Patents

US 9161084 B1: Method and system for media audience measurement by viewership extrapolation based on site, display, and crowd characterization

Granted: 2015-10-13
Filed: 2013-10-29 application 13998392
Type: Utility · 16 claims
Elsewhere: Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗

Abstract

The present invention provides a comprehensive method to design an automatic media audience measurement system that can estimate the site-wide audience of a media of interest (e.g., the site-wide viewership of a target display) based on the measurements of a subset of the actual audience sampled from a limited space in the site. This invention enables (1) the placement of sensors in optimal positions for the viewership data measurement and (2) the estimation of the site-wide viewership of the target display by performing the viewership extrapolation based on the sampled viewership data. The viewership extrapolation problem is formulated in a way that the time-varying crowd dynamics around the target display is an important decisive factor as well as the sampled viewership data at a given time in yielding the estimated site-wide viewership. To solve this problem, the system elements that affect the viewership—site, display, crowd, and audience—and their relationships are first identified in terms of the visibility, the viewership relevancy, and the crowd occupancy. The optimal positions of the sensors are determined to cover the maximum area of the viewership with high probabilities. The viewership extrapolation function is then modeled and learned from the sampled viewership data, the site-wide viewership data, and the crowd dynamics measurements while removing the noise in the sampled viewership data using the viewership relevancy of the measurements to the target display.

Source: PVGPATDIS, file of 2026-04-10 (ipg151013.xml).

Assignees

Assignee	Type	Place	Also on furp.org	Source
VideoMining Corporation 54 patents	US company or organization	State College, PA	Videomining Corporation State business registration EXACT high confidence: identical full name and state VIDEOMINING CORP Form D issuer FUZZY medium confidence: same name (legal endings aside) and state	PVGPATDIS, file of 2026-04-10

Inventors

Inventor	Place	Patents	Source
Rajeev Sharma	State College, PA	83	PVGPATDIS, file of 2026-04-10
Namsoon Jung	State College, PA	45	PVGPATDIS, file of 2026-04-10
Joonhwa Shin	State College, PA	15	PVGPATDIS, file of 2026-04-10

CPC categories

Subclass	Category	First group	Source
H04N	Pictorial communication, e.g. television	H04N21/44218	PVGPATDIS, file of 2026-04-10
G06V	Image or video recognition or understanding	G06V20/53	PVGPATDIS, file of 2026-04-10
H04H	Broadcast communication	H04H60/33	PVGPATDIS, file of 2026-04-10

Cooperative Patent Classification, as currently assigned (one row per subclass).

Assignments and security interests

Recorded	What	From	To	Reel/frame	Source
2023-10-05	Release of security interest Release of security interest	VIDEOMINING CORPORATION signed 2023-09-26 VIDEOMINING, LLC signed 2023-09-26	WHITE OAK YIELD SPECTRUM PARALELL FUND, LP SAN FRANCISCO, CA WHITE OAK YIELD SPECTRUM REVOLVER FUND SCSP SAN FRANCISCO, CA	65156/157	ECORSEXC, file of 2026-09-25
2023-09-08	Release of security interest Release of security interest	ENTERPRISE BANK signed 2023-09-05	VIDEOMINING CORPORATION STATE COLLEGE, PA VIDEOMINING, LLC FKA VMC ACQ., LLC STATE COLLEGE, PA	64842/66	ECORSEXC, file of 2026-09-25
2022-02-07	Name change Change of name	VMC ACQ., LLC signed 2022-01-18	VIDEOMINING, LLC STATE COLLEGE, PA	58959/406	ECORSEXC, file of 2026-09-25
2022-02-07	Name change Change of name	VMC ACQ., LLC signed 2022-01-18	VIDEOMINING, LLC STATE COLLEGE, PA	58959/397	ECORSEXC, file of 2026-09-25
2022-02-07	Name change Change of name	VMC ACQ., LLC signed 2022-01-18	VIDEOMINING, LLC STATE COLLEGE, PA	58957/67	ECORSEXC, file of 2026-09-25
2022-02-01	Name change Change of name	VMC ACQ., LLC signed 2022-01-11	VIDEOMINING, LLC STATE COLLEGE, PA	58922/571	ECORSEXC, file of 2026-09-25
2021-12-21	Assignment Assignment of assignor's interest	VIDEOMINING CORPORATION signed 2021-05-26	VMC ACQ., LLC STATE COLLEGE, PA	58552/34	ECORSEXC, file of 2026-09-25
2021-12-20	Security interest Security interest Security interest	VIDEOMINING CORPORATION signed 2021-12-10 VMC ACQ., LLC signed 2021-12-10	ENTERPRISE BANK ALLISON PARK, PA	58430/273	ECORSEXC, file of 2026-09-25
2019-04-12	Security interest Security interest Security interest	VIDEOMINING CORPORATION signed 2018-10-01	HIRATA, RICHARD STATE COLLEGE, PA	48876/351	ECORSEXC, file of 2026-09-25
2019-04-12	Security interest Security interest Security interest	VIDEOMINING CORPORATION signed 2018-10-01	HARI, DILIP BELLEFONTE, PA	48874/529	ECORSEXC, file of 2026-09-25
2017-08-03	Security interest Security interest Security interest	VIDEOMINING CORPORATION signed 2017-07-27	FEDERAL NATIONAL PAYABLES, INC. D/B/A/ FEDERAL NATIONAL COMMERCIAL CREDIT BETHESDA, MD	43430/818	ECORSEXC, file of 2026-09-25
2017-01-13	Security interest Security interest Security interest	VIDEOMINING CORPORATION signed 2017-01-12	ENTERPRISE BANK ALLISON PARK, PA	40971/451	ECORSEXC, file of 2026-09-25
2015-08-28	Assignment Assignment of assignor's interest	JUNG, NAMSOON signed 2013-10-29 SHARMA, RAJEEV signed 2013-10-29 SHIN, JOONHWA signed 2013-10-29	VIDEOMINING CORPORATION STATE COLLEGE, PA	36444/780	ECORSEXC, file of 2026-09-25

Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.

USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.