Patents
US 10963893 B1: Personalized decision tree based on in-store behavior analysis
- Granted
- 2021-03-30
- Filed
- 2016-02-23 application 15051629
- Type
- Utility · 30 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
A method and system for determining the hierarchical purchase decision process of a shopper in front of a product category in a retail store. Shopping consideration and the decision path the shopper can be obtained by combining behavior data with the category layout and transaction data. The hierarchical decision process can be determined based on observed actual in-store purchase behavior using a set of video cameras and processor implemented instructions for extracting the sequence and timing of the shopper's decision process. The hierarchical decision process, obtained by the clustering of shopper behavior data over multiple shopping trips, can not only identify the sequence of the decision, but can also quantify the volume of shopping trips at each level in the decision process and the amount of time spent by the shopper for making each decision. The decisions of the shopper for each product group can be captured down to the product attribute level. Such in-depth understanding can provide a picture of the relative importance of each product attribute in the purchase decision process, and can help retailers personalize targeted messaging to the shopper.
Source: PVGPATDIS, file of 2026-04-10 (ipg210330.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| VideoMining Corporation 54 patents | US company or organization | State College, PA | Videomining Corporation State business registration EXACT high confidence: identical full name and state VIDEOMINING CORP Form D issuer FUZZY medium confidence: same name (legal endings aside) and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Rajeev Sharma | State College, PA | 83 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/0201 | PVGPATDIS, file of 2026-04-10 |
| G06F | Electric digital data processing | G06F18/256 | PVGPATDIS, file of 2026-04-10 |
| G06V | Image or video recognition or understanding | G06V10/811 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2023-10-05 | Release of security interest Release of security interest | VIDEOMINING CORPORATION signed 2023-09-26 VIDEOMINING, LLC signed 2023-09-26 | WHITE OAK YIELD SPECTRUM PARALELL FUND, LP SAN FRANCISCO, CA WHITE OAK YIELD SPECTRUM REVOLVER FUND SCSP SAN FRANCISCO, CA | 65156/157 | ECORSEXC, file of 2026-09-25 |
| 2023-09-08 | Release of security interest Release of security interest | ENTERPRISE BANK signed 2023-09-05 | VIDEOMINING CORPORATION STATE COLLEGE, PA VIDEOMINING, LLC FKA VMC ACQ., LLC STATE COLLEGE, PA | 64842/66 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/406 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/397 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58957/67 | ECORSEXC, file of 2026-09-25 |
| 2022-02-01 | Name change Change of name | VMC ACQ., LLC signed 2022-01-11 | VIDEOMINING, LLC STATE COLLEGE, PA | 58922/571 | ECORSEXC, file of 2026-09-25 |
| 2021-12-21 | Assignment Assignment of assignor's interest | VIDEOMINING CORPORATION signed 2021-05-26 | VMC ACQ., LLC STATE COLLEGE, PA | 58552/34 | ECORSEXC, file of 2026-09-25 |
| 2021-12-20 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2021-12-10 VMC ACQ., LLC signed 2021-12-10 | ENTERPRISE BANK ALLISON PARK, PA | 58430/273 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HIRATA, RICHARD STATE COLLEGE, PA | 48876/351 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HARI, DILIP BELLEFONTE, PA | 48874/529 | ECORSEXC, file of 2026-09-25 |
| 2017-08-03 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-07-27 | FEDERAL NATIONAL PAYABLES, INC. D/B/A/ FEDERAL NATIONAL COMMERCIAL CREDIT BETHESDA, MD | 43430/818 | ECORSEXC, file of 2026-09-25 |
| 2017-01-30 | Assignment Assignment of assignor's interest | SHARMA, RAJEEV signed 2016-02-23 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 41114/552 | ECORSEXC, file of 2026-09-25 |
| 2017-01-25 | Release of security interest Release of security interest | AMERISERV FINANCIAL BANK signed 2017-01-19 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 41082/41 | ECORSEXC, file of 2026-09-25 |
| 2016-05-31 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2016-05-19 | AMERISERV FINANCIAL BANK JOHNSTOWN, PA | 38751/889 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.