Patents
US 11151584 B1: Method and system for collecting shopper response data tied to marketing and merchandising elements
- Granted
- 2021-10-19
- Filed
- 2008-07-21 application 12220076
- Type
- Utility · 12 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
The present invention is a method and system for capturing a dataset over time that represents the response of shoppers to a set of marketing and merchandising stimuli or “elements”. The response includes exposure metrics, engagement metrics and conversion metrics for different shopper segments. The shopper segments may be defined by demographics such as gender, age and ethnicity or by the type of trip, such as a quick trip or a fill-up trip. The system comprises a plurality of means for capturing images, such as cameras, covering the area of interest in the vicinity of the marketing or merchandising element. The method comprises automated and semi-automated analysis of the video to extract the shopper behavior and demographics data for computing the defined metrics. The captured data can be further combined with information such a promotions and advertisement outside the store to further enhance the applications of the data collected in-store from the invention. The captured shopper data can be used for many applications such as comparison of the effectiveness of different marketing elements or the relative effectiveness of different types of promotions, variation of the relative effectiveness of different marketing elements over time or differences between the relative effectiveness of a marketing element for different demographic segments.
Source: PVGPATDIS, file of 2026-04-10 (ipg211019.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| VideoMining Corporation 54 patents | US company or organization | State College, PA | Videomining Corporation State business registration EXACT high confidence: identical full name and state VIDEOMINING CORP Form D issuer FUZZY medium confidence: same name (legal endings aside) and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Rajeev Sharma | State College, PA | 83 | PVGPATDIS, file of 2026-04-10 | |
| Varij Saurabh | State College, PA | 10 | PVGPATDIS, file of 2026-04-10 | |
| Priya Baboo | State College, PA | 5 | PVGPATDIS, file of 2026-04-10 | |
| Namsoon Jung | State College, PA | 45 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/02 | PVGPATDIS, file of 2026-04-10 |
| G06V | Image or video recognition or understanding | G06V40/174 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2023-10-05 | Release of security interest Release of security interest | VIDEOMINING CORPORATION signed 2023-09-26 VIDEOMINING, LLC signed 2023-09-26 | WHITE OAK YIELD SPECTRUM PARALELL FUND, LP SAN FRANCISCO, CA WHITE OAK YIELD SPECTRUM REVOLVER FUND SCSP SAN FRANCISCO, CA | 65156/157 | ECORSEXC, file of 2026-09-25 |
| 2023-09-08 | Release of security interest Release of security interest | ENTERPRISE BANK signed 2023-09-05 | VIDEOMINING CORPORATION STATE COLLEGE, PA VIDEOMINING, LLC FKA VMC ACQ., LLC STATE COLLEGE, PA | 64842/66 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/406 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/397 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58957/67 | ECORSEXC, file of 2026-09-25 |
| 2022-02-01 | Name change Change of name | VMC ACQ., LLC signed 2022-01-11 | VIDEOMINING, LLC STATE COLLEGE, PA | 58922/571 | ECORSEXC, file of 2026-09-25 |
| 2021-12-21 | Assignment Assignment of assignor's interest | VIDEOMINING CORPORATION signed 2021-05-26 | VMC ACQ., LLC STATE COLLEGE, PA | 58552/34 | ECORSEXC, file of 2026-09-25 |
| 2021-12-20 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2021-12-10 VMC ACQ., LLC signed 2021-12-10 | ENTERPRISE BANK ALLISON PARK, PA | 58430/273 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HIRATA, RICHARD STATE COLLEGE, PA | 48876/351 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HARI, DILIP BELLEFONTE, PA | 48874/529 | ECORSEXC, file of 2026-09-25 |
| 2017-08-03 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-07-27 | FEDERAL NATIONAL PAYABLES, INC. D/B/A/ FEDERAL NATIONAL COMMERCIAL CREDIT BETHESDA, MD | 43430/818 | ECORSEXC, file of 2026-09-25 |
| 2017-01-25 | Release of security interest Release of security interest | AMERISERV FINANCIAL BANK signed 2017-01-19 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 41082/41 | ECORSEXC, file of 2026-09-25 |
| 2017-01-13 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-01-12 | ENTERPRISE BANK ALLISON PARK, PA | 40972/732 | ECORSEXC, file of 2026-09-25 |
| 2016-05-31 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2016-05-19 | AMERISERV FINANCIAL BANK JOHNSTOWN, PA | 38751/889 | ECORSEXC, file of 2026-09-25 |
| 2015-02-26 | Release of security interest Release of security interest | AGAMEMNON HOLDINGS signed 2015-01-16 BENTZ, RICHARD E. signed 2015-01-16 BRENNER A/K/A MICHAEL BRENNAN, MICHAEL A. signed 2015-01-16 MESSIAH COLLEGE signed 2015-01-16 PAPSON, MICHAEL G. signed 2015-01-16 PARMER, GEORGE A. signed 2015-01-16 PEARSON, CHARLES C., JR signed 2015-01-16 POOLE, ROBERT E. signed 2015-01-16 SCHIANO, ANTHONY J. signed 2015-01-16 SEIG TRUST #1 signed 2015-01-16 STRUTHERS, RICHARD K. signed 2015-01-16 WEIDNER, DEAN A. signed 2015-01-16 | VIDEO MINING CORPORATION STATE COLLEGE, PA | 35039/632 | ECORSEXC, file of 2026-09-25 |
| 2015-02-26 | Release of security interest Release of security interest | PARMER, GEORGE A. signed 2015-01-16 | VIDEO MINING CORPORATION STATE COLLEGE, PA | 35039/159 | ECORSEXC, file of 2026-09-25 |
| 2014-10-01 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2013-05-31 | AGAMEMNON HOLDINGS HARRISBURG, PA BRENNAN, MICHAEL HARRISBURG, PA MESSIAH COLLEGE HARRISBURG, PA PAPSON, MICHAEL G. HARRISBURG, PA PARMER, GEORGE A. HARRISBURG, PA PEARSON, CHARLES C., JR HARRISBURG, PA POOLE, ROBERT E. HARRISBURG, PA SCHIANO, ANTHONY J. HARRISBURG, PA SEIG TRUST #1 (PHILIP H. SEIG, TRUSTEE) HARRISBURG, PA STRUTHERS, RICHARD K. HARRISBURG, PA WEIDNER, DEAN A. HARRISBURG, PA BENTZ, RICHARD E. HARRISIBURG, PA | 33860/257 | ECORSEXC, file of 2026-09-25 |
| 2014-02-28 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2014-02-21 | PARMER, GEORGE A HARRISBURG, PA | 32373/73 | ECORSEXC, file of 2026-09-25 |
| 2010-03-12 | Assignment Assignment of assignor's interest | BABOO, PRIYA signed 2009-09-16 JUNG, NAMSOON signed 2009-09-16 SAURABH, VARIJ signed 2009-09-17 SHARMA, RAJEEV signed 2009-09-17 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 24075/907 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.