Census › Michigan › Newaygo County › White Cloud
White Cloud city, Michigan
| Population | 1,280 | B01003 |
|---|---|---|
| Population, 2020 census | 1,479 | P1 |
| Median age | 39.3 | B01002 |
| Under 18 | 20.2% | B01001 |
| 65 and over | 20.6% | B01001 |
| Households | 430 | B11001 |
| Foreign born | 1.6% | B05002 |
| Median household income | $45,192 | B19013 |
|---|---|---|
| Median family income | $64,375 | B19113 |
| Per capita income | $25,105 | B19301 |
| Poverty rate | 15.1% | B17001 |
| Unemployment rate | 7.0% | B23025 |
| Civilian labor force | 497 | B23025 |
| Mean commute (minutes) | 32.6 | B08013 |
| Bachelor's degree or higher | 14.4% | B15003 |
|---|
| Housing units | 479 | B25001 |
|---|---|---|
| Owner-occupied | 65.6% | B25003 |
| Renters | 34.4% | B25003 |
| Median home value | $165,900 | B25077 |
| Median gross rent | $831 | B25064 |
| White, not Hispanic | 83.2% | B03002 |
|---|---|---|
| Black | 4.1% | B03002 |
| Hispanic or Latino | 6.3% | B03002 |
| Asian | 0.2% | B03002 |
| American Indian and Alaska Native | 0.0% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 71% of Newaygo County's ($63,304); poverty 15.1% against 12.8%.
Map
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
FURP records in White Cloud, MI
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 75 | $965,507 revenue (latest return) | NEWAYGO COUNTY COUNCIL FOR THE PREVENTION OF CHILD ABUSE AND NEGL ($305,908) |
| Nonprofit contractors | 3 | $3,468,722 paid by nonprofits | DISTRICT HEALTH DEPT #10 ($3,077,347) |
| Form 5500 plan sponsors | 9 | 10 plans | HERBERT L. DULANEY, D.D.S., M.S. (2) |
| Open Payments recipients | 15 | $7,975 industry payments | AARON GREENE ($5,531) |
| Patent and trademark owners | 2 | 2 patents and marks | Newaygo County (1) |
| Federal award recipients | 124 | $12,523,313 federal awards | COUNTY OF NEWAYGO ($10,850,112) |
| State business registrations | 10 | HERBERT L. DULANEY, D.D.S., M.S. |
Cross-reference: 75 nonprofits for 1,280 residents is 585.9 per 10,000 people; their latest-year revenue of $965,507 is $754 per resident, 5.0% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | TARA NELSON | EXECUTIVE DI | NEWAYGO COUNTY COUNCIL FOR THE PREVENTION OF CHILD ABUSE AND NEGL | $59,808 | 2024 | 1.3x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $45,192.
Nonprofits: biggest by revenue (latest return)
- NEWAYGO COUNTY COUNCIL FOR THE PREVENTION OF CHILD ABUSE AND NEGL White Cloud, MI · $305,908
- FRATERNAL ORDER OF EAGLES White Cloud, MI · $190,565
- CHRISTIAN HORIZONS INC White Cloud, MI · $122,293
- MICHIGAN ASSOCIATION OF COUNTY TREASURERS White Cloud, MI · $109,231
- HARMONIZED HEALING COUNSELING SERVICES INC White Cloud, MI · $105,265
- JIMMYS KIDS White Cloud, MI · $69,131
- THE FARM WHERE LIVING THINGS GROW White Cloud, MI · $38,182
- AX ARCADE & GAMING YOUTH CENTER White Cloud, MI · $24,733
- WEST MICHIGAN SKATE CREW White Cloud, MI · $199
- 4-H CLUBS AFFILIATED 4-H ORGANIZATIONS White Cloud, MI
Nonprofit contractors: biggest by paid by nonprofits
- DISTRICT HEALTH DEPT #10 White Cloud, MI · $3,077,347
- DISTRICT HEALTH DEPARTMENT #10 White Cloud, MI · $275,637
- MJ Purch and Fulfill White Cloud, MI · $115,738
Form 5500 plan sponsors: biggest by plans
- HERBERT L. DULANEY, D.D.S., M.S. White Cloud, MI · 2
- ACCURATE SCREEN LLC White Cloud, MI · 1
- FOX WELDING AND FAB LLC White Cloud, MI · 1
- LUBECON USA, LLC White Cloud, MI · 1
- MELISSA A. DENIEL, M.D., PLC White Cloud, MI · 1
- MID-STATE UTILITIES, INC. White Cloud, MI · 1
- QUALITY TREE SERVICE OF WEST MICHIGAN, INC. White Cloud, MI · 1
- THOMAS N. LEACH White Cloud, MI · 1
- WHITE RIVER MANAGEMENT, INC. White Cloud, MI · 1
Open Payments recipients: biggest by industry payments
- AARON GREENE White Cloud, MI · $5,531
- JANELL L COLAO White Cloud, MI · $1,270
- BETSEY JO BAUMANN-SMEENGE White Cloud, MI · $355
- JOCELYN M POULIOT White Cloud, MI · $183
- BECKEE JEANNE KIBLER White Cloud, MI · $136
- JOHN FRANCIS SCHONDELMAYER White Cloud, MI · $106
- JULIE LYN BURGER White Cloud, MI · $85
- ANDREW G. MINTZER White Cloud, MI · $61
- EMILY GALLAWAY White Cloud, MI · $60
- PHILLIP ANDREW ANNIS White Cloud, MI · $49
Patent and trademark owners: biggest by patents and marks
- MOOXLI LLC White Cloud, MI · 1
- Newaygo County White Cloud, MI · 1
Federal award recipients: biggest by federal awards
- COUNTY OF NEWAYGO White Cloud, MI · $10,850,112
- NEWAYGO, COUNTY OF White Cloud, MI · $1,024,225
- CITY OF WHITE CLOUD White Cloud, MI · $186,100
- TIMBER RESOURCES White Cloud, MI · $165,852
- WHITE CLOUD COMMUNITY LIBRARY White Cloud, MI · $54,680
- BIGPRAIRIEEVERETTCEMETARY White Cloud, MI · $38,274
- LUBECON USA LLC White Cloud, MI · $25,090
- WHITE CLOUD PUBLIC SCHOOL DISTRICT White Cloud, MI · $18,581
- SPEEDY CLEAN DBA SHERMAN SUTHERLAND White Cloud, MI · $15,000
- WHITE CLOUD NATURAL SPRING WATER LLC DBA N/A White Cloud, MI · $15,000
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0