDING 20 CITYWIDES. OUR DYNAMIC SALES TEAM PURSUED NEW OR RENEWED LEADS AND SECURED NINE CITYWIDE BOOKINGS FOR 2031 AND BEYOND, REPRESENTING 177,683 DEFINITE NEW ROOM NIGHTS. THIS YEAR, DALLAS WAS ACKNOWLEDGED AS A GBAC STAR DIAMOND DESTINATION DUE TO OUR EXCEPTIONAL COMMITMENT AND EFFORTS SUPPORTING THE PROGRAM. FACILITY ACCREDITATION PLAYED AN INTEGRAL PART IN THE DESTINATION'S REGENERATION PLAN BY HELPING BUSINESSES BECOME RESILIENT TO FUTURE INFECTIOUS DISEASE OUTBREAKS. THE MARKETING TEAM CONTINUED TO PARTNER WITH ADVERTISING AGENCY OF RECORD, SLINGSHOT, FOR YEAR TWO OF THE "FIND YOUR ALL" CAMPAIGN. TOTAL PAID MEDIA INVESTMENT WAS $2.8 MILLION - WHICH RAN ACROSS A VARIETY OF TACTICS INCLUDING STREAMING VIDEO, DIGITAL, OUT-OF-HOME, PRINT, PAID SEARCH AND SOCIAL IN REGIONAL DRIVE AND SELECT FLY MARKETS. A SERIES OF FOCUS GROUPS WERE ALSO CONDUCTED TO INVESTIGATE PERCEPTIONS OF DALLAS AS A LEISURE AND MEETING DESTINATION AND TO EVALUATE THE EFFECTIVENESS OF THE CAMPAIGN. EVENT PROCUREMENT AND HOSPITALITY: VISITORS TO DALLAS CONTRIBUTED $4.4 BILLION IN DIRECT SPENDING WITH A TOTAL IMPACT OF $7.2 BILLION TO THE CITY'S ECONOMY AND SUPPORTED 43,000 JOBS. VISIT DALLAS WAS ABLE TO SECURE AND SUPPORT OVER 1.67 MILLION ROOM NIGHTS IN FY22. AS WE EMERGED FROM THE COVID-19 PANDEMIC, OUR TOP PRIORITY IN FY22 WAS GETTING THE VISIT DALLAS TEAM IN FRONT OF CUSTOMERS. WE DO THIS BY PROMOTING DALLAS TO CUSTOMERS AT NATIONAL, REGIONAL AND LOCAL TRADESHOWS; HOSTING INTIMATE CUSTOMER DINNERS AT THOSE EVENTS; HOSTING SITE INSPECTIONS FOR TENTATIVE AND PROSPECTIVE CUSTOMERS; AND BRINGING CUSTOMERS TO DALLAS TO EXPERIENCE THE CITY AND OUR MANY ATTRACTIONS FOR CONSIDERATION OF DALLAS FOR FUTURE EVENTS. IN DALLAS' LARGEST EVENT OF THE YEAR, WE HOSTED THE WWE WHICH HAD AN ECONOMIC IMPACT OF OVER $111.8 MILLION. THIS YEAR THE DALLAS SPORTS COMMISSION WAS SUCCESSFUL IN THEIR BID TO SERVE AS A HOST CITY FOR THE FIFA 2026 WORLD CUP. DTPID PROGRAM MANAGEMENT: DELIVERING THE PROGRAMS AND IMPROVEMENTS OF THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT'S ANNUAL SERVICE PLAN LEVERAGED A TRANSFORMATIVE IMPACT THROUGHOUT THE CITY OF DALLAS. PAID MEDIA PLACEMENTS RESULTED IN 196.7 MILLION IMPRESSIONS IN FY22. DTPID-SPONSORED CONFERENCES AND TRADESHOWS WERE EXECUTED BY DCVB TO AMPLIFY DALLAS BRAND RECOGNITION. THESE EVENTS PRODUCED VITAL ONE-ON-ONE APPOINTMENTS WITH ACCESS TO IMPORTANT DECISION-MAKERS WHO DETERMINE THE PLACEMENT OF FUTURE EVENTS AND MEETINGS. OVER 100 SITE VISITS AND FAMILIARIZATION TOURS WERE CONDUCTED IN FY22, AS DCVB BROUGHT TOUR OPERATORS, TRAVEL AGENTS, JOURNALISTS, AND EVENT PLANNERS TO DALLAS TO EXPERIENCE THE CITY FIRST-HAND. DTPID-FUNDED INCENTIVES ALLOWED DCVB TO SECURE FUTURE CITYWIDE EVENTS WITH A COMBINED ECONOMIC IMPACT OF OVER $733.9 MILLION. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 54 0 1 82 1 1 1 0 0 0 0 0 0 0 X 23 22 0 0 0 0 1 1 0 1 1 0 0 0 1 1 1 1 1 1 1 0 X JACQUELINE RUTLEDGE 4698412023 1807 ROSS AVENUE SUITE 450 DALLAS TX 75201 JOHN ACKERMAN DIRECTOR 0.00 0.00 X 0 0 0 PAULA BLACKMON DIRECTOR 0.00 0.00 X 0 0 0 SAMANTHA CROSBY DIRECTOR 0.00 0.00 X 0 0 0 JEAN MAIER DEAN DIRECTOR 0.00 0.00 X 0 0 0 CAROLYN DENT DIRECTOR 0.00 0.00 X 0 0 0 ROBBIE DOUGLAS DIRECTOR 0.00 0.00 X 0 0 0 MOHAMMED FARSHORI DIRECTOR 0.00 0.00 X 0 0 0 ROSA FLEMING DIRECTOR (EX-OFFICIO) 0.00 0.00 X 0 0 0 ANDREA GATES DIRECTOR 0.00 0.00 X 0 0 0 HELEN GIDDINGS DIRECTOR 0.00 0.00 X 0 0 0 STEVE GOLDBERG DIRECTOR 0.00 0.00 X 0 0 0 CHRIS HEINBAUGH DIRECTOR 0.00 0.00 X 0 0 0 MARY PAT HIGGINS DIRECTOR 0.00 0.00 X 0 0 0 ANANT JAIN DIRECTOR 0.00 0.00 X 0 0 0 KIYUNDRA JONES DIRECTOR 0.00 0.00 X 0 0 0 STEVE KEMBLE DIRECTOR 0.00 0.00 X 0 0 0 TRACI MAYER DIRECTOR 0.00 0.00 X 0 0 0 MARIA MENDEZ DIRECTOR 0.00 0.00 X 0 0 0 MAYUR MIKE PATEL DIRECTOR 0.00 0.00 X 0 0 0 CHRIS PILAVAKIS DIRECTOR 0.00 0.00 X 0 0 0 JIROKO ROSALES DIRECTOR (EX-OFFICIO) 0.00 0.00 X 0 0 0 JAMES SMITH DIRECTOR 0.00 0.00 X 0 0 0 MITZI TALLY DIRECTOR 0.00 0.00 X 0 0 0 AMY THARP DIRECTOR 0.00 0.00 X 0 0 0 TONY VEDDA DIRECTOR 0.00 0.00 X 0 0 0 TERESA COLEMAN WASH DIRECTOR 0.00 0.00 X 0 0 0 ROBERT WATSON DIRECTOR 0.00 0.00 X 0 0 0 GREG WHITE DIRECTOR 0.00 0.00 X 0 0 0 JOYCE WILLIAMS DIRECTOR 0.00 0.00 X 0 0 0 GAY DONNELL WILLIS DIRECTOR 0.00 0.00 X 0 0 0 MARK WOELFFER DIRECTOR 0.00 0.00 X 0 0 0 DAVE BROWN CHAIR 0.00 0.00 X X 0 0 0 MICHAEL KOFFLER CHAIR, CHAIR-ELECT/TREASURER 0.00 0.00 X X 0 0 0 CARRIE PARSONS CHAIR-ELECT/TREASURER 0.00 0.00 X X 0 0 0 CRAIG DAVIS CEO 55.00 0.00 X 493311 0 43686 JILL LARSEN CFO 50.00 0.00 X 207419 0 19273 DARIELA ESQUIVEL BOARD SECRETARY 40.00 0.00 X 79219 0 27151 DONALD KENT CHIEF SALES OFFICER 50.00 0.00 X 408305 0 52087 MARK THOMPSON SR VP OF TOURISM 50.00 0.00 X 295473 0 19600 MONICA PAUL EXECUTIVE DIRECTOR OF DSC 55.00 0.00 X 256833 0 19773 CHERYL RICHARDS CHIEF DIVERISTY & INCLUSION OFFICER 40.00 0.00 X 194441 0 36080 GAYLA FUSSELL DIRECTOR OF NATIONAL ACCOUNTS 40.00 0.00 X 166449 0 17935 MICHAEL RUDOWSKI VP OF RESEARCH & INSIGHTS 40.00 0.00 X 150754 0 36001 GINGER CADE DIRECTOR OF SALES & SERVICES 40.00 0.00 X 152904 0 32342 DEBORAH BURLESON DIRECTOR OF NATIONAL ACCOUNTS 40.00 0.00 X 156103 0 17550 2561211 0 321478 10 0 1 0 SLINGSHOT LLC 208 N MARKET STREET STE 500 DALLAS TX 75202 AGENCY OF RECORD 2319469 FREEMAN PO BOX 734596 STE 100 DALLAS TX 75373 DESIGN SERVICES 185655 NEXSTAR INC 545 E JOHN CARPENTER FWY STE 700 IRVING TX 75062 MEDIA SERVICES 150000 ASAE - THE CENTER 1575 I STREET NW WASHINGTON DC 20005 PROMOTIONAL SERVICES 135803 LIFEBLUE MEDIA 5830 GRANITE PARKWAY STE 200 PLANO TX 75024 WEBSITE SERVICES 132500 11 16934665 1800000 18734665 FEES/CONTRACTS FROM GOV AGENCIES 561591 16368892 16368892 TOURISM PUBLIC IMPROV DIS FEES 561591 12570458 12570458 MEMBERSHIP DUES & ADMIN 561591 705938 705938 TICKET SALES 561591 117919 117919 REBATES 561591 16612 16612 29779819 27571 27571 749378 810930 -61552 -61552 -61552 ADMINISTRATION SERVICES 900099 127280 127280 PTSP & SPONSORSHIPS 900099 82359 82359 WEBSITE ADVERTISING 541800 42157 42157 37732 37732 289528 48770031 30027190 42157 -33981 2099535 5424141 278230 2177647 735294 56870 88530 1269711 5946064 247595 644845 1663905 1046088 20593892 6959 46670 87510 SPONSORSHIPS/PARTNERSHI 1154585 CLIENT DEVELOPMENT 858249 MISCELLANEOUS EXPENSE 270779 BAD DEBT 223112 252773 45172984 3596593 4897468 9718635 13220574 754880 669891 1107489 1055873 1240409 31472 17199 1208937 909793 85293 1091777 51466 40833 16156055 22270646 4208415 5348294 2569830 4575786 1715000 1100279 8493245 11024359 X 7662810 9446287 1800000 7662810 11246287 16156055 22270646 3597047 -13570 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 178177 17818 160359 211097 10331 200766 851135 3323 847812 1208937 LEASE OBLIGATION 1100279 1100279 49069288 -13570 312827 299257 48770031 0 48770031 45485811 312827 312827 45172984 0 45172984 EAST ASIA AND THE PACIFIC 1 0 PROGRAM SERVICES TOURISM MARKETING 1860 NORTH AMERICA 4 0 PROGRAM SERVICES TOURISM MARKETING 112059 5 0 0 0 5 0 113919 0 113919 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 X X X X 0 1 0 CRAIG DAVIS CEO 354730 0 111000 0 27581 0 15667 0 28019 0 536997 0 0 0 DONALD KENT CHIEF SALES OFFICER 308799 0 92560 0 6946 0 13018 0 39069 0 460392 0 0 0 MARK THOMPSON SR VP OF TOURISM 240227 0 50057 0 5189 0 7668 0 11932 0 315073 0 0 0 MONICA PAUL EXECUTIVE DIRECTOR OF DSC 170444 0 67063 0 19326 0 7773 0 12000 0 276606 0 0 0 CHERYL RICHARDS CHIEF DIVERISTY & INCLUSION OFFICER 169743 0 21139 0 3559 0 7490 0 28590 0 230521 0 0 0 JILL LARSEN CFO 166954 0 29576 0 10889 0 7353 0 11920 0 226692 0 0 0 MICHAEL RUDOWSKI VP OF RESEARCH & INSIGHTS 122433 0 28082 0 239 0 5848 0 30153 0 186755 0 0 0 GINGER CADE DIRECTOR OF SALES & SERVICES 120636 0 31917 0 351 0 5493 0 26849 0 185246 0 0 0 GAYLA FUSSELL DIRECTOR OF NATIONAL ACCOUNTS 131876 0 32526 0 2047 0 5647 0 12288 0 184384 0 0 0 DEBORAH BURLESON DIRECTOR OF NATIONAL ACCOUNTS 126853 0 27367 0 1883 0 5415 0 12135 0 173653 0 0 0 PART I, LINE 4B CRAIG DAVIS - $17,633 JILL LARSEN - $8,325 DONALD KENT - $5,260 MONICA PAUL - $18,936 MARK THOMPSON - $4,601 CHERYL RICHARDS - $1,873 CARRIE FREEMAN PARSONS CHAIR-ELECT/TREASURER 430174 FREEMAN IS AN INDUSTRY LEADER PROVIDING BOOTH DESIGN SERVICES FOR THE VISIT DALLAS BRAND AT TRADE SHOWS THROUGHOUT THE COUNTRY. 0 FORM 990, PART VI, SECTION A, LINE 1A DELEGATION OF AUTHORITY: THE CHAIRMAN OF THE BOARD SHALL APPOINT AN EXECUTIVE COMMITTEE WITH ALL THE POWERS OF THE BOARD TO MANAGE THE CORPORATION BETWEEN BOARD MEETINGS. FORM 990, PART VI, SECTION A, LINE 6 MEMBERS: THE ORGANIZATION HAS ONE CLASS OF MEMBERS, WHO SHALL HAVE NO VOTING RIGHTS. THE BOARD OF DIRECTORS ESTABLISH THE VARIOUS TRADE AND INDUSTRY-BASED CATEGORIES OF MEMBERSHIP. ALL PERSONS AND ORGANIZATIONS THAT FALL WITHIN ONE OF THE ESTABLISHED CATEGORIES OF MEMBERSHIP AND ARE INTERESTED IN THE PURPOSE AND OBJECTIVES OF DCVB SHALL BE ELIGIBLE FOR MEMBERSHIP UPON APPROVAL BY THE BOARD OF DIRECTORS AND PAYMENT OF MEMBERSHIP DUES. FORM 990, PART VI, SECTION A, LINE 7A MEMBERS WITH POWER TO APPOINT GOVERNING BODY: THE MEMBERS HAVE THE ABILITY TO NOMINATE A CERTAIN NUMBER OF REPRESENTATIVES TO THE BOARD BASED ON THEIR INDUSTRY CATEGORY. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 REVIEW PROCESS: THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM. UPON COMPLETION, THE RETURN IS REVIEWED BY MANAGEMENT BEFORE FILING. PRELIMINARY AND FINAL DRAFTS ARE ALSO SUBMITTED TO THE CITY OF DALLAS FOR PROGRESS REPORTING AND OVERSIGHT. FORM 990, PART VI, SECTION B, LINE 12C COMPLIANCE WITH WRITTEN CONFLICT OF INTEREST POLICY: ANNUALLY, EMPLOYEES AND BOARD MEMBERS RECEIVE A REVISED POLICY AND PROCEDURES MANUAL AND MUST SIGN A FORM STATING THEY HAVE READ AND UNDERSTAND ALL POLICIES AND GUIDELINES SET FORTH IN THE MANUAL. IF SOMETHING IS BROUGHT TO THE ATTENTION OF THE OFFICERS AND DIRECTORS, IT IS INVESTIGATED AND APPROPRIATE ACTION IS TAKEN. IF A CONFLICT IS FOUND TO EXIST, THE CONFLICTED MEMBER ABSTAINS FROM DISCUSSIONS AND VOTING. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION REVIEW: THE BOARD OF DIRECTORS REVIEWS THE PRESIDENT/CHIEF EXECUTIVE OFFICER'S GOALS AND SETS THE ANNUAL COMPENSATION. ALL OTHER OFFICERS AND KEY EMPLOYEES ARE REVIEWED BY THEIR DIRECT SUPERVISOR LIKE THE CEO OR ONE OF THE OTHER OFFICERS IN A FORMAL COMPENSATION REVIEW PROCESS BASED ON PERFORMANCE BY GOALS AND OBJECTIVES. THE CHIEF EXECUTIVE OFFICER'S COMPENSATION REVIEW IS DOCUMENTED IN THE BOARD'S MEETING MINUTES AND THE OTHER REVIEWS ARE DOCUMENTED IN HUMAN RESOURCE PERSONNEL FILES. FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS AVAILABLE TO THE PUBLIC: THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY ACCEPTING REQUESTS IN WRITING AND SCHEDULING AN APPOINTMENT TO REVIEW THE REQUESTED DOCUMENTS. FORM 990, PART XII, LINE 2C COMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY OF THE OVERSIGHT OF THE AUDIT AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.