Census › New Mexico › Sandoval County › Rio Rancho
Rio Rancho city, New Mexico
| Population | 108,515 | B01003 |
|---|---|---|
| Population, 2020 census | 104,046 | P1 |
| Median age | 39.5 | B01002 |
| Under 18 | 22.8% | B01001 |
| 65 and over | 17.6% | B01001 |
| Households | 40,323 | B11001 |
| Foreign born | 5.3% | B05002 |
| Median household income | $89,596 | B19013 |
|---|---|---|
| Median family income | $100,753 | B19113 |
| Per capita income | $41,278 | B19301 |
| Poverty rate | 7.4% | B17001 |
| Unemployment rate | 4.6% | B23025 |
| Civilian labor force | 53,727 | B23025 |
| Mean commute (minutes) | 29.7 | B08013 |
| Bachelor's degree or higher | 34.0% | B15003 |
|---|
| Housing units | 41,908 | B25001 |
|---|---|---|
| Owner-occupied | 82.2% | B25003 |
| Renters | 17.8% | B25003 |
| Median home value | $310,200 | B25077 |
| Median gross rent | $1,514 | B25064 |
| White, not Hispanic | 44.7% | B03002 |
|---|---|---|
| Black | 2.8% | B03002 |
| Hispanic or Latino | 42.1% | B03002 |
| Asian | 1.5% | B03002 |
| American Indian and Alaska Native | 3.5% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 103% of Sandoval County's ($86,636); poverty 7.4% against 10.0%.
Map
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
FURP records in Rio Rancho, NM
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 608 | $90,385,277 revenue (latest return) | UNM SANDOVAL REGIONAL MEDICAL CENTER INC ($42,861,743) |
| Nonprofit contractors | 34 | $13,402,501 paid by nonprofits | PARAGON REHAB ($4,005,061) |
| Colleges and schools | 1 | Urban Academy of Beauty | |
| Form D issuers | 4 | $114,620,306 amount sold | Nature's Toolbox, Inc. ($91,958,032) |
| Political committees | 20 | POLITICAL EARTHQUAKE PAC/GRASSROOTS4PALIN | |
| Form 5500 plan sponsors | 208 | 223 plans | SOUTHERN BLVD. DENTAL CORP., P.A. (4) |
| Open Payments recipients | 358 | $1,464,372 industry payments | New Mexico Orthopedics Associates, Pc ($412,979) |
| Patent and trademark owners | 263 | 484 patents and marks | Insight Lighting, Inc. (64) |
| IPO registrants | 1 | 3 filings | FULCRUM DIRECT INC (3) |
| Federal award recipients | 2,386 | $194,089,016 federal awards | FIVE SANDOVAL INDIAN PUEBLOS INC ($28,796,393) |
| State business registrations | 245 | KINGS OF WRAP, LLC |
Cross-reference: 608 nonprofits for 108,515 residents is 56.0 per 10,000 people; their latest-year revenue of $90,385,277 is $833 per resident, 2.5% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | E DEANN EATON | CEO/VP/SECRETARY | NEIGHBORHOOD IN RIO RANCHO | $1,183,927 | 2023 | 13.2x |
| 2 | Cindy Clark Thompson | Executive Dir. | RED MOUNTAIN FAMILY SERVICES INC | $279,000 | 2024 | 3.1x |
| 3 | ANGIE JULIAN | CFO/TREASURER | NEIGHBORHOOD IN RIO RANCHO | $233,194 | 2023 | 2.6x |
| 4 | JOANNE MITCHELL | PRESIDENT | MISSION ACHIEVEMENT AND SUCCESS EDUCATION FOUNDATION INC | $230,934 | 2024 | 2.6x |
| 5 | Jeff Thompson | CFO | RED MOUNTAIN FAMILY SERVICES INC | $195,000 | 2024 | 2.2x |
| 6 | HAROLD ESMSHAR | EXECUTIVE DIRECTOR | NEIGHBORHOOD IN RIO RANCHO | $176,195 | 2024 | 2.0x |
| 7 | SARALAH KNUTSON | HC LPN | NEIGHBORHOOD IN RIO RANCHO | $164,672 | 2024 | 1.8x |
| 8 | FREDRICK J SHEPERD | PRESIDENT AND CEO - CURRENT | SANDOVAL ECONOMIC ALLIANCE INC | $153,769 | 2024 | 1.7x |
| 9 | CHRISSY AKES | EXECUTIVE DIRECTOR | NEIGHBORHOOD IN RIO RANCHO | $153,318 | 2022 | 1.7x |
| 10 | CORY ARMSTRONG | EXECUTIVE DIRECTOR | CORPORATION OF THE SUN COUNTRY SECTION | $148,709 | 2024 | 1.7x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $89,596.
Nonprofits: biggest by revenue (latest return)
- UNM SANDOVAL REGIONAL MEDICAL CENTER INC Rio Rancho, NM · $42,861,743
- NEIGHBORHOOD IN RIO RANCHO Rio Rancho, NM · $14,356,110
- RED MOUNTAIN FAMILY SERVICES INC Rio Rancho, NM · $3,993,187
- ST FELIX PANTRY INC Rio Rancho, NM · $2,442,953
- WORLD CONFORMATION HORSE ASSOCIATION Rio Rancho, NM · $1,665,281
- OVEREATER ANONYMOUS INC Rio Rancho, NM · $1,653,421
- HAVEN HOUSE INC Rio Rancho, NM · $1,469,534
- HISPANIC-AMERICAN INSITUTE INC Rio Rancho, NM · $1,284,568
- HAPPY DAYS CHRISTIAN DAY CARE AND PRESCHOOL INC Rio Rancho, NM · $1,258,533
- WATERMELON MOUNTAIN RANCH INC Rio Rancho, NM · $1,238,173
Nonprofit contractors: biggest by paid by nonprofits
- PARAGON REHAB Rio Rancho, NM · $4,005,061
- Front Line Support Inc Rio Rancho, NM · $2,282,265
- Traverse Mechanical Rio Rancho, NM · $896,739
- SHERLOCK CONSULTING LLC Rio Rancho, NM · $610,820
- TRAVERS MECHANICAL SERVICES Rio Rancho, NM · $609,237
- CARRIE ROSE Rio Rancho, NM · $361,107
- FRONTLINE SUPPORT LLC Rio Rancho, NM · $335,163
- DEVELOPING SPECIAL TALENTS INC Rio Rancho, NM · $333,980
- EXPLORE LEARNING NETWORK Rio Rancho, NM · $318,193
- Edge Philanthropy LLC Rio Rancho, NM · $258,451
Colleges and schools: biggest by enrollment
- Urban Academy of Beauty Rio Rancho, NM
Form D issuers: biggest by amount sold
- Nature's Toolbox, Inc. Rio Rancho, NM · $91,958,032
- Green Theme Technologies, Inc. Rio Rancho, NM · $22,662,274
- Bosque Haven Holdings LLC Rio Rancho, NM
- KYield, Inc. Rio Rancho, NM
Political committees
- BENNY SHENDO FOR CONGRESS Rio Rancho, NM
- CHICK FOR CONGRESS DISTRICT 3 Rio Rancho, NM
- CHRISTOPHER HURLEY FOR PRESIDENT Rio Rancho, NM
- COMMITTEE TO ELECT CHRISTOPHER VANDEN HEUVEL Rio Rancho, NM
- CONCERNED HISPANICS INVOLVED IN LEGISLATIVE EMPOWERMENT - PAC (CHILE-PAC) Rio Rancho, NM
- DAN EAST FOR CONGRESS 2008 Rio Rancho, NM
- ELECT CAMERON CHICK SR Rio Rancho, NM
- EXPAND THE MAP Rio Rancho, NM
- GARRETT PAULUS FOR CONGRESS Rio Rancho, NM
- JENNIFER ASTELLO FOR PRESIDENT Rio Rancho, NM
Form 5500 plan sponsors: biggest by plans
- SOUTHERN BLVD. DENTAL CORP., P.A. Rio Rancho, NM · 4
- BRYCON CORPORATION Rio Rancho, NM · 3
- LECTROSONICS, INC. Rio Rancho, NM · 3
- CHALMERS FORD, INC. Rio Rancho, NM · 2
- DIANE HUGHES, D.M.D., P.C. Rio Rancho, NM · 2
- FELIX C MADRID DDS PA Rio Rancho, NM · 2
- INNOVATIVE INVESTMENT PROFESSIONALS, INC. Rio Rancho, NM · 2
- PERFECTION MOTOR CAR LTD. Rio Rancho, NM · 2
- SHOOTER II, INC. Rio Rancho, NM · 2
- UNM SANDOVAL REGIONAL MEDICAL CENTER Rio Rancho, NM · 2
Open Payments recipients: biggest by industry payments
- New Mexico Orthopedics Associates, Pc Rio Rancho, NM · $412,979
- WEIWEI DAI Rio Rancho, NM · $366,755
- UNM SANDOVAL REGIONAL MEDICAL CENTER Rio Rancho, NM · $68,500
- WILLIAM VAN RICE Rio Rancho, NM · $45,926
- UNM SANDOVAL REGIONAL MEDICAL CENTER Rio Rancho, NM · $27,958
- MARK R. WALKER Rio Rancho, NM · $26,870
- DERLY OSCAR CUELLAR Rio Rancho, NM · $25,720
- NATHAN ELWOOD HUFF Rio Rancho, NM · $22,682
- TUSHAR DANDADE Rio Rancho, NM · $22,606
- MARK R WALKER Rio Rancho, NM · $20,524
Patent and trademark owners: biggest by patents and marks
- Insight Lighting, Inc. Rio Rancho, NM · 64
- NATURE'S TOOLBOX, INC. Rio Rancho, NM · 17
- Lectrosonics, Inc. Rio Rancho, NM · 10
- Overeaters Anonymous, Inc. Rio Rancho, NM · 8
- Symphony Acoustics, Inc. Rio Rancho, NM · 8
- AeroParts Manufacturing & Repair, Inc. Rio Rancho, NM · 6
- International Lubrication and Fuel Consultants, Inc. Rio Rancho, NM · 6
- JJDS Electronic Cigarettes LLC Rio Rancho, NM · 6
- GREEN THEME TECHNOLOGIES, INC. Rio Rancho, NM · 5
- GrowthStar Trademarks LLC Rio Rancho, NM · 5
IPO registrants: biggest by filings
- FULCRUM DIRECT INC Rio Rancho, NM · 3
Federal award recipients: biggest by federal awards
- FIVE SANDOVAL INDIAN PUEBLOS INC Rio Rancho, NM · $28,796,393
- CITY OF RIO RANCHO Rio Rancho, NM · $26,744,083
- GENESIS DESIGN AND DEVELOPMENT, LLC Rio Rancho, NM · $21,065,151
- COUNTY OF SANDOVAL Rio Rancho, NM · $9,629,336
- CF PADILLA-BRYCON JOINT VENTURE Rio Rancho, NM · $8,783,278
- ALTA DATA TECHNOLOGIES LLC Rio Rancho, NM · $8,682,559
- NORTHERN NEW MEXICO NETWORK Rio Rancho, NM · $7,114,791
- LECTROSONICS, INC. Rio Rancho, NM · $5,500,000
- RIO RANCHO PUBLIC SCHOOLS Rio Rancho, NM · $5,113,135
- SHIPPING, RECEIVING, FULFILLMENT SERVICES, INC. Rio Rancho, NM · $4,661,276
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0