Patents
US 11227307 B2: Media content tracking of users' gazing at screens
- Granted
- 2022-01-18
- Filed
- 2020-04-09 application 16843943
- Type
- Utility · 20 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
A method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
Source: PVGPATDIS, file of 2026-04-10 (ipg220118.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| KELLOGG COMPANY 110 patents | US company or organization | Battle Creek, MI | KELLOGG COMPANY Federal lobbying client EXACT high confidence: identical full name and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Gustav Hoffman | Richland, MI | 2 | PVGPATDIS, file of 2026-04-10 | |
| Ganapa Sashidhara Murthy | Portage, MI | 8 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/0246 | PVGPATDIS, file of 2026-04-10 |
| A61B | Diagnosis; surgery; identification | A61B5/0077 | PVGPATDIS, file of 2026-04-10 |
| G06F | Electric digital data processing | G06F3/013 | PVGPATDIS, file of 2026-04-10 |
| G06V | Image or video recognition or understanding | G06V40/168 | PVGPATDIS, file of 2026-04-10 |
| H04N | Pictorial communication, e.g. television | H04N21/41415 | PVGPATDIS, file of 2026-04-10 |
| G16H | Healthcare informatics, i.e. information and communication technology [ict] specially adapted for the handling or processing of medical or healthcare data | G16H30/40 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2024-07-11 | Name change Change of name | KELLOGG COMPANY signed 2023-09-29 | KELLANOVA BATTLE CREEK, MI | 68283/595 | PASDL, file of 2026-10-15 |
| 2021-09-20 | Assignment Assignment of assignor's interest | HOFFMAN, GUSTAV signed 2017-03-28 MURTHY, GANAPA SASHIDHARA signed 2017-03-28 | KELLOGG COMPANY BATTLE CREEK, MI | 57528/364 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.