Patents
US 9747497 B1: Method and system for rating in-store media elements
- Granted
- 2017-08-29
- Filed
- 2009-04-21 application 12386655
- Type
- Utility · 16 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
The present invention is a method and system for rating in-store media elements based on the measurement for behavior patterns and demographics of the audience in the vicinity of the media element, where a plurality of input images of the audience are captured by at least a means for capturing images in the vicinity of the media element. The input images are processed by automated video analytic algorithms in order to measure the behavior patterns and demographics of each person in the audience tied to the media element. The measurements for the behavior patterns and demographics of the audience from the target media elements are aggregated. A set of ratings for the media element is calculated based on the measurements. The measured media elements are sampled, and the audience measurement for the sample is extrapolated to other media elements for in-store locations or for a group of stores. The ratings are converted into a standardized output. The standardized output facilitates comparisons among a plurality of media elements. The rating can be used to plan media types in the media element for reaching targeted demographics.
Source: PVGPATDIS, file of 2026-04-10 (ipg170829.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| VideoMining Corporation 54 patents | US company or organization | State College, PA | Videomining Corporation State business registration EXACT high confidence: identical full name and state VIDEOMINING CORP Form D issuer FUZZY medium confidence: same name (legal endings aside) and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Rajeev Sharma | State College, PA | 83 | PVGPATDIS, file of 2026-04-10 | |
| Varij Saurabh | State College, PA | 10 | PVGPATDIS, file of 2026-04-10 | |
| Namsoon Jung | State College, PA | 45 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06V | Image or video recognition or understanding | G06V40/103 | PVGPATDIS, file of 2026-04-10 |
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/0201 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2023-10-05 | Release of security interest Release of security interest | VIDEOMINING CORPORATION signed 2023-09-26 VIDEOMINING, LLC signed 2023-09-26 | WHITE OAK YIELD SPECTRUM PARALELL FUND, LP SAN FRANCISCO, CA WHITE OAK YIELD SPECTRUM REVOLVER FUND SCSP SAN FRANCISCO, CA | 65156/157 | ECORSEXC, file of 2026-09-25 |
| 2023-09-08 | Release of security interest Release of security interest | ENTERPRISE BANK signed 2023-09-05 | VIDEOMINING CORPORATION STATE COLLEGE, PA VIDEOMINING, LLC FKA VMC ACQ., LLC STATE COLLEGE, PA | 64842/66 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/406 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/397 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58957/67 | ECORSEXC, file of 2026-09-25 |
| 2022-02-01 | Name change Change of name | VMC ACQ., LLC signed 2022-01-11 | VIDEOMINING, LLC STATE COLLEGE, PA | 58922/571 | ECORSEXC, file of 2026-09-25 |
| 2021-12-21 | Assignment Assignment of assignor's interest | VIDEOMINING CORPORATION signed 2021-05-26 | VMC ACQ., LLC STATE COLLEGE, PA | 58552/34 | ECORSEXC, file of 2026-09-25 |
| 2021-12-20 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2021-12-10 VMC ACQ., LLC signed 2021-12-10 | ENTERPRISE BANK ALLISON PARK, PA | 58430/273 | ECORSEXC, file of 2026-09-25 |
| 2017-08-03 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-07-27 | FEDERAL NATIONAL PAYABLES, INC. D/B/A/ FEDERAL NATIONAL COMMERCIAL CREDIT BETHESDA, MD | 43430/818 | ECORSEXC, file of 2026-09-25 |
| 2017-01-25 | Release of security interest Release of security interest | AMERISERV FINANCIAL BANK signed 2017-01-19 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 41082/41 | ECORSEXC, file of 2026-09-25 |
| 2017-01-13 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-01-12 | ENTERPRISE BANK ALLISON PARK, PA | 40964/888 | ECORSEXC, file of 2026-09-25 |
| 2016-05-31 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2016-05-19 | AMERISERV FINANCIAL BANK JOHNSTOWN, PA | 38751/889 | ECORSEXC, file of 2026-09-25 |
| 2015-02-26 | Release of security interest Release of security interest | AGAMEMNON HOLDINGS signed 2015-01-16 BENTZ, RICHARD E. signed 2015-01-16 BRENNER A/K/A MICHAEL BRENNAN, MICHAEL A. signed 2015-01-16 MESSIAH COLLEGE signed 2015-01-16 PAPSON, MICHAEL G. signed 2015-01-16 PARMER, GEORGE A. signed 2015-01-16 PEARSON, CHARLES C., JR signed 2015-01-16 POOLE, ROBERT E. signed 2015-01-16 SCHIANO, ANTHONY J. signed 2015-01-16 SEIG TRUST #1 signed 2015-01-16 STRUTHERS, RICHARD K. signed 2015-01-16 WEIDNER, DEAN A. signed 2015-01-16 | VIDEO MINING CORPORATION STATE COLLEGE, PA | 35039/632 | ECORSEXC, file of 2026-09-25 |
| 2015-02-26 | Release of security interest Release of security interest | PARMER, GEORGE A. signed 2015-01-16 | VIDEO MINING CORPORATION STATE COLLEGE, PA | 35039/159 | ECORSEXC, file of 2026-09-25 |
| 2014-10-01 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2013-05-31 | AGAMEMNON HOLDINGS HARRISBURG, PA BRENNAN, MICHAEL HARRISBURG, PA MESSIAH COLLEGE HARRISBURG, PA PAPSON, MICHAEL G. HARRISBURG, PA PARMER, GEORGE A. HARRISBURG, PA PEARSON, CHARLES C., JR HARRISBURG, PA POOLE, ROBERT E. HARRISBURG, PA SCHIANO, ANTHONY J. HARRISBURG, PA SEIG TRUST #1 (PHILIP H. SEIG, TRUSTEE) HARRISBURG, PA STRUTHERS, RICHARD K. HARRISBURG, PA WEIDNER, DEAN A. HARRISBURG, PA BENTZ, RICHARD E. HARRISIBURG, PA | 33860/257 | ECORSEXC, file of 2026-09-25 |
| 2014-02-28 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2014-02-21 | PARMER, GEORGE A HARRISBURG, PA | 32373/73 | ECORSEXC, file of 2026-09-25 |
| 2010-03-15 | Assignment Assignment of assignor's interest | JUNG, NAMSOON signed 2009-09-17 SAURABH, VARIJ signed 2009-09-17 SHARMA, RAJEEV signed 2009-09-17 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 24078/394 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.