Census › New Mexico › Roosevelt County › Portales
Portales city, New Mexico
| Population | 11,968 | B01003 |
|---|---|---|
| Population, 2020 census | 12,137 | P1 |
| Median age | 27.1 | B01002 |
| Under 18 | 29.0% | B01001 |
| 65 and over | 12.2% | B01001 |
| Households | 4,559 | B11001 |
| Foreign born | 8.0% | B05002 |
| Median household income | $50,555 | B19013 |
|---|---|---|
| Median family income | $65,155 | B19113 |
| Per capita income | $21,996 | B19301 |
| Poverty rate | 28.1% | B17001 |
| Unemployment rate | 7.4% | B23025 |
| Civilian labor force | 5,350 | B23025 |
| Mean commute (minutes) | 12.3 | B08013 |
| Bachelor's degree or higher | 25.4% | B15003 |
|---|
| Housing units | 5,300 | B25001 |
|---|---|---|
| Owner-occupied | 47.6% | B25003 |
| Renters | 52.4% | B25003 |
| Median home value | $133,400 | B25077 |
| Median gross rent | $903 | B25064 |
| White, not Hispanic | 41.4% | B03002 |
|---|---|---|
| Black | 0.9% | B03002 |
| Hispanic or Latino | 49.8% | B03002 |
| Asian | 0.7% | B03002 |
| American Indian and Alaska Native | 0.8% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 96% of Roosevelt County's ($52,685); poverty 28.1% against 21.8%.
Map
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FURP records in Portales, NM
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 158 | $67,063,213 revenue (latest return) | ROOSEVELT COUNTY ELECTRIC COOPERATIVE INCORPORATED ($19,136,703) |
| Nonprofit contractors | 5 | $1,606,342 paid by nonprofits | Deanna Cordova ($865,927) |
| Colleges and schools | 1 | 5,386 enrollment | Eastern New Mexico University-Main Campus (5,386) |
| Political committees | 3 | DON TRUBEY FOR U.S. CONGRESS COMMITTEE | |
| Form 5500 plan sponsors | 17 | 19 plans | SUNLAND, INC. (2) |
| Open Payments recipients | 24 | $8,508 industry payments | KRISHNA K LINGALA ($3,171) |
| Food recall firms | 1 | 219 recalls | Sunland, Incorporated (219) |
| Patent and trademark owners | 16 | 43 patents and marks | Spra-Green Lawn Fertilizer, LLC (8) |
| Federal award recipients | 780 | $528,451,139 federal awards | EASTERN NEW MEXICO UNIVERSITY ($327,014,367) |
| State business registrations | 20 | R L ROGERS |
Cross-reference: 158 nonprofits for 11,968 residents is 132.0 per 10,000 people; their latest-year revenue of $67,063,213 is $5,604 per resident, 29.1% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | Chandra Yangalasetty MD | Physician | LA CASA DE BUENA SALUD INC | $502,000 | 2024 | 9.9x |
| 2 | Ninad Shet MD | Physician | LA CASA DE BUENA SALUD INC | $471,000 | 2024 | 9.3x |
| 3 | Dr Giddel Thom | Chief Medical Officer | LA CASA DE BUENA SALUD INC | $462,551 | 2021 | 9.1x |
| 4 | Giddel Thom MD CMO | Physician | LA CASA DE BUENA SALUD INC | $442,308 | 2024 | 8.7x |
| 5 | Seyed-Hassan Naziapoul Caloor | Physician | LA CASA DE BUENA SALUD INC | $384,654 | 2023 | 7.6x |
| 6 | Gangadhar Immanni DDS | Physican | LA CASA DE BUENA SALUD INC | $371,419 | 2024 | 7.3x |
| 7 | Gajula Tulasi DDS | Physician | LA CASA DE BUENA SALUD INC | $353,275 | 2024 | 7.0x |
| 8 | Maximo Torres | Physician | LA CASA DE BUENA SALUD INC | $341,169 | 2021 | 6.7x |
| 9 | Maxsimo Torres MD | Physician | LA CASA DE BUENA SALUD INC | $328,960 | 2022 | 6.5x |
| 10 | Seferino Montano | CEO | LA CASA DE BUENA SALUD INC | $310,524 | 2024 | 6.1x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $50,555.
Nonprofits: biggest by revenue (latest return)
- ROOSEVELT COUNTY ELECTRIC COOPERATIVE INCORPORATED Portales, NM · $19,136,703
- LA CASA DE BUENA SALUD INC Portales, NM · $16,730,375
- EASTERN NEW MEXICO UNIVERSITY FOUNDATION Portales, NM · $7,851,182
- ROOSEVELT COUNTY RURAL TELEPHONE Portales, NM · $5,083,772
- NEW MEXICO CHRISTIAN CHILDRENS HOME INC Portales, NM · $4,233,742
- THE NEW MEXICO BAPTIST CHILDRENS HOME Portales, NM · $4,004,405
- COMMUNITY SERVICES CENTER Portales, NM · $2,953,303
- ROOSEVELT COUNTY WATER COOPERATIVE INC Portales, NM · $1,901,677
- ARISE SEXUAL ASSAULT SERVICES Portales, NM · $919,957
- PORTALES RETIREMENT HOUSING CORPORATION Portales, NM · $860,264
Nonprofit contractors: biggest by paid by nonprofits
- Deanna Cordova Portales, NM · $865,927
- LA CASA FAMILY HEALTH CENTER Portales, NM · $343,586
- GARCIA & SONS ROOFING LLC Portales, NM · $148,212
- LGT CONSTRUCTION LLC Portales, NM · $140,319
- Millie Brooks Portales, NM · $108,298
Colleges and schools: biggest by enrollment
- Eastern New Mexico University-Main Campus Portales, NM · 5,386
Political committees
- COMMITTEE TO ELECT JERRY ROSE FOR US SENATE Portales, NM
- DON TRUBEY FOR U.S. CONGRESS COMMITTEE Portales, NM
- RURAL DEMOCRATS OF AMERICA COALITION Portales, NM
Form 5500 plan sponsors: biggest by plans
- SUNLAND, INC. Portales, NM · 2
- Z-7 FARMS, INC. Portales, NM · 2
- ABSOLUTELY YOU LLC Portales, NM · 1
- COMMUNITY SERVICES CENTER Portales, NM · 1
- HILLIARD CHIROPRACTIC GROUP, INC. Portales, NM · 1
- HUNTON INSURANCE, INC. Portales, NM · 1
- JAMES POLK STONE COMMUNITY BANK Portales, NM · 1
- LA CASA FAMILY HEALTH CENTER Portales, NM · 1
- NEW MEXICO CHRISTIAN CHILDREN'S HOME, INC. Portales, NM · 1
- PETER L. THOMPSON, D.D.S., P.C. Portales, NM · 1
Open Payments recipients: biggest by industry payments
- KRISHNA K LINGALA Portales, NM · $3,171
- PETER L THOMPSON Portales, NM · $1,494
- MARCELLINA NWOSU Portales, NM · $1,368
- CASEY L TURNBOUGH Portales, NM · $659
- KERRI RENEE SELF Portales, NM · $598
- SHANNA LEE CAMPBELL Portales, NM · $233
- NEELU FINLEY Portales, NM · $214
- MICHELLE LYNN HAWKINS Portales, NM · $101
- JOHANNA C PETTREY Portales, NM · $96
- SHANNA M CAMPBELL Portales, NM · $92
Food recall firms: biggest by recalls
- Sunland, Incorporated Portales, NM · 219
Patent and trademark owners: biggest by patents and marks
- Spra-Green Lawn Fertilizer, LLC Portales, NM · 8
- GARMEX MUSIC LLC Portales, NM · 7
- New Mexico Christian Children's Home Portales, NM · 7
- Sunland, Inc. Portales, NM · 4
- Roosevelt Brewing LLC Portales, NM · 3
- Beard and Bone Outfitters, LLC Portales, NM · 2
- Portales Homes, LLC Portales, NM · 2
- Yom Chi Taekwon-Do Association, Inc. Portales, NM · 2
- Bergman Broadcasting Company Incorporated Portales, NM · 1
- Coffee Depot Inc. Portales, NM · 1
Federal award recipients: biggest by federal awards
- EASTERN NEW MEXICO UNIVERSITY Portales, NM · $327,014,367
- LA CASA DE BUENA SALUD, INC. Portales, NM · $61,913,028
- ROOSEVELT COUNTY RURAL TELEPHONE COOP., INC. Portales, NM · $43,056,081
- SUNLAND, INC. Portales, NM · $35,555,114
- CITY OF PORTALES Portales, NM · $8,034,884
- CRT CRUSHING, INC. Portales, NM · $4,632,366
- COUNTY OF ROOSEVELT Portales, NM · $4,358,408
- Z7 FARMS INC Portales, NM · $2,181,784
- SUNRIPE FARMS Portales, NM · $1,768,774
- COMMUNITY SERVICES CENTER Portales, NM · $1,623,291
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0