Patents
US 12694425 B2: System and method for improving conversion rate prediction via self-supervised pretraining in online advertising
- Granted
- 2026-07-28
- Filed
- 2023-09-15 application 18468003
- Type
- Utility · 20 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
The present teaching relates to online advertising. Bids directed to a display ad opportunity are received, where the display ad opportunity involves a user and an associated context and each bid includes a candidate advertisement. Auxiliary features are obtained for each bid based on a code generated by an autoencoder based on the bid and a predicted performance metric is determined for the candidate advertisement associated with the bid based on the auxiliary features associated with the bid. A winning advertisement is selected from candidate advertisements of the bids according to a ranking determined based on the respective predicted performance metrics of the candidate advertisements.
Source: PTBLXML, file of 2026-07-28 (ipgb20260728.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| YAHOO ASSETS LLC 366 patents | US company or organization | New York, NY | PTBLXML, file of 2026-07-28 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Alex Shtoff | Haifa, IL | PTBLXML, file of 2026-07-28 | ||
| Ariel Raviv | Haifa, IL | 29 | PTBLXML, file of 2026-07-28 | |
| Yohay Kaplan | Haifa, IL | 14 | PTBLXML, file of 2026-07-28 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/0246 | PTBLXML, file of 2026-07-28 |
| G06N | Computing arrangements based on specific computational models | G06N5/022 | PTBLXML, file of 2026-07-28 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2025-09-17 | Correction Supplemental patent security agreement | YAHOO ASSETS LLC signed 2025-09-16 | ROYAL BANK OF CANADA, AS COLLATERAL AGENT TORONTO | 72915/540 | PASDL, file of 2026-10-15 |
| 2023-09-15 | Assignment Assignment of assignor's interest | SHTOFF, ALEX signed 2023-09-14 RAVIV, ARIEL signed 2023-09-14 KAPLAN, YOHAY signed 2023-09-14 | YAHOO ASSETS LLC NEW YORK, NY | 64919/106 | PASDL, file of 2026-08-13 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.