Census › New Mexico › Lincoln County › Ruidoso
Ruidoso village, New Mexico
| Population | 7,699 | B01003 |
|---|---|---|
| Population, 2020 census | 7,679 | P1 |
| Median age | 44.8 | B01002 |
| Under 18 | 16.0% | B01001 |
| 65 and over | 28.8% | B01001 |
| Households | 3,941 | B11001 |
| Foreign born | 4.0% | B05002 |
| Median household income | $52,736 | B19013 |
|---|---|---|
| Median family income | $74,688 | B19113 |
| Per capita income | $35,658 | B19301 |
| Poverty rate | 20.6% | B17001 |
| Unemployment rate | 3.3% | B23025 |
| Civilian labor force | 3,622 | B23025 |
| Mean commute (minutes) | 14.2 | B08013 |
| Bachelor's degree or higher | 35.4% | B15003 |
|---|
| Housing units | 8,294 | B25001 |
|---|---|---|
| Owner-occupied | 68.4% | B25003 |
| Renters | 31.6% | B25003 |
| Median home value | $243,800 | B25077 |
| Median gross rent | $944 | B25064 |
| White, not Hispanic | 64.3% | B03002 |
|---|---|---|
| Black | 1.9% | B03002 |
| Hispanic or Latino | 29.2% | B03002 |
| Asian | 0.6% | B03002 |
| American Indian and Alaska Native | 1.5% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 99% of Lincoln County's ($53,303); poverty 20.6% against 19.3%.
Map
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FURP records in Ruidoso, NM
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 167 | $15,259,959 revenue (latest return) | COMMUNITY FOUNDATION OF LINCOLN COUNTY ($3,915,128) |
| Nonprofit contractors | 1 | $319,307 paid by nonprofits | JA MEDICAL SERVICES PA ($319,307) |
| Colleges and schools | 1 | 745 enrollment | Eastern New Mexico University Ruidoso Branch Community College (745) |
| Form D issuers | 1 | $4,000,000 amount sold | Old Town ABQ LLC ($4,000,000) |
| Political committees | 3 | LEO MARTINEZ FOR CONGRESS | |
| Form 5500 plan sponsors | 36 | 39 plans | J. GREGORY BROWN (2) |
| Open Payments recipients | 27 | $19,001 industry payments | PAUL S GULBAS ($13,736) |
| Patent and trademark owners | 29 | 70 patents and marks | Eastern New Mexico University (28) |
| Federal award recipients | 859 | $99,293,796 federal awards | VILLAGE OF RUIDOSO ($23,721,404) |
| State business registrations | 40 | NOISY WATER ARTWEAR, INC. |
Cross-reference: 167 nonprofits for 7,699 residents is 216.9 per 10,000 people; their latest-year revenue of $15,259,959 is $1,982 per resident, 7.3% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | Dallen Skelley | President | SNYDER SENIOR CARE FOUNDATION INC | $134,854 | 2023 | 2.6x |
| 2 | TAMARA GROAT | EXECUTIVE DI | R D & JOAN DALE HUBBARD FOUNDATION | $106,000 | 2024 | 2.0x |
| 3 | MICHELLE DAVIDSON | FDN MGR | HUBBARD FAMILY FOUNDATION | $96,000 | 2024 | 1.8x |
| 4 | EDWARD BURGER | DIRECTOR | HUBBARD FAMILY FOUNDATION | $87,000 | 2024 | 1.6x |
| 5 | ROCHELLE LENTSCHKE | EXECUTIVE DIRECTOR | EASTERN NEW MEXICO UNIVERSITY-RUIDOSO FOUNDATION INC | $86,772 | 2024 | 1.6x |
| 6 | DEBORAH DOUDS | EXECUTIVE DI | RUIDOSO VALLEY CHAMBER OF COMMERCE | $80,064 | 2024 | 1.5x |
| 7 | TIM COUGHLIN | EXECUTIVE DI | BOYS & GIRLS CLUBS OF CHAVES & LINCOLN COUNTIES | $70,562 | 2022 | 1.3x |
| 8 | RHONDA VINCENT | EXECUTIVE DIRECTOR | EASTERN NEW MEXICO UNIVERSITY-RUIDOSO FOUNDATION INC | $70,542 | 2022 | 1.3x |
| 9 | ROBERT DONALDSON | EXECUTIVE DI | R D & JOAN DALE HUBBARD FOUNDATION | $69,000 | 2023 | 1.3x |
| 10 | RICK LAMB | CEO | BOYS & GIRLS CLUBS OF CHAVES & LINCOLN COUNTIES | $65,323 | 2025 | 1.2x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $52,736.
Nonprofits: biggest by revenue (latest return)
- COMMUNITY FOUNDATION OF LINCOLN COUNTY Ruidoso, NM · $3,915,128
- SNYDER SENIOR CARE FOUNDATION INC Ruidoso, NM · $2,031,302
- HUBBARD FAMILY FOUNDATION Ruidoso, NM · $1,476,575
- SOUTH CENTRAL MOUNTAIN RESOURCE CONSERVATION & DEVELOPMENT COUNCIL Ruidoso, NM · $997,028
- BOYS & GIRLS CLUBS OF CHAVES & LINCOLN COUNTIES Ruidoso, NM · $791,375
- THE HUMANE SOCIETY OF LINCOLN COUNTY Ruidoso, NM · $785,668
- ECO-SERVANTS Ruidoso, NM · $735,733
- R D & JOAN DALE HUBBARD FOUNDATION Ruidoso, NM · $623,330
- RUIDOSO JUNIOR GOLF INC Ruidoso, NM · $465,434
- RUIDOSO VALLEY CHAMBER OF COMMERCE Ruidoso, NM · $458,208
Nonprofit contractors: biggest by paid by nonprofits
- JA MEDICAL SERVICES PA Ruidoso, NM · $319,307
Colleges and schools: biggest by enrollment
- Eastern New Mexico University Ruidoso Branch Community College Ruidoso, NM · 745
Form D issuers: biggest by amount sold
- Old Town ABQ LLC Ruidoso, NM · $4,000,000
Political committees
- LEO MARTINEZ FOR CONGRESS Ruidoso, NM
- STEVE JONES INDEPENDENT CONGRESS Ruidoso, NM
- STEVE JONES NM1 Ruidoso, NM
Form 5500 plan sponsors: biggest by plans
- J. GREGORY BROWN Ruidoso, NM · 2
- SCOTTSDALE AEROMECH FLYING CLUB, INC. Ruidoso, NM · 2
- TALL PINES MEDICAL, INC. Ruidoso, NM · 2
- 48TA INC. DBA KIC RESOURCES CORPORATION Ruidoso, NM · 1
- A KINDRED LIFE, INC. Ruidoso, NM · 1
- ASPEN REAL ESTATE, INC. Ruidoso, NM · 1
- BONITO RIVER SERVICES INC. Ruidoso, NM · 1
- D.T. COLLINS & ASSOCIATES, P.C. Ruidoso, NM · 1
- EMERGENCY CARE GROUP OF ILLINOIS, S.C. Ruidoso, NM · 1
- FUSION MEDICAL SPA LLC Ruidoso, NM · 1
Open Payments recipients: biggest by industry payments
- PAUL S GULBAS Ruidoso, NM · $13,736
- MEGAN ELIZABETH MCCOY-VIALPANDO Ruidoso, NM · $1,521
- JONNA W MARION Ruidoso, NM · $746
- CARLOS REVELO SARAVIA Ruidoso, NM · $455
- SALLY LUTRICK WATERS Ruidoso, NM · $254
- MARY MARTINEZ Ruidoso, NM · $221
- WALTER ROBINSON Ruidoso, NM · $216
- STEPHEN A RATH Ruidoso, NM · $203
- SUZELLE MOFFITT Ruidoso, NM · $194
- PATRICK CONNOR Ruidoso, NM · $190
Patent and trademark owners: biggest by patents and marks
- Eastern New Mexico University Ruidoso, NM · 28
- The IAm App LLC Ruidoso, NM · 5
- Noisy Water Art Wear, Inc. Ruidoso, NM · 4
- Can't Stop Smokin' BBQ LLC Ruidoso, NM · 3
- NOMAD6920, LLC Ruidoso, NM · 3
- happyhikerruidoso LLC Ruidoso, NM · 2
- Misty Mountain Gourmet Shoppe, Inc. Ruidoso, NM · 2
- Street Partners, Inc. Ruidoso, NM · 2
- Applied Messaging, Inc. Ruidoso, NM · 1
- ATBAY LLC Ruidoso, NM · 1
Federal award recipients: biggest by federal awards
- VILLAGE OF RUIDOSO Ruidoso, NM · $23,721,404
- REGION 9 EDUCATION CORPORATION Ruidoso, NM · $23,596,641
- GS & A CONSTRUCTION JOINT VENTURE Ruidoso, NM · $12,125,747
- REGION IX EDUCATION COOPERATIVE Ruidoso, NM · $10,611,862
- RUIDOSO MUNICIPAL SCHOOLS Ruidoso, NM · $8,985,413
- EASTERN NEW MEXICO UNIVERSITY Ruidoso, NM · $4,207,774
- GUARDIOLA CONSTRUCTION, INC. Ruidoso, NM · $2,871,005
- OMAR GONZALEZ Ruidoso, NM · $2,501,651
- RUIDOSO SCHOOL DISTRICT Ruidoso, NM · $1,831,244
- SEDONA ENTERPRISES, INC Ruidoso, NM · $1,589,957
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0