Trademarks
THE BEHAVIOR PLATFORM
- Serial number
- 85522449
- Registration number
- 4359400
- Filed
- 2012-01-23
- Registered
- 2013-06-25
- Status
- Registration cancelled 2020-01-31 (USPTO status code 710, 2020-01-31; as of the dataset)
- Classes
- 042
- Elsewhere
- USPTO TSDR record (current status) ↗
- Source
- TRCFECO2, file of 2024-03-27
Goods and services
Computer services, namely, providing an application programming interface (API) and providing temporary use of non-downloadable software widgets for websites, mobile applications, social applications, and providing temporary use of enterprise software applications to measure and influence user behavior and engagement through loyalty, participation and reward programs, and analyzing user behavior through measuring game mechanics and analytics
Owners
| Owner | Role | Entity | Place | Also on furp.org | Source |
|---|---|---|---|---|---|
| Badgeville, Inc. | Original applicant | Corporation | Palo Alto, CA | TRCFECO2, file of 2024-03-27 | |
| Badgeville, Inc. | Original registrant | Corporation | Redwood City, CA | TRCFECO2, file of 2024-03-27 | |
| CALLIDUS SOFTWARE, INC. | New owner after registration | Corporation | Dublin, CA | CALLIDUS SOFTWARE INC SEC filer EXACT medium confidence: identical full name, one of each nationally | TRCFECO2, file of 2024-03-27 |
Assignment history
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2017-02-08 | Assignment Assigns the entire interest | BADGEVILLE, INC. | CALLIDUS SOFTWARE, INC. DUBLIN, CA | 5985/936 | TRASECO, file of 2026-09-29 |
| 2017-02-08 | Release Release of security interest | SILICON VALLEY BANK | BADGEVILLE, INC. REDWOOD CITY, CA | 6027/520 | TRASECO, file of 2026-09-29 |
| 2015-04-06 | Security interest Security interest | BADGEVILLE, INC. | SILICON VALLEY BANK SANTA CLARA, CA | 5493/111 | TRASECO, file of 2026-09-29 |
USPTO bulk data: the Trademark Case Files Dataset (TRCFECO2; the latest release, March 2024, runs through 2023) for marks, owners, classes and goods and services; the Trademark Assignment Dataset (TRASECO) for assignments. Marks filed in the last 20 years, plus older marks still registered. Status here is read from the dataset’s dates and status code; TSDR has the current status. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.