Census › Illinois › McLean County › Normal
Normal town, Illinois
| Population | 53,569 | B01003 |
|---|---|---|
| Population, 2020 census | 52,736 | P1 |
| Median age | 25.0 | B01002 |
| Under 18 | 16.1% | B01001 |
| 65 and over | 12.1% | B01001 |
| Households | 20,387 | B11001 |
| Foreign born | not loaded yet | B05002 |
| Median household income | $64,785 | B19013 |
|---|---|---|
| Median family income | $115,492 | B19113 |
| Per capita income | $36,168 | B19301 |
| Poverty rate | not loaded yet | B17001 |
| Unemployment rate | 3.9% | B23025 |
| Civilian labor force | 28,544 | B23025 |
| Bachelor's degree or higher | 52.9% | B15003 |
|---|
| Housing units | 22,215 | B25001 |
|---|---|---|
| Owner-occupied | 54.8% | B25003 |
| Renters | 45.2% | B25003 |
| Median home value | $213,600 | B25077 |
| Median gross rent | $965 | B25064 |
| White, not Hispanic | 75.4% | B03002 |
|---|---|---|
| Black | 10.8% | B03002 |
| Hispanic or Latino | 7.2% | B03002 |
| Asian | 4.1% | B03002 |
| American Indian and Alaska Native | 0.1% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the county: median household income here is 81% of McLean County's ($79,905).
Map
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
FURP records in Normal, IL
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 470 | $730,910,124 revenue (latest return) | MIDWEST FOOD BANK NFP INC ($579,032,442) |
| Nonprofit contractors | 14 | $14,282,642 paid by nonprofits | HEARTLAND COMMUNITY COLLEGE ($2,793,321) |
| Colleges and schools | 4 | 25,955 enrollment | Illinois State University (20,989) |
| Form D issuers | 4 | $2,728,000 amount sold | Prisma Systems Corp/DE ($2,620,000) |
| Political committees | 7 | COMMITTEE TO ELECT BENJAMIN WEBB | |
| Form 5500 plan sponsors | 105 | 137 plans | BLOOMINGTON RADIOLOGY, S.C. (4) |
| Open Payments recipients | 269 | $9,365,231 industry payments | Advocate Bromenn Medical Center ($1,557,140) |
| Food recall firms | 1 | 1 recalls | The Cookie Dough Cafe (1) |
| Patent and trademark owners | 86 | 293 patents and marks | DESTIHL HOLDINGS, LLC (49) |
Cross-reference: 470 nonprofits for 53,569 residents is 87.7 per 10,000 people; their latest-year revenue of $730,910,124 is $13,644 per resident, 55.3% of all household income here (households at the median income).
Nonprofits: biggest by revenue (latest return)
- MIDWEST FOOD BANK NFP INC Normal, IL · $579,032,442
- ILLINOIS STATE UNIVERSITY FOUNDATION Normal, IL · $43,065,155
- BABY FOLD Normal, IL · $24,281,678
- SPECIAL OLYMPICS ILLINOIS Normal, IL · $15,429,640
- ILLINOIS STATE CREDIT UNION Normal, IL · $14,684,802
- LIFELONG ACCESS Normal, IL · $13,586,610
- THE IMMIGRATION PROJECT INC Normal, IL · $5,714,581
- HEARTLAND COMMUNITY COLLEGE FOUNDATION Normal, IL · $4,462,165
- HOMES OF HOPE INC Normal, IL · $3,187,938
- COMMUNITY HEALTH CARE CLINIC INC Normal, IL · $2,870,376
Nonprofit contractors: biggest by paid by nonprofits
- HEARTLAND COMMUNITY COLLEGE Normal, IL · $2,793,321
- Downstate Shockwave Therapies Normal, IL · $2,354,963
- John Whittington Normal, IL · $1,969,175
- TOWN OF NORMAL ILLINOIS Normal, IL · $1,863,102
- Community Cancer Center JV Normal, IL · $1,739,348
- ZELLER DIGITAL INNOVATIONS Normal, IL · $916,365
- DESIGN MAVENS ARCHITECTURE PLLC Normal, IL · $900,484
- CRYSTAL SEXTON DBA CUSTOM CATERING Normal, IL · $519,640
- BABY FOLD Normal, IL · $325,268
- ILLINOIS STATE UNIVERSITY Normal, IL · $256,351
Colleges and schools: biggest by enrollment
- Illinois State University Normal, IL · 20,989
- Heartland Community College Normal, IL · 4,795
- Tricoci University of Beauty Culture-Normal Normal, IL · 92
- Paul Mitchell the School-Normal Normal, IL · 79
Form D issuers: biggest by amount sold
- Prisma Systems Corp/DE Normal, IL · $2,620,000
- Butts Largent Investment Group II, Inc. Normal, IL · $108,000
- PREMIUM LOAVES III, INC. Normal, IL
- RITESTAY CAPITAL LLC Normal, IL
Political committees
- CITIZENS FOR EDWARD R MADIGAN Normal, IL
- COMMITTEE TO ELECT BENJAMIN WEBB Normal, IL
- COMMITTEE TO ELECT JASON WALLACE Normal, IL
- DEMOCRATIC ALLEGIANCE COMMITTEE FOR THE TRUTH AND INTEGRITY TO THE CONSTITUTION Normal, IL
- KELLEHER FOR CONGRESS Normal, IL
- MINORITIES ORANIZED FOR VOTING EQUALITY Normal, IL
- SALUTE TO ED MADIGAN COMMITTEE Normal, IL
Form 5500 plan sponsors: biggest by plans
- BLOOMINGTON RADIOLOGY, S.C. Normal, IL · 4
- CREATIVE TRANSPORTATION, INC. Normal, IL · 3
- MID-CENTRAL ILLINOIS GASTROENTEROLOGY, LTD. Normal, IL · 3
- MIRUS RESEARCH INC. Normal, IL · 3
- THE BABY FOLD, INC. Normal, IL · 3
- THORNTON AND HAAS, S.C. Normal, IL · 3
- WILLIAMS NATIONALEASE, LTD. Normal, IL · 3
- ACC ELECTRONIX, INC Normal, IL · 2
- ALLISON K. BEEHNER, DMD, P.C. Normal, IL · 2
- BLOOMINGTON HEART INSTITUTE Normal, IL · 2
Open Payments recipients: biggest by industry payments
- Advocate Bromenn Medical Center Normal, IL · $1,557,140
- Advocate Bromenn Medical Center Normal, IL · $1,393,734
- ADVOCATE BROMENN MEDICAL CENTER Normal, IL · $1,366,447
- MIDWEST ALLERGY SINUS ASTHMA SC Normal, IL · $1,237,768
- SNEEZE WHEEZE AND ITCH ASSOCIATES LLC Normal, IL · $952,116
- BOARD OF TRUSTEES OF ILLINOIS STATE UNIVERSITY Normal, IL · $358,540
- SNEEZE WHEEZE ITCH ASSOCIATES Normal, IL · $297,078
- SNEEZE, WHEEZE AND ITCH ASSOCIATES, LLC Normal, IL · $256,299
- Midwest Allergy Sinus Asthma Normal, IL · $177,200
- SNEEZE WHEEZE & ITCH ASSOCIATES Normal, IL · $163,180
Food recall firms: biggest by recalls
- The Cookie Dough Cafe Normal, IL · 1
Patent and trademark owners: biggest by patents and marks
- DESTIHL HOLDINGS, LLC Normal, IL · 49
- ZELLER DIGITAL INNOVATIONS, INC. Normal, IL · 20
- The Lifeguard Store, Inc. Normal, IL · 15
- Board of Trustees of Illinois State University Normal, IL · 14
- En-Vision America, Inc. Normal, IL · 13
- 1st Farm Credit Services, FLCA Normal, IL · 10
- PARADISE GOLD, LLC Normal, IL · 10
- JUJU BAKES, LLC Normal, IL · 9
- Board of Trustees, Illinois State University Normal, IL · 7
- Illinois State University Normal, IL · 7
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0