SAN DIEGO CONVENTION AND TOURIST BUREAU: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization: SAN DIEGO CONVENTION AND TOURIST BUREAU (EIN 95-1812810)
Tax period: 2021-07-01 to 2022-06-30
Filed: 2023-05-10
IRS object ID: 202311309349304456
Schema version: 2021v4.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2023-05-10T14:48:55-05:00	ReturnTs
Tax Period End	2022-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	341884125	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	CBIZ MHM LLC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	4722 N 24TH ST STE 300	AddressLine1Txt
City	PHOENIX	CityNm
State Abbreviation	AZ	StateAbbreviationCd
ZIP	85016	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2021-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	951812810	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SAN DIEGO CONVENTION AND TOURIST BUREAU	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	SAND	BusinessNameControlTxt
Phone	6195572848	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	750 B ST STE 1500	AddressLine1Txt
City	SAN DIEGO	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	92101	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	RICHARD MEZA	PersonNm
Person Title	CFO	PersonTitleTxt
Phone	6192323101	PhoneNum
Signature	2023-05-09	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	RICHARD	PersonFirstNm
Person Last	MEZA	PersonLastNm

Field	Value	IRS element (for citing)
SSN	999009999	SSN

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	KRISTEN BASS	PreparerPersonNm
PTIN	P01247587	PTIN
Phone	6022646835	PhoneNum
Preparation	2023-05-09	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	3	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2021	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	SAN DIEGO TOURISM AUTHORITY	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	JULIE COKER	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	750 B ST STE 1500	AddressLine1Txt
City	SAN DIEGO	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	92101	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$31,753,135	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.SANDIEGO.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1954	FormationYr
Legal Domicile State	CA	LegalDomicileStateCd
Activity Or Mission	TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.	ActivityOrMissionDesc
Voting Members Governing Body	15	VotingMembersGoverningBodyCnt
Voting Members Independent	15	VotingMembersIndependentCnt
Total Employee	67	TotalEmployeeCnt
Total Volunteers	15	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$23,537,750	PYContributionsGrantsAmt
CY Contributions Grants	$26,720,973	CYContributionsGrantsAmt
PY Program Service Revenue	$3,570,920	PYProgramServiceRevenueAmt
CY Program Service Revenue	$4,750,591	CYProgramServiceRevenueAmt
PY Investment Income	$0	PYInvestmentIncomeAmt
CY Investment Income	$0	CYInvestmentIncomeAmt
PY Other Revenue	$1,157,565	PYOtherRevenueAmt
CY Other Revenue	$281,571	CYOtherRevenueAmt
PY Total Revenue	$28,266,235	PYTotalRevenueAmt
CY Total Revenue	$31,753,135	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$6,667,179	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$8,183,808	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$18,703,731	PYOtherExpensesAmt
CY Other Expenses	$23,467,703	CYOtherExpensesAmt
PY Total Expenses	$25,370,910	PYTotalExpensesAmt
CY Total Expenses	$31,651,511	CYTotalExpensesAmt
PY Revenues Less Expenses	$2,895,325	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$101,624	CYRevenuesLessExpensesAmt
Total Assets BOY	$10,248,135	TotalAssetsBOYAmt
Total Assets EOY	$9,233,181	TotalAssetsEOYAmt
Total Liabilities BOY	$7,800,441	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$6,683,863	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$2,447,694	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$2,549,318	NetAssetsOrFundBalancesEOYAmt
Mission	TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 19.8 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS AND 1.0 BILLION OVERALL GROSS ADVERTISING IMPRESSIONS.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	THE LONG-TERM CONVENTION CENTER SALES TEAM BOOKED 46 FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 676,378 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	THE EFFORTS OF THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 244,254 DEFINITE ROOM NIGHT BOOKINGS SOLELY FROM NEW CLIENTS BOOKING NEW MEETINGS IN SAN DIEGO HOTELS.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	Yes (1)	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	19	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	67	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	15	GoverningBodyVotingMembersCnt
Independent Voting Member	15	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	Yes (1)	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	Yes (1)	MembersOrStockholdersInd
Election Of Board Members	Yes (1)	ElectionOfBoardMembersInd
Decisions Subject To Approva	Yes (1)	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	0	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	RICHARD MEZA CFO	PersonNm
Phone	6192323101	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	750 B ST STE 1500	AddressLine1Txt
City	SAN DIEGO	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	92101	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (24 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Highest Compensated EmployeeHighestCompensatedEmployeeInd
DANIEL KUPERSCHMID
CHAIR	3.00	Yes (X)	Yes (X)	$0	$0	$0
KIMBERLEY BECKER
VICE CHAIR	1.00	Yes (X)	Yes (X)	$0	$0	$0
DON DENNIS
TREASURER	1.00	Yes (X)	Yes (X)	$0	$0	$0
MICHELLE METTER
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
LYDIA BARTELL
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JODY BLACKINGTON
DIRECTOR	1.00	Yes (X)		$0	$0	$0
PHIL BLAIR
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TIM BOOTH
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SHAWN DIXON
DIRECTOR	1.00	Yes (X)		$0	$0	$0
RICK FULTZ
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MARTY GORSICH
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MICHAEL O'DONOHUE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
ROBERT RAUCH
DIRECTOR	1.00	Yes (X)		$0	$0	$0
APRIL SHUTE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TONY YOUNG
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JULIE COKER
PRESIDENT & CEO	40.00		Yes (X)	$419,752	$0	$20,141
KERRI KAPICH
CHIEF OPERATING OFFICER	40.00		Yes (X)	$290,537	$0	$24,438
RICHARD MEZA
CHIEF FINANCIAL OFFICER	40.00		Yes (X)	$214,544	$0	$18,301
KAVIN SCHIEFERDECKER
CHIEF SALES OFFICER AS OF 10/2021	40.00		Yes (X)	$86,042	$0	$2,065
MARGIE SITTON
SR VICE PRESIDENT OF SALES	40.00			$264,243	$0	$19,726	Yes (X)
ANGELA RANALLI
SR NATIONAL SALES DIRECTOR	40.00			$172,443	$0	$23,610	Yes (X)
ALTHEA SALAS
VP OF HUMAN RESOURCES	40.00			$152,887	$0	$28,545	Yes (X)
PHYLLIS AZAMA
SR NATIONAL SALES DIRECTOR	40.00			$160,538	$0	$15,810	Yes (X)
MARIA ANDRIOLA
NATIONAL SALES DIRECTOR	40.00			$120,108	$0	$31,590	Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$1,881,094	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$184,226	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	18	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
THE SHIPYARD LLC
580 NORTH 4TH ST SUITE 500	COLUMBUS	OH	43215	ADVERTISING AGENCY	$1,780,000
OMNITRACK GROUP
841 BISHOP ST SUITE 1250	HONOLULU	HI	96813	INDUSTRY RESEARCH	$224,000
SIMPLEVIEW
8950 N ORACLE RD	TUCSON	AZ	85704	LEAD DELIVERY SOFTWARE	$147,488
DESTINATION ANALYSTS
1304 LOMBARD ST SUITE 8	SAN FRANCISCO	CA	94109	INDUSTRY RESEARCH	$144,883
ORACLE AMERICA
500 ORACLE PARKWAY	REDWOOD CITY	CA	94065	CLOUD COMPUTING	$104,089

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	6	CntrctRcvdGreaterThan100KCnt
Government Grants	$1,258,362	GovernmentGrantsAmt
All Other Contributions	$25,462,611	AllOtherContributionsAmt
Total Contributions	$26,720,973	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
SERVICE AGREEMENTS	561439	$2,343,750	$2,343,750
MEMBERSHIP DUES	541800	$1,154,355	$1,154,355
ADVERTISING SALES	541800	$744,016	$744,016
MEMBERSHIP EVENTS	713990	$309,696	$309,696
MEMBERSHIP SUPPORT	541800	$125,000	$125,000

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$73,774	TotalRevenueColumnAmt
Related Or Exempt Func Income	$73,774	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$4,750,591	TotalProgramServiceRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	PENSION BENEFIT INC	Desc
Business	900099	BusinessCd
Total Revenue Column	$281,571	TotalRevenueColumnAmt
Exclusion	$281,571	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$281,571	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$31,753,135	TotalRevenueColumnAmt
Related Or Exempt Func Income	$4,750,591	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$281,571	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$1,069,617	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$5,637,303	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$184,985	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$851,524	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$440,379	TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$44,544	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$63,150	TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

Field	Value	IRS element (for citing)
Total	$15,000	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$2,552,261	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$17,306,929	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$189,900	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$330,489	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$691,153	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$427,023	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$754,044	TotalAmt

Interest InterestGrp

Field	Value	IRS element (for citing)
Total	$1,832	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$119,589	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$56,037	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
MARKET RESEARCH	$482,053
DUES & SUBCRIPTIONS	$204,815
PRINTING & PUBLICATIONS	$82,625
EQUIPMENT RENTAL/MAINT.	$59,376

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$86,883	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$31,651,511	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$2,632,236	BOYAmt
EOY	$1,772,970	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$3,000,000	BOYAmt
EOY	$2,000,000	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$3,976,167	BOYAmt
EOY	$4,923,464	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$62,367	BOYAmt
EOY	$42,249	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$827,525	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$495,644	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$388,974	BOYAmt
EOY	$331,881	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$188,391	BOYAmt
EOY	$162,617	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$10,248,135	BOYAmt
EOY	$9,233,181	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$5,581,879	BOYAmt
EOY	$6,292,397	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$304,916	BOYAmt
EOY	$153,067	EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

Field	Value	IRS element (for citing)
BOY	$56,338	BOYAmt
EOY	$26,798	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$1,857,308	BOYAmt
EOY	$211,601	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$7,800,441	BOYAmt
EOY	$6,683,863	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$2,447,694	BOYAmt
EOY	$2,549,318	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$2,447,694	BOYAmt
EOY	$2,549,318	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$10,248,135	BOYAmt
EOY	$9,233,181	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$101,624	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Political Expenditures	$15,000	PoliticalExpendituresAmt
Internal Funds Contributed	$15,000	InternalFundsContributedAmt
Total Exempt Function Expend	$15,000	TotalExemptFunctionExpendAmt
Form1120 POL Filed	0	Form1120POLFiledInd

Section527 Political Org Section527PoliticalOrgGrp (2 entries)

Address Line1USAddress/AddressLine1Txt	CityUSAddress/CityNm	State AbbreviationUSAddress/StateAbbreviationCd	ZIPUSAddress/ZIPCd	EINEIN	Paid Internal FundsPaidInternalFundsAmt
CALTRAVEL PAC
1123 11TH STREET SUITE 223	SACRAMENTO	CA	95814	943169527	$5,000
YES FOR A BETTER SAN DIEGO
3737 CAMINO DEL RIO SOUTH	SAN DIEGO	CA	92108	822967253	$10,000

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	0	SubstantiallyAllDuesNondedInd
Only In House Lobbying	0	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd
Dues Assessments	$1,154,355	DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY	$15,000	NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot	$15,000	NonDeductibleLbbyngPltclTotAmt
Taxable	$15,000	TaxableAmt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART I-A, LINE 1:	FormAndLineReferenceDesc
Explanation	FUNDS CONTRIBUTED TO CALTRAVEL PAC WERE USED BY THE BIPARTISAN POLITICAL ACTION COMMITTEE TO SUPPORT STATE OFFICEHOLDERS, CANDIDATES, AND COMMITTEES WHO SUPPORT AND BENEFIT THE CALIFORNIA TRAVEL AND TOURISM INDUSTRY. INVESTING IN CALTRAVEL PAC PROVIDES AN AVENUE FOR TRAVEL AND TOURISM PROFESSIONALS TO POOL THEIR RESOURCES TO HAVE A GREATER IMPACT ON LEGISLATIVE CAMPAIGNS. AFTER THE IMPOSITION OF VARIOUS COVID TRAVEL RESTRICTIONS AND POLICIES BY THE STATE, THE CAL TRAVEL PAC WAS AN INTEGRAL AND IMPORTANT VOICE IN HELPING TO GUIDE THE STATE THROUGH THE REOPENING PROCESS AND ITS VARIOUS POLICY DECISIONS IN A WAY THAT WAS LESS DETRIMENTAL TO THE TRAVEL INDUSTRY AND FOR THE BENEFIT OF TRAVEL RELIANT DESTINATIONS WITHIN THE STATE. THE CONTRIBUTIONS TO YES! FOR A BETTER SAN DIEGO ARE USED TO PROMOTE A TOURISM FAVORABLE DECISION ON THE EVENTUAL OUTCOME OF THE 2020 MEASURE C IN SAN DIEGO THAT IS WRITTEN TO PROVIDE FUNDING FOR THE EXPANSION OF THE SAN DIEGO CONVENTION CENTER, IMPROVE CITY STREETS AND PROVIDE FUNDING FOR HOMELESSNESS PROGRAMS IN THE CITY. THERE WAS UNCERTAINTY REGARDING THE THRESHOLD REQUIRED BY VOTERS FOR THIS MEASURE TO BE CONSIDERED PASSED (TWO-THIRDS VERSUS SIMPLE MAJORITY). THE MEASURE RECEIVED 65.24% OF THE VOTE, JUST UNDER A TWO THIRDS LEVEL OF 66.67%. THE CITY OF SAN DIEGO, CITING PAST RULINGS ON SIMILAR MEASURES IN THE STATE, DECLARED THE MEASURE TO BE PASSED AS IT VIEWED THE REQUIREMENT TO BE A SIMPLE MAJORITY VOTE IN FAVOR. THE COURT DECLARED THE CITY'S DECLARATION TO BE TOO LATE AND INVALIDATED IT. YES! FOR A BETTER SAN DIEGO IS WORKING WITH THE CITY AND BUSINESS COMMUNITY ON THE IMPORTANT APPEAL PROCESS.	ExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$414,126	OtherCostOrOtherBasisAmt
Depreciation	$167,623	DepreciationAmt
Book Value	$246,503	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$413,399	OtherCostOrOtherBasisAmt
Depreciation	$328,021	DepreciationAmt
Book Value	$85,378	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$331,881	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDesc	AmtAmt
ACCRUED PENSION COSTS	$48,984
DEFERRED COMPENSATION PLAN	$162,617

Field	Value	IRS element (for citing)
Total Liability	$211,601	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$31,471,564	TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported	$0	RevenueNotReportedAmt
Revenue Subtotal	$31,471,564	RevenueSubtotalAmt
Other Revenues Not Included	$281,571	OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt	$281,571	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$31,753,135	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$31,651,511	TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported	$0	ExpensesNotReportedAmt
Expenses Subtotal	$31,651,511	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$31,651,511	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

PART X, LINE 2:

SDTA IS A TAX EXEMPT ORGANIZATION UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND SECTION 23701(E) OF THE REVENUE AND TAXATION CODE. INCOME DETERMINED TO BE UNRELATED BUSINESS TAXABLE INCOME ("UBTI") WOULD BE TAXABLE. SDTA EVALUATES THEIR UNCERTAIN TAX POSITIONS, IF ANY, ON A CONTINUAL BASIS THROUGH REVIEW OF THEIR POLICIES AND PROCEDURES, REVIEW OF THEIR REGULAR TAX FILINGS, AND DISCUSSIONS WITH OUTSIDE EXPERTS. AT JUNE 30, 2022, MANAGEMENT BELIEVES SDTA DID NOT HAVE ANY UNCERTAIN TAX POSITIONS. AT JUNE 30, 2022, THE FEDERAL STATUTE OF LIMITATION REMAINS OPEN FOR THE FISCAL YEARS 2019 THROUGH 2021. THE STATUTE OF LIMITATIONS FOR THE STATE INCOME TAX RETURNS REMAINS OPEN FOR THE FISCAL YEARS 2018 THROUGH 2021.

PART XI, LINE 4B - OTHER ADJUSTMENTS:

DEFINED BENEFIT PLAN NET PERIODIC BENEFIT COSTS/INCOME 281,571.

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Compensation Committee	Yes (X)	CompensationCommitteeInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JULIE COKER
PRESIDENT & CEO	$406,000	$0	$3,000	$0	$10,752	$0	$11,600	$0	$8,541	$0	$439,893	$0	$0	$0
KERRI KAPICH
CHIEF OPERATING OFFICER	$285,202	$0	$3,000	$0	$2,335	$0	$10,379	$0	$14,059	$0	$314,975	$0	$0	$0
MARGIE SITTON
SR VICE PRESIDENT OF SALES	$220,704	$0	$3,000	$0	$40,539	$0	$9,358	$0	$10,368	$0	$283,969	$0	$0	$0
RICHARD MEZA
CHIEF FINANCIAL OFFICER	$208,893	$0	$3,000	$0	$2,651	$0	$7,642	$0	$10,659	$0	$232,845	$0	$0	$0
ANGELA RANALLI
SR NATIONAL SALES DIRECTOR	$167,588	$0	$3,000	$0	$1,855	$0	$5,124	$0	$18,486	$0	$196,053	$0	$0	$0
ALTHEA SALAS
VP OF HUMAN RESOURCES	$148,326	$0	$3,000	$0	$1,561	$0	$5,825	$0	$22,720	$0	$181,432	$0	$0	$0
PHYLLIS AZAMA
SR NATIONAL SALES DIRECTOR	$155,481	$0	$3,000	$0	$2,057	$0	$5,709	$0	$10,101	$0	$176,348	$0	$0	$0
MARIA ANDRIOLA
NATIONAL SALES DIRECTOR	$116,503	$0	$2,000	$0	$1,605	$0	$4,647	$0	$26,943	$0	$151,698	$0	$0	$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 4	THE BYLAWS OF THE ORGANIZATION WERE AMENDED EFFECTIVE NOVEMBER 8, 2021.
FORM 990, PART VI, SECTION A, LINE 4	THE ORGANIZATION AMENDED IT BYLAWS TO REFLECT THE FOLLOWING CHANGES: - THE TERM OF THE VOTING DIRECTORS WAS SHORTENED FROM THREE YEARS TO TWO YEARS. A DIRECTOR SHALL SERVE FOR A TERM OF NO MORE THAN THREE (3) TWO-YEAR TERMS. DIRECTORS MAY BE RE-ELECTED TO ADDITIONAL TWO-YEAR CONSECUTIVE TERMS NOT TO EXCEED A TOTAL OF 6 YEARS OF CONSECUTIVE SERVICE. - THE AUDIT COMMITTEE WAS ADDED AS A SEPARATE STANDING COMMITTEE DISCONNECTED FROM THE ORGANIZATION'S FINANCE COMMITTEE. THE AUDIT COMMITTEE SHALL CONSIST OF A MINIMUM OF THREE (3) BOARD MEMBERS, ALL OF WHOM SERVE ONE-YEAR TERMS ON THE AUDIT COMMITTEE, AND SHALL OVERSEE THE ANNUAL AUDIT. NO BOARD MEMBER WHO SITS ON THE AUDIT COMMITTEE MAY SIT ON THE FINANCE COMMITTEE. THE CHAIR SHALL APPOINT A BOARD MEMBER TO CHAIR THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION A, LINE 6	ALL PERSONS AND ORGANIZATIONS INTERESTED IN THE PURPOSE AND OBJECTIVES OF THE SDTA SHALL BE ELIGIBLE FOR MEMBERSHIP IN THE SDTA UPON PAYMENT OF DUES AND APPROVAL BY THE BOARD OF DIRECTORS. PERSONS AND ORGANIZATIONS SHALL BE GRANTED MEMBERSHIP AS PART OF ONE OF TWO CLASSES, GENERAL MEMBERSHIP AND SPECIAL MEMBERSHIP.
FORM 990, PART VI, SECTION A, LINE 7A	EACH MEMBER MAY VOTE ON THE ELECTION OF THE BOARD OF DIRECTORS. THE NOMINATION OF THE SLATE OF POTENTIAL BOARD MEMBERS IS PROPOSED BY THE NOMINATION COMMITTEE OF THE BOARD OF DIRECTORS OR BY PETITION OF THE MEMBERS.
FORM 990, PART VI, SECTION A, LINE 7B	THE GOVERNANCE DECISIONS OF THE ORGANIZATION RESERVED TO MEMBERS INCLUDE APPROVAL, AMENDMENT OR REPEAL OF THE BYLAWS OF THE ORGANIZATION.
FORM 990, PART VI, SECTION B, LINE 11B	THE AUDITED FINANCIAL STATEMENTS ARE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS. ANY MATERIAL DIFFERENCES BETWEEN THE AUDITED RESULTS AND THE FORM 990 ARE BROUGHT TO THE ATTENTION OF THE CEO AND THE FINANCE COMMITTEE. THE 990 IS PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND IS REVIEWED BY THE FINANCE COMMITTEE WITH THE ORGANIZATION'S MANAGEMENT STAFF.
FORM 990, PART VI, SECTION B, LINE 11B	THE AUDITED FINANCIAL STATEMENTS ARE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS. ANY MATERIAL DIFFERENCES BETWEEN THE AUDITED RESULTS AND THE FORM 990 ARE BROUGHT TO THE ATTENTION OF THE CEO AND THE FINANCE COMMITTEE. THE FORM 990 IS PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND IS REVIEWED BY THE FINANCE COMMITTEE WITH THE ORGANIZATION'S MANAGEMENT STAFF.
FORM 990, PART VI, SECTION B, LINE 12C	THE PROCESS FOR RESOLVING CONFLICTS OF INTEREST IS AS FOLLOWS: A "SELF-DEALING CONTRACT" IS ANY CONTRACT OR TRANSACTION (I) BETWEEN THE SDTA AND ONE OR MORE OF ITS DIRECTORS, OR BETWEEN THE SDTA AND ANY CORPORATION, FIRM, OR ASSOCIATION IN WHICH ONE OR MORE OF THE DIRECTORS HAS A MATERIAL FINANCIAL INTEREST, OR (II) BETWEEN THE SDTA AND A CORPORATION, FIRM, OR ASSOCIATION OF WHICH ONE OR MORE OF ITS DIRECTORS ARE DIRECTORS OF THE SDTA. PURSUANT TO SECTION 7233 OF THE CALIFORNIA NONPROFIT CORPORATION LAW, NO SELF-DEALING CONTRACT SHALL BE VOID OR VOIDABLE BECAUSE SUCH DIRECTOR(S) OR CORPORATION, FIRM OR ASSOCIATION ARE PARTIES OR BECAUSE SUCH DIRECTOR(S) ARE PRESENT AT THE MEETING OF THE BOARD OR COMMITTEE WHICH AUTHORIZES, APPROVES, OR RATIFIES THE SELF-DEALING CONTRACT IF: ALL MATERIAL FACTS ARE FULLY DISCLOSED TO OR OTHERWISE KNOWN BY THE MEMBERS, AND THE SELF-DEALING CONTRACT IS APPROVED BY THE MEMBERS IN GOOD FAITH (WITHOUT INCLUDING THE VOTE OF ANY MEMBERSHIP OWNED BY SUCH INTERESTED DIRECTOR(S)); OR ALL MATERIAL FACTS ARE FULLY DISCLOSED TO OR OTHERWISE KNOWN BY THE BOARD OF DIRECTORS, AND THE BOARD OF DIRECTORS AUTHORIZES, APPROVES, OR RATIFIES THE SELF-DEALING CONTRACT IN GOOD FAITH (WITHOUT COUNTING THE VOTE OF THE INTERESTED DIRECTOR(S)), AND, IN THE CASE OF A SELF-DEALING CONTRACT AS DESCRIBED ABOVE, THE BOARD OF DIRECTORS FINDS AND RESOLVES THAT THE CONTRACT IS JUST AND REASONABLE AT THE TIME IT IS AUTHORIZED, APPROVED, OR RATIFIED; OR THE PERSON ASSERTING THE VALIDITY OF THE SELFDEALING CONTRACT SUSTAINS THE BURDEN OF PROVING THAT THE SELF-DEALING CONTRACT WAS JUST AND REASONABLE AS TO THE SDTA AT THE TIME IT WAS AUTHORIZED OR RATIFIED.
FORM 990, PART VI, SECTION B, LINE 15A	THE COMPENSATION OF THE CEO IS DETERMINED BY THE BOARD'S COMPENSATION COMMITTEE AND RATIFIED BY A VOTE OF THE FULL BOARD OF DIRECTORS. THE COMMITTEE MEETS TO DISCUSS AND AGREE ON THE LEVEL OF COMPENSATION TO BE OFFERED AND PAID TO THE CEO EACH YEAR. OUTSIDE CONSULTANTS WITH KNOWLEDGE OF THE EMPLOYMENT MARKET ARE OCCASIONALLY CONSULTED DURING THE COMPENSATION COMMITTEE'S REVIEW.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION'S ARTICLES OF INCORPORATION, BYLAWS, THE CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. AN EMAIL LINK IS POSTED ON THE ORGANIZATION'S WEBSITE TO FACILITATE REQUESTS FOR INFORMATION.