Patents
US 10614294 B1: Method and system for measuring viewership of people for displayed object
- Granted
- 2020-04-07
- Filed
- 2007-06-14 application 11818554
- Type
- Utility · 11 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
The present invention is a method and system for measuring viewership of people for a displayed object. The displayed object can be specific in-store marketing elements, such as static signage, POP displays, and other forms of digital media, including retail TV networks and kiosks. In the present invention, the viewership comprises impression level, impression count of the viewers, such as how many people actually viewed said displayed object, average length of impression, distribution of impressions by time of day, and rating of media effectiveness based on audience response. The viewership of people is performed automatically based on the 3-dimensional face pose estimation of the people, using a plurality of means for capturing images and a plurality of computer vision technologies on the captured visual information. The present invention distinguishes viewers from passers-by among the plurality of persons in the vicinity of the displayed object, by counting the number of viewers who actually viewed the displayed object vs. passers-by who may appear in the vicinity of the displayed object but do not actually view the displayed object, using the 3-dimensional face pose estimation and a novel usage of a plurality of computer vision technologies.
Source: PVGPATDIS, file of 2026-04-10 (ipg200407.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| VideoMining Corporation 54 patents | US company or organization | State College, PA | Videomining Corporation State business registration EXACT high confidence: identical full name and state VIDEOMINING CORP Form D issuer FUZZY medium confidence: same name (legal endings aside) and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Rajeev Sharma | State College, PA | 83 | PVGPATDIS, file of 2026-04-10 | |
| Satish Mummareddy | State College, PA | 17 | PVGPATDIS, file of 2026-04-10 | |
| Jeff Hershey | Norfolk, VA | 12 | PVGPATDIS, file of 2026-04-10 | |
| Hankyu Moon | State College, PA | 38 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| A61B | Diagnosis; surgery; identification | A61B5/1171 | PVGPATDIS, file of 2026-04-10 |
| G06V | Image or video recognition or understanding | G06V10/22 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2023-10-05 | Release of security interest Release of security interest | VIDEOMINING CORPORATION signed 2023-09-26 VIDEOMINING, LLC signed 2023-09-26 | WHITE OAK YIELD SPECTRUM PARALELL FUND, LP SAN FRANCISCO, CA WHITE OAK YIELD SPECTRUM REVOLVER FUND SCSP SAN FRANCISCO, CA | 65156/157 | ECORSEXC, file of 2026-09-25 |
| 2023-09-08 | Release of security interest Release of security interest | ENTERPRISE BANK signed 2023-09-05 | VIDEOMINING CORPORATION STATE COLLEGE, PA VIDEOMINING, LLC FKA VMC ACQ., LLC STATE COLLEGE, PA | 64842/66 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/406 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/397 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58957/67 | ECORSEXC, file of 2026-09-25 |
| 2022-02-01 | Name change Change of name | VMC ACQ., LLC signed 2022-01-11 | VIDEOMINING, LLC STATE COLLEGE, PA | 58922/571 | ECORSEXC, file of 2026-09-25 |
| 2021-12-21 | Assignment Assignment of assignor's interest | VIDEOMINING CORPORATION signed 2021-05-26 | VMC ACQ., LLC STATE COLLEGE, PA | 58552/34 | ECORSEXC, file of 2026-09-25 |
| 2021-12-20 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2021-12-10 VMC ACQ., LLC signed 2021-12-10 | ENTERPRISE BANK ALLISON PARK, PA | 58430/273 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HIRATA, RICHARD STATE COLLEGE, PA | 48876/351 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HARI, DILIP BELLEFONTE, PA | 48874/529 | ECORSEXC, file of 2026-09-25 |
| 2017-08-03 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-07-27 | FEDERAL NATIONAL PAYABLES, INC. D/B/A/ FEDERAL NATIONAL COMMERCIAL CREDIT BETHESDA, MD | 43430/818 | ECORSEXC, file of 2026-09-25 |
| 2017-01-25 | Release of security interest Release of security interest | AMERISERV FINANCIAL BANK signed 2017-01-19 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 41082/41 | ECORSEXC, file of 2026-09-25 |
| 2017-01-13 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-01-12 | ENTERPRISE BANK ALLISON PARK, PA | 40970/638 | ECORSEXC, file of 2026-09-25 |
| 2016-05-31 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2016-05-19 | AMERISERV FINANCIAL BANK JOHNSTOWN, PA | 38751/889 | ECORSEXC, file of 2026-09-25 |
| 2008-06-06 | Assignment Assignment of assignor's interest | HERSHEY, JEFF signed 2007-09-11 SHARMA, RAJEEV signed 2007-12-27 MOON, HANKYU signed 2008-04-16 MUMMAREDDY, SATISH signed 2008-05-05 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 21067/868 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.