Trademarks
PLAY IN COLOR
- Serial number
- 98299564
- Registration number
- 7875196
- Filed
- 2023-12-05
- Registered
- 2025-07-29
- Status
- Registered (USPTO status code 700, 2025-07-29; as of the dataset)
- Classes
- 009, 041
- Elsewhere
- USPTO TSDR record (current status) ↗
- Source
- TRTYRAP, file of 2026-04-03
Goods and services
Downloadable virtual products, namely, computer programs representing hair styles, haircare and hair color products, and hair accessories for use in online virtual environments | Entertainment and educational services, namely, a multimedia program series featuring information about the gaming industry and hair color and hair care preparations distributed via various social media platforms
Owners
| Owner | Role | Entity | Place | Also on furp.org | Source |
|---|---|---|---|---|---|
| L'Oreal USA Creative, Inc. | Original applicant | Corporation | New York, NY | TRTYRAP, file of 2026-04-03 | |
| L'OREAL USA S/D, INC. | New applicant before publication, Owner at publication, Original registrant | Corporation | NEW YORK, NY | L'OREAL USA S/D, INC. Federal lobbying client EXACT high confidence: identical full name and state | TRTYRAP, file of 2026-04-03 |
Assignment history
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2024-01-22 | Merger Merger effective 12/31/2023 12:00:00 am | L'OREAL USA CREATIVE, INC. | L'OREAL USA S/D, INC. NEW YORK, NY | 8322/790 | TRASECO, file of 2026-09-29 |
USPTO bulk data: the Trademark Case Files Dataset (TRCFECO2; the latest release, March 2024, runs through 2023) for marks, owners, classes and goods and services; the Trademark Assignment Dataset (TRASECO) for assignments. Marks filed in the last 20 years, plus older marks still registered. Status here is read from the dataset’s dates and status code; TSDR has the current status. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.