Trademarks
KEEPING IT REAL
- Serial number
- 86148549
- Registration number
- 5423612
- Filed
- 2013-12-19
- Registered
- 2018-03-13
- Status
- Registration cancelled 2024-09-27 (USPTO status code 710, 2024-09-27; as of the dataset)
- Classes
- 005, 031
- Elsewhere
- USPTO TSDR record (current status) ↗
- Source
- TRTYRAP, file of 2026-04-03
Goods and services
Dietary supplements for pets; edible pet food toppers in the nature of dietary supplements for pets | pet food; edible pet treats, chews and pet food toppers in the nature of pet food; pet beverages
Owners
| Owner | Role | Entity | Place | Also on furp.org | Source |
|---|---|---|---|---|---|
| TRUDOG LLC | Original applicant | Limited Liability Company | Milford, OH | TRTYRAP, file of 2026-04-03 | |
| TRUPET LLC | New applicant before publication, Owner at publication, Original registrant | Limited Liability Company | MILFORD, OH | TRUPET LLC Form D issuer EXACT high confidence: identical full name and state | TRTYRAP, file of 2026-04-03 |
| TRUPET LLC | New owner after registration | Limited Liability Company | OLDSMAR, FL | TRTYRAP, file of 2026-04-03 | |
| BETTER CHOICE COMPANY INC. | New owner after registration | Corporation | OLDSMAR, FL | TRTYRAP, file of 2026-04-03 |
Assignment history
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2025-06-25 | Release Release of security interest | OLD PLANK TRAIL COMMUNITY BANK, N.A. | BETTER CHOICE COMPANY INC. TAMPA, FL HALO, PURELY FOR PETS, INC. TAMPA, FL BONA VIDA, INC. NEW YORK, NY TRUPET LLC OLDSMAR, FL | 8911/386 | TRASECO, file of 2026-09-29 |
| 2023-06-23 | Security interest Term loan intellectual property security agreement | BETTER CHOICE COMPANY INC. HALO, PURELY FOR PETS, INC. | ALPHIA INC. BERN, KS | 8114/40 | TRASECO, file of 2026-09-29 |
| 2021-01-22 | Security interest Security interest | BETTER CHOICE COMPANY INC. BONA VIDA, INC. HALO, PURELY FOR PETS, INC. TRUPET LLC | OLD PLANK TRAIL COMMUNITY BANK, N.A. OAK LAWN, IL | 7167/701 | TRASECO, file of 2026-09-29 |
| 2020-06-25 | Assignment Assigns the entire interest | TRUPET LLC | BETTER CHOICE COMPANY INC. OLDSMAR, FL | 7005/675 | TRASECO, file of 2026-09-29 |
| 2020-04-07 | Assignment Assigns the entire interest | TRUPET LLC | TRUPET LLC OLDSMAR, FL | 6911/656 | TRASECO, file of 2026-09-29 |
| 2014-03-21 | Name change Change of name | TRUDOG LLC | TRUPET LLC MILFORD, OH | 5241/471 | TRASECO, file of 2026-09-29 |
USPTO bulk data: the Trademark Case Files Dataset (TRCFECO2; the latest release, March 2024, runs through 2023) for marks, owners, classes and goods and services; the Trademark Assignment Dataset (TRASECO) for assignments. Marks filed in the last 20 years, plus older marks still registered. Status here is read from the dataset’s dates and status code; TSDR has the current status. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.