Trademarks

PUR LUV LIVE · LOVE · TREAT

Serial number
97770817
Registration number
7336052
Filed
2023-01-27
Registered
2024-03-26
Status
Registered (USPTO status code 700, 2024-03-26; as of the dataset)
Classes
031
Elsewhere
USPTO TSDR record (current status) ↗
Source
TRTYRAP, file of 2026-04-03

Goods and services

food for animals; edible treats for animals

Owners

OwnerRoleEntityPlaceAlso on furp.orgSource
Sergeant's Pet Care Products, LLCOriginal applicant, Owner at publication, Original registrantLimited Liability CompanyEagle, IDTRTYRAP, file of 2026-04-03

Assignment history

RecordedWhatFromToReel/frameSource
2024-10-28Security interest
First lien trademark security agreement
COMMUNITY VETERINARY CLINICS, LLC
VELCERA, LLC
PETIQ, LLC
TRURX LLC
SERGEANT’S PET CARE PRODUCTS, LLC
BRF PET SUPPLY CO., LLC
ROCCO & ROXIE SUPPLY CO, LLC
ARES CAPITAL CORPORATION, AS COLLATERAL AGENT NEW YORK, NY8626/692TRASECO, file of 2026-09-29
2024-10-28Security interest
Abl trademark security agreement
COMMUNITY VETERINARY CLINICS, LLC
PETIQ, LLC
VELCERA, LLC
TRURX LLC
SERGEANT’S PET CARE PRODUCTS, LLC
BRF PET SUPPLY CO., LLC
ROCCO & ROXIE SUPPLY CO, LLC
KEYBANK NATIONAL ASSOCIATION, AS COLLATERAL AGENT CLEVELAND, OH8626/713TRASECO, file of 2026-09-29

USPTO bulk data: the Trademark Case Files Dataset (TRCFECO2; the latest release, March 2024, runs through 2023) for marks, owners, classes and goods and services; the Trademark Assignment Dataset (TRASECO) for assignments. Marks filed in the last 20 years, plus older marks still registered. Status here is read from the dataset’s dates and status code; TSDR has the current status. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.